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Why Working From Home May Not Work For You

September 29, 2011 by Guest Author

A Guest Post by
Rachel Carlson

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Work Sweet Work?

Ah, the dream of working from home. So many perks – not having to get up early, no commute, no annoying co-workers, eating from your own fridge, break whenever you want, keep an eye on your kids – you don’t even have to get dressed if you don’t want to. Unless you’re one of the “lucky” people who actually have this privilege (between 2.8 and 44.4 million people in the U.S. work from home depending on who you ask), you’re probably reading this from a cubicle and dreaming of “freedom.” But hold on – working from home isn’t always what it’s cracked up to be. I’ve been working from home for several years now, and I can tell you that it’s definitely not for everyone. Let’s start with the biggest hurdle…

Distractions

People who work from home don’t have a traditional boss looking over their shoulder. A freelance writer, for example, probably doesn’t have any boss at all. A medical biller probably has a boss, but the boss isn’t physically in the room, checking to see if work is being completed. This sounds great at first, but it really leads to a pressing question: do you have the motivation and focus to accomplish what you need to do? Remember that you’re on your computer – will you really write that report, or will you spend three hours watching YouTube videos? Even if you think you’re motivated, other little things can add up – by the time you’ve checked your email, looked at your social networks, poured a cup of coffee, taken the dog out, searched for your keys, made a trip to the grocery store, and taken the dog out again, you suddenly realize you’ve lost two hours.

So, be honest with yourself – some people need a standard work environment to get things done. To help you decide if this applies to you, ask yourself these questions:

  • How did you function in school when you had a big assignment? Did you wait until the last second to do it? Did you spend hours on a small assignment because you’d write one sentence and then go out and do other things?
  • Do you have a space in your house/apartment that you can devote solely to work? Or will you be trying to work three feet away from that tempting XBox?
  • How will your pets distract you?
  • How much time do you spend on social networks? Do you automatically open Facebook whenever you open your browser?

Of course, these things can be overcome. In the past, I checked my email constantly while trying to get things done. But creating a schedule, logging out of email and social networks, creating a designated workspace, and setting goals for each day has helped immensely. Just be sure you’re absolutely ready to take the plunge.

Hidden Costs

Cutting out the cost of a commute can be a huge financial relief, but working from home will cause you to spend more money on certain things:

  • Food – You’ll need to keep your refrigerator stocked more than usual if you don’t want to be running out for food all the time.
  • Internet – Obviously, you’ll need an internet connection. But having a clear wireless internet connection will help preserve your sanity. Being tied down to one spot while working from home is not only unhealthy, but it can also prevent you from working in other areas to be less distracted. (Sometimes I go out to my living room couch or the kitchen table if I’m having trouble focusing.)
  • Bills – You’ll be using more electricity, water, and heat/air conditioning when you work from home. It’s likely you’ll also have higher phone bills depending on how much you’ll be required to talk to others.
  • Equipment – Setting up a home office can get expensive. You’ll need to get a comfortable chair, a decent desk, and possibly some extra shelving. Also, your life will revolve around your computer. If something breaks down, you’ll need to shell out the money to fix it immediately. (Just the costs of printer ink can add up.)
  • Time – This is intangible, but if you’re unmotivated and suffering from distraction, you can end up working some very long hours to get work accomplished.

Of course, some companies will pay for some of these expenses. But if you’re freelancing, you’re on your own. So, if you’re considering working from home, be sure to weigh these costs against your current situation – and write off what you can at tax time.

Physical and Mental Health

As mentioned earlier, it’s dangerous to just sit around all day. Your current job might at least require you to move to other areas of the office now and then – maybe some stairs are even involved. Chances are, however, that you’ll be moving a lot less when you start working from home. Maybe this won’t bother you, but if you’re health-conscious, you’ll definitely want to consider this aspect of the job.

Finally, think about this statement: when you’re at home, you’re at work. This still weighs on my mind sometimes. While many office workers take their work home, it can still be nice to go to a physically different and comforting place at the end of the day. “Work-from-homers” have much less separation. If you tend to worry a lot about deadlines, or if unfinished work really bothers you, working from home might not be for you. You may find yourself constantly thinking, “I should be working right now.” So, be sure you can seriously separate work from your personal life – even if they both occur in the same place.

