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Design, Function or Content — Which Is More Important?

February 19, 2009 by Guest Author


I asked a question the other day on Twitter: What would you respond to the comment, “Content is more important than design.” The first response I usually get is content – content is king. If you go to a site and there isn’t any content to engage with or provide value, and it doesn’t get you thinking, there’s really no point or purpose to it. Content that changes, gets updated frequently and is genuine is usually the first element in any order of importance in relation to what people want to see when they visit your site.

Kyle Placy, a friend and designer responded, “Hmmm, content is more important than design… I think that is a relative statement. You can have great content and a terribly designed blog and the content is moot. I would say on a sliding scale content is more important but there is a fine line to draw between clean and easy design to terrible design.”

Vicky Hennegan said that content is more important but a good design can affect how long you stay on a site.

I read a lot of blogs and visit a lot of websites. We all do. Sometimes it’s part of my job to go find information from a website and sometimes that is all I’m there to do. If I like the look of the site I might spend a little more time and read some posts. If the site is appealing either because of its design or function capabilities I might click through and check out some features. I will definitely return if I like the content but I will also return if I liked the look (design) and feel (function) of the site. Things to consider:

1. Does everything your site/blog “say” it can do work? For example, links, pages, signup for RSS feeds, newsletters etc.? Do all the functions work the way they were intended to?

2. Do you have your contact info somewhere easy to find? You may not want people emailing you; that’s fine but chances are at some point someone is going to want to reach you. Will they easily be able to find this information? I sometimes have to collect contact info from websites and am so surprised when I have to hunt to find it. Home page is best if you want to be found.

3. Do you have all your social platforms listed on your site somewhere?

4. Not everyone has a designer. Not everyone needs one, in fact. WordPress, Blogger and Thesis have made it really quite easy and painless to customize your site. Twitter is a great resource as well – ask for help and you’ll get it!

Design, function, or content, which is more for you?

from Kathryn Jennex aka northernchick

photocredit – Anna Hape

Filed Under: Design, Successful Blog Tagged With: bc, Blog, Content, Design, function, Thesis

How's Your Relationship with Yourself?

February 18, 2009 by Liz

The theme of SOBCon09 is the ROI of Relationships. To underscore the importance of relationships in business and to have a chance to make and celebrate a few while we’re doing that, I’ve opened up this series by successful and outstanding bloggers like you.

Communicating with Yourself
by Karl Staib

To get yourself to the next level of your career, the most important development is to be able to communicate with yourself so honestly and effectively that every choice improves your life.

Wow! Every choice?

Yes, every choice can add or subtract to or from your career.

I’ve made many mistakes with my career, but one thing I pride myself on is the fact that I never settled for less than what I really wanted. I wanted a career in teaching and I found it. I wanted a creative career I landed it. I wanted a people interactive career and I got it.

They all built on each other and helped me get to where I wanted.

I’ve found a job that requires teaching, creativity and interactivity. These are the tools that have aided me in my present career. Is this the end?

Probably not.

I’m ok with not knowing whether of not this is my final destination. That’s what honesty does for you. Chances are, you won’t ever see the complete picture. There is no way of seeing the whole picture from just one set of eyes. But you can add to the picture, step back and effectively pick your next direction.

Think of your career as a giant scroll that can never be erased, but the most important part is the last sentence. It’s this sentence that is the present you. Hopefully the happy you. If you aren’t happy then keep improving your story.

Never Stop

You must keep adding to the “story” that is your career. We all have so much potential to change the world. We can do this only through work. What? I can change the world in many other ways. I ask you to name me one way in which you can make change without putting in a little work?

You can’t.

You need to create motion to generate change.

Without action it’s just thoughts.

The number one reason why people are happy at their jobs is because what they produce resonates with their soul. They believe so wholeheartedly that they are doing good that it lifts them to a level of happiness that sets their hearts on fire.

I watched an animal show that highlighted Steve Irwin’s (Crocodile Hunter) pet hospital. One employee sleeps in her office to care for the injured Koala bears. She is so dedicated to saving these animals that she will forgo sleep to feed a Koala every two hours.

Finding this fire is not easy. For 99% of us this takes many years, but that means never settling for second best or third best. We need to keep adding layers that build our career foundation. With each layer we gain more perspective, strength and intelligence, which allows us to communicate with ourselves more honestly and effectively.

