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Happy Birthday and Blog Tip

July 1, 2006 by Liz

Happy Birthday and Blogtipping Day to

blogtipping icon 1

C.Blohm and Associates, the best small-business PR firm in the country.

You are my hero because

You know more about educational tech than I ever will.

You understand friendship and loyalty down to your fingertips.

You have a midwestern work etchic I admire.

Here’s my tip: Don’t change one think about you or the way you do business.

Liz

PS Wish we were spending our birthdays together.

Filed Under: Business Life, Community, Marketing /Sales / Social Media, Successful Blog Tagged With: bc, blog-promotion, blog-tipping, C.-Blohm, C.Blohm-and-Associates, Public-Relations-firms

SOB Business Cafe 06-30-2006

June 30, 2006 by Liz

SB Cafe

Welcome to the SOB Cafe

We offer the best in thinking–articles on the business of blogging written by the Successful and Outstanding Bloggers of Successful Blog. Click on the title shots to enjoy each selection.

The Specials this Week are

Benjamin Yoskovitz guest hosts at Steve Remington’s blog to ask us if we’re sure we know what our blogs are about.

What's Your Blog About Again?

Mike Sigers lets us in on secrets we need to know about selling.

Fraser talks about and offers video on the influence of effective communication.

Fraser on influence -effective communication

Marianne Ricmond returns from WOMMA with a message that is as old as the fifties wbout how we should see our customers.

Message from WOMMA: Open, Honest Communication

Easton lets us know why Business Blogwire is so popular. (All of this time I thought it was Yoda.)

Best of Business Blogwire

Related ala carte selections include

I was listening to Christine Kane while I was typing this and drinking coffee from a beautiful golden coffee mug from Tom Vander Well. Thanks, Tom!

Tom reminds us that upselling can be a way of helping out.

Upselling Doesn't Have to Be Hard Selling

Sit back. Enjoy your read. Nachos and drinks will be right over. Stay as long as you like. No tips required. Comments appreciated.

Have a great weekend!

–ME “Liz” Strauss

Filed Under: Content, Marketing /Sales / Social Media, Personal Branding, SOB Business, Successful Blog Tagged With: bc, Ben-Yoskovitz, blog-promotion, Christine-Kane, communication, Easton-Ellsworth, Fraser, influence, Marianne-Richmond, Mike-Sigers, niche-marketing, sales, Steve-Remington, Tom-Vander-Well, upselling, WOMMA

6+1 Traits: Sentence Fluency — I Got Rhythm

June 29, 2006 by Liz

(Updated in 2020)

Photo by Hannah Olinger on Unsplash

I Got Rhythm I Got Music

We talk about being fluent in a foreign language, but it’s almost foreign to talk about being fluent in our own.

Wow! That’s a fluent sentence. It’s got rhythm and cadence. It’s well-built and interesting. It stands well on its own and it almost dares you to read it out loud.

If I were to guess why so many people tell me I’m a great writer, I would guess that sentence fluency has a something to do with what they are thinking about.

Sentence fluency is the romance of how words come together to pass on meaning. To me it’s the seduction of writing. It’s what writers mean when they use the word compose.

As a reader, I want the words to carry me and do what great music does — take me along with them — slow down when I need to listen hard and go fast, fast, fast, when the writer is telling something that’s exciting and fun.

As with all of the traits of effective writing, writers have ways to make writing dance to the tune that you want.

Flow Rhythm and Cadence

Sentence fluency is all about flow, rhythm and cadence. Start with the well-built sentences that you learned in school. (Okay we’ll go to some grammar next.) Those well-built sentences are the basic lines of the music of the language. Here are 6 +1 ways to help you compose.

    • Write sentences that underscore your meaning. The example I used started and ended with the idea of fluency.
    • Vary the length of your sentences. This is the one that is easiest and that folks miss most. A short sentence after two or three long ones is a relief to a reader. Two or three short ones in a row can be fun. Break things up.
    • Fragments and dialogue can add power and rhythm.

You’re old enough to eat ice cream for breakfast now. You can decide when it’s okay to use what’s not a complete sentence. Making everything a sentence slows things down. The rule to follow is whether readers can follow you. End of story. Kick that self-editor out of your head.

  • Start sentences in different ways to add variety and energy. Try to avoid There is and It is as much as you can. Start with the first noun after them and rewrite the sentence from there.
  • Use transitions and segues that are appropriate and compelling. Show me how things connect and build on each other. Also use thoughts that make me curious about where you’re going.
  • Write with a cadence that you can hear when you read your work aloud. Listen for the sound of your words and their pacing as well as their meaning. Do words roll and bounce where they should? Do they slow and tiptoe where the topic is serious? Do they speed up and tumble when the topic is not?

PLUS ONE: Despite what they say, sometimes the passive voice is the right way to say something. If you take out the passive voice totally most documents sound stilted, as if they were meant for children learning to read. You know your readers. Your eyes and your ears are the best judge of what works.

