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What “Julie and Julia” Taught Me About Reaching Goals

January 5, 2011 by Guest Author

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By Terez Howard

During a recent night of Netflix searching, my husband and I watched the movie Julie and Julia. This film, from 2009, intertwined the story of cooking sensation Julia Child with Julie Powell, a blogger who challenged herself to cook every recipe in Julia’s first book and record her experiences in a blog. This true life adventure helped me realize a key to reaching goals.

One pivotal scene is the movie is when Julie decisively commits to this cooking/blogging challenge. She announces her decision to her husband, Eric, and says that if she does not give herself a deadline, she will not complete that immense task. One year for 524 recipes.

Give yourself a deadline

When I worked for the newspaper, deadline was a word I heard daily. “Will it be ready by deadline?” “We have to meet deadline.” “Maybe we can extend the deadline a little for this breaking news.” “It’s too late; it’s after deadline.” The deadline dictated what would make the daily news.

With a blog, it’s hardly a necessity to make your content stick to a strict 10:30 a.m. deadline. However, there are benefits to establishing a blogging schedule.

A deadline means more than just the time your posts appear for public viewing. A deadline gives your goal or goals a point of fruition.

Let me illustrate it this way. Let’s say that I want to start integrating video into my blog. I would give myself a week to research and purchase a video recording device and another week to shoot two to four videos. I would allot myself two to three hours per day per video to make my own edits. Then I would spend a day posting the videos and another week to fiercely promote them.

Know this, I’ve not yet put video on my blog. But this rough sketch gives me the idea that it would take me a good month to get a few decent video posts published. My time allocations fit my schedule. They might seem drastically long to you or perhaps not long enough. However, only I know what I can handle.

The same goes for you. You know what you are capable of achieving and how long it will take you.

Light a fire

Do you need to light a fire under yourself? Make your deadlines tighter and stick to them.Give yourself one week to get high quality video on your blog.

At the same time, be realistic.If you work a full-time 40-hour week, such a task might be insurmountable in such a short period.Give yourself necessary leeway, not excuses.

And please, don’t decide to do something by the end of 2011. That’s too general. If you’re going to be that general, make several short-term goals and deadlines along the way.

A new year, a new deadline

Most people look at the start of the new year as a fresh start. Challenge yourself by setting a deadline to just one goal. It could be for your blog, for your weight, for your family, or something else. Whatever it is, treat it like you were a reporter at a newspaper. It is urgent. With no deadline, there will be no news.

Tell me, what is your goal? What is your deadline, and how will you achieve it?

—
Terez Howard operates TheWriteBloggers, a professional blogging service which builds clients’ authority status and net visibility. She has written informative pieces for newspapers, online magazines and blogs, both big and small. She regularly blogs at Freelance Writing Mamas . You’ll find her on Twitter @thewriteblogger.

Thanks, Terez!

–ME “Liz” Strauss
Work with Liz on your business!!

Filed Under: Successful Blog, Writing Tagged With: blogging, LinkedIn, Terez Howard

Influence: How to Persuade Anyone In Business to Do What You Want

January 4, 2011 by Liz

(Updated in 2020)

Photo by You X Ventures on Unsplash

10-Point Plan: Train Self-Managing Teams with an Outstanding Bias Toward Quality

Communication Through Persuasion

The best executive team I was ever a part of was 8 people who knew their jobs — none of us were experts in the jobs of the others but the team worked highly efficiently with sincere commitment and we followed a principle we called the “Persuade Me” form of leadership. It looked something like this …

I may not know anything about the new phone system you want to introduce into the building, but I’m an intelligent, thinking person, who knows how to make a good decision. So, persuade me that this is the right one.

No matter the question, the problem, or the innovation that was put before us. We sat ready to listen to the reasoning that would move us to understand why we should champion its cause.

How to Get Anyone In Business to Do Whatever You Want

Whether we’re a consultant, a freelancers, an entry level employee a C-Suite executive, the work we do has to move something forward for us it to benefit us and our customers. Sometimes that means getting the people who work alongside us and the people who sign our paychecks to take our advice as to what needs to be done.

