Successful Blog

What Practices Keep Your Business Humming Along?

by

Jobs Job Career Occupation Human Resource Recruitment ConceptIn today’s business world, companies have as many opportunities as ever to become prosperous and go on for decades to come.

On the other hand, many companies can also see their dreams go up in smoke, albeit through bad economic times, improper job hires, marketing and advertising campaigns that go astray etc.

With that in mind, what are you specifically doing to make sure your business keeps humming along?

Don’t Take Business Success for Granted

So that your brand can always have the upper-hand when it comes to business success, know what your strengths and weaknesses (if any) are.

For the man or woman running a business, it is important to make the right decisions at the right times.

Among those decisions can be deciding if either PEO or ASO services are best for your company.

In the event you’re not fully up to speed on one or both of these services note the following….

PEO services can assist your brand with the all-important aspect of human resources.

Face it; your business (and many others for that matter) can at times have issues regarding employees. When those happen, having a sound HR regimen in place is critical.

Your HR rules should be in place from day one of an employee joining the company.

Whether in a publication or provided online, the HR information should include important items involving work hours and responsibilities, if/when an employee is eligible for health insurance benefits, and more.

Meantime, ASO services are also important for business owners, so know them from start to finish. You need to be sure your company is not missing out and/or cutting corners on various tasks at hand.

ASO services typically work with business owners in the all-important areas of payroll and tax filings.

In the event you have a midsize to larger-sized business, keeping your payroll in order and on time can prove tricky to some business heads. Having the ASO service available can be a great relief, especially since you want your employees to be paid on time and with the correct amount of compensation.

Meantime, one task that can keep business owners up at night is making sure their taxes are done on time in the spring, not to mention correctly. Once again, the above-mentioned service can be quite fruitful in making sure you meet all your tax obligations.

Mid-Term Business Report Card

So, can you say with the utmost confidence that your business is where it wants to be nearly midway through the year?

If not, check to see if you are falling short on these areas:

  • New hires – Have you been making the best of hires in recent times? If not, consider changing the way you go about the hiring process in the first place. Some companies opt for experience over personality, others do the reverse. Always look to get the best of both worlds when hiring. It doesn’t hurt to have one or more of your better employees’ sit-in on some interviews. This way they can provide you with some solid feedback on if he or she is the best candidate to join the team;
  • Promotional campaigns – Whether it is advertising or marketing, are you doing everything possible to put forth the best campaigns each and every time out? Yes, you may have shoe-string budgets for one or both areas, but you need to get your brand’s name out in front of the public as often as possible. If money is tight, look to more “free” marketing and advertising opportunities. Even though it can cost you in terms of getting the right individual or individuals to post for you, using social media can be relatively inexpensive, not to mention successful. When it comes to social networking sites, your brand should be all over the tops ones, ones like Facebook, Twitter, Instragram, Linked In etc. Use social media to not only promote your various marketing and advertising campaigns, but also to listen to what the public is saying about your business.

From working with the right service personnel (PEO, ASO) to hiring the best workers, there are many facets of your business that you can do correctly from day one.

As a business owner, your number one job is to keep your business humming along, allowing you and your team to regularly see success right in front of your eyes.

Photo credit: BigStockPhoto.com

About the Author: Dave Thomas writes about business topics on the web.

Rent the Right Marketing Approach to Businesses

by

Engagement Level To Maximum Conceptual MeterFor businesses renting or selling equipment to other businesses, the approach to marketing is and isn’t all that different from reaching out to consumers.

On the one hand, you’re trying to sell or rent products that other businesses require in order for them to sell to consumers.

The approach to marketing your products is typically in-step with how you would go about marketing to individuals, notably demonstrating why your products are the best around.

On the other hand, renting or selling to other business owners means you are marketing to many of whom do just that, market their own products and services. Such individuals are more likely to know a good marketing campaign from an average or even bad one.

With that in mind, are you renting the right marketing approach when going after more business with other businesses?

Use All the Tools at Your Disposal

Start off by reviewing your marketing campaigns of recent times, seeing which ones soared and which ones quite frankly failed to take flight.

Undoubtedly, some campaigns were just not meant to be, whether they were ill-timed or the audience wasn’t quite right. No matter what the reason or reasons for them not working, you can learn from each and every campaign.