—-
Author’s Bio:
Rachel Carlson is a writer and student that works from home. While she spends a lot of her time writing, she also helps different companies like Clear Wireless with gaining exposure through various blogs and websites. She has recently started a new Twitter account and is finally going to give it a real shot. She can be followed at @carlson_rachel.

Thanks, Rachel. It takes a clear mind and focus to get out a blog post about distractions. Great job! 🙂

–ME “Liz” Strauss
Work with Liz on your business!!

Buy the Insider’s Guide to Online Conversation.

Filed Under: Business Life, Successful Blog, Writing Tagged With: bc, LinkedIn, Rachel Carlson, Work at home

Take Readers on Your Travels

August 10, 2011 by Thomas

You love to travel and want to put pen to words, be it before summer ends or down the road.

If you’ve thought of creating a travel blog, it is probably easier than making your travel plans, packing up the suitcase, and making sure you have a good time.

In order to craft a good travel blog to draw in readership on a regular basis, have a few basics in place.

Content, Content, Content

First, review different travel portals online to see how others do it, what to avoid, and what niche you may be able to fill that readers could be missing.

Whether your travels take you not too far from home or halfway around the world, the goal of any quality travel blog is to make readers feel like they’re along for the ride with you.

In order to have your blog followed regularly, the first and most important aspect is providing regular content.

While you’re probably not going to be able to afford to travel every month (unless you do it for a profession), a blog that is sparingly updated stands much less of a chance of gaining a regular following.

The next and most obvious factor is having a clean looking blog that is grammatically correct, flows nicely, has attractive pictures, and makes the reader feel like they’re part of the journey.

While your writing tone should be informative and to the point, don’t make it out to be an instruction manual. We travel for the simple purpose of getting away and enjoying new experiences or rekindling old memories, so keep the tone of the blog enjoyable.

It sounds rather obvious, but it is important to maintain a travel journal during your journeys so that you can look back and pinpoint items to a rather exact science. Hopefully your travels involve lots of fun activities, so recording them for posterity will make it easier when you begin to blog.

 

Adventures in Life

When traveling down the blogging road, be sure to engage your readers in your adventures. If your readers comment or ask questions about your journeys on the blog, be sure to respond in kind.

Another plus to writing a travel blog is that it can lead to new friendships with others who also like to set sail on new adventures. In some instances, you might actually find new travel partners to share journeys with. Sharing blogging information is also a plus, as travel bloggers can promote each other’s sites, therefore leading to more readers.

While travel bloggers should not expect to make a fortune or even any money early on with their sites, there is potential to profit from one’s journeys.

Assuming that your travel expenses are not going to come easily, making some money off of a travel blog can help assist in covering some of those costs.

In closing, a travel blog should be done in order to convey your travels to others and share the good times that traveling can bring.

Update the blog regularly, engage in conversation with readers, and make the experience one that is fun and doesn’t seem like a job.

If you follow those basic rules, your travels and writing about them will be a vacation.

Photo credit: freetraveltime.com

Dave Thomas is an expert writer on items like call center services and is based in San Diego, California.  He writes extensively for an online resource that provides expert advice on purchasing and outsourcing decisions for small business owners and entrepreneurs at Resource Nation.

Filed Under: Blog Review, Content, Successful Blog, Writing Tagged With: bc, Blog, conversation, readers, travel

How to Speak or Write for Beginners, Experts and Forgetters Alike

June 20, 2011 by Liz

An airplane traveling from New York to Chicago is off course 98% of the time. Still it gets there. Why? The pilot is always adjusting with the destination in mind.

For a writer, a speaker, a teacher, or a presenter, the audience is the destination. Connect with your readers and you’ll be home free. It may sound obvious, but it’s worth stating — if you don’t know where you’re going, you’re not going to get there.

How to Speak or Write for Beginners, Experts and Forgetters Alike

Ever loved a blog one day and didn’t know why you went there the next? That’s a blogger who hasn’t picked an audience? Ever sit through a presentation in which the speaker brought a canned speech written widely and given to every group? That’s a speaker who doesn’t realize that different groups come to listen for different reasons.

