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Win a FREE SOBCon Weekend — $2000 Value !! AND Get a Discount Code to Explode Your Network!

January 31, 2010 by Liz

150 People to Fine Tune Your Web Presence

sobcon-vmc

Suppose you could take a weekend retreat away from the noise of the Internet …

  • to focus entirely on your business
  • to work with the support of a mastermind team
  • to get quality time to interact with the top people in social media
  • to get the best information AND time to discuss how you’ll apply it
  • to work with sponsors who are doing the same thing
  • in a room limited to 150 people — all focused in the same direction
  • without worry because the food and the wireless are outstanding.

Imagine a weekend work retreat with these people totally invested.

Would you write a blog post to get a chance to win a FREE SOBCon Weekend?

An Expense Paid Ticket!! AND the Return of The BlogIt EarnIt Discount

I’m delighted to announce that Terry and I get to make this offer …

We had such fun last year with the SOBCon “BlogIt, EarnIt” discount. We’re bringing it back again. Again this year, we’d like to hear from you — this time about what “The Virtual Meets the Concrete” means to you. We want to celebrate how our relationships online help our lives and businesses online and off.

Tell us why online and offline relationships and strategies matter.

Here’s how to qualify for the discount and enter to win

1. Write a blog post about a person (or people) online who has (or have) made a difference in your life. Celebrate how they have made your life easier, better, smarter, more productive, more meaningful.

2. Then let us know by tagging your post #SOBCon2010 and leaving a comment on this post. Include a working email with your comment and as a thank you for sharing your story, we’ll send you a special code to take $250 off the $895 FULL conference rate – that’s over a 25% savings! (We won’t use your email to spam you.)

We’ll also tweet your blog post so that we can celebrate the folks we all think make us stronger.

Get your posts up before Noon EST on February 14th, 2010, and noon EST pm the next day (February 15th), to kick off a special SOBCobn2010 Webinar with Chris Garrett, Chris Brogan, Amber Naslund and Liz Strauss (details coming soon), we’ll put all of the entries in a random drawing and choose one lucky winner who will receive:

  1. a free ticket to SOBCon2010 – $895.00 value
  2. airfare and three nights at Hotel 71 – up to $1105 in hotel and airfare

A total package value worth as much as USD $2000 – nontransferrable, nonrefundable

Blog your thoughts, share it, link it back to this post, and broadcast it on Twitter (hash #blogitearnit). We’ll also encourage you to link to the SOBCon blog for others to see and learn. And remember as a thank you for sharing your story, we’ll send you a special code to take $250 off the $895 FULL conference rate – that’s over a 25% savings!

Or, if you can’t make to SOBCon2010, you could “pay it forward” and pass the discount on to one of your friends — or offer it back to us as a gift for us to pass on for you.

We’re doing everything we can to bring you all the value, the experts and expertise, and the time to work and network that you need to make your business outstanding and extremely profitable in 2010.

What could you do with a weekend of the time, expertise, and support you need to focus your business?

We’re all coming for the same reasons.

–ME “Liz” Strauss

Register for SOBCon2010 NOW!!

Make the investment.

Filed Under: Community, Marketing /Sales / Social Media, SOB Business, Successful Blog Tagged With: bc, Blogit, Contest, Earnit, LinkedIn, sobcon, SOBCon2010

Are You Going Out of Your Way Not to Repeat Yourself?

January 28, 2010 by Liz

Think about That

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When you sit looking at a blank screen wondering what you’ll write about today. Do you find yourself thinking, “I already said that.”

Do you go out of your way not to repeat yourself?

Think about that …

That single idea will make your job harder and harder the more you write.

AND

Establishing a coherent core marketing message that identifies who you are, identifies the problem you can solve and gives the potential customer a look at what life looks like after their problem is solved is key to success in your consulting business. Anton Pearce

Studies show that people need to hear the same message many times in many ways to process it fully. Why do you think repetition is such a big part of both school and advertising? Great brands, great marketers, and great teachers know that their message is key to expressing how they what they have to offer can solve problems and change lives. Service professionals spend hours on their 30-second pitch to introduce themselves. Don’t set such power aside.

Our most basic message positions and defines us.

A good positioning statement easily adapts to various media. It should be simply stated and works in every aspect of your marketing effort. So in summary, a positioning statement is:

* Short sentence-less than 12 words (not counting product name)
* Simple language
* Adaptable to various media
* A compelling statement of one benefit
* A conceptual statement…not necessarily copy
* Supported by 3 additional benefit claims
* Satisfies 4 evaluation criteria (unique, believable, important and useable)
— Messages that Matter

Great speakers and writers say the same things in different contexts. Great rock bands are constantly asked to play the same songs again. Weave your message into everything you write and don’t be afraid to write about it often. It’s what your readers came to learn more about.

Surely your classic message deserves to be discussed more than once.

What message of yours is worth repeating most often?

You’re not a stranger anymore.
–ME “Liz” Strauss
Work with Liz on your business!!

Buy the ebook. Learn the art of online conversation.