If you want to get people do what you want, it’s matter of persuasion. Whether you’re looking to move a huge organization or get someone to sponsor a small event or project you’re planning, persuasion is the key to positive action. Persuasion is a strategy that requires these steps.

  • Know your audience. It’s hard to persuade someone you’ve never met and know nothing about. Understand what moves them and what worries them. Get inside their needs, wants, and desires.
  • Ask about their short-term goals and restate what you’re hearing as you listen. As people tell you what they’re trying to accomplish, clarify your understanding by restating what they’re saying in your own words. So if I’m hearing you right that means you want to … Define scenarios that might achieve what they’re shooting to make happen.
  • Ask about possible obstacles to their goals. Let them keep talking until you fully understand what they’re facing and truly want to help them get where they want to go. Learn about their process and how decisions are made. Find out who needs to be “sold” for a new idea to be adopted.
  • Suggest that you might help them by aligning their goals with your own. Offer your idea, project, or plan in the context of how it will benefit them. Point to the goal and the possible obstacles they’ve mentioned, then show how your suggestion will remove the obstacles and move them toward their goal.
  • Explain how your plan, project, or idea works for them. Focus on the benefits not what you love, but what makes sense to their situation. Champion those benefits with all of the passion that drew you to idea or project from the start.
  • Ask how you might make the two work together even better. Suggest that they discuss how well the idea might work over time with their coworkers, how it might need to be changed, and whether it needs outside input. Allow them to add or remove content or pieces. Do we need to make it smaller or larger to get the right kind of attention? Do we need to bring anyone else to keep things going?
  • Build a strategy on how to introduce them to the larger group. Discuss how easily you and they might be able to persuade peers and paycheck signers to participate. Step back and let them own the process while you talk. Should we offer training? a meeting? Shall we propose a proof of concept to demonstrate and measure the validity and success?

Those who best navigate a business culture are those who know that persuasion works better than confrontation. It’s important to stand for your values and to champion your expertise, but the presentation can be softer than an all on debate.

People like to be in on the thinking and to know that what we’re proposing benefits everyone, not just the person proposing it. So whether it’s a ReTweet, a budget cut, a new product idea, or a complete renovation of the operation, it works best if we reach out knowing that the folks we’re speaking to are

“intelligent, thinking people, who may not know anything about the intricacies of what we’re proposing, but who knows how to make a good decision.” So the job is to persuade them with facts, logic, and humanity that what we’re doing is something they want to be doing too.

How do you persuade your clients, customers, bosses, employees, vendors, and volunteers that what you what is worth doing?

READ the Whole 10-Point Plan Series: On the Successful Series Page.

Be Irresistible.

–ME “Liz” Strauss

Filed Under: Community, Motivation, Successful Blog Tagged With: 10-point plan, bc, influence, LinkedIn, persuasion

Influence is the Most Critical Signal When a FAIL Noise Is Sounding

January 3, 2011 by Liz

(Updated in 2020)

10-Point Plan: Show Influential Leadership in Times of Trouble

Influence Is a Clear Signal Above the Negative Noise

I submit that every person or business with any shred of visibility has had this experience.

You make an offer or offer an opinion that’s meant to establish trust or build a bridge of good intentions. Someone takes it out of context and soon you’re branded as something that is the opposite of who you are, what you stand for, and what you do.

Really what could have prompted us to do something as thoughtless as to put the wheelchair sign next to the stone stairway and think that meant accessibility?

1066245_wheelchair_fail

People start repeating the wrong thing — not what you said or what you did, but some interpretation that sounds more interesting and negative. The tribe is speaking and they’re speaking negative about you. What do you do? Remember that you still have influence.

  • Realize that you’re still you. Capture your values in three words that are smart, heartfelt, and about other people.
  • Immediately move to remedy damage with leadership. Leadership is not a false apology. Leadership can be saying “thank you,” to a detractor. Leadership is what restores balance that moved.
  • Stand on your reputation and start talking too. Tell your story and your history in terms of those values with clarity and conviction.
  • Focus on the truth and compassion for those who misstate or misunderstand it.
  • Keep repeating your commitment to values and leadership.

