Successful Blog

Are You Letting Customer Relationships Pass You By?

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Don’t Let One Customer Click Away

One customer. That first customer. That next customer. Will that customer click away before you connect?

Most businesses don’t realize that the missing out on a single customer relationship is more costly than it appears. The customer that passes by today doesn’t mean the loss of one sale. That one customer gone represents

  • today’s sale
  • every purchase might have returned to make.
  • and every friend that customer might have brought to the business in future days.

Every customer that doesn’t connect takes those benefits to another business.

Strong businesses are built on strong relationships. Strong relationships are built on connections that stick.

Relationships that last don’t happen by accident.

Connection Central for Solos Opens Today

I’ve been working on a way to make useful 20+ years of education, the strategy, business, and relationships. The result is a sleek and flexible set of courses called Connection Central for Solos. They’re smartly focused on conversations connections, relationships, customers and paying the rent.

Connection Central is two carefully crafted curriculum — one stands alone, one comes in three versions. Each is designed to show you how to attract, delight, and form long-lasting relationships with customers. Both offer solid methods and strategies you can use to connect quickly, profitably, and predictably. I only made two because I only have so much time

Don’t let another customer click away.

Connection Central for Solos

Choose the course that fits your situation. Or call to discuss something tailored precisely to what you need. Visit SOBNet: Connection Central. If you have questions, call or email me. Don’t let those customers keep passing by. Isn’t it time that you connect?

Course 111: Getting Paid What You’re Worth

Are you ready to charge more for your services? Are you having a problem naming your fees?

Course 111-TeleLiz

Work with Liz to set the rationale for your fees. Use value, time, and math to discuss what you charge. Develop and price smaller offers. Check what you offer for missed opportunities to deliver value. Learn how to change the amount of work rather than lower your fees.
Enroll at Connection Central.
3 Telephone sessions with Liz ……………………………………………$295.00

Course 222: Connect with Customers

Like to Work Alone? Email Self-Coaching Course

Learn on your own with all of the tools you need or learn through conversations with Liz. See the complete 16-Step Curriculum in the box at the bottom of the page.

Course 222-Email

Self-coaching means just what it sounds like. You’ll get the tools and information and a push in the right direction. Weekly coaching plans and worksheets crafted by experienced educational publisher will guide you to define your product or service, fine tune your presentation, write a compelling offer, attract ideal customers, and close the deal. Begins January 20th, 2008
Enroll at Connection Central.
16-Step Email Self-Coaching Course …………………………………… $ 97.00

Don’t have 16 weeks to wait?
2 TeleCourses with Liz

Course 222 -TeleLiz-1

It’s the same curriculum with all of the same content, but fast-tracked through telephone sessions with Liz. Identify, connect, and form a relationship with your ideal customers by providing them with an atmosphere they recognize and an offer they value more highly than the price.
Enroll at Connection Central.
6 Telephone sessions with Liz …………………………………………… $585.00

Course 222- TeleLiz-2

Invite a colleague to work alongside you and share the benefits.
Enroll at Connection Central.
6 Telephone sessions with Liz ……… $970.00 [$485.00 each for two]

TeleSeminars are available to limited number immediately.
The first session of the email course will begin January 20th.

–ME “Liz” Strauss

4 Sure Signs It's Time to Change Your Mind and How to Do It Completely and Powerfully

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When Our Thinking Is Broken

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It’s easy to tell when a tool is broken. It doesn’t work. It doesn’t function quite as it should. We know it needs fixing or replacing. If we work with a broken tool, the work that we do will take longer or be less effective.

The way we think can be like a broken tool. We face a familiar decision, and we respond in the usual fashion. But, if we’ve changed and the world has changed too, the way we view ourselves and world is out of focus. The resulting decision could be the wrong one.

It’s a harder to tell when our thinking is off, when it works against us. It’s harder to realize when the premises and assumptions that back our decisions are faulty or broken.

4 Sure Signs It’s Time to Change Your Mind

How do we know when our thinking is off? How can we tell it’s time to change our mind? Here are 4 sure signs.

  • If I look around and everyone is lucky or smart — except me — I need to change my thinking.
  • If I look around and everyone is a jerk or lazy — except me — I need to rethink what I’m seeing.
  • If I seem to be the only one who cares, who tries, who does or doesn’t anything, it’s time to change my perspective.
  • When I start not liking myself or what I’m doing, it’s time to change my mind.

Me against the world is an awfully stuck place to be in. Wanting the world to change or questioning it has changed are sure signs that it’s time to change what we’re thinking. The most important thing we can do is take action.

The band, Sister Hazel, said it simply

If you don’t like how you’re thinking, change your mind.

