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A Content Editor’s Quality Checklist

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Editing for Quality

It’s true that every writer needs an editor. We all know that I sure do. In textbook publishing, we say that every writer really needs two–a content editor and a copyeditor. The first makes sure that the logic and ideas make sense. The second makes sure that the work is readable. Readable doesn’t mean much, if the ideas are all over the place.

Content editing doesn’t need to take bundles of time. You’ve gotten the ideas onto the paper. Print the post out and read it. A pause for a content edit makes sure that your information is accurate, relevant, and accessible. Why not make sure your ideas move in a way that readers can follow them? It can only make you look smarter.

For that purpose, I offer you this basic content editor’s quality checklist.

Content Editor’s Quality Checklist

  • Does the work have a clear focus on one topic?
  • Does the introduction grab interest and offer a clear purpose for reading?
  • Are the facts accurate?
  • Does the work follow a logical plan from beginning to end?
  • Does the body of the work present well-ordered paragraphs of main ideas with relevant, supporting details?
  • Does the conclusion leave readers feeling satisfied, feeling a sense of conclusion now that they have reached the end and know what to do with the information?

Use this checklist for the content edit first. Then move on to copyediting — making sure that the spelling, grammar, and punctuation are correct. Do the two tasks separately. Trying to do both at once is like trying to have dinner with two dates at two different restaurants — not a good idea.

Use the content editor’s quality checklist and you’ll be that much more confident that your reader won’t get lost looking for the forest among the trees. Now whether they’ll agree with you . . .

Be irresistible.
–ME “Liz” Strauss

Related articles:
Blog Review Checklist
Blog Design Checklist
Checklist for Linking to Quality Blogs
A Blogger’s Personal Narrative Checklist

GAWKER Design: Curb Appeal as Customer-Centered Promotion

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The Qualities of Great Curb Appeal

Great design is branding that whispers. Like a house with fabulous curb appeal, a uniquely-inspired stained glass window, or the fine lines on a fabulous car, design is promotion that draws you nearer. It entices customers or readers to come closer–to see for themselves what’s being offered.

Don’t think for a minute that looks don’t count. First impressions tell customers that a business understands who their customers are and that the business knows what their customers are looking for. GAWKER understands curb appeal and uses it to deliver customers to their own front door.

Product is the what and the how. Product is the content and the quality that gets customers coming back. But whether it’s a blog, a bistro, or barometer, product is nothing if it never gets to a customer. If no one comes to read it, or dine there, or buy it. Then how can you say that the product is good?

That’s where design–curb appeal–comes in. Design is the why and the romance. Like quality product, good design starts with the customer. It tells the customer what this product is and who it’s for. Design done well makes the promise that the product keeps. It says, “Come here, and try this. You won’t be sorry.” If the product is quality, you’re not sorry. You’re delighted you tried it.

Gawker and the Curb Appeal Checklist

GAWKER passes a Curb Appeal checklist with flying colors.

  • The name of the product, GAWKER, is big, bold, and colorful. GAWKER speaks to the audience that the product is made for. Cover all but that word–GAWKER–and you still know this blog is not meant for your grandmother’s golf team or your little brother’s playschool. GAWKER looks and sounds slightly irreverent and obviously self-content.
  • All things on the page speak to 21-34 year old, mid-high to high income professionals. GAWKER shows their achieving, metro-readers an environment they’re comfortable with, one that says, “you belong here with us. We speak the same language. We do the same things.”
  • Even the ads make readers feel cool. As the New Yorker pointed out, you won’t see pharmacutical ads in GAWKER, because all GAWKER readers are “young and beautiful.” At least, that’s how they want to see themselves.
  • In other words, you can tell by looking, that GAWKER has one BIG IDEA–CELEBRITIES ONLY–Content and Customers. You’ll read about them and feel like one too. No confusion here. Customers know right away whether this is their gig or not. GAWKER doesn’t waste your time if you don’t want what GAWKWER”s got.