What person or business has escaped the experience of being misunderstood? The person would have to be a hermit and the business, well, it couldn’t be doing much business.

Sometimes it’s hard to remember that it’s not about pleasing folks who don’t like us, but about truly thrilling and serving the folks who love every bit of us. They are the ones who bet on us when the going gets rough.

Before the Internet we called the people who watched out for us our support system, now we call them our personal or professional network. Whatever we call that group that surrounds us with the benefit of understanding, the reciprocity of keeping them nourished with our attention and fed with our gratitude can be as simple as remembering them.

The best thing we can do for our brand and our businesses is to protect and care for the people who protect and care for us … even when we’re not seeing them do it.

The most critical signal is the respect and gratitude we constantly and consistently celebrate for the people who share our values. It resonate still whenever any negative noise sounds.

What do you consider most critical when a negative noise is sounding around you?

Be Irresistible.

–ME “Liz” Strauss

READ the Whole 10-Point Plan Series: On the Successful Series Page.

Filed Under: Liz, Marketing /Sales / Social Media, Successful Blog Tagged With: 10-point plan, LinkedIn, negative response, signal v noise

Beach Notes: On the Shores of 2011

January 2, 2011 by Guest Author

by Guest Writers Suzie Cheel and Des Walsh

Wishing everyone a magical 2011, this message was written on a beach far from where we live at Yabbarra Beach in Dalmeny NSW where we went for Christmas with Suzie’s brother and family. We were delighted to find long stretched of beach almost to ourselves.

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-Suzie and Des

Filed Under: Motivation, Successful Blog Tagged With: bc, Beach Notes, Des Walsh, LinkedIn, Suzie Cheel

7 Outstanding Web Tools to Organize 2011 and Get the Right Information to You

December 31, 2010 by Guest Author

A Guest Post by Lior Levin

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The Internet has put more information at our fingertips than ever before, and, at the same time, given us more to remember. As great as the digital age has been, it’s also been a nightmare for organization, giving us more mental clutter than we ever thought possible.

Fortunately, developers are finding new ways to use the Web to help people stay organized. In every area from finance to news, new Web-based tools are cropping up to help you stay organized and avoid information overload.

Though they target different challenges, their goals are are all the same: Filter out the information that one doesn’t need and ensure that the info you do need is available and easily accessible.

That is something all these tools do very well.

Contacts: Gist

gist-logo

Being on the Web means that we have an ever-increasing contact list and those contacts have an also-increasing number of means of contact. Between email, Facebook, Twitter, RSS feeds and more, it can be hard to keep track of who we know, where they are and what they are up to.

Gist, however, makes it easy, by syncing up with your various accounts, it unifies your contact list into one easily-digested list that is sorted by importance and includes all means of contact.

Finances: Mint

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As great as online banking is, most of us have multiple accounts and our finances spread across more and more companies. Fortunately, Mint makes it easy to view all of these accounts in one place, by accessing your various banking, loans and credit accounts and then displaying the information in one place, making it easier than ever to get a clear picture of your finances.

Best of all, since Gist automatically categorizes your purchases, you can easily see where your money is going and where you can save money.

Files: Dropbox

dropbox-logo

If you use more than one computer, the frustration of having to more files from one machine to another are well-known. Though flash drives and email can help, they are clunky and slow solutions. Fortunately, Dropbox can help.

Dropbox automatically synchronizes files between computers, without you having to do anything. It just runs in the background and when a file is changed on one computer, the other machines on the account get the update almost instantly. Also great for collaboration and backup.

Social Networks: Tweetdeck (Chrome App)

tweetdeck-logo

If you are like most people, you have at least a few different social networking profiles spread across several different sites. Keeping track of them all can be a huge pain. Fortunately, Tweetdeck’s new Chrome Application, which is a Web-based HTML5 app, lets you follow your Twitter, Facebook, LinkedIn, Foursquare accounts and more all from one multi-column pane.

