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Checklist for Linking to Quality Blogs

December 3, 2005 by Liz 27 Comments

A successful blogger is always looking at other blogs to decide which blogs are worth linking to and just to get new ideas.

This second checklist: Checklist for Linking to Quality Blogs serves both of those purposes. It differs from the original Blog Review Checklist in the point of view and in the way the questions are worded. The values in this checklist are approached from a readers’ point of view. I hope you find it helpful for defining quality blogs around the Internet.

    1. Audience: What words would you use to describe the blog? What do you find most engaging about this site?

    2. Purpose: What is the purpose of this blog? Is the purpose stated plainly where you can see it? How well does the blog meet that purpose?

    3. Content: How well does the content support the purpose? Is the content quality, relevant, readable, interesting, accurate, entertaining, and appropriate for the audience?

    4. Design: How well does the look of the blog communicate the kind of blog it is? Is navigation easy and intuitive? Do items flow naturally from the first to the next? Do the color palette, image, and type choices support the content or call attention away from it?

    5. Posts: Are the posts on a consistent schedule? Do they offer variety and interest within the blog’s purpose and theme?

    6. Comments: Does the blog writer read and respond to comments to form a sense of community? Do you get a sense of community at this blog?

    7. Technical Issues: Did the blog load fast in your browser? Was the experience more confusing or fun?

    8. Writing: Is the writing clear and respectful of readers? Does the writing voice let readers know who the writer really is? Is the blog essentially free of errors in grammar, usage, spelling, and punctuation?

    9. Organization: Are there categories to draw you into the backlist? Is there an archive feature of “Golden Oldie”? that you would have interest in exploring? Are the Categories named things that you can understand?

    10. Marketing: How would you promote this blog, if it were yours?

    11. Persuading the Writer: If you are thinking of asking to link with this blog, what do you know about the blogger? What does your content bring that will add value to this blog? How might you persuade the blogger that your blog will enhance his or her readers’ experience? Find three specific links that show how your quality content ties relevantly to this blog’s content. Use this information to write a compelling argument for making a link.

Do you go through this list with every blog that you visit? Of course not. Use this list when you’re on reconnaissance, when you’re looking for quality homes for your links inside your niche or creative ideas outside your niche.

Follow this checklist with sincerity and you’ll not only get great links and ideas, your reputation will grow to be one of someone who cares about quality and long-lasting relationships.

–ME “Liz” Strauss

Related articles:
Blog Review Checklist
Check Google Backlinks Through Yahoo
SEO–Link Checking Tools
SEO–The Value of Outlinks to MY Blog

Filed Under: Checklists, Links, SEO, Successful Blog Tagged With: bc, Checklists, Linking, quality-content

Successful-Blog Joins 9rules–Thanks to Our Readers

November 9, 2005 by Liz 25 Comments

Once upon a time there was a little blog, who wanted to be Successful. It had all the right ideas. It just needed the care and feeding of great writers and great readers. It even had a cool name. It was called Successful Blog.

Along came two writers who loved the little blog. They met up with some readers who already liked the little blog. Soon more readers caught wind of the change. They came. They looked around and many stayed. The little blog was thriving. It started showing what it could be. It smiled in the company of Fine Fools.

People began to notice the Successful Blog that could. From everwhere, people came to see it. Successful Blog stood taller, worked harder for its readers. Readers took its stories home and said success could happen. All of this took place in but a fortnight and a day or two.

And it came to pass that Scrivian the Blogmaker looked at Successful Blog. And he saw that it was good. He saw community where there had been a little blog. He was touched that they valued their Fine Fool heritage and he realized that they always would.

Lo, that day the Blogmaker proclaimed from his computer that Successful Blog and its readers shall move to the major leagues. And they all lived there bloggily ever after . . . and quite successfully.

I am pleased to announce that Successful-Blog is now part of the 9rules network.

9rules

But then we already knew Successful Blog rules.

Thank you to all of you–you’re the ones who made it happen. 🙂

–ME “Liz” Strauss

The virtual champagne is over at the side bar.

