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Hope Seth Doesn’t Mind if I Go Even Further

July 21, 2007 by Liz

If You Can’t Keep a Secret . . .

Finding Ideas Outside of the Box
I hadn’t really thought about the Harry Potter leaked ending, except to shake my head at the industry that used to be my home. To spend $20M on a secret that couldn’t be kept seemed such a waste . . . How I remember the thoght process that gets companies to do that sort of thing.

Then this morning Ann Michael and I were discussing Seth’s insight on publishing and the Internet. He pointed out what I would have never thought.

Five hundred year old technology (books) is just too slow for the Net. The act of printing, storing and shipping millions of books takes too long for a secret to ever be in a book again.

He suggests that, well, read Seth’s post for his brilliant solution. He advocates using the Internet to control the secret. I sure hope Seth doesn’t mind if I use my publishing experience to take his idea just a little further.

Fact: As Seth said, the secret was in always in jeopardy — from the moment the manuscript was written. The company should have seen that $20million, $40million to protect the secret was playing to a weakness.

One thing I’ve learned from Seth is that every weakness can be a strength. Here’s what I would have proposed, had someone asked my opinion. . . . Don’t worry, they didn’t.

How to Release the Harry Potter Secret OR How Choosing for the Customer Is Choosing for the Company

The problem wasn’t having the secret where people could get to it. The problem was the company thought of the secret as a problem rather than an opportunity,

Strategy always begins with the customer. In this case, the customers are kids (of every age) who grew up with the series. $20million of security was choosing for the company not the customers.

If I think about the kids, here’s where I end up.

Ready?

  • I would ask J.K.Rowling to reveal the ending to me as soon as she was able. I would spend a fraction of that $20million building a cool online video game with seven levels to match the seven questions of the Harry Potter Campaign. I’d spend the security there. Fewer people involved, much more control.
  • I’d release the game that reveals the end of the story, three weeks before any pre-launch copy.
  • To register to play the game, I would ask that each player sign in with a name, and a parental permission with verifiable email address (if the player is under 13).
  • The game would be as difficult as any game on the market. It would also have cheat codes and book with hints as salable products. It would take hours– whatever is the industry average — to complete successfuly.
  • When a player made it through the last level, he or she would reach a Howart’s Honor Code screen. The screen would announce the success and point out how difficult it was to achieve it. The Honor Code would leave the question to winner to hold or pass on the answer as they honor their own work. They earned it. People value what they earn.

It’s as Seth said, no one can keep it a secret — but we can control how it gets out. The company could have made finding the answer part of the Hogwart’s World. It could have been an experience. It could have been fun. Besides, I’m not sure that if I worked 10-20 hours to find out an answer that I’d give it away, . . . well, maybe secretly.

Who knows? I might play the game again and again — even after I read the book.

If I knew what I was talking about I’d still be working in that industry . . . right? I’m probably just confused. That comes from thinking like a kid.

–ME “Liz” Strauss

Filed Under: Marketing /Sales / Social Media, Strategy/Analysis, Successful Blog Tagged With: bc, bestof, Harry-Potter, harry-potter-spoiler, leaked-secret.-Seth-Godin, Liz-Strauss, Seths-Blog

Closed Beta Needs Intelligent, Helpful, Active Listeners

July 21, 2007 by Liz


A Beta Baby Is Being Born

Sshhh! Beta being born

I was on the phone yesterday with Aaron Stanton. You might remember him from his question to get Google to listen. I liked his style then. So when he wrote to say he’s got something going on, I said let’s talk . . .

Here’s what I know after our conversation.

Are you hearing things go bump in the night at about 4 in the morning?

Shh! A secret beta is being born. A handful of programmers in Boise, Idaho, with the help of 20 or so more around the world, are putting the finishing touches on their new “baby.”

They’re asking for intelligent, helpful, active participants . . . to help by interacting with the “little tyke” while it gets a sense of itself.

Can you stop by their place for an hour a week for the next 4-6 weeks to help them get the bugs out?

If you’re interested in finding out more . . .

Can Google Hear Me? — Beta

Aaron’s fun, they’re on their own, and they sure are into what they’re doing.

But remember, Sshhh! the beta is still being born.