So ask yourself: What could I be doing to add to my personal development?

My two favorite methods are:

Meditation/Contemplation

Just sitting in a quiet room and answering the question, “What work am I doing now that I enjoy? And what could I be doing to add to my career?”
There are many methods that can help you build on your present career or switch to a new one. You can try anything, from volunteering at a local organization to creating an event that involves the community.

When you give yourself questions to answer, you can avoid the loop of thoughts that prevent you from fulfilling your vision of your “dream career.”

Asking Friends

Your friends are a treasure chest of information. They have formulated many ideas of who you are and why they like you.

Ask your friends, “What are my best talents?” and “Do you think I’m using them to my advantage?”

Don’t take these answers personally. Some responses might hurt your feelings. You are doing this to grow, so you must accept the idea that the situation might be a wee bit uncomfortable, but a valuable experience.

What other methods have you used to listen to your soul’s career needs?
What jobs have you had that you didn’t like, but later you understood how they helped build your career?

his own blog: Work Happy Now! If you enjoyed this article, you may like to subscribe to his feed, follow him on Twitter or

Karl Staib writes about unlocking and kicking open the door to working happy atWork Happy Now where you can read one of his most popular articles, How Does Google Create a Great Atmosphere?
His twitter name is @workhappynow

Register for SOBCon09 NOW!! Explode your network of relationships!

Filed Under: Business Life, Successful Blog Tagged With: bc, Karl Staib, LinkedIn, personal-identity, relationships, ROI of Relationships, SOBCon09

The Relationships of Ringling Bros: A Company that Cares about Animals

February 18, 2009 by Liz

The theme of SOBCon09 is the ROI of Relationships. To underscore the importance of relationships in business and to have a chance to make and celebrate a few while we’re doing that, I’ve opened up this series by successful and outstanding bloggers like you.

Ringling Bros
by Sarah Stuart

If you have children at home or if you just like children world you might be surprised to learn more about Ringling — the Brothers and their circus. Some people think that circuses are a bad thing. Read further before you decide.

Ringling Bros is a company that promotes shows to children. The shows are circus type with a series of animals that are mainly worldwide extinct. Elephants, horses, wild cats and other exotic species are taken care of by Ringling company and trained to provide the best of the shows delighting children’s eyes.

From the east coast of United States starting on New York State through the West Coast ending in California including Puerto Rico, Ringling is on tour. All you have to do to know about their shows is going to the colorful website www.ringling.com . The website has a show locator providing that you can get the nearest location to where you live.

The concept around Ringling is compelling for several reasons. First, Ringling is an entertainment company. Children and parents watch exotic animals shows. Most kids who watch the shows wouldn’t see these animals anywhere except in a zoo. By finding the nearest show to where they live, families can plan and enjoy an evening of fun and awesomeness.

An important fact regarding Ringling is that the animals are truly taken care of. The company has full-time veterinaries and animal care staff to ensure that the animals are fed, watered, groomed and cleaned daily. Animals are also medically examined regularly and that they receive all required and needed vaccinations.

Besides the entertainment and the care for captive animals, Ringling represents a shift, a change in the way we see animal shows and how we care about the animals themselves. Why?

For several decades, animals were not well treated in circus type shows. Ringling has a different intent and approach than all other companies in the field. The Ringling intent generates a huge difference in the way we see, watch, and live the shows.

Ringling’s objective is to conserve animals lives. They care about rare and nearly extinct species such as elephants. Ringling ties the joy kids feel at the show to highly enlightening website information. Kids go home and learn about animal origins, their lives and the special concerns they face — that connection is an education toward changing the world.

Ringling is built over the close tie that includes entertainment, information, and conservation of species! Ringling represents a different way of making business, a new perspective. It shows us how different aspects of our lives and the planet’s life can be related in harmonious business!

Sarah Stuart can be found at Tinkerbell where she
writes creatively about many kinds of communication.
Her twitter name is @Sarah_Stuart

—————–
Sarah has chosen a controversial subject. You might not agree with her view. I’m sure you can say what you think without straining relationships on our blog. Every story has many points of view. I’m interested in yours. So is she.

–ME “Liz” Strauss

Register for SOBCon09 NOW!! Explode your network of relationships!