Filed Under: Audience, Checklists, Successful Blog Tagged With: 9rules, bc, Scrivs

Tips: Writing Clearly

October 28, 2005 by Liz 6 Comments

Guest Writer: Hanni Ross

Recently I’ve been thinking about how important it is to be able to get your point across well. I’m not particularly good at this myself so have been doing some research.
In my research I stumbled across a powerpoint presentation entitled “How to Write More Clearly, Think More Clearly, and Learn Complex Material More Easily“.

You might be wondering what this has to do with Successful Blogs, but I think that it’s important that you take writing for your blog as seriously as you would take writing a newspaper article or even a book perhaps. It’s important to have a reliable method and to be organised with both the planning and writing of the article and in conveying the message you would like to get across.
The presentation touches on the writing process itself and breaks it down into five steps:

  1. Planning (deciding what & how to write)
  2. Drafting (getting it on paper once)
  3. Revising (getting it on paper better)
  4. Editing (fixing spelling, grammar, typing)
  5. Formatting (choosing typefaces, layout, etc.)

You probably spend a lot of time considering your entries anyway, but perhaps it’s worth putting in just that extra minute or scrutinising your writing process just that bit more to see how you can improve.

If you have a good writing process then you’ll produce good work; you’ll start to develop a style which you’re readers will recognize and feel reassured by.

Further than that, take a closer look at the article itself, are you Writing to be Understood?

Filed Under: Checklists, Successful Blog, Writing Tagged With: bc

Blog Review Checklist

October 25, 2005 by Liz 43 Comments

How to Blog Series

When was the last time you looked at your blog the way your readers do? If you write only for yourself, you look at it that way every day. . . . You are your audience. You’re done.

The rest of us are looking for an audience a little bit larger than one.

Humans have unconscious tendencies. We do lots of the things we like to do and ignore the things we don’t. This makes for a blog that looks great from our point of view, but can leave gaping holes–holes that our readers see, holes they probably won’t tell us about.

Don’t get me wrong. It’s okay to leave things out, as long as we know that we’re doing it. Not every blog has to do everything. In fact, most really shouldn’t. But walking around with a hole in your blog could be embarrassing, especially if you don’t know about it.

Here’s a checklist to make sure your blog’s (ahem) vital parts are covered.

Blog Review Checklist

  • Audience: What words would your readers use to describe your blog? What do they like best about your site?
  • Purpose: What is the purpose of your blog? Why does it exist? Is the purpose stated plainly where your readers can see it? How well does your blog meet that purpose?
  • Content: How well does the content support the purpose? Is the content readable, interesting, accurate, entertaining, and appropriate for your audience?
  • Design: How well does the look of the blog communicate the kind of blog it is? Is navigation easy and intuitive? Do items flow naturally from the first to the next? Do the color palette, image, and type choices support the content or call attention away from it?
  • Posts: Do you post on a consistent schedule the information readers came to find? Do your posts reflect the unique purpose and style of your blog? Do they offer variety and interest within your blog’s purpose and theme?
  • Comments: Do you read and respond to comments to form a sense of community? Consider which posts get most comments and which get none. How does that effect the topics that you’re posting on?
  • Technical Issues: Have you checked lately to see whether and how fast your blog loads in other browsers? Have you overdone the use of plug-ins and gadgets, making the experience more confusing than fun?
  • Writing: Is your writing clear and respectful of your readers? Have you established a writing voice that lets readers know who you really are? Is the blog essentially free of errors in grammar, usage, spelling, and punctuation?
  • Organization: Have you set up your categories to draw readers into your backlist? Do you feature “Golden Oldies” that new readers would have interest in? Do you name your Categories things that readers can understand?
  • Marketing and Social Networks: What are you doing to let readers know that you are here? Are you listed in the right directories? Do you read and comment on other blogs within your readership? Have you included linked to the social networks where your ideal readers spend their time?

Sure it takes time to review your blog. It takes even more to make tweaks and changes. But you invest so much time blogging. Doesn’t it seem worth it?

A rule of good publishing says, Spare the reader not yourself. In the end, you won’t be sorry.

Be irresistible.
–ME “Liz” Strauss
Work with Liz on your business!!

Want to be a better blogger? Buy the Insider’s Guide to Online Conversation.

Filed Under: Blog Basics, Checklists, Successful Blog Tagged With: bc, Blog, blog_basics, blog_promotion, Blog_Review_Checklist, blog_submissions, Blogger, blogging, How-to-Blog

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