And it simple. Changing our mind is matter of replacing an old belief with a new one.

How to Change Your Mind Completely and Powerfully

We usually recognize a broken thought by a behavior that isn’t working. If we take the time to identify the behavior and the broken thought that drives it, changing our mind can be immediate, complete, and powerful. I know. I’ve done it.

Recently, I faced up to a behavior that wasn’t working. I needed to be more direct with clients about what I charge for my time. I had to change my thinking. I went at it logically and step-by-step so that the change would stick and stay. Here’s how to do that.

  • Identify the behavior that isn’t working. In this case, it was that I wasn’t charging for my time.
  • Verify that the behavior is problem. I talked to people I trust about the issue. They confirmed my problem.
  • Identify the thinking behind the behavior. This was the hard nut to crack. I had to make a commitment to change my thinking. I had to unravel beliefs about generosity and define a solid offer people would understand, value, and pay for. The process worked in stages.
    • First, I looked to current disconnects. I realized that I was had trouble identifying “salable chunks.” Rather than define a clear offer — it had been easier to give the work away.
    • Second, I looked to past successes that used the same skill set — I’d use these to fix the disconnects. In the past, I had negotiated well and enjoyed the process. I compared then with now. Then, I had felt an equal contract. Now, the “equal” felt missing.
    • Third, I faced the facts. Fact: I give my work away; I’m agree to that contract. Fact 2: I can change that.
  • Replace the old thinking. I found a successful model in my personal life for deciding who gets how much for free. I slid that in the place of the old thinking.

As Drew McLellan would say, totally true.

I used this process to change my mind. The results have been complete, powerful, and immediate. As a matter of fact, it’s had an impact on my entire outlook. The world and I are on the same team again.

Are you using old thinking habits to make new decisions? Is time to change your mind?

–ME “Liz” Strauss
Work with Liz!!

The Big Challenge is OVER, Keep that Energy Going ON

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Sometimes Timing Is Everything

This week’s challenge in the the b5media Business Apprentice Team Challenge . . . Kay’s finally settling into her role as entrepreneur. Kay hardly has time to read the whole web. What one blog post or article might I recommend that will help her move forward at this point?

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In the apprentice story, Kay has made it through her first, and hugely successful, Christmas rush. Now Christmas is over and I’m guessing that Kay is only human. Sometime, win or lose, a big push in business can cause a dip in enthusiasm about the business we love.

The sheer investment of energy can leave feeling like we need a rest. Moving forward to face the next challenge can seem like something we have a right to put off. Unfortunately, a business won’t stand still while we’re resting and refueling. If we stop to do that we can find ourselves in crisis mode again when the new challenge rolls around.

The best business advice for a time like that is to have great habits to fall back on. An article over at LifeDev is just what this situation needs. It’s a simple method for time management. Simple is the key because, at a moment of regrouping, the way to entice ourselves back into involvement is by accomplishing little things that mean a lot.

Time Management, Simplified: How to Be Productive With No Worries simplifies the system and streamlines David Allen’s Getting Things Done for folks who want to reduce the time spent learning and maintaining Mr. Allen’s system. Leo Babauta who wrote the post says:

The fewer tasks you have, the less you have to do to organize them. Focus only on those tasks that give you the absolute most return on your time investment, and you will become more productive and have less to do. You will need only the simplest tools and system, and you will be much less stressed.

Boy do I agree.

In fact, that’s just what I’m going to start in today.

How do you keep your momentum going? Has a blog post ever made it easier for you?

Only 8 blogs are left in the Apprentice Challenge if you like my choice and this post, would you give Successful-Blog a vote in the poll in the sidebar at TAXGIRL?

The Blogs remaining in the challenge are:

–ME “Liz” Strauss
Work with Liz!!

Related
Success Can Come Right Out of Nowhere
Six Steps to a Remarkably Powerful, Personal Network
How Do You Know When You’re Ready to Move to the Next Level?
How to Think Like a Millionaire and Be What You Want to Be

Six Steps to a Remarkably Powerful, Personal Network

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It’s NOT Who You Know

relationships button

My recent trip to the UK has me thinking about networking. I’ve never really liked the term, it makes pictures of strangers and stress in my head. So I think in terms of meeting people instead.

We live and interact with people. People help, support, and reach out. They interfere, compete, and ignore. Relationships with people can make the road to our dreams easier and the load on shoulders lighter. They can also thwart our plans and fill our heads with dust.

People who know where we want to go and how hard we’re working to get there can be a most powerful force. Love, friendship, camaraderie, influence, credibility, trust, authenticity all add up to relationships.

Every business is relationships and relationships are every one’s business.

