Successful Blog

How to Avoid the 6 Most Common Business Blogging Mistakes

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By Landon Lourell

If you have your own business, then you’ll definitely want to make sure that you use all of the tools available to you in so that you can reach as wide an audience as possible and start building up a platform. One of the most powerful platform building tools out there today is blogging.

Before you jump in and unleash your first blog on the business world, you’ll want to make sure that you’re doing it the right way. Put your excitement to the side for just a moment and do some research to see what makes a blog popular and what makes a blog a complete waste of time for you and your audience. There are six mistakes in particular that a majority of bloggers seem to make that can tarnish your business blog.

1. Neglecting to Include a Bio

It doesn’t matter how magnificent, insightful and informative your blog posts are, readers want to know who you are and what kind of business you have. Be sure that you have a full ABOUT US page somewhere on your blog, preferably in a location that’s easy for readers to see. On the ABOUT US page, include a bio and either a picture of you if you’re the sole proprietor of your business, or a picture of you and your staff. Doing this allows your readers to connect with you and your business instead of you just being a faceless, nameless blog.

You should also be sure that you have either your name or the name of your business prominently on your blog. The header is one of the best spots for this. By including your name in the header, you’ll make it easier for search engines to find you and your awesome blog posts. Your name and the name of your business are your brand, always remember that.

2. Lack of Contact Information

Think of what it’s like reading one of the best blog posts you’ve ever read and wanting to get in touch with the author only to find no sign of contact information. Readers shouldn’t have to spend time going over your blog with a digital fine-tooth comb trying to find an email address, website address or phone number where they can reach you or a representative of your business. You never know how many valuable business connections you can make with your blog, but you won’t make any at all if no one can reach you. Be sure to add contact information on your ABOUT US page.

3. Lack of Information About Your Services

Let readers know what type of services you offer. Be as specific as possible when describing your services, so that you don’t confuse anyone and make sure that your blog posts are relevant to the kinds of service you offer and the industry that you’re in. You’ll get a lot of raised eyebrows if you’re an economist writing blog posts about how to put antique cars together.

Your blog should be a place where you share information, interact with your audience/potential customers, and offer free tips. Readers don’t want to feel like they’re reading a sales ad for your business every time they visit your blog. There’s nothing wrong with a plug here and there, but focus more on giving than getting.

4. Having Too Many Blogs

There’s no need for you to have multiple blogs if you have multiple services; all that does is give you more posts and things to write about on the one blog that you have. If you decide to have multiple business blogs, one or more of them is sure to be neglected. Some blogging platforms give you the option of having more than one page for your blog where you can post about different subject areas. Readers don’t want to have to bookmark all three of your business blogs when it’s better and easier for the both of you for you to just have one blog. If your readers receive an email notification every time you post a new blog and you update all of your blogs on the same day, you’ll clutter up their inbox, which is a huge no-no.

5. Not Including a Link to Your Website

Be sure that you include a link to your business website on your blog. Think of your blog as another chapter in your novel. Give your readers a table of contents so they know exactly where to go when they’re in need of a certain type of information. With links, you’ll want to be careful that you don’t have too many of them as this can potentially scare readers off. In today’s fast paced world where most people have a short attention span, who has the time or the desire to click through ten different links? Besides a link to your business website, include links to any articles or guest blog posts that you’ve written or that your business is mentioned in.

6. Making Commenting All But Impossible

Making readers jump through a variety of hoops just to leave a comment will more than likely frustrate them and cause them to abandon the whole thing. When you get a sizeable audience, you might have to be more diligent about keeping out spambots, but in the beginning you don’t really have to worry about them too much.

While these are the most common blunders to avoid on your business blog, a few more you’ll want to avoid include filling your blog with unnecessary graphics, having long load times for your blog and blogging inconsistently. Have fun with your blog and make it your own, but make sure that you have a few ground rules in place before you start.

What are some of the most glaring errors and missteps that you’ve noticed on other blogs, business or otherwise?

Author’s Bio: Landon Lourell is a marketing associate with MonsterDisplays, an online source for trade show displays. Landon is passionate about all things business marketing related and enjoys sharing his knowledge with others through blogging.

Don’t Sweat the Page Views

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By Michelle Rebecca

Yes, today’s online business leaders have it hard. There’s a ton of competition and a lot of complexity involved in dealing with certain kinds of market realities. It’s hard to monetize a web project the way that businesses monetize other kinds of investments and campaigns.

However, some of those who are promoting a business and its products or services online can get too wrapped up in various kinds of technical fixes for these issues, and may tend to disregard the bigger picture. Meanwhile, big companies like Google are trying to promote big-picture thinking that adds to the general quality of the Internet.