It’s always important first to know what we want to say.
Without that, our ideas will be unfocused — like an airplane off its flight plan.

Equally important, we need to know who is tuning in what we’re saying.
Without that, the message sent may not be the message they receive.

So before you write, speak, teach, pr present, take time to reflect on the people who’ll be listening to what you have to say. Here are some questions to help with that. Take a shot at answering them all in a single sentence.

  • Who am I writing for?
  • What do they want to know?
  • Why are they tuning into what I have to say?

Write down your audience profile. Revisit it every now and then as you write. Revisit every time you speak to a group. Adjust it as your readership grows or as the group you’re speaking to grows and changes. Use it as a guide to choose your ideas, your presentation style, and the stories and examples you use.

See if you can describe your audience in one sentence every time. Fine tune the sentence by considering the group and how they’re like you.

Most audiences are mixed with beginners and experts. Most of us are beginners on some things and experts on others. And we have forgotten some of what we once knew.

Our audience is likely to be a lot like we are — people tend to be attracted to people whose minds work alike. (We think people who think as we do are intelligent and and to think of those who don’t ,as not so intelligent or being difficult.) So as think about your text or live audience — beginners, experts, and forgetters alike — see them as intelligent people who simply need a refresher on what you are sharing.

With a clear destination — a message and an audience in mind — the minor decisions of communicating get a whole lot easier. It’s a matter of adjusting direction and timing to land it safely where you want it to be.

How do you know when you write or speak that you’ve chosen right for the audience you’re trying to reach?

–ME “Liz” Strauss

Filed Under: Marketing /Sales / Social Media, Successful Blog, Writing Tagged With: audience, bc, LinkedIn, speaking, Writing

A Good-Bye from Terez

May 11, 2011 by Guest Author

By Terez Howard

Passion, Reason and Success: An Impenetrable Triad

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“If passion drives you, let reason hold the reins.” — Benjamin Franklin

In the blogging business, do you think that passion should make your business decisions? Probably not. But should it be the motivating force behind your work? No harm there.

I have a confession to make. I have a passion. That passion has been alive for 5 years. During that time, I’ve read, researched and learned a plethora of information. I’ve hungered for more information and found myself starved. I desired to give people what I had been craving. More information.

I spent a few months writing more than 35,000 words on the topic of black natural hair. I spent April designing a website and compiling all of this information into an organized manner to give other naturals a whisper of the information we yearn for. This whisper will transform into a shout because my passion still burns and will grow.

What does this mean for me?

I’m not going to go into great detail about why I decided to write about natural hair. I’m not going to tell you my personal story with natural hair because I doubt that you care. What I want you to know is that this passion of mine has taken hold of my time and energy. Since I’ve always been one to keep my writing business hours at a part time level, that means letting some things go.

My guest blogging here is one of those things. Jael Strong too will cease guest blogging and focus on pursuing creative writing, her passion.

What does this mean for you?

Maybe nothing.

But, it might make think about evaluating your circumstances, including your work schedule and productivity. Are you working your passion? If you are, are you spending enough time to develop it? Are you spending too much time on it? Are you being reasonable?

Benjamin Franklin put it so well. “If passion drives you, let reason hold the reins.”

Please be honest with yourself. There’s no sense in lying to yourself.

As for me, if you’re interested in the natural hair scene, you will see me around.

If not, know that I’m very grateful to have been here. Thank you, Liz, for the opportunity to know you and learn from your great wisdom. Thank you, readers, for checking in, commenting, tweeting and driving me to success.

And yes, I do think I’m successful, even though I’ve just recently started this endeavor.

I believe in what Pablo Picasso once said, “Action is the foundational key to all success.”Âť

—
Terez Howard operates TheWriteBloggers, a professional blogging service which builds clients’ authority status and net visibility. She has written informative pieces for newspapers, online magazines and blogs, both big and small. She regularly blogs at Freelance Writing Mamas. You’ll find her on Twitter @thewriteblogger.

Thanks, Terez, for sharing yourself and your insights on my blog!

–ME “Liz” Strauss
Work with Liz on your business!!

Filed Under: Business Life, Successful Blog, Trends, Writing Tagged With: blogging, LinkedIn, Terez Howard

Should You Dish What You Take?

