Successful Blog

Thanks to Week 251 SOBs

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Successful and Outstanding Bloggers

Let me introduce the bloggers
who have earned this official badge of achievement,

and the right to call themselves
Successful Blog SOBs.

I invite them to take a badge home to display on their blogs.

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canonblogger
catseyewriter
media-in-the-new-millennium
sarasantiagocom
unintentional-entrepreneur

They take the conversation to their readers,
contribute great ideas, challenge us, make us better, and make our businesses stronger.

I thank all of our SOBs for thinking what we say is worth passing on.
Good conversation shared can only improve the blogging community.

Should anyone question this SOB button’s validity, send him or her to me. Thie award carries a “Liz said so” guarantee, is endorsed by Kings of the Hemispheres, Martin and Michael, and is backed by my brothers, Angelo and Pasquale.

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Want to become an SOB?

If you’re an SO-Wanna-B, you can see the whole list of SOBs and learn how to be one by visiting the SOB Hall of Fame– A-Z Directory . Click the link or visit the What IS an SOB?! page in the sidebar.

–ME “Liz” Strauss

SOB Business Cafe 08-13-10: The SOBCon SxSW Panel List

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SB Cafe

Welcome to the SOB Cafe

We offer the best in thinking — articles, books, podcasts, and videos about business online written by the Successful and Outstanding Bloggers of Successful Blog. Click on the titles to enjoy each selection.

The Specials this Week is

the list of panels by the friends of SOBCon. If you know these folks, you’ll know that it’s smart and lucky to vote for them.

SOBCon influence invades SxSW Panel picker. Get out and vote for these amazing folks so

  1. @lizstrauss @starbucker @caroljsroth@caroljsroth will present:

    Build, Buy, Partner: Time is Money
  2. @lizstrauss @starbucker @caroljsroth@caroljsroth will present:

    From Jobbies to Businesses: Strategies for Irresistible Success

  3. @ericlukazewski will present:

    Confessions From Social Media Event Organizers

  4. @JasonFalls will present:

    Social Media: The Pink Collar Ghetto of Tech?
  5. @renewabelle @renewabelle will present:

    Making Sustainable Attainable: Energy Efficient Computing
  6. @DaveMurr will present:

    Have Fun to Increase Customer Engagement
  7. @jeanniecwwill present:

    X Marks the Spot: Mapping The Customer Experience
  8. @LisaPetrilli @judymartin8 will present:

    Conquer Your Kryptonite: Superpowers Fueling Kick-Ass Business Deals
  9. @conniereece will present:

    Resources Roulette: Winning Social Strategies for Shrinking Budgets
  10. @ScottMonty @Schwen @ShannonPaul will present:

    Socially Regulated: Social Media in Regulated Industries
  11. @jonathanfields will present:

    Fear and the Art of Creation
  12. @LucretiaPruitt will present:

    Killing Clark Kent; When You Outgrow Your AlterEgo
  13. @GlendaWH will present:

    The untapped iPad Market: Is Your Site POUR?
  14. @hardlynormal Mark Horvath will present:

    A Conversation on Social Change through Social Media
  15. @armano will present:

    Why PR’s Future May Not Look Like PR

Remember, voting ends on August 27th, so do it now. BTW, these are also great people to follow on Twitter.

If you’re a member of the SOBCon community or want to be one and you have a panel you’d like to be on this list, Tweet or DM us at @sobcon, or add a comment to this post.

Sit back. Enjoy your read. Nachos and drinks will be right over. Stay as long as you like. No tips required. Comments appreciated.

–ME “Liz” Strauss

I’m a proud affiliate of

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Support the Friends of SOBCon – Vote For Their SXSW 2011 Panels

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PP_Voting_OpenWe are pleased to support all of our SOBCon friends who are now part of the 2011 “Panel Picker” process for the popular interactive conference in Austin, South by Southwest, better known as SXSW.

Here is a list of panels up for vote that feature friends of SOBCon, including two to be hosted by SOBCon Co-Founders Liz Strauss and Terry Starbucker. Please support ALL of these great people because we know they will “bring it” at the event.

Remember, voting ends on August 27th, so do it now. And if you have a panel and would like to add your name to this list, Tweet or DM us at @sobcon, or add a comment to this post.

Thanks, and let’s bring the spirit of SOBCon to SXSW!!