Effective Online Management and User Interest

Even though online business owners know that Google has made a raft of changes to its algorithms, punishing content mills and other generic SEO sites, many of those managing web projects are still obsessed with the idea that they can manipulate page rankings through metrics like keyword placement metadata and back linking.

Busy managers who want results without coordination simply plug page view analytics into automated job managers that they think will force outsourced marketing or content people to spit out the magic formula for growth. What these businesses are neglecting is the idea that natural interest is derived naturally from creating actual benefits for Web viewers.

Preserving Traditional Practices… and Branching Out

It’s not that businesses need to disregard all of their analytics or drop all of the market research. Targeted content and user analysis has its place. But beyond just micro-managing technical results, web project managers who free up content producers to explore new avenues connected to “the meat space” (the off-line world) can see a lot of improvement in their return on investment.

Time and time again, online entrepreneurs who take risks have seen their sites blossom as the consumer audience for a particular industry starts to read more, link more, and share more of what they have to offer. This generates web results in a system with longevity, where yesterday’s linking and page optimizing created quick floods of web traffic that taper off when Web viewers understand they have simply been directed by a search term.

Web project managers who understand all of these new dynamics often source projects differently. Instead of getting a low dollar bid for a few landing pages or some generic high-volume domain SERP optimization, they hire industry professionals and qualified freelance journalists to create actual content that explores the flesh and blood realities of an industry and offers readers material from the real world rather than rehashed phrasing from a Google analytics result.

That can drive a lot more vitality and power into a web campaign than anything dreamed up in an SEO laboratory.

Author’s Bio: Michelle is a blogger and freelancer. She’s written about almost every topic under the sun, and loves constantly learning about new subjects and industries while she’s writing. In her spare time she enjoys spending time outdoors with her dogs. Check out her blog, SocialWeLove, and follow her on Google+.

Plagiarism: How to Cope with Every Writer’s Worst Nightmare

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By Tiffany Matthews

Do you remember the first story you wrote? Throughout high school and college, I have often written short stories and poems for friends just for fun. Although these tales and poetry have accumulated over years, they remain as they are–scribblings in notebooks that have now gathered dust at the bottom of my drawer. Some of my friends think that it’s a waste, arguing that these stories should be shared with the world. In fact, they have suggested that I try my luck writing for sites like fictionpress.com. Many writers have gotten their lucky break from this site, signing authorship deals that have made their publishing dream a reality.

In the beginning, you might feel content enough to keep your writings private. But as time passes, you will feel this need to share these tales with others, hoping that they will touch others the way they have touched you. I, too, have felt this need for sharing stories but one worry has always held me back from posting them online–plagiarism.

Everyone is Vulnerable…

All writers are vulnerable to plagiarism. Although self-published authors may be more vulnerable, still, it doesn’t mean that those who publish with reputable publishers are safe from this. In fact, just recently, author Lorelei James’ work was plagiarized. Apparently, someone took All Jacked Up, a title from James’ Rough Riders series, and posted that book chapter per chapter on a free stories website. Everything was exactly the same save for the hero and heroine’s names.

So how can we protect ourselves from this?

Precautionary Measures

Plagiarism has been going on for a long time and this problem is not going to disappear overnight. For any writer who becomes a victim of this, it is one of the worst things that can ever happen to you. Those who love their craft know just how devastating it is for someone to steal their work and pass it off as his or her own. It is almost akin to losing a child. To protect the work of our hands and heart, it is necessary that we implement precautionary measures.

Copyright and Google

Since we know that plagiarism can happen at any given time, one of the things we can do is to register for a copyright. It will not stop a person from plagiarizing your works, but at least you will have sufficient ground for legal action. Copyright registration may vary from country to country so do some research before you do. If circumstances lead you to file to a lawsuit, you don’t need to worry about expensive lawyer fees. You can use prepaid legal plans, which can have budget friendly monthly subscriptions.

Once you have your copyright, you can then set up Google alerts regarding your work. Customize your alert to include your book title, quotes, book passages, your name and more so that you will be aware of news about your book. This will also make it easier to track if someone has been posting your stories elsewhere and claiming to own them.

Connections are Important

Fellow authors make great critics and friends especially if you can trust them. If you are able to form a solid network of writer friends, they will be your support when the issue of plagiarism crops up. They may even be influential in recognizing your work which is being passed off as another’s. You can seek their advice on how to proceed with filing a plagiarism case.

