Successful Blog

  • Home
  • Community
  • About
  • Author Guidelines
  • Liz’s Book
  • Stay Tuned

What I Learned By Eating Pizza from the Wrong End First

April 23, 2009 by SOBCon Authors

Today we are featuring a guest-post from Robert Hruzek:

blogging-buddies[Note from the Proprietor: The basis for this post comes from an – well, let’s call it an “incident”, shall we? – that happened last year at SOBCon08 in Chicago. Unlike your typical episode of Dragnet, however, names have NOT been changed to protect the innocent because – hey, let’s face it – there ARE no innocents here!]

All right y’all; I have what is (or if it ain’t then it should be) the Question Of The Ages: Is there, in fact, a “wrong” way to eat pizza?

The reason the question comes up at all is because of a little-known incident that happened at last year’s SOBCon08.

An Urban Tale

I arrived in early afternoon on Friday (May 2), ready for pretty much anything – or so I thought. The incredibly talented, always witty, and tremendously all-around good guy Brad Shorr gave me a ride from O’Hare to Hotel 71 in downtown Chicago. It was an extremely bighearted gesture that ranks right up there on the kindness scale with, er, doing your homework for you, helping you on moving day, or donating a kidney. (Don’t mind me, y’all; Brad kindly offered to do it again this year, so I figured I’d better keep, y’know, layin’ it on thick.)

Anyhoo – as assorted SOBCon’ers drifted in over the course of the afternoon, we gathered at the sidewalk café out front of the hotel. The weather cooperated nicely, and it was kinda like old home week. We shook hands, posed for countless pictures, and generally had a great time getting to know each other face to face. It was a great way to start the weekend, I’ll tell ya!

Now besides Brad, one of the OTHER folks I really looked forward to meeting was Joanna Young. (I’m not sure, but I think Joanna may have won the “I travelled farther than you did” award, having flown all the way from bonnie Scotland for the weekend.) After nearly a year of getting to know her and Brad via each other’s comment boxes, we’d developed quite the friendship, and it was time the three of us finally met in person.

(As you can see from the photo, we make quite a fine-lookin’ bunch, don’cha think? I’m the handsome galoot there on the left. Although I’ve asked around, I still don’t know who the Bubba behind us was – the fellah with the funny white hat.)
While we all glad-handed each other, the café waiters kept pretty busy delivering a steady supply of snacks and drinks, among which were several of those little hors de oeuvres type pizzas. (Hors de oeuvres, as you probably know, is French for little tiny food – not something we see a whole lot of in Texas.)

I helped myself, along with everyone else, and it was only after a few bites I noticed Joanna had committed an incredible faux pas, actually taking her first bite of pizza from the wrong end! I would swear (if I was the swearin’ type – which I’m not) it was as though a dark cloud passed in front of the sun, the birds stopped singing, and the air became suddenly very still. (A lot like those E.F. Hutton commercials when that guy is about to tell you what “they” would’ve said…)

Well, not wanting to be a party to, y’know, the end of the universe as we know it (and of course bein’ the soul of tact), I naturally did the gentlemanly thing and discretely pointed out the minor error in judgment. (If memory serves me right, I believe I pointed at Joanna, hollering out something along the lines of, “I can’t believe you just took a bite of pizza from the wrong end!”) [I’m almost positive that last never happened. – Proprietor]

I’m tellin’ ya; if you weren’t there you missed a definite Kodak moment! For about 27 milliseconds, Joanna’s eyes got about as big as that plate the pizza was sittin’ on. But then of course (after nearly falling over in a dead faint – or nearly taking a swing at me – I’ve never been quite sure which) she quickly realized I was merely yankin’ her chain.

Anyway, it’s no exaggeration to say that little memory remains a cherished favorite from my entire SOBCon08 experience.

What SOBCon is All About

Now, you may be wondering about that last statement. After all, this happened before the conference had even started, y’know? And over the next two days we were privy to all kinds of great workshops, keynote speeches, and working sessions, all filled with powerful – possibly even life-changing – information.