With that knowledge in your back pocket, consider the following:

  • Your audience – It is crucial that you have the right audience for each and every marketing campaign. Whether you are marketing real estate, office furniture or technology, pneumatic lifting bags, construction equipment or any other host of products or services, understanding your demographics can never be overlooked. If you spend time and money pitching the wrong audience, you have just wasted both resources;
  • Your budget – Given the challenging financial times of recent years, it is understandable that some businesses have had to tighten their marketing budgets. With that being the case, getting the most for your marketing dollars becomes even more important. If you have to watch when and where you spend for marketing, target which campaigns are most likely to bring you the results you want. Depending on what you sell, look at the current trends in the market or markets you work in. If there is a slowdown in need for a certain product or service, adjust your marketing campaigns accordingly. Trying to market something when the market for that product or service is slow is not going to bring you the desired results in most cases;
  • Your content – What you say (and don’t say for that matter) in your marketing pitches can go a long way in determining your level of success. It behooves you to be 100 percent sure of each piece of marketing content that you send out. Is it well written? Does it address the needs of your core audience? Does it offer a call to action? Will it be properly promoted on channels such as social media (see more below)? These are all questions you should be able to answer with relative ease. As for the content itself, never take a short step when it comes to this area. Along with any traditional marketing and/or mobile content you send out, it is important that your blog content is powerful too. Use your blog to help promote your brand, giving other businesses reasons to find your brand appealing;
  • Your social interactions – With solid marketing content goes proper promotions on social media. Use the full powers of social media to get your branded content in front of as many eyes as possible. In doing so, you are basically getting free marketing and advertising on sites with millions and millions of members. Facebook, Twitter, Instagram, Pinterest etc. all offer your business the opportunity to get noticed and make new sales.

In the world of B2B marketing, there are so many opportunities for your brand to shine.

Knowing how to reach the right audiences and give them what they want is crucial.

Whether renting or selling your products and/or services, be sure to have your marketing game firing on all cylinders.

If it isn’t, you stand to watch those business dollars go by the wayside.

Photo credit: BigStockPhoto.com

About the Author: Dave Thomas covers business topics on the web.

Is Your Online Marketing Connecting with Consumers?

by

Watering can and word business drawn on a blackboard concept forNo matter the product or service you are marketing, connecting with consumers is always your top priority.

In today’s challenging economic conditions, connecting with consumers is as important as ever.

Face it; many consumers have myriad of choices of where to buy their goods and services from, so your marketing efforts need to stand out from the pack, especially when pitching the public via the Internet.

With that in mind, are your online marketing efforts truly connecting with today’s consumers?

Use the Internet to Make a Connection

In order for your online marketing efforts to hit a home run with consumers, you need to cover all your bases.

These would include:

  • Email marketing – Although some marketers have pulled away from email marketing to some degree or another, countless others still rely on it to state their cases to consumers. If you’re using email marketing, keep the messages short and sweet. Keep in mind that consumers are typically bombarded with pitches from marketers and businesses on a daily basis, so don’t add to the frustration they sometimes feel by getting yet more marketing messages in their in-boxes. Also make sure your pitches come across as informative and worthwhile, not just looking for a sale and nothing else. Lastly, leave a positive but not over-bearing call to action to end your message;
  • Mobile marketing – More and more marketers are putting their time and efforts behind mobile marketing. With this version of marketing having exploded in the last few years, mobile marketing is a great means to reach consumers in an instant. Whether you are marketing real estate, legal services, vehicle maintenance products and services, home furnishings, children’s products, or hundreds of others goods and/or services, mobile is where it is at today. Mobile marketing gives you a great opportunity to reach shoppers when they are in the decision making process. You should also use your mobile opportunities to offer consumers discounts and rewards programs, both of which are likely to encourage them to make a purchase or two. Just like with email marketing or any other form of marketing, don’t be over-bearing when it comes to trying to make a sale;
  • Social marketing – Marketers who shy away from social media are leaving themselves without one of the best means with which to reach consumers. Your social efforts should be concentrated on the major players in this market, among which include Facebook, Twitter, Instagram, LinkedIn etc. Keep in mind that you may not be even marketing a product or service per se, but instead an invitation to attend a seminar, conference, open house etc. LinkedIn is a great venue to do just that given the countless professionals using the site on a daily basis. Also be sure to regularly engage consumers on your social media sites. Unfortunately, some marketers pay little or no attention to their social venues, thereby missing out on great opportunities to market their brands. You, on the other hand, should not be one of those marketers. When consumers come to one of your social venues with a question about a product or service, engage with them as soon as possible. Your ultimate goal should be to send them away satisfied with your time and efforts, leaving them with the idea of doing business with you. Lastly, always stay positive on social media. The last thing you want to do is to get into a negative conversation on a social venue, a conversation that could ultimately end up hurting your brand;
  • Being a good listener – You might stop and ask, why is being a good listener part of my marketing needs? Simply put, those businesses doing too much talking and not enough listening are typically the ones struggling to make inroads with consumers. With millions and millions of consumers flooding the Internet, take a few moments to step back and hear what they are saying. What do they need? What do they like and don’t like about your industry? How can you be their go-to brand? These are but a few of the questions you should be mulling over and having answers for. As great as your marketing campaigns may be, it is listening to the consumer that ultimately wins you the prize, most notably their business.