Be Assertive and Take Action

When your work is stolen, you feel violated because you were the one who birthed that literary masterpiece. If this does happen to you, don’t try to repress your emotions. Rant if you must but don’t do anything that would hurt your own reputation. Instead, you should buck up and take legal action. Don’t let this event keep you from writing again. Instead, learn from it and you’ll gain an even deeper appreciation for your work and other writers’ works.

Do you take any proactive steps to prevent plagiarism of your work?

Author’s Bio: Based in San Diego California, Tiffany Matthews is a professional writer with over 5 years of writing experience. She also blogs about travel, fashion, and anything under the sun at wordbaristas.com, a group blog that she shares with her good friends. In her free time, she likes to travel, read books, and watch movies. You can find her on Twitter as @TiffyCat87.

How to Develop Your Writing Through Inspirational Self-Critics

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By Leslie Anglesey

All writers have some type of inner editor. If they didn’t, they wouldn’t have the discipline necessary to stay on track and on topic to either work for clients or focus on their own projects. At first glance, having this built-in critic might seem like a recipe for squashing creativity, but it doesn’t necessarily have to be something that will stop a writer in his or her virtual tracks.
Develop your inner critic
At times, self-criticism has been blamed for the famous “writer’s block” but it may not be fair to blame getting stuck on the inner editor.

Many factors can contribute to a creative person having trouble getting into the groove of a project or having trouble getting started.

The issue may be:

  • fatigue
  • boredom
  • stress in another area of the writer’s life
  • creative process the writer needs to go through to get a flash of inspiration hasn’t resulted in an “a-ha” moment yet

While the internal editor can’t be shut off entirely, there are ways to work with it to develop your writing. Keep in mind that it exists for a purpose, and you want to make sure that it doesn’t become so powerful that you are reticent to let anyone see your work.

Use a Diamond Shaped Model When Listening to Your Inner Editor

When you are thinking about how and when you should listen to your inner editor, consider using a diamond-shaped model to keep you on track with your writing projects. It should help you determine how to proceed.

When you are contemplating a project or thinking of making a pitch to an editor, keep your inner editor firmly in the background. This is the narrow part of the diamond shape. Don’t let it get in the way by telling you that you are wasting your time or that you aren’t good enough, so why are you bothering to apply or contact that editor. As a writer, you will get rejected, but you have no chance of getting anywhere if you never make a move toward your goals.

As you land a project and move into the broader part of the diamond shape, you want to start listening to your inner critic more. If you are ever tempted to stop digging in your research or not to go the extra mile because, “It’s probably good enough,” allow this part of your mind to poke or guilt you into giving your work that little bit of extra effort to make it the very best you can produce.

Likewise, don’t let any piece of writing leave your desk until you have taken the time to proofread and edit it carefully. This piece of advice also falls under the category of listening to your inner editor in the middle of a project, whether you are working on something for school or on a professional basis. Good enough simply isn’t good enough. Your inner editor should be on high alert at this stage of the game.

Confidence above All

As you proofread and edit your second draft, you should be able to feel a bit more confident about your work. Using the example of the diamond shape, the editor should once more start to go back toward the background, and you should be able to focus on your voice in your writing when you read the final version of your work. By the time you get to the version you are ready to turn in to your instructor or the client, the internal editor should be firmly in the background, leaving only your voice in place when you read through your work.

Will your work ever be exactly perfect as a writer? There will always be something that you “could” be doing to alter, fix, or tweak a piece of work to make it better, more interesting, or more “something.” There will have to be a point at which you may need to simply tell your inner editor that you have done your best and that it will have to be good enough. That’s all anyone can do, and you will try again with your next piece of writing, which is how writers grow and develop their craft.

What are your tricks for dealing with the inner critic?

Author’s Bio: Leslie Anglesey, PhD, is an affiliate professor who loves to dedicate all her free time to writing. She is an editor at http://www.essaytigers.com and is always helping others to bring passion to their writing.

Image: Flickr CC

Big Data for Bloggers

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Have you noticed? Big data is the new buzzword. Apparently, it’s so hot you should “make out with it,” according to Mitch Joel in his new book, CTR ALT DEL.

But if you’re like most entrepreneurs, bloggers, or small business owners, you have no clue what big data is, or how it might apply to your business.

So here is my all-access definition: “big data” is sets of information that are way too large to be accessed or analyzed on your average computer or set of servers. Think of data being fed from RFID tags globally, or all of the data in Facebook’s open graph, or earthquake sensor networks. You’re probably contributing to big data yourself, whenever you serve up an ad on your site from an ad network.

Big-data-for-bloggers
Perhaps none of these big data sets apply to your blog site, but the wider discussion about how to draw business insights from big data absolutely does apply.

Maybe we should call it “medium data.”