When Fewer Is More

A living network is more than a list of contacts or friends that we’ve exchanged cursory messages with. A true network is people who know us and people we trust with our reputation. If we choose them well, our network of influencers expands our knowledge and our reach exponentially further and deeper simultaneously.

Networks like that take time to build and require attention. Two main qualities describe a network that is remarkably powerful.

  1. A remarkably powerful network is limited in size. Small is flexible and makes it easy to stay closely connected.

  2. A remarkably powerful network is varied in experience and expertise, but in agreement on high standards of quality in all things.

You might have heard “It’s not what you know, but who you know.”

That’s not exactly true.

Six Steps to a Remarkably Powerful, Personal Network

A living network can open doors and make connections to people we only wish we knew. Follow these six steps to build and care for a living network that will powerfully support you as you move forward in your personal and professional life.

  1. Know what you know and know its value. What you know is important. Don’t overvalue it. Don’t undervalue it. Simply understand how common or rare your knowledge and your unique skill set are. Know where they are useful and think through who might be delighted to find someone who does what you do.

  2. Build relationships not an address book. Relationships grow in value and mature with age. They also require time and attention to do so. Choose people you would bet your reputation on — people who share your standards and have similar goals. People who set the bar where you do will connect to other people you’ll want to know.

  3. It’s about who knows what you know (and who knows what your skills are.) Learn to explain your expertise easily to people who have influence. Influencers naturally talk about folks who are great at what they do. Influencers get asked for recommendations. If no one knows what you do well, it won’t matter who knows you.

  4. Be the first to offer help. Be interested in everyone you meet. Ask questions, listen actively, and be first to offer a favor without strings. People remember sincere curiosity and true generosity, especially from someone they’ve just met. Every generous act is an opportunity to share your expertise with those who might help you. Do it unconditionally and they’ll remember both the work and you.

  5. Watch for and welcome every wise teacher you encounter. Wisdom and experience are a prize. True teachers show themselves by offering advice, expecting nothing in return. Mentors who come your way, offering experience and connections, see something in you. Let them help you discover what that is and what it could be if you let it grow.

  6. Take every opportunity to reach out and to stay connected. Know that listening and speaking with friends is how we keep their interests in our hearts and minds. Stay interested in them and most of them will stay interested in you.

Keeping an eye toward reality and respect is how to develop a remarkably powerful network. This relational group will be a much smaller subset of the network of folks that you know. Still, as they say, we reap what we sow. A network built from relationships that are carefully tended is likely to become a remarkable group of lifelong friends and colleagues.

With a powerful personal network, it seems so much easier to become all our potential will allow.

Sometimes fewer is also more. Are you looking for a few good connections?

Be irresistible.
–ME “Liz” Strauss
Work with Liz on your business!!

Are You Making the Most of the Conversation?

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Which Conversations Are Important Too!

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In the world of business, it takes an action to make something happen. Watching rarely gets anything done. A conversation is a great place to make things happen. Yet, many of us seem to be missing out.

Where do you fit in the conversation? Are you a lurker, a listener, or a participant?

the conversation

If you’re a lurker, you’re getting the value of the information.

If you’re a listener, you’re also finding out who knows what and who’s a pretender. Listeners soon find out who’s connected to whom.

If you’re a participant, you’re making an impression. People are also finding out about you.

But this is only stage one.

Where the conversation occurs makes a difference. Are you only talking to the people you already know? When you move into a new network do you move down to the level of a lurker? I know that I used to do just that. Then I realized something important.

If we only talk to the same group of people, we’ll always be in that same group talking about the same things on and on.

Want to know, want to grow? You need to expand where you have your conversations.

the network

In our circle of friends, we usually agree on the same ideas.

When we move out to a network of colleagues and acquaintances, we can share in new ideas and new thoughts.

If we want to move up and out, if we want to grow and become more, we have to get to know the folks who know what we need to know. That means reaching out of our personal network to explore many more networks — the networks to which those people belong — and letting those who need a hand up into our own.

Being part of a conversation is a step in the right direction. Using the conversation to reach out raises the bar. Are you taking the conversation as far as you might to grow?

–ME ‘Liz” Strauss
Work with Liz!!

–ME “Liz” Strauss
Work with Liz!!

Holiday Shopping 2007: The Business of Matching Hot Gifts to Cool People

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Buying Is a Business Skill Too

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They call today, Cyber Monday, the busiest shopping day on the Internet. Folks in the US, returning to work after the Thanksgiving holiday, realize that the shopping window to the holidays is limited and that the sales have officially started.

We seem to be getting the hang of this online shopping thing.