Filed Under: Business Life, Successful Blog Tagged With: bc, ROI of Relationships, Sarah Stuart, SOBCon09

The Mic Is On: We're Talking Ideal Workplace, the Ideal Work

February 17, 2009 by Liz


It’s Like Open Mic Only Different

The Mic Is On

Here’s how it works.

It’s like any rambling conversation. Don’t try to read it all. Jump in whenever you get here. Just go to the end and start talking. EVERYONE is WELCOME.
The rules are simple — be nice.

There are always first timers and new things to talk about. It’s sort of half “Cheers” part “Friends” and part video game. You don’t know how much fun it is until you try it.

Where Do Circus People Run Away to?

So running away isn’t such a good idea … BUT, if you could set up work anywhere, where would you be right now? How could balance what you’re doing with where you’d most love to do it?

  • private island?
  • Monte Carlo?
  • mountain cabin?
  • a favorite city apartment with a penthouse view?

Now that you’ve got the location … what would you be doing?

And, whatever else comes up, including THE EVER POPULAR, Basil the code-writing donkey . . . and flamenco dancing (because we always get off topic, anyway.)

Oh, and bring example links.

–ME “Liz” Strauss
image: sxc.hu
Related article
What is Tuesday Open Comment Night?

Filed Under: SOB Business, Successful Blog Tagged With: bc, blog-promotion, letting-off-steam, living-social-media, Open-Comment-Night

Connecting with Fiercely Loyal Customers By Being Helpful in a Hypeful World

February 17, 2009 by Liz

He’s So Sure He’s So Good

relationships button

Just read an email about how much I needed someone’s help. To put it mildly, the person who wrote it doesn’t stand a chance of doing business with me. He’s so sure that what he’s got so good. That he bet his sales on impersonal email blast to people who don’t need what he does.

The email he sent was filled with huge promises, hype of grand results, and a future that would have me set for life. I’m wondering why he needs to work if he has that secret.

Some folks sell by telling everyone how good they are.
Some folks sell by making claims that are bigger than life.
Some folks sell by pitching every person they can contact.

I feel safe in saying that it’s not the way to make fiercely loyal customers.

Connecting with Fiercely Loyal Customers By Being Helpful in Hypeful World

Great businesses have always been about customers — how to make their lives easier, more free, and more meaningful. Great companies invest in getting to know their customers and showing they value them. That builds fiercely loyal customers. Fiercely loyal customers come back and bring their friends.

Ever watch people who love what they do when they talk about their work? They talk about what they do as fluidly as water. Even when they first explain what they do, they don’t ever seem shameless. They talk about the kind of people they help and the help they give.

When we’re fully-engaged in our work, telling others about an offer is like talking to our friends about what we do. It’s natural, conversational, and about them. If you have something of value, here’s how to have conversations that matter.

  • Do your homework. Find out who’s interested. Research to know the people or businesses who need your product or service. Know their needs before you even say hello.
  • Be curious about their dreams. When you meet with prospective clients, start by asking them about their goals.
  • Be a learner, not a hunter. Look and listen for ways to help them move their goals forward.
  • Then talk about how your goals and theirs work together. Let them know the kind of helping that you do.

Don’t wait for the stars to align. Align your goals with theirs. Sit on the same side of the table with your customers. Business happens when it’s to their benefit to do business with you. Show them how working with you will get them where they want to be.

Great promotion is helpful, not hypeful. How do you talk about your work as helpful?

–ME “Liz” Strauss
Work with Liz!!

Buy the eBook. and Register for SOBCon09 NOW!! Learn to align your goals.

Filed Under: Marketing /Sales / Social Media, Successful Blog Tagged With: bc, conversation, LinkedIn, promotion

Open Mic 7pm Chgo Time: What's Your Vacation Workplace?

February 17, 2009 by Liz

Join Us Tonight

JOIN US TONIGHT AT 7PM

Where Do Circus People Run Away to?

So running away isn’t such a good idea … BUT, if you could set up work anywhere, where would you be right now? How could balance what you’re doing with where you’d most love to do it?

And what would you be doing?

Oh, and bring example links.

The rules are simple — be nice.

Do be nice. 🙂

–ME “Liz” Strauss

Related article
What is Tuesday Open Comment Night?

Filed Under: SOB Business, Successful Blog Tagged With: bc, blog-promotion, dialogue, living-social-media, Open-Comment-Night

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