Here are three ways you can use medium data to draw insights for your blog.

Google Analytics

It’s free, and it’s getting deeper every day. If you haven’t signed up yet, here’s a quick tutorial on how to get started with Google Analytics.

At the most basic level, you can draw insights on who is visiting your blog, which content is the most popular, and where you can improve.

Once you dive deeper into the data, you can figure out whether all that time you spend on Twitter is actually driving people to your blog using Advanced Segments in Google Analytics.

Customer Surveys and Interaction

If you’re a blogger, your customer is a reader, perhaps a commenter or member of your community. Maybe they downloaded your eBook or signed up for an online course. Every time you interact with them, you have an opportunity to gather intelligence.

Whether it’s a quick one question “how did you like that book” sent in a followup email, or a more in-depth customer survey, you have the ability to pull together data to feed your future efforts.

John Jantsch said in an article a year ago, “Until a business of any size gets serious about listening to their customers, talking to their customers, and measuring every possible data and touch point, the promise of more data will only serve to distract.”

Accessing Big Data from Researchers

All of the data you use doesn’t have to come from your own blog site or customers. There are myriad free or inexpensive resources out there that can help you build business insights on your subject area.

Organizations like Edison Research, Gartner, and The Social Habit routinely produce scientifically valid research based on a much wider data set that you can access on your own. Find a research outlet that covers your industry or topic, and leverage their reports to come up with blog post ideas, watch for future trends, and increase your own utility to your audience.

Are you using data (small, medium, or big) to draw insights for your blog?

Author’s Bio: Rosemary O’Neill is an insightful spirit who works for social strata — a top ten company to work for on the Internet . Check out the Social Strata blog. You can find Rosemary on Google+ and on Twitter as @rhogroupee

Image: Flickr CC

How I Unclog a Case of Writer’s Block

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By Stacey Thompson

Writer’s block. It happens to the best of us. You may have had a good night’s sleep, a comfortable chair, the right resources, and a topic… and yet, your writing muscles refuse to flex, and you are left staring at the flickering prompt at the upper left side of a mostly-empty screen, or driving a hole into your pad with a pen.

Do a Google search and you’ll find that many writers have their own ways of dealing with this creative blockage. It’s not exactly a one-size-fits-all proposition, so it’s a good idea to get as many ideas as possible. Utilizing those bits of wisdom, concoct your own anti-writer’s-block remedies. Hopefully, one or more of them work.

Let me enumerate mine, and see if any of them work for you:

Unfamiliar Ground

Find a new place to ply your craft. Stand up, pack your mobile writing implements (paper notepad, notebook computer, restaurant receipts, toilet paper, human flesh scroll, etc.) and wander. In my case, I pack my tablet (equipped with a cover/keyboard, because I can’t type fast on a touch screen), some loose change for coffee, and a Taser pistol (you can never be too careful).

The new sights and sounds definitely help me get out of the funk, and for as long as I find a comfortable spot to whip out my tablet and type away, I’ll be able to get some paragraphs out.

Drop It Like It’s Hot

When the first remedy doesn’t yield any positive result, I just stop trying for the meanwhile and distract my mind with something else entirely. This should be easy for most of us, as the modern world is rife with distractions. You could live your entire life distracted, in fact. Those closest I have come to that is a three hour Fruit Ninja binge on the tablet. Made my fingers hurt, too.

Time out from writing gives the mind some time to recharge and recuperate. Unfortunately, we who write for a living don’t have the luxury of too much off-time, so this solution may not be the best course of action to take when writing projects are restricted by a deadline.

Get Physical

Corollary to the tip above, go engage in an activity that requires the least synaptic activity. This ranges from sports and fitness-related stuff, to exposing your mind to slapstick, lowbrow, and even outright pornographic stimulation. Nothing is taboo (except if it’s against the laws of the land, of course)!

Too much of anything can be detrimental, so be sure to set limits to your physical fun-time distractions.

Nothing

Well, not absolutely nothing. Meditation, yoga, drinking tea, isolating yourself in a dark room, or even a light nap are ways you can calm your tempestuous mind and rejuvenate your creative juices. Find a place you can be undisturbed for hours at a time, and proceed with the refilling.

Yeah, it means you have to put away your tablet and other mobile devices.

I hope one of these tips will be the proverbial plunger that will help unclog your creative pipeline!

Author’s Bio: Stacey Thompson (@RedHotStacey) is a professional writer, marketer, entrepreneur, and a lover of weird little animals. She is based in San Diego, California, and is definitely not beyond seeking expert advice from competent and highly professional consultancy firms like MyCorporation. Stacey and her gang have a blog, Word Baristas.