Best of all, with merged columns you can get all of your private communications (IE: Twitter DMs and Facebook messages) in one stream, regardless of where they came from.

Documents: Google Docs

google-docs-logo

Though Google Docs is best known as a tool for editing and creating files on the Web, through features like easy sharing, folders and document upload, it is also a way to organize and access your critical files anywhere you need them.

While it isn’t ideal for all document types, most simple documents can be easily used with Google Docs, making it a natural way to keep your files handy, no matter where you are.

Incoming Links: Zite

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Between our Twitter streams, RSS feeds and other sites we follow, many of us have far more links in our inbox than we could ever read. Zite, which is currently in closed beta, calls itself “Your Personal Web Filter” and it goes through all of that to find the stories most important and most interesting for you.

Most interesting of all, Zite learns from your behavior and is always honing its approach to what you find interesting, making it a tool that gets better the more you use it.

Task List: Producteev

producteev-logo

Busy people have a lot of deadlines but keeping track of those deadlines can be a real pain. Though calendars can help, especially with meetings and appointments, there are many tasks that just aren’t right for calendars like laundry or sending out birthday cards.

Producteev helps organize those tasks and, through integration with email, IM and an iPhone app, makes it easy to ad tasks and receive updates on them. is also great for managers who need to assign tasks and deadlines to a team as it has a built-in function for group management as well.

In the end, the Web has both done more to make our lives more cluttered and more to simplify it than any innovation before. We have more information being thrown at us than we ever thought possible and more ways to sort, organize and parse it than we did just a few years ago.

When it’s all said and done, the Web is just a tool and we’ll get out of it exactly what we put into it. If we let it drive us to insanity, it can do so. But if we make it a tool to organize and streamline our lives, it can do that just as easily.

—–
This outstanding review was written by Lior Levin who is a consultant to iAdvize, a live chat support software company. You can find Lior on Twitter as Liors

Thank you, Lior. You’re welcome back here anytime.

–ME “Liz” Strauss
Work with Liz on your business!!

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Filed Under: Productivity, Successful Blog, Tools Tagged With: bc, LinkedIn, Lior Levin, organization, Productivity, tools

Your brain on stress

December 30, 2010 by patty

by Patty Azzarello

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As a leader it is vitally important that you maximize the energy you bring to your work.

When your energy is low, you are just not very good at your job.

So you need to be clear that part of your job is to make, and keep yourself OK, despite the stress of the job, and the many things that line up to kill you each week.

As we all plan for the new year, let’s consider how we can be happier and less stressed, so we can be better at our work and better at our life.

Brain Science and Happiness

I have come across some really interesting pieces of information about brain science, as it affects attitude and positive energy.   I wanted to collect them in one place, because together they tell an interesting story.

The punchline of the story:  You need to do stuff on purpose to be happy.

1. How long can you stay angry?

From Jill Bolte Taylor’s book:  My Stroke of Insight, she talks about the fact that there is a physiological response to anger.

She writes: Once triggered, the chemical released by my brain surges through my body and I have a physiological experience. Within 90 seconds from the initial trigger, the chemical component of my anger has completely dissipated from my blood and my automatic response is over.  If however, I remain angry after those 90 seconds have passed, then it is because I have chosen to let that circuit continue to run.

Basically, if you get angry, you’ve got 90 seconds of real anger that is a physiological experience.  If you stay angry after 90 seconds, it’s entirely up to you.

After 90 seconds you are using up energy specifically to stay angry.

2. The Default Mode of the Brain is Negative

A friend of mine is studying the brain science of meditation, and told me two fascinating things, that made a lot of sense to me.

The brain’s default mode is negative. So all those stories, sequences, decision loops, doubts, and obsessions that your brain puts you through — all the negative processing, is actually the default mode of the brain.  Yuk!