April 27, 2011 by Guest Author

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By Terez Howard

One of the editors that I write for usually doesn’t get back with me about my articles until right before publication. That means that I have to scramble to make any changes. She hardly ever responds to my first e-mail, and oftentimes doesn’t “get” the e-mails I send. I’ve had so many issues with this woman, from getting no check at all to getting double on my check, that I’ve contemplated ceasing my business relationship with her.

I love to write. But when I have to deal with someone that doesn’t seem the least bit organized, I don’t want to deal with them. I feel like not responding to her e-mails or only doing half the work I’m asked to do. I know that’s a horrible attitude that will make her feel that I am unworthy of writing for that publication.  That attitude would get me bad reviews from a higher up.

No matter how angry and wronged I feel, I tell myself that I have to maintain a professional demeanor.

When you’re wronged

Do you pay in kind? Or, do you turn the other cheek?

In the blogging business world, you might feel that paying in kind is a necessity. With your blog, you have a means to communicate your unbridled ideas and opinions with the world. You might feel that it’s your duty to be brutally honest.

Personally, I agree that a blog should keep it real.

On the other hand, perhaps you are more of a turn the other cheek person. It’s not that you aren’t being true to yourself. Being yourself just means avoiding confrontation. You actually just might not care about an issue one way or the other. You might prefer to ban ranting from your blog.

That’s OK, too. Once again, be real.

What about a personal level?

With a blog, you don’t usually get more personal than comments and e-mails. What are people saying about what you write? What are people saying about you?

You can choose to take offense on a personal attack and dish what they serve, or you can choose ignore ignorance, or do something in between.

The in between approach is best. When you deal with a confrontational reader, you have to always be tactful. Just because a person is rude to you, does not mean that you have to be the exact same way. Say how you feel as professionally as possible.

Be careful when you choose to ignore a person. That individual, while agitated, might be expecting a response from you. If that is the case, do so in the same tactful spirit I mentioned before. If you still just don’t want to deal with it, you can still let a person know that you are not going to respond to that type of negativity and leave it at that.

What will I do?

I’m still not sure what to do about writing for this editor. I try to be a very organized woman, and when that organization is dramatically disrupted time and time again, I have a difficult time rolling with the punches. I probably will not dish what she serves. I probably will not try to approach her again about these issues. (Yes, I’ve already made some attempts to smooth things out).

What would you do? Do you dish what people serve?

—
Terez Howard operates TheWriteBloggers, a professional blogging service which builds clients’ authority status and net visibility. She has written informative pieces for newspapers, online magazines and blogs, both big and small. She regularly blogs at Freelance Writing Mamas. You’ll find her on Twitter @thewriteblogger.

Thanks, Terez!

–ME “Liz” Strauss
Work with Liz on your business!!

Filed Under: Successful Blog, Writing Tagged With: blogging, LinkedIn, Terez Howard

Tailoring Twitter: The ROI of Curating Content on Twitter

April 25, 2011 by Liz

What You Share Defines You

insideout logo

Last year, I started experimenting with curating content on Twitter. I had three good reasons. I realized that

  1. Twitter was no longer an extension of blog, but had become it’s own thing. Like a new summer home where I met a new neighborhood of people, many of them didn’t know my background, my skillset, my expertise, or my interests. A twitter bio doesn’t do much to fill in that.
  2. The weekly link post on my blog “The SOB Business Cafe” wasn’t as useful today as a filter as it once had been. Not every great post is evergreen enough to wait until Friday for sharing. And a single post collect such things needs to be targeted and niched well with a title that brings home their value. Rearranging that slot in that way would be turning it into a totally new thing. I had other ideas about using that space to feature members of the community.
  3. Becoming a blogger had given me a way to keep up the writer’s discipline of writing every day — a habit that had built my skills and served me for decades. The idea of curating great content would give a way to keep up the writer’s discipline of reading great content every day — a habit that would build my skills and keep me current in an ever changing business environment.

To say it paid off would be an understatment. While reading for articles to share, I found new thoughts to consider and new ideas to write about. And like blogging, curating content on Twitter taught me more about relationships, social skills and building a network than I might ever have expected.