But in truth, it made me think about something much more fundamental. For instance:

  1. SOBCon is About Blogging. Hey, the S.O.B. acronym says it all, doesn’t it? Successful and Outstanding Blogger. After all, I bet the likelihood is probably fairly high you initially connected with each other via this incredible now-not-so-newborn medium called blogging. I’ll tell ya, the ONLY reason I knew of this event is via Liz Strauss and the amazing blogging community at Successful-Blog.
  2. SOBCon is About Writing. Over time (and through the patient encouragement of several special folks I trust), I came to realize that for me, blogging was more than just tellin’ folks what I had for breakfast, or which episode of Seinfeld was lined up for the evening’s entertainment. Nope, somehow it transformed itself, like a lump of bauxite into a polished aluminum aircraft wing, into something ‘way more powerful: writing. What’s the difference, you ask? Well, if you slave over a keyboard, searching for just that perfect word – if you find yourself considering what kind of reaction you’ll get from those words – if you truly care about what you write, and how it’ll be received by your readers – then surprise! I’d say you’re a writer.
  3. SOBCon is About Business. Although the initial SOBCon back in 2007 was kind-of a prototype event, since then the focus has more narrowly been lasered in on the business of blogging. And that’s a good thing! The fact is, most of us are probably in various stages of turning our writing into a business, and I’m no exception. Although just a hobby at first, nowadays my thoughts turn more and more to making an income – maybe even (dare I hope for it?) a genuine living – from the words I spend so much time crafting. If that’s you (or might, one day, be you) then you owe it to yourself to come to Chicago and find out how it might change your life! Besides, ya gotta start somewhere, right? If not now – when?
  4. SOBCon is About People. Without a doubt, though, THE most important thing SOBCon taught me is this: When you get right down to it, it’s about the relationships we develop that really count. And the fact that we’re actually a pretty diverse group of folks merely underscores that fact, y’know? Despite that fact – or more accurately, because of it – we represent an amazing force in this ol’ world! Hey, it don’t matter one whit if you eat your pizza from the pointy end or (shudder) the round end. The only thing that matters is our mutual care, respect and support for each other’s abilities – and potential. I don’t know about you, but as far as I’m concerned, that’s what I call a game changer!

So What About You?

Now, if you’ll pardon my, um, waxing eloquent (which is an ancient Chinese saying that translates roughly to lay it on thick and polish it to a nice, shiny coat), I said all that to bring us down to this one final question:

sobcon09-goingIf you’ve ever looked in the mirror and thought to yourself, “Self, maybe there’s something to this blogging thing after all. Maybe I should find out more about where it’s goin’ – and where it might take little ol’ me.”

Well, if that’s you, my friends, then my totally unsolicited, but completely heartfelt advice is for you to beat a path to Chicago on May 1st for SOBCon09! (In fact, come a day early for the festivities!) Hey, I’ll be there, and I hope you are too. Just look for the hat!
____________________________
Photo: Blogging Buddies, by Joanna Young
____________________________

Robert Hruzek
Robert Hruzek

Robert Hruzek Robert Hruzek currently lives in Houston, Texas, and thoroughly enjoys being married to The Most Wonderful Wife in the Whole World (sorry fellas, it’s no contest). He is usually employed as an engineering project manager, a job that allows him to travel, live and work in many interesting locations within the United States and around the world.

Robert writes on the Web at Middle Zone Musings (http://middlezonemusings.com/). It’s described as a comfortable place to stop, have a cup of coffee, swap a few stories and share practical ideas for the real world. He doesn’t ask for much, just a bit of your brain every now and then. Why not drop by, grab a seat, take a load off, and relax…

You may contact Robert by email at: rhruzek [at] sbcglobal [dot] net.

Filed Under: Attendees Tagged With: bc, Blogger Conference, carpooling, Community, SOBCon 2008

What Robert Hruzek said . . . about Listening for Gold

April 22, 2009 by Liz

A community isn’t built or befriended,
it’s connected by offering and accepting.
Community is affinity, identity, and kinship
that make room for ideas, thoughts, and solutions.
Wherever a community gathers, we aspire and inspire each other intentionally . . . And our words shine with authenticity.

When We Listen for Gold

Everyone is hungry to be heard, but we don’t have bandwidth to listen to everyone. So we filter to get to the gold … faster, easier, and more deeply.

What are we missing

Here’s what Robert said . . .