@lizstrauss @starbucker @caroljsroth Build, Buy, Partner: Time is Money
@starbucker @lizstrauss @caroljsroth From Jobbies to Businesses: Strategies for Irresistible Success
@ericlukazewski Confessions From Social Media Event Organizers
@JasonFalls Social Media: The Pink Collar Ghetto of Tech?
@renewabelle Making Sustainable Attainable: Energy Efficient Computing
@DaveMurr Have Fun to Increase Customer Engagement
@jeanniecw X Marks the Spot: Mapping The Customer Experience
@LisaPetrilli @judymartin8 Conquer Your Kryptonite: Superpowers Fueling Kick-Ass Business Deals
@LisaPetrilli @conniereece Resources Roulette: Winning Social Strategies for Shrinking Budgets
@ScottMonty @Schwen & @ShannonPaul Socially Regulated: Social Media in Regulated Industries
@jonathanfields Fear and the Art of Creation
@LucretiaPruitt @DaveTaylor Killing Clark Kent; When You Outgrow Your AlterEgo
@GlendaWH The untapped iPad Market: Is Your Site POUR?
@armano Why PR’s Future May Not Look Like PR
@BeckyMcCray Micro-Business Rapid-Response Success-Failure Q&A
@incslinger Converting Checkin’s to Cash: Why Location Marketing Matters
@SheilaS Tourism Catches On: Old Industry Meets New Media
@barrymoltz What We Can Learn from Small Town Entrepreneurs
@webby2001 Everything You Know About Social Media is Wrong
@unmarketing F U 2.0
@prebynski Leveraging Mobile Marketing Methods In My Strategy
@prebynski How To Get A Job Using Social Media
@dustinj Checking in with Successful Location-Based Campaigns
@technosailor Shattering Secrets with Social Media
@hardlynormal A Conversation About Social Change Through Social Media
@jeremywright Naked Dating: Finding Love in 140 Characters or Less
@tedmurphy Check-in, Get Paid: Rise of Cash-sponsored Social Media
@debworks Resistance is Futile! Assimilating Local Marketing
@CathyBrooks Who Are You And Why Should I Care?

Aristotle Scooped My Ideas on Personal Brand

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by Patty Azzarello

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“We are what we repeatedly do. Excellence, therefore, is not
an act but a habit.” –Aristotle

Consistent Behaviors

aristotlesun

I am always talking about how Brand is about consistent behaviors.

In fact, I just was interviewed by a Forbes Magazine editor for 90 minutes on this topic. Turns
out, I was scooped by Aristotle!

As Aristotle will tell you, what I am saying about branding is not a new idea.

The Big Idea

But the big idea here for me is that we build or degrade our Personal Brand every single day — in every single conversation, meeting, email, presentation, and interaction we have with others.

You are broadcasting your Personal Brand

The behaviors people experience most consistently from you, ARE your Personal Brand.

(By the way this is true for corporate brands too. Your company’s brand is granted to your
company based on your customers’ cumulative experience with all the products, services,
processes, communications, and employees that interact with customers.)

You have a personal brand today whether you know it or not.

The question is – is it what you want it to be? And are you doing anything consistently, on
purpose, to give people any particular impression of you?

Choice #1 – Build your Personal Brand on Purpose

If you want to build your Personal Brand here are the steps.

Learn what you are known for. Get some feedback from people who know you and work
with you.

  • Decide what you want to be known for. Understand if there is a gap.
  • Define some specific behaviors that support your Brand.
  • Do them on Purpose every chance you get.

.
For example if you wanted a Brand of being…

Efficient: Don’t write long emails, ever. Do present (every time) how your solutions save time and resources along with getting the desired outcome.
.

Well Connected in your industry: Don’t take on projects alone, engage your network. Do expose the virtual team you’ve created and always include externally sourced content in your communications.
.

Cutting Through Chaos and solving complicated problems: Don’t ever participate in group email debates, offer obtuse suggestions, or let issues fester. Do offer concrete ideas and close off loose ends – every day.

Choice #2 – Leave it to chance

Why now?

If you have made it this far in your career without bothering to build your Personal Brand, why
should you worry about it now?

One hazard of leaving your Personal Brand to chance is that you remain somewhat of a blank.

Even if you are generally known as “good”, when opportunities come up, if you are not known
for anything in particular so you don’t stand out very much. You don’t stand out as much as
someone who is known for something specific.

Many people are striving for more recognition, relevance, and respect. Building your Personal
Brand is a key factor in positioning yourself to attract the respect and the rewards you deserve.

Stand out more. Be more Credible.

You become a much more credible and powerful presence in your company if everyone around
you says similar, specific things about their impression of you. Your Brand becomes significant
and believable.

Your intentions do not equal others’ perceptions

It doesn’t matter what you think or feel, or intend to do. Those things only matter to you. No one
else can see them.

Others can only experience what you DO.

Another hazard of leaving your Personal Brand to chance are that you can be giving negative
impressions that you don’t intend.

For example, I remember once when I did a 360 review, I got low scores on being a good
listener. I was totally shocked, because I always considered myself to be a great listener.

What I learned when I dug in was that the few people I listened to, indeed thought I was a good listener, but the vast majority of my organization never observed me listening.

Build your Brand with visible behaviors

So to build my Brand as a Listener, I created more opportunities to listen.

I created office hours, and breakfast and lunch meetings with groups of individuals. I created a website where people could give me feedback. I requested input every time I spoke. I told people what happened as a result of getting input.

My Brand issue was not with my listening skill or intention, it was about the accessibility and
visibility of listening opportunities. I was able to build positive brand value by creating more highly visible listening opportunities on purpose.