Photo credit: BigStockPhoto.com

About the Author: Dave Thomas covers marketing topics on the web.

Will Your Restaurant Eat up More Profits?

by

Pizza Diavola SalamyIn the restaurant business, image and appearance are both as important as the food one serves.

Yes, the food is what patrons come to eateries for, but if the appearance of the restaurant and/or the image of the food or customer service are bad, restaurant owners won’t be eating up very many profits.

That said how would you rate your eatery when it comes to image and appearance?

Don’t Let the Wrong Image or Appearance Sink You

When you have your own eatery, the image and appearance you give off can mean the difference between packed houses day after day or lots of empty tables.

So that those tables are filled as much as possible, make sure you are:

  • Selling your brand – It might seem rather easy to want to sell your brand, but it should be done with more than just a little thought behind it. For instance, you want to know what the demographics are for your customers. Do you service mostly adults? Are your customers primarily families? Do many of your customers like a drink or two with dinner? Are you typically busiest during the breakfast, lunch or dinner hours? Do you get a sizable amount of business during the work week or primarily on the weekends? These are just a few of the tidbits you want to know as a restaurant owner. There’s no sense in trying to market your brand to families if you primarily just have adults only stopping by. On the reverse side, if kids are a major part of your customer base, you need to have meals that appeal to them;
  • Keeping your look fresh – Even the best food in the world will sometimes get overlooked if your restaurant’s interior/exterior appears too drab for patrons. Yes, it costs money to renovate your eatery, but it can be (and oftentimes is) the best investment you will make. Whether it is the need for new indoor tables/booths and chairs, seeking online restaurant patio furniture, improved lighting, better flooring etc., make sure you do the investing and purchasing sooner rather than later. In holding off on such needs, you actually may end up spending more money over time, something that can prove costly down the road. Another means to keep your look fresh is making sure the walls have a welcoming look to them. Pictures of paintings of happy people or enjoyable locations will dress up a restaurant faster than most anything else. One especially good tactic to use is showing through artwork and pictures the history of your eatery. If it has been around for decades, not to mention has been visited by celebrities and other notables, displaying their pictures (perhaps they’re autographed too) on the walls is a nice feature;
  • Presenting a positive image – Face it; some customers will come to your eatery and leave with a bad taste in their mouths. Whether it is the food, the service, perhaps even the décor, you’re not going to please everyone that walks in the door. With that being the case, it is how you react to such an experience that can sway customers one way or the other. Showing concern for why they did not enjoy their experience allows you to perhaps get them back for a second try. Maybe you will even lower the prices or give them some other form of incentive to give you one more shot. If you simply write-off the experience as a bad one without any remorse, you are likely to never see those patrons again. If you think that isn’t such a big deal, it will become an even bigger deal when they tell their family, friends, and even co-workers about the experience. Show your cause for concern and listen to what they have to say in order to increase the odds of having a second chance to woo them.

In order to eat up more profits, your restaurant must always be looking to keep its image and appearance up to date.

While the food is of course the main dish, your restaurant’s image and appearance are more than just casual appetizers.

Photo credit: BigStockPhoto.com

About the Author: Dave Thomas covers business topics on the web.

Picture More Business When You Use Video

by

Schoolboy standing in front of a blackboard with a bright idea lHow often does your brand turn to video in order to spread its message?

If the answer is infrequently or even never, then you definitely might want to reconsider such thoughts.

When it comes right down to it, video can do myriad of positive things for your brand.

So, are you ready to give it a try?

Put Your Brand in a Positive Light

Start by looking at what resources you will need to put together not just one, but a series of videos tied to your brand.

One of the necessary resources will of course be someone to shoot the production. The question then is, do you do it in-house or do you outsource such needs to providers like a video production Orlando and others in the business?

If you opt for the first choice, you can save your business some money. In the event you want to outsource the video needs, while you will be spending additional money, you stand a better chance of getting a higher quality video production. That is unless of course you have hired someone (or even a team) of video production experts.

From there, you need to determine what your video message will say.

You may opt to make it rather simple, touting your product or service as the best one out there for the consumer.

On the other hand, you may choose to profile your company itself, including your team of employees.

Lastly, you might go in the direction of a video that demonstrates current happenings in your respective industry.

Whatever the choice may be; put 100 percent time and effort behind it, knowing that you are giving your brand a chance to shine in front of countless eyes.

Another important piece of the puzzle is how you can set your video/videos apart from the competition.