This is for Successful-Blog reader’s only, and you’ll need to use this code 19982E.

–ME “Liz” Strauss

Filed Under: SOB Business, Successful Blog Tagged With: Aaron-Stanton, bc, Can-Google-Hear-Me?, closed-beta

SOB Business Cafe 07-20-07

July 20, 2007 by Liz

SB Cafe

Welcome to the SOB Cafe

We offer the best in thinking–articles on the business of blogging written by the Successful and Outstanding Bloggers of Successful Blog. Click on the titles to enjoy each selection.

The Specials this Week are

Performancing has a list that hundreds of readers digg.

10 Articles All Bloggers Should Read (at least once)


Chrisg is offering a chance for us to show off a bit.

Send Me Your Flagship Content Links!


Brain Based Biz is explaining our mutliple intellgiences.

Shouting Bloggers’ Intelligences


Making Life Work for You has an obvious idea.

Technorati and overlooking the Obvious


Circular Communication has introduced the virtual interview.

Blogging Relationships – a Virtual Interview With Liz Strauss & Lorelle


Jeff Pulver has a new address.

Goodbye LinkedIn. Hello Facebook.


Related ala carte selections include

Inkthinker is doing something we’re all learning to do.

Setting Boundaries and Saying No


Sit back. Enjoy your read. Nachos and drinks will be right over. Stay as long as you like. No tips required. Comments appreciated.

Have a great weekend!

–ME “Liz” Strauss

Filed Under: SOB Business, Successful Blog Tagged With: bc, Great Finds, LinkedIn, small business

Turning on the Lights to See

July 20, 2007 by Liz

I've been thinking . . .

about clutter.

I’ve read papers on psychology that said an extrovert who is put in a position to act as an introvert may interpret his or her feelings as depression. The feeling leads to less interaction and one reinforces the other.

That thought is only somewhat related. . . .

I’m a seer. I need to see the vision I’m going for. When I see it, I can flush out all of the details. I can make path to it’s door. I can walk there, drive there, fly there. I can make every bit happen, because I can see the way from here to there. It’s the 30,000 foot view that gives me the power to make decisions. From there I can go dig through a data set with confidence. From there, I can tackle a task with efficiency.

Until . . .

My life begins to clutter. When I live with clutter, after a time, I begin to interpret it as darkness, chaos. an inability to see.

Things start to collect. It’s note here, a pen there. I set out a document that I’ve received. My husband puts the mail next to my desk, but I’ve no time to get to it. Three comments and two IMs come in at the same time as two emails. A phone call begins. Twitter.

night scene with one street lamp

Each of these events tugs my brain to the ground into the clutter. Chaos.

Details without the 30,000 foot view are flying in the dark. They are information with no context — they’re road names minus a roadmap. They are a computer needing to be defragged. When my desk begins to clutter, that clutter finds it’s way into my head. It’s night inside the clutter.

I’m cleaning off my desk this morning. With every thing I dealt with, dumped, or delegated, I felt lighter. I can see my desk again.

Even better, I can see where I’m going — nothing cluttering my vision.

Liz's Signature

Filed Under: Motivation, Successful Blog Tagged With: bc, clutter, Ive-been-thinking, Productivity

You Are My Number 1!

July 19, 2007 by Liz

Name one time that you felt like you were

Number One .

–ME “Liz” Strauss
You ought to Work with Liz!!

Related
Bloggy Question 53: What Kind of Home Is One Blog You Read?
Bloggy Question 49: Chase the Sun!
Bloggy Question 47: Take It to the Edge

Filed Under: Bloggy Questions, Successful Blog Tagged With: bc, Liz-Strauss, number-one, Perfect Virtual Manager

Blogging in a Foreign Language?

July 19, 2007 by Liz

Beyond Metaphors and Analogies

What’s Your Metaphor?

You might remember back to the Metaphor Project. About that same time Jan Circular Communication, one of the winners of Lorelles’s Book, and I began a dialogue about writing the fact that English is not his first language. I wondered whether he would be interested in writing a blog post about the experience. He agreed with enthusiasm. His blog post came in days.

In a lovely circle of communication, I’m pleased to say that as I put jan’s post up now while he’s running a virtual interview with Lorelle and me on his is blog.

