Successful Blog

Social Media: Don’t Look for a Unique Message

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Conversation Leads to Relationship

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Last December I had the lovely experience of hearing both Shel Israel and Erik Qualman speak at the Social Media Club Chicago event.

Shel co-wrote the book on social media, before it was called social media Naked Conversations. He also wrote the book that defines Twitter — Twitterville. His stories share the real time, real life experience of living on the social web as a brand and a human.

Erik wrote Socialnomics. He details how the social web has changed the way we live and do business. This presentation is one he uses when he speaks.

After the SOBCon2010 webinar this morning, I thought of how we’re all saying the same things in our own ways. It’s how we translate the tools into real, thriving relationships that move us all forward.

Look for the customers who understand the way YOU explain it and relate to them.

–ME “Liz” Strauss
Work with Liz on your business!!

Buy the ebook. Learn the art of online conversation.

Register Now!! for sobcon-vmc

This Just In: Almost Real Secrets of Shel Israel Revealed

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Breaking News

As 2008 opens, we find that new information about Naked Conversations author Shel Israel has surfaced. Robert Scoble is said to be in shock and crestfallen to be caught unaware due to intrusions by Google. Over at Global Neighborhourhoods, once called the Red Couch, things seem slightly different.

Shel never participates in blog memes, but he tagged Toby and Liz just this week.

Has Shel been taken over by aliens?

The FBI, the CIA and the ABCs are looking over the highly esteemed blog for things out of place.
“Where’s the pods? Where’s the pod?s” the Director said.
One man was heard to say, “They’re here! They’re here!”
“Not the iPod, you idiot,” was the last that was heard.

Are the Stories True?

Did Shel once run for the Presidency of Spain?

Is that What Shel Said?

Shel was overheard remarking to Tris Hussey, “Nevermind. fuhgetaboutit.”

You’ll find all of the almost real secrets from Liz and Tony at Marketing Diva.

–ME “Liz” Strauss

Photos via flickr by Victoriano and Donncha

Change the World: The Power of Conversation

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Hey Lisa and Doc, How Can We Change the World?

Change the World!

In the last two days, two people I respect, Doc Searls and Lisa Gates, have written about a subject we all care about — People talking to people. — conversations and relationships.

Can you have a meaningful conversation when only one person is talking?

Isn’t every conversation a relationship?

Conversations and Relationships

Words by Doc Searls and Lisa Gates

These were the kinds of conversations people have been having since they started to talk. Social. Based on intersecting interests. Open to many resolutions. Essentially unpredictable. Spoken from the center of the self. “Markets were conversations” doesn¹t mean “markets were noisy.” It means markets were places where people met to see and talk about each other¹s work.

Conversation is a profound act of humanity. So once were markets.

For businesses that require no live communication with customers in the course of everyday work, markets are conversations means simply that the company still shouldn’t isolate itself either from talk within their marketplace or from talk with customers when the need arises. In other words, it should still be ready to Get Real when the time comes for real conversation. —Doc Searls

Doc Searls and Robert Scoble and Shel Israel told us that markets are conversations. So we all started blogging. Then, Seth Godin told us to be remarkable. So we all started showing up with a unique, inspired footprint. Along came Liz Strauss who told us that it’s all about relationships and relationship blogging. So we all started talking, showing up for each other, and supporting each other’s remarkable, outstanding work.

Remarkable, outstanding, conversations happen inside [TADAAA] RELATIONSHIPS! . . . . What you get from going, participating is–like life–entirely up to you and what you put into it. —Lisa Gates

Conversation IS profoundly human. Boy, Doc, do I agree.

It’s that profoundly human conversation that starts a relationship.

A conversation is potential energy — if I talk to you, you might listen and talk back to me.

We can change the world — just like that.
–ME “Liz” Strauss
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If you’re ready to change the world, send me your thoughts in a guest post. Feel free to take the gorgeous Change the World image up there that Sandy designed back to your blog. Or help yourself to this one.

Change the World!.

Email me about what you’re doing or what we might do. Let’s change the world one bit at a time together. Together it can’t take forever.