I’m a proud affiliate of

Teaching Sells

Isn’t it time you registered for

SOBCon?

Develop strategies and tactics with the best of the Social Web for an entire weekend.

Filed Under: Marketing /Sales / Social Media, Successful Blog, Writing Tagged With: bc, blogging, LinkedIn, social marketing

I Asked for Hot Fudge and Cool Whip but I Got Skittles

January 27, 2010 by Liz

The Gesture Was Lovely

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It was a mission. The task was simple.
On the way home from dinner, he said “I need to go to the store.”

We hired a taxi to place him at his destination.

On the way out of the car he asked, “What for you?”
I said, “hot fudge and cool whip.” I was thinking hot fudge with the butter pecan ice cream we had for a late night sundae. I was thinking Cool Whip for an early morning “blogger’s latte.”

Didn’t get the hot fudge or the Cool Whip.

What he brought home was Skittles.
I like Skittles, but Skittles — they are his favorite!

The gift was lovely, but … he got me what he liked, rather than what I asked for. It was nice thought and I said, “thank you.”

Still uou can’t make a blogger’s latte with Skittles, no matter how much anyone loves that candy …

Ever been there? How do you respond when someone — maybe a favorite company — gives you what THEY want.

–ME “Liz” Strauss
Work with Liz on your business!!

Buy the ebook. Learn the art of online conversation.

I’m a proud affiliate of

Teaching Sells

Filed Under: Customer Think, Marketing /Sales / Social Media, Successful Blog Tagged With: bc, blogger's latte, Cool Whip, Customer Think, customer-service, LinkedIn, Skittles

Trusting and Tracking the People Who Help Us Thrive

January 25, 2010 by Liz

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It was a train ride to my first meeting with Nick Sarillo, new client. We met over a pizza in his Crystal Lake restaurant — a rare experience. It felt like “going home.”

As Nick showed me around and told me about his restaurants, as I watched and listened, I realized this guy — whose social presence was basically a website — already had the keys to community and social media. I saw proof in the faces and the stories of the people who worked with him.

It’s been a pleasure to work with Nick and his team on their integrated social marketing plans. But this post is about what I’ve learned from watching what Nick has built and what he does.

10 Trust and Track Keys to Community Culture

  1. Invest creatively, emotionally, financially, and personally in your commmunity. Care about the people who help you thrive. Realize their stories are your stories. Take a risk in favor of the folks who support you. The right risks show you are with them.
  2. Intentionally attract amazing people. Set a standard or a process that makes them proud to be participate. Nick’s hiring process is strategically organized to bring in only the most dedicated employees.
  3. Learn together and share rewards. Let everyone know what works for the community and what doesn’t. Let them participate in ideas. Reward and promote the folks who contribute in predictable and surprising ways.
  4. Trust and be trustworthy. Trust people to be intelligent, responsible, and trustworthy human beings and live up to that standard. Make your trust visible in your actions and systems. Support structures and flexibility that build the community.
  5. Know when to say “no” immediately. Deal with disrespect or destructive behavior as soon as it happens. Tell the hard truth in a careful, gentle manner. Protect the culture and the people who invested in it.
  6. Value the input of experienced people outside the community. You can’t be inside and outside of a problem. You can’t have all of the new ideas. You don’t need to test out everything on your community.
  7. Let people tell you the “bad news.” The most useful information is the hardest to find out. Make it safe and easy to share what’s wrong. Trust people to protect what they’ve helped to build.
  8. Care more about their mission. It’s not what they do or say that’s important. It’s what they value. Build a culture around common values and let folks choose how to they use it.
  9. Pay attention to what’s working and quickly lose what’s not. It’s easy to hand over all of the community direction once things are going well. But that brings us back to point 1, be invested in the community. You can’t neglect what folks love.
  10. Take your time to build it together. Every great community started with two people and took time.

This month on the newstand issue of INC. magazine, Nick’s story is on the cover. Bo Burlingham did a brilliant job of capturing the client I’ve come to know. Do go read about him.

This is Nick’s story, but it’s my story too. It will be a long time before I forget him or how well he does what he does.

Can you share a story about a client or a customer who helps you thrive?

–ME “Liz” Strauss
Work with Liz on your business!!

Buy the ebook. Learn the art of online conversation.

I’m a proud affiliate of

Teaching Sells

Isn’t it time you registered for

SOBCon?

Develop strategies and tactics with the best of the Social Web for an entire weekend.

Filed Under: Community, Marketing /Sales / Social Media, Successful Blog Tagged With: bc, LinkedIn, Nick Sarillo, Nick's Pizza

Do You Interview People Who Offer You Work?

January 21, 2010 by Liz

You’re Asking Questions Too — Right?

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We often walk into potential work conversations thinking the person offering work needs convincing that we can do the job. But wait a minute. Not every job, not every contract is a great fit. Work situations are mutually beneficial. That’s why there’s compensation involved.

What about making sure the fit goes both ways?