In terms of the curb appeal the closer a reader gets, the better GAWKER looks. GAWKER has mastered brand-niche marketing.

Promise and Product Perfectly Wed

As a reader, I find exactly what I expected–the jazzy, snarky, celebrity gossip that makes me feel like a slightly smarter, sharper celebrity than the folks being talked about. GAWKER passes the test because everything they do says they know who their customers are. That knowledge shows in every detail of their product. The promise and product are perfectly wed.

The key to GAWKER-level design is knowing your customers so well that your customers can see themselves in every detail of what you do. Top-notch design and product-driven packaging require complete attention and constant awareness of customervalues and customer needs.

When was the last time you checked in with your customers about the curb appeal of your blog or business? Are you sure your product and promise are perfectly wed?

–ME “Liz” Strauss

Related articles:
Blog Promotion: Checking Out Curb Appeal
Five Design Basics to Never Forget
Blog Design Checklist
Great Photo Resources to Support Readers

Success in a Blink and a Blink Test

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In 2005, Malcolm Gladwell’s bestselling book “Blink.” introduced the idea that we make make decisions about people and things almost instantaneously– long before we do the cognitive thinking about them.

Last week, Reuters reported that Canadian researchers have found that people make just such decisions about Internet sites, deciding in less than a blink whether they will stay or click away from them. Here’s a link to the article.

Reuters Screen Shot Article Link

I wonder what Reuters was thinking to write an article so short that you miss the whole thing if you blink?

A Blink Test

Before you blink away, you might try this the next time you bring up your blog or web page. Try to see your blog as if it were one you’d never seen it before.

  • 1. Close your eyes for a minute. Then open them once the page is up.
  • 2. Pay attention to where your eyes fall first. Is that where you want them to?
  • 3. Look at a blank wall or a blank piece of paper for a minute. Then look back again. What attracts or distracts you? Does anything make you want to stay or leave?

Use what you find out to make sure your blog gets a “yes” in that first blink.

THIS JUST IN:
Gary an SOB over at Blogoplex did a test on several blogs including this one . . . Click through to read his blink test results. See whether you agree.

–ME “Liz” Strauss

Re;ated articles:
Blog Promotion: Checking Out Curb Appeal
Five Design Basics to Never Forget
Blog Design Checklist
Great Photo Resources to Support Readers

A Blogger’s Personal Narrative Checklist

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Successful bloggers write well. As a professional writer, I have a few tips, tricks, techniques, strategies, and of course, checklists that I use to keep me on the right path. It’s time I started sharing them.

Almost everyone uses personal narratives. They’re the stories we tell to our families and friends. They’re the incidents we relate at work about meetings we attended. A personal narrative is any story you might tell about something that really happened to you. Bloggers do that all of the time.

Use this short checklist to review your next personal narrative to add value and polish to it.

Personal Narrative Content Editor’s Checklist

  • Does the introduction make readers want to continue?
  • Are the events clear and in chronological order?
  • Does the body stay to the core of the story, using only rich and relevant details for support? Less is definitely more in most cases.
  • Do you use exact words that portray the experience in a way the reader can understand it?
  • Does the conclusion tie the story together, leaving the reader glad to have read it?

Taking a minute to review the narratives you tell will kick them up a notch. Your writing will be just that bit more entertaining. It might be the difference that makes readers bookmark your blog to come back again.

–ME “Liz” Strauss

Related articles:
Editing for Quality and a Content Editor’s Checklist
What Is Content that Keeps Readers?
SEO–Five Traits of Relevant Content
Turning Reluctant Readers into Loyal Fans

Checklist for Starting a Directory Listing

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Have you ever thought about starting a small topical directory of blogs in your niche?

Done with consideration, a small directory of resources that you’ve hand-picked with your readers in mind can be a real service. The service, often called “pre-selection,” saves readers time when they’re looking for something they need. Here’s how to do it well.