Effective writing is fluent and fun. It carries me effortlessly to the end of the piece so much so that I don’t even realize it. It’s like dancing with a partner who knows how to lead, I relax and enjoy the participation. I start reading, and before I know it I’m done.

Fluent writers are the ones that you want to read more of. They are addictive. You can hear their voice even when you’re not reading their words. I just showed you how you can get to be one of them. It’s not magic. It takes time and practice though.

Imagine what that fluent writing can do for your brand.

–ME “Liz” Strauss

Related Articles
9 + 1 Things Every Reader Wants from a Writer
9 + 1 The Sequel – When Big Words Go Bad
6+1: Writing Voice the Sound of Your Brand
See the Writing Power for Everyone Series on the Successful Series Page.

Filed Under: Marketing /Sales / Social Media, Personal Branding, Successful Blog, Writing Tagged With: 6+1-Traits-of-Effective-Blog-Writing, blog-promotion, blog-writing, organizing-ideas, personal-branding, sentence-fluency, Writing-Power-for-Everyone

6+1 Traits: Word Choice — A Writing & Business Power Tool

June 28, 2006 by Liz

Word Choice Reveals Things About Us

Power Writing Series Logo

Hugh Prather says, We cannot talk without talking about ourselves. Word choice is where our bias shows.

Difficult, arrogant, clever, brilliant, resistant, creative, out-of-the box, genius, spoiled brat, misunderstood, having a bad day, playing with you, smartass, ambitious, valuable, disruptive.

I heard all of these words said by different people to describe the same exact behavior by a single individual.

Each person chose a different word. The word for them described the behavior, but even more it described their mindset, the filter through which they see the world.

Words reveal the mindset of a company culture too.

Does your company choose nice words to talk about inanimate objects and violent ones to talk about people? Does it seed catalogues and grow the business, but target customers and kill competition?

Word choice is a powerful thing. It communicates our unconscious thinking. At first we think it’s just a habit, but imagine for a second. What if we said “seed and grow customers”? How would that change the way we think and what we do?

What if Google called us customers? Would Blogspot bloggers have more service? What if Technorati called us partners?

Word choice is a power tool — both in writing and in business. [Read more…]

Filed Under: Marketing /Sales / Social Media, Personal Branding, Successful Blog, Writing Tagged With: 6+1-Traits-of-Effective-Blog-Writing, bc, blog-promotion, blog-writing, ideas, organizing-ideas, Writing-Power-for-Everyone

Email Subscriptions Got My Mother-in-law & 2 Nuns to Read My Blog

June 26, 2006 by Liz

Who Wants a Blog by Email?

See the subscription form in the sidebar under the search box? It looks like this.

I put it on my blog as an experiment. I was skeptical. I thought Who’d want a blog in their email box? Wouldn’t that change the whole experience?

3 Good Reasons

My dad used to say get 3 good reasons for what you want to do. I did my homework, and I got them. Three good reasons for trying email to my blog.

  • Some folks spend a lot of time on email and little time on the Internet.
  • Some folks don’t want to come to find me. They’d rather I came to them.
  • RSS feeds are hard to explain to folks who’ve never seen or used one before. I know. I’ve tried.

Two other reasons I gave email subscriptions a try were that I don’t have to pay anything, and I like the way the email version of my blog looks. I made a screen so that you could see for yourself. [Read more…]

Filed Under: Blog Basics, Marketing /Sales / Social Media, Personal Branding, Successful Blog Tagged With: bc, blog-promotion, brand-niche-marketing, business-blogging, customer-relationships, personal-branding

SOB Business Cafe 06-23-2006

June 23, 2006 by Liz

SB Cafe

Welcome to the SOB Cafe

We offer the best in thinking–articles on the business of blogging written by the Successful and Outstanding Bloggers of Successful Blog. Click on the title shots to enjoy each selection.

The Specials this Week are

Lorelle VanFossen discusses what she considers as she’s doing an informal study to find out the best days and times to post new content on her blog.

Lorelle on WordPress lorelle_wordpress_com

Keith Dsouza continues his series on the right software for blogging with a post on helping us choose the right blogging software and templates.

Choose the right Blogging Software and Templates

Ann Michael reminds us that all change involves conflict, and explores passive aggressive behaviors.

Manage to Change

Jason at Mental Tech pulls software from his archives to offers us free alternative software for popular office and photo-editing programs.

Mental Tech

Related ala carte selections include

Cheryl at Mad Baggage offers us hope for the Fairy Peguins. Linux lovers should like this.

Sit back. Enjoy your read. Nachos and drinks will be right over. Stay as long as you like.
No tips required. Comments appreciated.

Have a great weekend!

–ME “Liz” Strauss

Filed Under: Content, Design, Marketing /Sales / Social Media, Personal Branding, Successful Blog Tagged With: Ann-Michael, bc, blogging-templates, change-behaviors, Fairy-Penguins, free-software, Keith-Dsouza, Lorelle-VanFossen, Mad-Baggage, Mental-Tech, passive-aggressive, posting-content, ZZZ-FUN

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