Stop Not Having Ideas

The first part of fluency with ideas is having them–LOTS of them. There she goes again. What is she talking about? She might have lots. Right now I’d be happy with one.

The trick is get to learn how to stop not having lots of ideas.

That’s not a typo. You can stop not having ideas.

Open the Valve

Ideas are being stimulated constantly in your subconscious so often and at such a rate that, if you let them all in, you wouldn’t be able to pay attention to anything else. You would literally be aware of stimuli that you have no need for, such as the feel of your shoes on your feet or the chair that you’re sitting on. That’s why we come equipped–at no extra charge–with a filtering unit, a valve-like screening device at the base of our brains–the Reticular Activating System (RAS). The RAS allows us to filter out most of that unwanted stimuli. It serves as a closed door allowing only life-skill information into our consciouness. Unfortunately with the door closed we don’t have access to some great ideas.

The good news is that the RAS can be trained. Firemen can make it let through the sound of the fire alarm. You can can use it to access things you forget that are still in your brain– great ideas when you put them together again. Ron Daugherty offers some ways to expand and explore your ability to open the RAS in his article, Understanding the Mind: 5 Keys to a Writer’s Creativity.

With Access Comes Fluency

With a little practice you’ll be able to access more and more ideas. Seriously, believe that they’ll come. Relax and make room for them, and they will. Getting them is just the first step toward fluency with ideas. To follow a language metaphor, the ideas are just your vocabulary. Now you have to be able to use them–pull ideas to match three basic scenarios. Here are ways you can practice to build up your fluency.

Brainstorming wild lists. When you have a few minutes waiting in traffic, pick an everyday object such as a plate. See whether you can come up with 25 things you might do with that object, silly or otherwise. As blogger, you should be pretty good at this. After all bloggers know a thing or two about making lists. Don’t edit. Be as wild and creative as you can. When you reach 25, try for another 10.
Freewriting. When you’ve got a few minutes and some paper and pencil, write without stopping about a simple pleasure, such as drinking coffee or running. Explain all of the impacts and outcomes it’s had on your life. Try to write 15 minutes without stopping.
Problem solving. The next time you or your child has a problem don’t begin to address it until you’ve identified at least five solutions. Not every solution needs to be doable or practical, but all of them need to fix some aspect of the problem, using facts that you know. Allow for an outrageous solution or two. Outrageous solutions often lead to extremely solid ones, once the outrageous solutions have been talked about. Think through what the impact of trying every solution would be and name all of the possible outcomes that could occur if you tried each one.

If you want to be truly future skilled, you’ll do each of these things verbally and in writing too.

Reading, Writing, Listening and Speaking the Language of Ideas

The more you practice with your vocabulary of ideas. The more fluent in the language of ideas you will be. That means you’ll not only be good at speaking and writing your own ideas. You’ll also be good listening and reading other folks’ ideas too. You’ll get really quick at telling a great idea from a loser when someone else offers one.

Imagine the time and money a business might save when they know you can tell a solid idea from pipe dream that just sounds really good. AND that you can explain in writing how you know. Now there’s a concept on which you could promote your business and yourself. That would be an added value idea plus.

–ME “Liz” Strauss

No More Faster, Faster

We live in fast food culture, where now and yesterday seem to be the timing of every answer. “Faster, Faster,” was great when I was at the carnival as a child, but I’m not sure it’s the best answer for making decisions about my business or my future. I’m all for doing strategic deep thinking about important decisions, but our environment doesn’t do much to support or even to teach how to think deeply or strategically.

We sort everything into top ten lists. We find out the what of things and sometimes the how, but hardly ever the why. We ask for things done, but not necessarily done right. We stop looking as soon as we find the first answer. These are not the traits of a deep, strategic thinkers.

Thinking Deeper

Thinking deeply and strategically isn’t popular, but it is valuable. The folks who can do it are prized and sought after. They are also incredibly secure. How do they get to the thoughts that are past the surface? Here are some of the things that strategic thinkers do. These are all things anyone can do.

Go past the first answer. When you’re faced with a problem, once you find answer 1, keep looking for answers 2, 3, and 4.

Get a friend to find the holes in your thinking. Pick someone who wasn’t involved in finding the solution. Anyone involved in the thinking can’t see the flaws in it.

Set your thinking on the back burner and revisit it in an hour or so. This is the same concept as letting yourself sleep on it. Research has proved that it works. Tell yourself that you’re going to put the idea in your subconscious to work on it. I always touch the back of my head when I do this. When I return to the problem later, I find new information to work with.

Try on your thinking as you try on your clothes. Remember, we’re outside of the box here. This might sound silly at first, but it works. Take an inventory of how the idea feels in your gut, in your fingers, and in your toes. If something doesn’t feel right, explore what that is. You’d be surprised how much knowledge you carry in the cells outside of your brain.

Discount the obvious, and look for the invisible. Ask yourself outright, “What am I missing here?” When you find it, adjust your old solution to cover the new information too.

If someone disagrees with your solution, include his or her thinking as part of the problem. This IS one case where two ideas can work to become more than the whole. Keep your own goal, but add the new ones to the mix. You’ll find the new solution stronger than the one you originally reached.

These are just a few ways to take your thinking deeper than what I call the “skin of the pudding.” I like to think deeply, because I like to know that my answer will stand when I have to defend it.

It might not be faster, faster, but it’s worth it to know that the answer will last and last.

What parts of your brand could use some strategic, deep thinking?

–ME “Liz” Strauss