Personal Branding Archives - Page 29 of 41

Got My Attention! #1 of 43 Best Blogs

May 30, 2006 by Liz

Thank You!

This is sooo cool. It was worth working all weekend to have a Tuesday morning that starts with this. I love a fresh new idea, especially one that starts with me on top!

This blog . has decided the answer to the universe is 43 not 42.

Apparently how this works is . . . You read list and if you like it, you approve the list as it is. If don’t, you edit it until you like it. Then you approve it.

You can bet this reader is going to check out this blog. THIS IS ONE COOL, FUN IDEA.

GO VISIT 43 BEST BLOGS AND CLICK APPROVE IT.

As Butch Cassiday said, “Who are those guys, anyway?”

–ME “Liz” Strauss

What IS an SOB?!

6+1 Traits of Effective Blog Writing

May 30, 2006 by Liz

Effective Writing Traits Kids Know that We Don’t

I’m writing a writing program again. Writing programs are like other products. They have their individual nuances. They offer particular features and benefits, but all solid writing programs offer certain things in common. The engine of any well-built writing program is the 6+1 Traits of Writing.

If you’re reading this post, it’s unlikely that you encountered the 6+1 Traits as a student. You could find plenty about them on the Web now. Unfortunately, what you found would take the form of lessons and research for teaching school children. Why should school kids and their teachers be the only ones with direct access to the information and the rest of us have to adjust our thinking?

I’ve decided a simple action is in order. [Read more…]

Don’t Read Your PR, Read Your Marketing Copy

May 29, 2006 by Liz

Diverse Portfolio

A high-power company in educational publishing, bought three smaller companies and put them together. They think they offer a diverse portfolio. I think they offer a menu of bacon, ice-cream, tofu, and cognac. They are quite equipped to make the district-wide, state-wide sale. But rare is the sales rep who has the time or experience to speak to the details and nuances of the four individual product lines that they offer.

The Emperor has clothes bought by the bean counters. The bean counters think in BIG NUMBERS. The PR says that’s wonderful. The enterprise doesn’t see the world becoming niches and moving online. [Read more…]

Great Find: Create Your Own WordPress Theme

May 25, 2006 by Liz

Something to Do This Weekend

You’ve got some energy and a weekend to change things around. Why not go for it?

Great Find: Blog design 101: Creating your own WordPress theme by Rachel Cunliffe
Type of Article: How-to on WordPress Theme design
Permalink: http://cre8d-design.com/blog/2006/01/27/blog-design-101-creating-your-own-wordpress-theme/
Target Audience: Designers and the brave among others

Content: Rachel Cunliffe, blog (and website) designer from New Zealand, is well known for her work around the blogosphere. She did Darren’s unique Problogger.net design among others. This classic post gives some start up advice and links . . . with more links in the comments . . . and even more links in the related posts. Click the title shot below for a peek. Rachel’s blog, cre8d design, is the real Great Find here.

Great design is curb appeal, branding, and promotion.

Thanks Rachel, for giving us a start. We’ll use this until we can hire YOU.

–ME “Liz” Strauss

Find My . . . um . . . Passion — What?!!

May 25, 2006 by Liz

What’s Your Passion?

What’s your passion? These days that seems a too-popular question. If you ask what to write, the answer is Write your passion.

Maybe I’m aN uptight, out-dated, and downright uncreative about that word, but I don’t think of passion in that broader context. My passion involves, um . . . er . . . other activities. When I went looking to write my passion, I found that it didn’t want to be written about. [Read more…]

Customer Solve Your Own Problem

May 24, 2006 by Liz

That’s Customer Centered

I still keep my personal blog at two click exchanges. I do that for lots of reasons. I feel a little sentimental. My little blog found it’s first friends in such places and I still like exploring them. I also like to watch how such things work. The business models interest me. I want to watch as they introduce new features. I want to see how each community reacts to them.

Brand You and Me

Over the last year, I got to be good friends with a tech at one click exchange. Rachel was like me, a nice one. They had a problem for a few weeks with a spell of trojans. It seems everyone tried to crawl onto my computer I caught four or five in three weeks. [Read more…]