South by Southwest, SXSW, is a yearly conference in Austin, TX.serving the film, music, and interactice industries. The photo shows the goodies they gave out this year.

Guest Reporter Sheila Scarborough

Hi Successful Bloggers,

Your Roving Tejas Reporter brings some impressions from Day Two of South by Southwest (SXSW) Interactive here in Austin, Texas.

Everyone take a breath and say, “Y’all” and “Howdy” and “digital content service solutions” and “client and server-side XSLT,” just to get in the right frame of mind.

Believe me, there’s plenty of activity here for both Ye Olde Basic Blogger (me) and the most geeked-out programmer. I’ve been mostly going to panels that talk about online relationships and communities, and here are some quick highlights:

** From the panel “World Domination via Collaboration” this morning, I learned that the best way to get a response from your blog readers is to “ask, not tell.”

In terms of corporate blogging, Betsy Aoki of Microsoft talked about how blogging can change the DNA of a company from the grassroots upward, resulting in more of a “culture of transparency and a better connection with customers.” BlogHer’s Lisa Stone pointed out that “whether your company blogs or not, someone is blogging about you,” and Jenna Woodul of LiveWorld chimed in to agree that ” people are talking about your brand out there; you’d better listen and respond.”

Jenna also said that some companies need to have blogging’s ROI (Return on Investment) laid out clearly — “break it down as to what they’re leaving on the table” by not engaging with this online culture.

Lisa Stone reminded us of that old learned-it-in-kindergarten maxim, “Don’t Lie,” using the recent Wal-Mart paid RV blog PR disaster as an example of a “fundamental missed opportunity” to use online tools to build brand loyalty.

Jenna Woodul had great suggestions for growing an online community, including paying close attention to “how the newcomer is perceived and treated; building a culture of community as nurtured and demonstrated by how it welcomes.”

If you need a specific example, look no further than how Liz greet newbies and is always welcoming in her comments in posts and Open Mic Nite, to say nothing of her coveted SOB badges.
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