    1. Study your niche to determine the resources your readers might find useful to have in one place.

    2. Determine the strategy for defining your listing–Will it have one or more category of resources? How many blogs do you wish to include? What choices you will make for readers? How many options will you offer them of each kind of thing? Know where and how you will set up your directory listing. Know how you will tell readers that the directory is available to them.

    3. Use the Checklist for Linking to Quality Blogs here at Successful Blog or develop your own set of criteria for deciding whether a blog should be included. You want your directory to be small and to have a reputation for quality and relevance.

    4. Invite publishers of appropriate blogs to join your directory. Be prepared to explain tactfully why others in your niche might not fit in the mix. It’s important that you hold the line here, not allowing links or friendship to tempt you to include blogs outside your strategy. You always have the option to reconsider by expanding slightly once the directory is known and its reputation is established.

    5. Wait for at least three months, but begin planning how you might expand your directory list in logical ways outward from the resources you currently offer.

Keep in mind that quality needs to be top-notch as always, and you need to choose your links carefully. Your challenge is to prove that you’re not making a directory only for the links they bring.

Done right and well, however, a professional listing can offer readers a resource they come to depend on. Your own credibility will be enhanced by the value of the listing you’ve given them.

You’ve built a community center at the very same time. That can’t hurt, now can it?

–ME “Liz” Strauss

Blog Design Checklist

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A successful blogger is always asking the question, How does this serve my readers?

To many of us design is the fun and “creative” part of building our blog, talking and tweaking design can take up more time than writing content–if we let it. A checklist can help keep my creativity at uptimum levels and keep my focus on how my choices will ensure my readers enjoy their stay well enough to return again and again.

Blog Design Checklist.

      1. Title and Subtitle: Are they here? Are they clear? Could any reader understand what they mean? Turn off the blinkers, the sliders and slinkers. They distract me when I’m trying to read your post.

      2. Bio: Can I find it? Does it tell enough about you that I feel a connection with the person behind the screen? Did you give me a way to contact you, if I have a genuine reason to? Is there a photo, or at least a visual, there to represent you?

      3. Fonts/Text: Are they readable? Are there too many? too few? Are they in readable colors? Is there moving, blinking, twinkling text to distract me and annoy me? When it comes to color, size, and number less is always more.

      4. Comments/Permalinks/Trackbacks/Email: I expect to find these after the post? Please don’t get creative and make me look all over to find them.

      5. Navigation: Can I find my way around in a glance? Can I find your Classic Posts? Do your links really work? Is it easy to get back to the home page? I don’t like feeling lost.

      6. Sound/Gadgets/Plug-ins: Do they really need to be there? Are you sure they won’t irritate me? When in doubt, take them out.

      7. Technical Issues: Does the blog load fast in my browser? Does it load accurately? You may hate IE but most folks still use it. If you pretend they don’t exist. You can be sure for you they won’t.

      8. Images: Are they clean, clear and crisp? Are the files compressed so they load quickly? Fuzzy pictures hurt my eyes.

      9. Organization: Does the page feel in proportion? Do things seem where they belong? Is there enough white space and a lack of clutter? I like a little room to breathe.

      10. Marketing: Is the presentation of subscriptions, ads, and other marketing integrated into the design? Do ads become too interruptive? Are there pop-ups or pop-unders? Ads that make themselves too annoying will drive me from your blog forever. No pop-ups or pop-unders–they break your trust with me.

Use this checklist to remind yourself not to let too much design creativity take the “fun” out of reading your blog. Then get started. Have fun tweaking.

–ME “Liz” Strauss

And don’t forget the other checklists in the set:
Blog Review Checklist
Editing for Quality and a Content Editor’s Checklist
Checklist for Linking to Quality Blogs
A Blogger’s Personal Narrative Checklist
Checklist for Starting a Directory Listing