Differentiate Your Brand from the Competition

With more businesses turning to videos these days, it is important in your particular industry that you differentiate your brand from others.

You can do that by not only featuring your product or service, but also one or more of your employees.

Face it; your business probably doesn’t have the depth or financial pockets to go the direction of some more famous brands such as Progressive, AT&T, KFC and others, all of which generally have one character playing the lead role time and time again. That respective character ultimately comes into so many homes (commercials, magazines etc.) that they become a household fixture (at least their image does).

So, how best to feature one or more of your staff and still drive your brand’s message home?

Make sure you have someone on your team that is not only personable, but comfortable in front of a camera.

You probably know as well as anyone else that not everyone in your office is cool and collected when asked to perform in front of others, be it a talk or even a commercial.

Also make sure you to give any video productions you do plenty of social media love.

Just as you would hopefully promote your blog posts and other written initiatives on social networking sites, it is important to do likewise with videos.

There are myriad of sites that can help you with promotional needs, most notably Facebook, Twitter, Instagram and YouTube.

As it relates to YouTube, many companies have opted for this site, a site that has only grown leaps and bounds in recent years when it comes to videos.

You should keep your brand videos short and sweet, getting your message out without putting the viewer to sleep or wanting to leave, never come back to your brand again.

So, are you ready to picture more business when it comes to using video?

Properly done videos can play a key role in helping you promote and ultimately sell your brand to consumers.

If video has not been part of your marketing strategy up to this point, give it some strong thought moving forward.

There is a good chance that you will see video not only promoting your brand, but helping it ring-in revenue.

Photo credit: BigStockPhoto.com

About the Author: Dave Thomas covers business and marketing topics on the web.

 

Needing Designs on a Better Website?

by

bigstock-Brand-Branding-Marketing-Produ-104597561-300x263Is it about time that your business website got some spring cleaning?

For too many business owners, their websites almost become an afterthought following years in the business or even when starting up. Unfortunately, such thinking can lead to missed revenue and a low Google ranking.

So, what designs will you move forward with now and down the road to make sure your website is a proven winner?

Look and Feel of Success

You first need to start with realizing that your business website can always use some improving.

From there, what kind of improvements might you need?

Among the areas to focus on:

  • Design – First and foremost, is your site eye-catching, a site that will keep returning customers and those you are looking to land coming to your site again and again? The design of your site goes a long way in determining how inspired consumers will be to keep returning. Whether you opt for phoenix web design or numerous other choices, make the best selection the first time around. When you find the right designed from day one, you spend less time and effort getting your designs the way you want them, ultimately saving money over time;
  • Content – What goes on your site certainly matters too. If you toss up any content (without determining why it should be on the site in the first place), you risk several things. First, lackluster content is a problem because your website traffic is likely to be minimal at best. Secondly, your search engine ranking will suffer as a result, leaving your site way down the list when consumers search for your respective product or service. Be sure the content is not only authoritative and informative, but also is free of major gaffes. You also need to have content that consumers (and other businesses for that matter) will want to share with the public. When they do that, your traffic is likely to pick up, giving you the ability to drive more business in your direction;
  • Imagery – As important as your content is, having nothing other than content is about as exciting as watching paint dry. Colorful images should dot your site’s landscape. You would also be well-served to include some relevant videos. Having a company video about what your team does and how your brand stands apart from competitors is a great tool to have. Also look to include as many people-friendly images and videos as possible. When making videos, be sure they are exciting (include some music in the background while you are at it). A five-minute webinar with a person sitting there reading a script will put viewers to sleep in record time;
  • Podcasts – If you haven’t taken notice, podcasts are becoming more and more of an attraction to business websites. Companies see the value in making short podcasts available to the public, especially ones that are informative on trends in respective industries, how products or services impact the lives of consumers, what the future is for a respective market etc. You can even consider including short commercial breaks in the podcasts, though keep them to a minimum. In offering these, you can attract advertisers and increase your advertising dollars;
  • Accessibility – How accessible your website is (especially contacting you, your department managers etc.) is also something you should never overlook. When a consumer pulls up a business site, they might very well have questions, issues etc. they want to discuss. In doing so, they need easy access to a contact email or phone number. Better yet, if you have myriad of departments in your business, be sure to list those in charge of each unit (email, office phone etc.). This is better than having a general office email or phone number for consumers to have to contact. When a consumer can go directly to the individual they need, it saves them time and also saves your office team time.

Your website is oftentimes the bread and butter of your brand, so don’t underestimate how powerful of a tool it can be.

If your site has been lacking that punch as of late, put a focus on needing designs on a better one.

Photo credit: BigStockPhoto.com

About the Author: Dave Thomas covers business topics on the web.