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Editing: Just Some of My Very Different Thoughts

April 19, 2006 by Liz

Power Editing

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Substitute “damn” every time you’re inclined to write “very”; your editor will delete it and the writing will be just as it should be.
— Mark Twain

In the Successful Blog Cafe last week Rob at Jamdo’s article offered advice on how to strip out excess words in your posts to increase keyword density. That’s good editing advice. In fact, much of editing is taking out ALL of the words that you don’t need.

Words that Writers Don’t Need

As bloggers, we write in a conversational tone, but conversation moves fast and easy. We can correct if someone doesn’t understand what we’re saying. They can interrupt if we’re going on, and on, and on, and on. We’re likely to notice if our audience walks away while we’re still talking.

Unfortunately, we don’t have those luxuries when the words are written. More written words don’t necessarily build more bridges and rapport. Additional words can get between the reader and our message. Here are places I go to remove extra words that creep in while I’m writing. [Read more…]

Filed Under: Content, Marketing /Sales / Social Media, Successful Blog, Writing Tagged With: bc, blog_promotion, personal-branding, power_editing, power_writing, quality_content, reader_support, stronger_voice, tighter_writing

There’s No Putting ME in a Box

April 18, 2006 by Liz

A Heartwarming Story

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One more story–this one will explain the last. You may already know it. It’s inspiring and heartwarming. I’ve encountered it more than once myself.

A few years ago, at the Seattle Special Olympics, nine contestants, all physically or mentally disabled, assembled at the starting line for the 100-yard dash. At the gun, they all started out, not exactly in a dash, but with relish to run the race to the finish and win.

All, that is, except one little boy who stumbled on the asphalt, tumbled over a couple of times, and began to cry. The other eight heard the boy cry.

They slowed down and looked back. Then they all turned around and went back……every one of them. One girl with Down’s Syndrome bent down and kissed him and said, “This will make it better.” Then all nine linked arms and walked together to the finish line. Everyone in the stadium stood, and the cheering went on for several minutes. People who were there are still telling the story.

It’s a lovely read, but it’s not what happened. [Read more…]

Filed Under: Business Life, Customer Think, Marketing /Sales / Social Media, Strategy/Analysis, Successful Blog Tagged With: bc, blog_promotion, Brand_YOU_and_ME, business_promotion, Customer Think, customer_relationships, customer_think, snopes.com, Special_Olympics

Do You Know a Customer When You See One?

April 18, 2006 by Liz

True Story

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I was in my mid-twenties. I had left teaching and had an executive job in downtown Chicago. I was a young professional with a disposable income, who needed some business suits. My mother had taught me the value of investment dressing–now that I’d finally quit growing. She had said it was worth buying classic, expensive clothing that fit well, because the investment never went out of fashion. A 36-inch inseam meant off-the-rack clothing wasn’t an option for me anyway.

It was a Saturday afternoon when I arrived at the storefront on Wabash Avenue. This was the kind of place where CEOs sat on embroidered couches reading Forbes magazine, while a wife or current affair of the heart decided which 7 or 8 suits and dresses she simply could not live without. Then he paid and, they both left happy.

Three women, all at least 10 years older than my mother who was 30 years older than me, were standing at the elegant counter when I walked in. I was wearing my baby blue, down-filled ski jacket with the torn pocket, a bright red ski sweater with a bicycle tire embroidered on the front, and my blue jeans that came complete with frayed bell bottoms, a patch on each back pocket–have a good day/have a nice night–and a drawing in ink up the inside right thigh that I had made while talking on the phone the night before.

All three ladies, who worked on commission, looked up when I came in. I was the only other person in the store.

I wasn’t the usual vision that walked through the door.

Hoity Hoity Meet Saloonkeeper’s Daughter

Two of the ladies–hoity toity is the only word to describe them–frowned and immediately went back to talking. They had tried to intimidate me right out the door. It was sort of like that scene in the movie, “Pretty Woman.” That didn’t bother me. I was a saloonkeeper’s daughter. Obviously they’d never seen one of me. [Read more…]

Filed Under: Business Life, Customer Think, Marketing /Sales / Social Media, Strategy/Analysis, Successful Blog Tagged With: bc, blog_promotion, Brand_YOU_and_ME, business_promotion, Customer Think, customer_relationships, customer_think

Blogging Your Neighborhood

April 17, 2006 by Liz

Just because you can do it, it doesn’t mean that you should.