Howdy Liz! I liked that “panning for gold” analogy so I took it a bit farther…

I know folks who are always “skimming” for big ideas and world-shaking nuggets. They may (or may not) find one, but the fact is, those types of things are actually few and far between.

On the other hand, if they’d just “shift their sights” even a little bit, there’s a whole bunch of smaller chunks, just lyin’ around for the taking. Tune your sight to the finest setting and you’ll find there’s a ton o’ dust down there at the bottom of the barrel. All we gotta do is drill down to it.

I guess what I’m sayin’ is, we should learn to listen to whole conversations, not just search for, and key on, certain “triggers”.

There are riches at every level.
Robert Hruzek from a comment on April 21, 2009

A successful and outstanding blogger said that.
–ME “Liz” Strauss

Register for SOBCon09. May 1-3!

Don’t miss a chance to change your life.

Filed Under: Inside-Out Thinking, Marketing /Sales / Social Media Tagged With: active listening, bc, LinkedIn, relationships, Robert-Hruzek

Social Media Buzzwords

April 22, 2009 by SOBCon Authors

Amber wrote a very thought-provoking post at Altitude last week (which I have to admit that I didn’t see in my feeds until Saturday – it was a busy week!) about the trap of Social Media Buzzwords:

You’re trying to discuss and describe the movement that is social media. Imagine you’re not allowed to say any of the following:

  • You need to join the conversation
  • It’s about relationships (or people)
  • It’s not about the tools
  • You need to be listening
  • Transparency
  • Authenticity

Can you come up with illustrative ways to describe it’s value without resorting to the lingo and buzzwords we’ve already beat to death?

One of the powerful elements of social media has been that it strips away many of the artificial trappings that have weighed down marketing and communications for decades.

We got mired in our lingo quicksand in that traditional, push communications world. We got lost talking about brand attributes and key messages and talking points and brand promises and all those terms, and we forgot what they meant. We lived and died by our contrived, scripted fallbacks, and often propped up buzzwords in place of real strategy and action. [Emphasis mine, Ed.]

I recently moved to a small town in New Hampshire and have been busy getting to know my new neighbors and townsfolk. Often I am asked about what I do for work and I have to be very careful about my answer. I have to be careful because many of the people that I meet only use the internet for e-mail and sharing pictures.

If I were to talk like this: (yes, it’s kind of a joke)

I just had a conversation on this very topic yesterday with a client who was interested in attending a conference but was concerned about justifying and explaining the ROI and the metrics of synaptic-node-linking.

I told her that many of these conferences are portals in the new media marketspace that can provide a way to extend her personal network via a fractal geometry and optimize her social media presence.

Leveraging these connections would expand her sphere of influence many times over, creating an aura of credibility and authority that would establish her as a thought-leader and give her tremendous influence in her community. I helped her prepare a logarithmic analysis of the long-tail effects of hyper-connectivity in the e-commerce modality, and that cleared everything right up.

…I would get nothing but a blank stare and no chance to engage this person in the future about a business opportunity.

How would you describe what you do if you could not use buzzwords and jargon in your description? Let’s have some fun with this and leave your response in the comments.

Filed Under: Attendees Tagged With: bc

The Mic Is On: Joe Hauckes Wants to Know Your Business

April 21, 2009 by Liz

It’s Like Open Mic Only Different

The Mic Is On

Here’s how it works.

It’s like any rambling conversation. Don’t try to read it all. Jump in whenever you get here. Just go to the end and start talking. EVERYONE is WELCOME.
The rules are simple — be nice.

There are always first timers and new things to talk about. It’s sort of half “Cheers” part “Friends” and part video game. You don’t know how much fun it is until you try it.

With Guest Host Joe Hauckes
an Original Open Commenter


Joe Knows Biz, But His Alien Is Curious

How Are You Making Things Happen Online?

What’s this? A golden opportunity to promote your business, to network, and to learn a few tricks of the trade. Share successes. Swap strategies and stories.

Tell us how you make things work online. Joe will be coming with the questions (and a few answers) and hoping that you’ll be bringing your best ideas and business link.

  • What works for you?
  • What have you seen other folks do that you could never get to work?
  • Who do you think has it down?
  • What do they do that you wish you could do?