Forrester Research says this year’s sales are projected to be up 21%. Consumers report that online hot spots that are taking off include jewelry, apparel, and accessories. As a buying group, we also getting more interested in free shipping and turning down “extras” in the form of gift wrap and overnight delivery.

Matching Hot Gifts to Cool People

Beyond the sheer fun factor, the ability to match a well-chosen gift the right person is a fabulous business exercise for any person who serves other people . . . bloggers who write for readers, folks who who work with clients . . .
at the heart of great gift giving is the passion to deliver something folks really desire or need.

That, of course, means starting with the people we’re “serving.” With that in mind, I’ve organized this list by the people not the gifts.

For the “IN” Crowd

Be they 5, 50, 500 years old, these are the folks who hang with the coolest crowd. They know what’s “in” often before we’ve even heard it exists When we shop for them it’s good to keep in mind one rule: Timing is everything. What they want will be in short supply. Buy their dream gift early in the season.

Watch the popular searches, if you’re not sure. At the moment, these are the predictions for what will be hot this year.

PS3, Wii and Elmo were among the top 15 product searches on Yahoo! Shopping, according to Chris Saito, the company’s vice president of products. Elmo placed at No. 13 on the list. — CNN Money

For the Musical Kids in All of Us

Toys that work with our MP3 players. C’mon they’re not just for kids.

Mattel Singing Barbie

Singing Barbie is a diva. Yep she’s a diva with all of her hair. This Barbie will answer her cell when you put it up to her ear. I’m sure some human divas don’t do that or do that well. The doll will perform three prerecorded tunes or will “lip sync” and dance to songs on your MP3 player.

Mattel’s “I Can Play Guitar System” takes Guitar Hero to a new level. Plug the minature into the TV, match the color-coded song notes to the color-coded finger position buttons along the shorter strings. Earn points and move up through the levels. $99.99

Hasbro’s “Power Tour Electric Guitar,” is made in partnership with Gibson. This minature electric guitar has 4 play modes, 12 preloaded songs, and can plug into an MP3 player.

For That Favorite Techie

To know a techie is to love one. To love one is to know that they have precise tastes. When in doubt, let them pick what they want.

Take phones, for example, a blackberry user wouldn’t be caught with an iPhone. Jeremiah suspects the Nokia could lighten his equipment load because of it’s 5 megapixel camera. It’s often a matter of individual needs and preferences. Buying a phone these days is like buying a car. The research takes 53 times longer than the purchase.

The Flip is popular, especially among nontechies– like me — trying out video. Emily Price is an expert on camcorders. I’m not even going to pretend to know more than what I’ve already said on the subject so far. Michael Carr at About.com discusses digital cameras in every price range. Digital Photography Review can keep you up to date on which cameras are popular.

Some folks just like to know where they are . . . Check out GPS devices.

One Laptop Per Child Laptop

Though someone told me yesterday he wants a Macbook Pro and another said she was looking at cool laptops. Before you buy me either, I’m wondering whether I want to wait for Tablet.

Still most everyone agrees, you could do worse than this Give One Get One laptop deal.

For Folks Who Love Low-Tech Too

Low tech can be incredibly elegant.

Which of the moleskines is your favorite? I’m partial to the tiny cahier ones that fit in my back pocket without discomfort.

An elegant writing instrument can make what we say seem more important. A note written with a beautiful pen seems to have more meaning.

Levenger Leather Shirt Briefcase

Anyone with too little space or a collection out of control might be turned on by elegant organizers.

That graduate in that first career job might like something elegant to carry and use in business situations.

Then, of course, there’s tickets to trips, concerts, plays, games, and special events.

For Folks Who Don’t Treat Themselves

Some folks seem to have everything they need. For these folks, why not try a twist on the usual to offer them some luxury they wouldn’t get for themselves?

Instead of a new bathrobe . . . the most expensive, luxurious bath towels. Every day will feel like a royal stay at a fine hotel.

J Crew cashmere scarf

Instead of gloves, and hat . . . a cashmere scarf. When they wear it to the grocery store, they will feel as if they are going to an oscar-award event.

Instead of a new blanket or sheets for the bed . . . a fabulous new pillow or a feather bed. What better gift than beautiful sleep?

Think smaller, but more luxurious.

Holiday gift giving is a perfect time to practice Steve Farber’s Extreme Leadership philosophy, Do what you love in service to those who love what you do. It’s a great philosophy in business and life that fits any time, anyplace, anywhere.

How will you match the perfect gift to each person on your list this year?

–ME “Liz” Strauss
Work with Liz!!

Be sure to check the Wall Street Journal for more information on perks Online Retailers will be offering this holiday season.