Your Neighborhood Niche

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The Internet affords us the ability to blog for business all over the world. Just because we CAN do that, it doesn’t necessarily mean that we SHOULD. As commerce moves to the Internet, all advice points to thinking smaller. People no longer want one-size-fits-all. We should be casting a smaller net into a smaller pond. Niche-brand marketing is what I call it — doing one thing better and more efficiently than anyone else.

Writers are always told, Write what you know.

Customers You Know

Where do you know better than your own neighborhood? The people are the customers you know best. You’re one of them. You live in their world. You go where they go. You have the same problems they have. You know the language and the culture. You even know a lot of the people by name.

Mike Sigers at Simplenomics has a great post today on the many ways that bloggers can make money working with businesses without leaving their own neighborhoods.

You are a customer to your neighbors. Why not have them as your customers as well?

The first advantage of blogging your neighborhood is that your customers have a real world address. What other advantages are working for you when you choose to blog your neighborhood, rather than to blog the world?

–ME “Liz” Strauss

Related articles
Business, Blogs, and Brand-Niche Marketing
Chicago Goes Wi-Fi . . . What Does that Mean to Business?
The Only One

Filed Under: Marketing /Sales / Social Media, Personal Branding, Strategy/Analysis, Successful Blog Tagged With: bc, blog_promotion, blogging_your_neighborhood, brand-niche_marketing, customer_relationships, customer_think, Mike_Sigers, Simplenomics, thinking_smaller

Just Say YES!

April 15, 2006 by Liz

Unless There’s a Really Good Reason Not to

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When someone asks for a favor, just say yes. Most favors don’t take as long as thinking up a reason to turn them down would. Doing one feels better than turning one down does. You might be surprised at the ways that the favor comes back to you. I was reminded of that twice just this week with a lovely gesture and a clever response to a request for a critique. Take a look, if you have the time. I’d love for them to get them your comments.

There’s no rule that says you can’t run a business and have a heart. In fact, I look for a heart in the people I do business with.

–ME “Liz” Strauss

Related Articles

Customer Think: I’m Not a Kid, I’m a Person
Customer Think: Saying Things without Talking
5 Sure-Fire Ways to Break the Promise of Your Brand

Filed Under: Business Life, Customer Think, Marketing /Sales / Social Media, Personal Branding, Successful Blog Tagged With: _blog_promotion, bc, Brand_YOU_and_ME, business_promotion, Customer Think, customer_think, personal_branding, personal-branding, thinking_outside_the_box, uniquely_liz

Customer Think: Saying Things without Talking

April 13, 2006 by Liz

Everything’s Equal or Is It?

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You’ve just sold your car. Now you have a nice chunk of cash to start a new account until you need to use it. You head down to the bank where you have your accounts, and by some weird alignment of stars TWO account managers have time for you right away. This bank must be going through some sort of customer service training, you think, because both look up and say, “How may I help you?” They’re sitting right next to each other in identical, bank office-type cubicles. Both are dressed in the typical, bank office-type blue suits.

The only ways you have to tell them apart are their nameplates–Ms. Chase on the left and Ms. Fargo on the right–and the way they look at you as you try to decide which one you would like to spend the 15-20 minutes going over your accounts.

Ms. Chase Photo . . . . . . . . . . . . Ms. Fargo Photo

You’re the customer, who gets your new business?

Saying Things Without Talking

So much of what we say to each other is communicated without a single word. Researcher vary on how much of a message is carried nonverbally, but they place the low end of the range at 65%. The sad part is we’re often not aware when we’re the ones communicating and too aware when we’re the ones being communicated to.

In a Brand You and Me situation, smiling a lot seems to be a good idea. Smiling releases chemicals in the brain that actually can raise your spirits, especially when you like the person you share a smile with. If that person smiles back, things get better than ever.

The moral seems to be. the more we care about customers and show them we do, the better we feel and the better they will too. Now that’s business promotion that should get us all smiling.

I like smiling. It makes me feel like I’m the nice one.

–ME “Liz” Strauss

Related Articles
Images & Sound-Bytes of a Brand YOU Leader
Brand YOU–You Are What They See
Brand YOU–What’s the BIG IDEA?

Filed Under: Customer Think, Marketing /Sales / Social Media, Personal Branding, Successful Blog Tagged With: bc, blog_promotion, Brand_YOU_and_ME, business_promotion, Customer Think, customer_relationships, nonverbal_communication, smiling_research

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