Successful Blog

6+1, 2, 3: Save Me from Beginners and Experts NOW!

by 6 Comments

Folks Who Are Learning and Folks Who Know

Power Writing Series Logo

Most bloggers find their audience is a lot like you are — an audience of folks who learning and folks who know a whole lot. That can throw a new writer. It can seem a problem of huge proportions. It’s not hard to think that what you have is two different audiences in one. How do you know how much to say and how much to leave out? It’s easy to get twisted trying to write for an audience of people who are both beginning and experienced.

Get twisted, heck! Somebody save me NOW!. From where I sit, some days the beginners need to learn so much, and the experts already seem to know all of it. How do I possibly talk to both of them at once, without risking insulting or boring either one of them?

That writer’s problem can seem impossible to solve, but it’s not. In fact, it’s not even a problem at all. [Read more…]

6+1 Traits: Sentence Fluency — I Got Rhythm

by 12 Comments

(Updated in 2020)

Photo by Hannah Olinger on Unsplash

I Got Rhythm I Got Music

We talk about being fluent in a foreign language, but it’s almost foreign to talk about being fluent in our own.

Wow! That’s a fluent sentence. It’s got rhythm and cadence. It’s well-built and interesting. It stands well on its own and it almost dares you to read it out loud.

If I were to guess why so many people tell me I’m a great writer, I would guess that sentence fluency has a something to do with what they are thinking about.

Sentence fluency is the romance of how words come together to pass on meaning. To me it’s the seduction of writing. It’s what writers mean when they use the word compose.

As a reader, I want the words to carry me and do what great music does — take me along with them — slow down when I need to listen hard and go fast, fast, fast, when the writer is telling something that’s exciting and fun.

As with all of the traits of effective writing, writers have ways to make writing dance to the tune that you want.

Flow Rhythm and Cadence

Sentence fluency is all about flow, rhythm and cadence. Start with the well-built sentences that you learned in school. (Okay we’ll go to some grammar next.) Those well-built sentences are the basic lines of the music of the language. Here are 6 +1 ways to help you compose.

    • Write sentences that underscore your meaning. The example I used started and ended with the idea of fluency.
    • Vary the length of your sentences. This is the one that is easiest and that folks miss most. A short sentence after two or three long ones is a relief to a reader. Two or three short ones in a row can be fun. Break things up.
    • Fragments and dialogue can add power and rhythm.

You’re old enough to eat ice cream for breakfast now. You can decide when it’s okay to use what’s not a complete sentence. Making everything a sentence slows things down. The rule to follow is whether readers can follow you. End of story. Kick that self-editor out of your head.

  • Start sentences in different ways to add variety and energy. Try to avoid There is and It is as much as you can. Start with the first noun after them and rewrite the sentence from there.
  • Use transitions and segues that are appropriate and compelling. Show me how things connect and build on each other. Also use thoughts that make me curious about where you’re going.
  • Write with a cadence that you can hear when you read your work aloud. Listen for the sound of your words and their pacing as well as their meaning. Do words roll and bounce where they should? Do they slow and tiptoe where the topic is serious? Do they speed up and tumble when the topic is not?

PLUS ONE: Despite what they say, sometimes the passive voice is the right way to say something. If you take out the passive voice totally most documents sound stilted, as if they were meant for children learning to read. You know your readers. Your eyes and your ears are the best judge of what works.

Effective writing is fluent and fun. It carries me effortlessly to the end of the piece so much so that I don’t even realize it. It’s like dancing with a partner who knows how to lead, I relax and enjoy the participation. I start reading, and before I know it I’m done.

Fluent writers are the ones that you want to read more of. They are addictive. You can hear their voice even when you’re not reading their words. I just showed you how you can get to be one of them. It’s not magic. It takes time and practice though.

Imagine what that fluent writing can do for your brand.

–ME “Liz” Strauss

Related Articles
9 + 1 Things Every Reader Wants from a Writer
9 + 1 The Sequel – When Big Words Go Bad
6+1: Writing Voice the Sound of Your Brand
See the Writing Power for Everyone Series on the Successful Series Page.

6+1 Traits: Word Choice — A Writing & Business Power Tool

by 17 Comments

Word Choice Reveals Things About Us

Power Writing Series Logo

Hugh Prather says, We cannot talk without talking about ourselves. Word choice is where our bias shows.

Difficult, arrogant, clever, brilliant, resistant, creative, out-of-the box, genius, spoiled brat, misunderstood, having a bad day, playing with you, smartass, ambitious, valuable, disruptive.

I heard all of these words said by different people to describe the same exact behavior by a single individual.

Each person chose a different word. The word for them described the behavior, but even more it described their mindset, the filter through which they see the world.

Words reveal the mindset of a company culture too.