In a 2008 Harris Interactive Survey, respondents were asked to describe their affection for their current position based on the following responses: I like my job so much I’d marry it; I like my job enough, I’d date it seriously; It’s ok, I’d date it casually; I don’t like it, it won’t last long; or I hate it, I want to break up with it immediately. Key findings show that employees lack deep affection for their current position:

  • Only 9% of all survey respondents said they love their job so much they would marry it.
  • Conversely, 14% of respondents either hate their job so much they want to break up or they don’t like it and it won’t last for long.

A 2009 Harris Interactive Survey on job satisfaction might make us think even harder about needing a little convincing ourselves. A few questions of our own could save us from being among …

  • 36 percent of workers [who] said they believed top managers acted with honesty and integrity
  • 29 percent [who] believe management cares about advancing employee skills
  • one-third of all workers [who] feel they have reached a dead end at their jobs

If we know value our investment going in, we’re more likely to be among the lucky…

  • 20 percent [who] feel very passionate about their jobs
  • less than 15 percent [who] feel strongly energized by their work
  • 31 percent (strongly or moderately) [who] believe that their employer inspires the best in them.

Clients can also make or break how we satisfied we are with our work. Joseph Carrabis describes the main bad client behaviors include

  • dangerous or risky business decisions.
  • disregard of your suggestions in favor of their own research or opinion.
  • Unmanageable and / or inappropriate behavior.
  • refusal to make decisions while demanding that you make them.
  • Lack of respectful communication, preparation, participation

And don’t forget the clients who stretch, break, or fail to keep contracts.

Building a strong professional personal identity is a safe guard as well as a concrete career strategy. We can steer clear of obvious bad fits and check more deeply those that interest us.

Become self-aware. Gaining an objective understanding of your abilities, preferences values and interests is a fundamental step in determining the best career fit. Career Vision suggestions for increasing job satisfaction

Whether we’re looking for a company or client work, honesty is the best policy.

It is best to be honest about who you are and what you want from a job. Honesty will also create a better match between you and your new employer. What’s the sense of faking it through a series of job interviews, just to take a job you don’t like or that doesn’t suit you? You’ll just end up repeating the entire process as you look for yet another job! Careerbuilder.com

A great working relationship matches a person’s skills, potential, goals, and personality with the needs, potential, goals, and culture of the business. A great working relationship – career or contract — starts with three questions. The boss or client wants to know …

  • Can this person do the job or project?
  • Will this person do the job above expectation?
  • How will this person fit with the team or culture?

We should want to know three things too …

  • Can this person and this company support a position or project like this one?
  • Will this person see, lead and manage my work in ways that allow me to excel?
  • Is this a company culture that is a good match for me or my business?

The first pair of questions is objective — about ability, experience, and resources to execute the job? The other pairs of questions are subjective — about attitude, passion, personality and values. It’s tempting to reach for a “right” answer. The right answer is being convinced that the value exchange goes both ways.

When we know our unique value, conversation about aligning goals and values becomes natural and fluent. We trust people to understand us, because we know what we’re saying is true. Discussing competence, resources, and needs becomes an honest test of the strength of the potential relationship.

How do you interview people who offer you work?

–ME “Liz” Strauss
Work with Liz on your business!!

Buy the ebook. Learn the art of online conversation.

I’m a proud affiliate of

Teaching Sells

Filed Under: Marketing /Sales / Social Media, Successful Blog Tagged With: bc, Interviews, job satisfaction, LinkedIn

Are You Mission Critical?

January 18, 2010 by Liz

A Position of Power or a Call to Service?

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I know a man who describes his ideal job in a simple nine words.

Whatever I do, I want to be mission critical.

When he first said that, I thought he was describing a position of power and adrenalin. Now I see it more as call to service and collaboration.

Are You Mission Critical?

The difference between a truly strategic mission and a shaky vision is the practical and human understanding that we can’t go it alone. Strategy only works when it serves the people who help us grow.

The people we serve have their own missions.

  • Some missions are about physiology and survival — breathing, food, clothing, shelter. and sex.
  • Some missions are about security and safety — personal and financial security, health and safety, feelings of wellbeing and protection.
  • Some missions are social — sense of family, close friends, support networks, a sense of intimacy.
  • Some missions are about personal identity — visibility, attention, fame, respect, self-esteem, personal integrity.
  • Some missions are philosophical — personal growth, saving the world, promoting a cause, being part of something bigger.
  • Some missions are worth dying for.

Great service wraps our mission around the mission of the people we serve.

What people do or how they do it is less important than the mission that drives them. If we understand their mission, we can be the catalyst that gets them to realize that goal. That is the definition of mission critical.

How do you wrap your mission around the mission of the people you serve?

–ME “Liz” Strauss
Work with Liz on your business!!

Buy the ebook. Learn the art of online conversation.

I’m a proud affiliate of

Teaching Sells

Filed Under: Customer Think, Marketing /Sales / Social Media, Successful Blog Tagged With: bc, Customer Think, LinkedIn, mission critical, Strategy/Analysis

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