Why On Earth Would You be Blogging in a Foreign Language?

Guest Writer: Jan

As everyone else does, I want somewhere to belong, but my community should not be defined by where I am or by which language is my mother tongue. Since community is about commonality we have to have something in common, but it should be what interests us not geography or language. Communities are (in my opinion) built through communication where language shouldn’t play the main part.

If the community is inviting and including, language will play practically no part as long as we make ourselves understood. However it is a fact that you get what you give, so working on your communication skills, including your language skills, will not only benefit others, but also yourself.

With my native language I only would reach a fraction of the world population. My native language is only spoken in one country and practically unknown outside its borders. Even adding in languages with similarities, my own language it is simply not the best basis for gaining a readership and building community, since the number of blogs would be a whole lot less. It wouldstill be possible to build
a position within that language, but I would be left with the feeling that there was an immense audience out there that could have been mine.

Although you could claim that getting started blogging in itself is like learning a new language, there’s no reason to limit your learning to this aspect. I’m optimistic enough to believe I can learn in at least three areas through my blog: the format, the content and the language.

I started blogging because I wanted to relearn things I learned during my education, but rarely use. I practically lost English because I didn’t use it. I decided to include it in my learning endeavor. So the language and content will mostly be relearning while the blogging will be actual learning.

What I have found so far is reaching out in a foreign language enriches my experiences. I guess you could say that the conversations from which you learn the least are those with yourself — almost as bad are those with people like yourself. Only if you go beyond that will you really add to your learn exponentially more. Besides communicating with people from other countries, not to mention continents, is fascinating.

If you want to interact with your local community you simply go out the door and participate in the activities, but if you want to interact with other cultures around the world blogging is surely the next best thing to actually going there. Besides does one not exclude the other. A number of bloggers travel to come together just as a number of people blog when traveling.

Thankfully is writing in English more a challenge than a struggle for me. Had it been a struggle it would be about trying to string sentences together, finding the right words and making myself understood. The
challenge, on the other hand, consists of bringing in more elements, being more precise and generally taking advantage of the opportunities that English offers to those who seek them. If it was a struggle I would probably have thought twice about it, but since I like challenges I didn’t need to think long before deciding.

If you are unsure whether your language foundation will hold up, I would recommend that you begin reading and commenting on blogs in the language you are considering. This will give you practice and introduce you to what could be possibly be your future blogging community.

Remember that the basic language skills isn’t the goal, but just another stepping stone. Hence I certainly have to keep working on my writing skills as will you. Even if you try adding to your vocabulary, using metaphors, analogies etc. and being as precisely as possible. We probably never learn to write like someone writing in their native language. The fact that we will never reach perfection should never be a reason for giving up though. After all, how many things is it really possible to be perfect at? What counts is the effort you put into it and believe me people recognize effort when they see it. Since you probably will not see your own mistakes there really isn’t any reason to get obsessed with them.

To sum up I think there are compelling reasons to blog in a foreign language. You will learn that language better; you will expand your horizon; and you will get to know people who you would otherwise never know. In order for it to work does it require a little more than the basic language skills, a willingness to continuously work on making it better and first of all a strong desire to reach out.

Jan

____________

Jan Suggested

In the process of putting this together, Jan asked at the beginning if I would edit and send back the article before I posted it. That’s exactly what happened. With his return email, he suggested I might add some end notes about the edits that I made. So here they are.
The edits I made were for clarity or differences in verb construction.

  • Those for language usage. These are mostly to verb forms. The verb construct that is most often a problem is that in which you use “would I” (a form for only questions in English) instead of “I would”. Most English sentences are subject then verb.
  • Deletion of phrases. These are edits for readability, fluency. and a more powerful message. The phrase “not to speak about” became the more common usage “not to mention.”
  • I also broke paragraphs to adjust what is more “print text writing” to “online writing.” Shorter paragraphs on more-focused main ideas work better on the web.

Thanks, Jan, for a great look into a special kind of blogging!

–ME “Liz” Strauss

Filed Under: Successful Blog, Writing Tagged With: bc, Blogging-in-a-Foreign-Language, Circular-Communication

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