By investing some thought and energy in building your Personal Brand on purpose you will
increase your credibility and your value.

—–
Patty Azzarello works with executives where leadership and business challenges meet. She has held leadership roles in General Management, Marketing, Software Product Development and Sales, and has been successful in running large and small businesses. She writes at The Azzarello Group Blog. You’ll find her on Twitter as @PattyAzzarello

I’m a proud affiliate of

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The Best Bloggers Are Learners

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By Terez Howard

 I know the old adage really says, The best teachers are learners. I think the saying applies to we bloggers, too.

Ever find yourself stuck in the same routine?

Personally, I have a cleaning routine. I clean each room in a specific order. I dust each piece of furniture in one order around the room, clean any glass and then clean the floor. That is my routine, and I can do it mindlessly and very quickly. That’s what is good about my routine.

The bad part of my routine is if I have to break it somehow, like if my refrigerator needs cleaned or my closet needs organized. I have a hard time getting the oomph to actually do a task outside of the ordinary.

I think that many bloggers get stuck in a routine, which is bitter-sweet. It’s sweet because a blogger can write an interesting post quickly. It’s bitter because a blogger might get stuck doing the exact same thing. This can morph interesting into boring.

I’ve stepped out of my usual blogging routine to interview a few of my writer friends. I have written for or with each of these people, and they each gave some thought-provoking insight.

I asked them all this question:

What is one problem you see with bloggers’ writing, and what is the solution?

Liz Strauss, (you should all know her!), said:

“Bloggers are often too self-conscious when they write … They focus too much on the information and not enough on bringing their own “value” to the topic. Information is all over the Internet, but an experienced opinion is not. I read your blog because you’re there.”

Dan Keller, a.k.a. Tycoon Blogger, said:

“The biggest problem I see with bloggers’ writing is that most are so damn boring. Seriously, most blogs are written like a car manual. I would like to see more bloggers loosen up and interject their personality into their writing and shake things up a bit. Dare to be edgy and exhibit some break-through thinking. I have personally been working on developing my own unique writing style, and I have found the more I deviate from the norm, the more popular my blog.”

Tom Lindstrom, from tlmarketing.net, said:

“Bloggers often write about things they like because this way it is a lot easier to keep a blog going for longer. The downside with this is that monetizing the blog becomes really hard because you need to have the right keywords (keywords that people are actually searching for every month) in order to make money from your blog. The solution is to do proper keyword research before writing anything.”

Katherine Nussberger, USARiseUp Associate Editor, said:

“My initial opinion is that many bloggers write about some topic or issue that is strictly based on their personal opinion. As a journalist, first and foremost, I personally do not see the value of this style of writing because in a lot of ways it feeds on negativity and does not provide a solution or unbiased account of the topic or issue. On our site, www.usariseup.com, we have very strict guidelines for our Blog Zone that specifically state that we need sources for all of our blog articles because we do not accept opinion based pieces.

Solution: I think that to become a reliable and usable source of information, bloggers need to cite their information, and provide valid comparisons of the topic that show both sides, which I know is similar to journalism, but even in blogging there have to be guidelines. Bloggers need to become more willing to show another opinion beside their own in their content, and let the readers decide which side they accept or believe in without trying to push the reader into a belief system that is exactly the same as the blogger.”

Jael Strong, one of TheWriteBloggers, said:

“The absolutely largest problem that I see with blogs is the poor mechanics. Misspelled words, omitted punctuation, and word misuse (i.e. “there house” instead of their “their house”) are sometimes so distracting that I stop reading altogether, even if the topic and writing themselves are engaging. The solution? Do not depend on spell check programs, periodically review the rules of grammar, and edit! The best editing strategy that I use is reading my work from the end to the beginning, sentence by sentence. I catch most of my punctuation errors through that strategy.”

What stood out to me?

Be interesting, be unique and be professional.

How would you answer my question: what is one problem you see with bloggers’ writing, and what is the solution?

—
Terez Howard operates TheWriteBloggers, a professional blogging service which builds clients’ authority status and net visibility. She regularly blogs at Freelance Writing Mamas . You’ll find her on Twitter @thewriteblogger

Thanks, Terez!

–ME “Liz” Strauss
Work with Liz on your business!!

The FREE SOBCon Colorado Preview Webinar: August 16th, at Noon EST

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Hi all – In anticipation of SOBCon Colorado on September 17 and 18, 2010, in Broomfield, our great friend and online guru Chris Garrett will be hosting a preview webinar on August 16th, 2010, from Noon to 1PM, EST.

His guests will include SOBCon Colorado speakers:

Liz Strauss (SOBCon Co-Founder)
Terry Starbucker (SOBCon Co-Founder)
Jonathan Fields
Shelly Kramer
Erika Napoletano
Sally Hogshead

We’ll be talking about the magic of SOBCon, the Colorado event, and how this “one-day business incubator” will give you a lot of tangible content from which you can learn, take home, and use in your busines.

And of course, we’ll be sharing some of our tips too!

Register here for this FREE event