Here’s how I did that …

Build a Stronger Network by Curating Content On the Go

Don’t think for a minute that I’m exaggerating about the “minutes a day” part. I curate content during commercials on TV and while I’m waiting for people to meet me in a restaurant. At the risk of sounding like Dr. Seuss …

I curate in the morning.
Breaking out save articles without warning.
I curate on a break.
I curate eating cake.
I curate near the lake.
Sometimes I save an article to read and curate while I wait
for a meeting, a phone call, an appointment, or blogger date.
I curate especially during commercial breaks …

Two Ways to Curate on the Go

Actually, I’m not quite as obsessed as all that. But I do curate in the minutes that I used to just sit. Here are two ways I do that.

  1. When someone shares a great article on Twitter that I don’t have time to read right then, I send the that article to my Instapaper account. When I find I have a few minutes to read a bit, I have a queue of articles that already have my interest waiting to be read. I share the ones I think serve my audience interests and needs.
  2. I also have a list of publications — standard publications in my niche, writers who say thought provoking and useful things, and outliers who connect ideas in interesting ways. I’ve collected them into sets of bookmarks. About once a week I visit their websites to see what they’ve been talking about and share what I find to be the most useful of their content.

Sometimes I tweet what I find at that very moment. Often I schedule the content I curate so that I don’t binge tweet. I also think about when an article might be most useful to folks. So I try to post articles that require more reading time at night, how-to and building articles or on the weekend, and ways to perform better at work during the week. [I use Tweetdeck to schedule these curated tweets and the only tweets I schedule are curated tweets.]

The ROI of Curating Content on Twitter

The discipline of reading regularly and curating what I prized had more ROI than I’d ever have guessed. Naturally I got closer and more up-to-date with great content, but the return was far more than that. Here are the direct benefits that were a result of investing a few minutes whenever I had the time.

  1. The content I curated defined me more clearly and differently to the people who follow my Twitter Stream. This single reason is huge. Don’t just be the “sales guy” be the “sales guy who’s up on the latest news and issues.”
  2. That content began attracting people who want to read the content I curate. I am pre-selecting the Internet for them. Twitter used to be the back door to my blog. Now that new audience sometimes starts at Twitter and then goes to my blog to check out what I’m about.
  3. When I keep what I curate consistent in content and quality, I find people share it often with comments and RTs.
  4. When I credit the Twitter name of the person who wrote the article — rather than the magazine or blog — it often starts a relationship between us that wasn’t there before I tweeted that person’s work. Some of those relationships have now moved offline to collaborations. A couple of nice interviews have resulted and some upcoming coverage for an event is happening because of those relationships.
  5. Offering great content from 8-12 other sources a day also makes it easier to share what’s good on my own blog without seeming a self-promotional jerk.
  6. I’ve become far more familiar with the “personality” of the publications in my niche. I developed a good sense for each publication’s strengths, standards, and content preferences. i’m still surprised to find how infrequently some of the huge publications on the web update their content.
  7. Curating content has kept me from staying stuck in the conversation fishbowl that can happen when we only talk with our friends. I’ve learned new points of view, new tools, new techniques, and new strategies from the articles I’ve read.

The ROI of curating content on twitter is the influence gained from incrementally staying in sync with the tools and the culture while still listening to the mainstream point of view. Those bits and articles that we take in from Twitter bring the latest from the self-sorted group. Those we seek out from traditional media bring the outside view. On the edges of each and in between them is where the new thoughts come through.

Curating content gets us to listen too.

The more we listen, the more we know. The more we know, the more we notice. The more we notice the more we can use to figure out what we need to know next.

How can you curate content to tailor Twitter — to make it faster, easier and more meaningful — for the folks who follow you?

Be Irresistible!

–ME “Liz” Strauss
Work with Liz on your business!!

Related
Tailoring Twitter: Does Your Twitter Profile Attract the Right People?
Tailoring Twitter: Building a Powerful Network that Fits You Perfectly
Tailoring Twitter: Get Busy Folks to “Get” Twitter in 2 Minutes Flat!

Filed Under: Business Life, Marketing /Sales / Social Media, Successful Blog, Writing Tagged With: bc, curating content, LinkedIn, ROI, small business, Twitter

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