Does your company choose nice words to talk about inanimate objects and violent ones to talk about people? Does it seed catalogues and grow the business, but target customers and kill competition?

Word choice is a powerful thing. It communicates our unconscious thinking. At first we think it’s just a habit, but imagine for a second. What if we said “seed and grow customers”? How would that change the way we think and what we do?

What if Google called us customers? Would Blogspot bloggers have more service? What if Technorati called us partners?

Word choice is a power tool — both in writing and in business. [Read more…]

9 + 1 — The Sequel — When Big Words Go Bad

by Leave a Comment


Big Words Are Wonderful

Thank you, to everyone who read and took time to comment on 9 + 1 Things Every Reader Wants from a Writer. The post and the discussion became much of what I personally think is the appeal and the addiction of blogging — learning by an interactive, rolling dialogue.

One point in particular seemed to get several comments. It was this one.

Set aside your expensive vocabulary. Don’t use big words, when perfectly good little words communicate easily. I don’t read with an online dictionary, and I don’t want to.

It seems folks were worried that I don’t like big words at all. I love them. I like the way they sound and the way that you can find one that will precisely pinpoint the idea that you’re going for. The point up above that I didn’t make clearly — yeah I’m unclear too, go figure — is that I was writing the 9 + 1 post in the voice of average readers, who don’t have time to go looking up words that might get between them and your message.

El Hakeem pointed out that some folks DO like big words and enjoy learning them. Starbucker is one in particular. He reads William Safire for that very reason. They’re right, you know. If your audience shares your love of vocabulary and finds new words delicious, I’d never ask you to take that away from them. I don’t expect that you would, even if I did.

I was talking about folks who use big words to make themselves or their writing sound smarter. Using vocabulary that way isn’t authentic and readers can tell.

Tony Lawrence left a story in a comment this morning that is a perfect example of how a guy can get caught doing just that.

Many years ago I had a partner who sometimes liked to brag about his education. I think he liked it all the more because I am mostly self educated – I dropped out of high school the moment I was legally able.

Anyway, Don (we’ll call him Don because that was his name) had prepared a new company brochure and was presenting it to me and another partner. As I was reading it, I came across an interesting sentence:

‘We provide simple pneumonic phrases to help you remember the commands.’

“Don, what the hell is a ‘pneumonic phrase’, I asked (not all that pleasantly).

Don nearly preened himself. “Well, if you had the benefit of a college education, you’d know that a pneumonic is a memory aid.”

I shook my head. “I am an autodidact, you fatuous ass, but I know how to spell and I know that the word you were thinking of is ‘mnemonic’ and that YOUR word is more usually found in conjunction with plagues”. I wrote ‘MNEMONIC’ out in large letters as I said that.

‘Benefits of a college education’ indeed.

Thanks, Tony, for letting me share your anecdote. (That qualifies as a big word.) You did what I couldn’t do and you did it artfully. I probably would have had readers screaming, “Liz, the darn horse is dead.”

By the way, my favorite word is despicable. It sounds like it should have punctuation inside it. What’s yours?

–ME “Liz” Strauss
If you’d like Liz’s help with your writing, click on the Work with Liz!! page in the sidebar.

Related articles
9 + 1 Things Every Reader Wants from a Writer
6+1 Traits of Effective Blog Writing
FIOTB–Tool 1: Content Development Tool
See the Customer Think and Writing Power for Everyone series on the SUCCESSFUL SERIES PAGE.

6+1: Writing Voice the Sound of Your Brand

by Leave a Comment

Yeah, I Hear You

Power Writing Series Logo

Ever notice when you read some writers’ work, that you can almost hear them? I don’t just mean that they write conversationally. I mean that, well, you can almost hear the pitch of a voice, a twinkle in an eye.

How do some writers do that? How do they become real in your mind while you read? [Read more…]

6+1: The Ferrari Analogy for Organized Writing

by Leave a Comment

I Don’t Have to Read Your Desk

Power Writing Series Logo

A messy desk is like a garage — it’s where you keep your tools. It helps if it’s organized, but your car will run fine even if it is not. But messy writing is a sign of messy thinking. It’s proof that our ideas are not under control. No one wants to be behind the wheel with someone who can’t keep the car on the road.

Organization is the second trait of good writing. Great writing needs a plan, like a road trip needs road. Ideas need to be organized before we set off.

Organizing a Writing Road Trip

Mountain Road

I’m sure you’ve read a blog post, or maybe twenty, that left you wondering where it was going and why it kept stopping and starting. Reading was like riding in a half-dead jalopy. (Jalopy don’t you love that word? It sounds like a food.)

Reading should be like a fabulous road trip — the blog equivalent of riding in a fast machine stuck to the road, handled by an experienced driver.

It’s true.

I’m Italian. I’ll take the Ferrari. [Read more…]