Worth Saying Again
Comment on my YouTube Vid! Be part of my wiki! Join my Ning! Are you a member of these Facebook Groups?!! Do you Stumble, Digg, Mixx, Reddit, and the others?!! Where’s your account on Flickr?! I haven’t seen you Twitter in hours!!
With all of that to do, how do we do anything else — write a blog post or send an invoice, for an example?
Social Media: How to Scale Back and Get More Value
Quickly enough, we figure out we can either be overwhelmed or make some choices. Am I sounding redundant? Probably a little. (But the horse isn’t dead.) What I said yesterday is worth underscoring with the words of a friend.
In the first of a series for Freelance Switch, m. saleem suggests that we opt out of those we can.
The first thing to keep in mind is that while it may not be impossible for you to dabble in all these different mediums, it is important that you ignore most of them.
I so agree.
Here are some simple tips for how to scale back and get more value from the time you invest. It’s easier to decide if we set up criteria and eliminate what doesn’t meet those standards.
- What’s your purpose? What’s does the site deliver? Are you looking for community, for friendship, for business or some combination of those? Pick a site that supports your purpose. Do you really need to be on both Pownce and Twitter?
- Who do you know there? Social networks are popping up all over. Everyone can’t participate everywhere. Some I joined were gone by the time I returned there. Be a slow adopter. Look for where your friends already are.
Then decide which networks you value most and what percent of your time you want to spend on social networking tasks. We don’t try to read every book or see every movie. It’s as fruitless to try to use every social networking site.
One of my favorite sayings goes something like this.
Just because you can doesn’t mean you should.
Use the time you gain from scaling back to
- Interact more at the sites you stay a part of.
- Be a stronger presence and write stronger content on your own blog.
- Spend time in other networking pursuits: visiting blogs, meeting clients, and working with people.
It’s okay to get off the social media fast train. Sometimes less really is more.