The fear response

The other shoe to drop on this negative-default topic, is with regard to the amygdala. The amygdala is the oldest part of our brain that has not evolved since we were cave men waking up at 2am because a tiger came into the cave. Actually it’s not evolved since way before then, which is why it’s often referred to as the lizard brain.

The amygdala is responsible for the fight or flight, survival response — the raw, paralyzing, fear response, that puts you at your most threatened and defensive.

When that response is triggered, blood actually rushes to your limbs (to get stronger for the impending fight or flight), which means it rushes out of your brain! So in the moment of threat, you are actually less mentally capable.

The new piece of brain science emerging from this, that my friend told me about, is that long periods of extended, severe stress can make the amygdala response part of your default brain response.

If this has happened, and your brain has recruited the amygdala to participate in it’s default, negative mode, then even the  slightest nudge or input (think, dropped phone call vs. tiger in the cave) would trigger an extreme anger/stress/threat response. How painful would that be? You can see how stress can build upon itself to the extreme, if you don’t get a break from it.

3. How to get a break? Trade one stress for another!

The third thing I have come across was actually some research from a colleague of mine, Vonda Mills, who is a noted psychologist, and management consultant, which showed that working professional people with children actually had lower overall stress than working professional people without children.

The reason was that the people who had children were forced to “turn off” the work stress because their children required their full attention during parts of the day.  The people who did not have an alternative stress to switch over to, those who alternated between stress and “rest”,  actually ended up more stressed than the people who got to alternate between different sources of stress.

There is more science to say that a stressed brain, gets more useful rest given something else to work on vs. being idle. Remember, idle/default mode is negative.

(This made me think of something I often say — that happy people make bad art.  Perhaps many of the great artists created their works because they intuitively knew they needed to give their  brain something to focus on instead of the stress that was causing their despair.)

4. Stress and laziness

I was traveling through an airport a few weeks ago, and caught a news story about how distracted we all our by the amount of information we have to contend with on all our electronic devices, social networks, and many browser windows (and televisions in airports).

The point that leapt out at me, (which I typed into my blackberry on the spot), was about a study of highly distracted, stressed people… “[in mice] under stress, the areas of their brains associated with habit formation grew, while those linked to decision making and goal achievement shriveled.”  I found the source info here.

Wow, so stress adds real estate to the part of our brain that wants to be a couch potato and shrinks the part of our brain that is required to make new things happen.  Yikes!

OK, so now what?

What this all means to me is – the broken record part from me –

Do stuff on purpose

Actively do things to keep your brain out of the default negative mode.

Acknowledge that happiness is not the easy, default state. It requires effort.  Focus on things that make you happy or bring you fulfillment, and do them on purpose.  On purpose = actually schedule time in your life to do the things that fuel your energy.

Be careful of anger

Remember that you have an excuse for only 90 seconds – a physical process that makes you angry, after that it’s up to you.

And the more you choose to stay angry, the more you stay in extreme stress, the more you encourage the already negative default mode of your brain to recruit the amygdala and make it far worse.

When you need a break, try keeping your brain busy with something instead of “zoning out”. Since even switching one stress for another stress has proven to be more restful than resting your brain, next time you need to de-stress, try something that is mentally challenging but fun for you, and see if you feel better than letting your brain fester in a negative “rest” state.

Happiness on Purpose

Finally, from Elizabeth Gilbert’s Eat, Pray, Love, describing something from one of her teachers:

…People universally tend to think that happiness is a stroke of luck, something that will maybe descend upon you like fine weather if you are fortunate enough.  But that’s not how happiness works.  Happiness is the consequence of personal effort, […] and once you have sustained a state of happiness, you must never become lax about maintaining it…

—–
Patty Azzarello works with executives where leadership and business challenges meet. She has held leadership roles in General Management, Marketing, Software Product Development and Sales, and has been successful in running large and small businesses. She writes at Patty Azzarello’s Business Leadership Blog. You’ll find her on Twitter as @PattyAzzarello

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Filed Under: management, Successful Blog Tagged With: bc, LinkedIn, Patty Azzarello, stress-management

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