Join us tonight and bring links your business to add to the discussion.

The rules are simple — be nice.

Do be nice. 🙂

–ME “Liz” Strauss

Related article
What is Tuesday Open Comment Night?

Filed Under: SOB Business, Successful Blog Tagged With: bc, blog_promotion, discussion, joe-hauckes, letting_off_steam, living-social-media, Open_Comment_Night

Hidden Assumptions and Business Likeability

April 21, 2009 by Liz

Twitter Conversations and Reality

One strength of Twitter is the speed, reach, and ease of connection that is social business. In a few tweets and direct messages, we can gather a team and make a project happen.

The Likeability Factor as Tim Sanders defined it — friendliness, relevance, empathy, and authenticity — is a critical component to online social business. We make business relationships and referrals from our “friends” list on Twitter.

Social business connections happen so quickly and easily. It’s not hard to develop a false sense of a person’s abilities. Extended online business conversations that explore theory, philosophy, and expertise can overshadow the reality that we’ve never actually seen or worked with a person.

Hidden Assumptions and Business Likeability

As a young manager making my first hire in the offline world, I was swayed by whether I liked the candidates sitting across from me.

But when folks can’t or don’t do the job, they become problematic no matter how likeable they are in a more social context.

Tim Sanders suggested likeability was necessary, not a replacement for, traditional skills sets. It’s easy to get caught in hidden assumptions about these equally important business “abilities.”

  • CAPABILITY – Does this person actually have the skill set that job requires? Conversation is not the same as the ability to actually do something well.
  • “RESPONSE ABILITY” – Does she respond quickly, thoughtfully, with a focus and a solution that will last longer than 140 characters?
  • BELIEVABILITY – Does he tell the truth, even when it’s not easy? Have we actually experienced that?
  • ADAPTABILITY – Will the person understand when change happens without responding like a frustrated 4-year-old?
  • ACCOUNTABILITY – Does she own what she does, fix what she breaks, and strive for quality?

BUSINESS LIKEABILITY – competent, trustworthy, and a pleasure to work with.

No time before has any culture had the power to build deep, strategic networks so efficiently. The connections have incredible potential to keep our businesses growing with minimal overhead and maximum accomplishment. No time before has business been so global and fluid. We’re learning to navigate a new reality.

We have to keep remembering to ask questions.

Do online conversations to lead to hidden assumptions more often than the offline equivalent?

–ME “Liz” Strauss
Work with Liz!!

Will I see you at SOBCon09?

Filed Under: Marketing /Sales / Social Media, Successful Blog Tagged With: bc, likeability, relationships, Tim Sanders, Twitter

Open Mic 7pm Chicago Time: Joe Hauckes Wants to Know Your Business

April 21, 2009 by Liz

Join Us Tonight

JOIN US TONIGHT AT 7PM

With Guest Host Joe Hauckes
an Original Open Commenter


Joe Knows Biz, But His Alien Is Curious

How Are You Making Things Happen Online?

What’s this? A golden opportunity to promote your business, to network, and to learn a few tricks of the trade. Share successes. Swap strategies and stories.

Tell us how you make things work online. Joe will be coming with the questions (and a few answers) and hoping that you’ll be bringing your best ideas and business link.

Join us tonight and bring links your business to add to the discussion.

The rules are simple — be nice.

Do be nice. 🙂

–ME “Liz” Strauss

Related article
What is Tuesday Open Comment Night?

Filed Under: SOB Business, Successful Blog Tagged With: bc, blog-promotion, dialogue, joe-hauckes, Open-Comment-Night

  • « Previous Page
  • 1
  • …
  • 354
  • 355
  • 356
  • 357
  • 358
  • …
  • 959
  • Next Page »

Recently Updated Posts

The Creator’s Edge: How Bloggers and Influencers Can Master Dropshipping

Is Your Brand Fan Friendly?

How to Improve Your Freelancing Productivity

How to Leverage Live Streaming for Content Marketing

10 Key Customer Experience Design Factors to Consider

How to Use a Lead Generation Item on Facebook



From Liz Strauss & GeniusShared Press

  • What IS an SOB?!
  • SOB A-Z Directory
  • Letting Liz Be

© 2026 ME Strauss & GeniusShared