Successful Blog

  • Home
  • Community
  • About
  • Author Guidelines
  • Liz’s Book
  • Stay Tuned

Stop Thinking Poor – Start Irresistibly Growing Your Business

November 30, 2009 by Liz

relationships button

No one does it on purpose. Who would? Why would they? Yet I’ve seen it. I see it now. Something negative happens. People hit a wall with their business. They pull back, retreat to safer ground to protect what they have. They question their commitment, their strategy, their decisions. This sort of risk mitigation can be a good thing

The problem happens when we start thinking poor.

Is Thinking Poor Managing Your Business Down the Drain?

7343_plug_down-the-drain

Whenever an unexpected life event, the economy, or kismet puts a hitch in our giddyup, it’s a natural response to question how we got where we are. Panic or just sheer exhausted frustration can lead us to believe our thinking was wrong from the start, that it’s time to change direction and save what we’ve got before we lose it all.

That’s thinking poor. Thinking poor leads us to throw away the good things without seeing them and to increase our chances of following them down into that hole. Some great examples of poor thinking include:

  • slashing the marketing budget across the board … reaching fewer customers won’t grow the business
  • discounting prices for unlimited periods … customers who value us only for discounts will leave when they’re gone
  • reducing services … just tells customers we don’t value them at the time we need them most
  • raising prices … passing on our pain to our customers doesn’t win their loyalty

We’ve seen plenty of examples of ways businesses think poor. Thinking poor is a reaction based in fear and weakness.

Great businesses work from strength, strategy, and commitment. We evaluate where we are, what got us here, and how we might adapt to keep moving forward. To do that we go back to the original strategy and check every premise to see which are still vibrant and which no longer work in the new environment. Here are some questions to help you do that.

  • Which parts of our old strategy still truly brings us closer to our customers? Which parts no longer work in the current market?
  • Which are our most robust markets? Who are our most reachable customers? How can we celebrate them and make them heroes?
  • What do those customers value about our products? How can we find out what they wish we would leave out of our offer? How can we invite them to help make our business stronger?
  • What small, high-value enticements might we add to our current offer that would get new customers to try us and entice old customers to try us again?
  • How might we repackage what we’ve offered before so that it becomes a new and vibrant offer for a market of customers that has already shown interest in what we are doing?
  • How can we invest more in skills, services, and learning how to get closer to what our customers want?

Each of these questions is centered in becoming more intimate with the people, the customers, who grow our business.

Delivering service, product, and value to customers by listening to those who are nearest to us is the fastest way to grow a thriving, stable business.

And it’s more fun than thinking poor …

What are you going to do today to start growing your business?

–ME “Liz” Strauss
Work with Liz on your business!!

Buy the ebook. Learn the art of online conversation.

I’m a proud affiliate of

Teaching Sells

Filed Under: Marketing /Sales / Social Media, Strategy/Analysis, Successful Blog Tagged With: bc, LinkedIn, Marketing /Sales / Social Media, social business, Strategy/Analysis

Cool Tool: screenr – Screencasting How to Add Text to Your Twitter Background

November 4, 2009 by Liz

Screencasting Fast and Easy

screenr_logo

Screencasting is recording actions on the screen with narration. It’s a great way to show people how.

What it says it does: allow screencasting without software.
How well it does that: screenr is easy and intuitive.

  1. Size the capture screen to the website you want to discuss.
  2. Click the record button and record.
  3. Pause if you want.
  4. Then wait, a few minutes for it to process.

Embed the screencast in your eCourse, download the video as MP4, upload it to your You-Tube channel, and watch it on your iPhone! Send it to Twitter. Post it on your blog.

It’s free and great to use.

How to Add Text to Your Twitter Background

For fun, I made this screencast of how to add text to your Twitter Background. It was mostly to test the tool.

Here’s the link to the screenr version.

Lots of ways to share information with people using screenr and your expertise.

I make connections . . .

–ME “Liz” Strauss
Work with Liz!!
Buy the ebook and find out the secret.

Filed Under: Marketing /Sales / Social Media, Successful Blog, Tools Tagged With: bc, LinkedIn, screencasting, screenr, tools

Why Can’t We seem to Keep Things Simple?

November 3, 2009 by Guest Author

A Guest Post by Kyle Lacy

relationships button

I was asked to write this guest post about the power of simplicity in blog design and honestly, I was at a loss for words. What does it mean to have simplicity in blog design? Are we discussing the concepts of the layout design? Or a universal view of all things blog? I am not here to talk about the back-end coding of a blog, the rules of user interface design, or minimalistic thoughts on design…but the ability to give your readers the easiest way to read your valuable CONTENT.

It is easy to say that the simpler the design the better. I mean… look at Google and Yahoo. Google has one of the simplest website designs… ever. The design hasn’t changed much since the creation of the search engine. While Yahoo… in all of the search world glory… has everything but a kitchen sink. Google has proved that simplicity wins in design but where does simplicity fit in blog design?

I could give you a list of the top 10 reasons why blog design should be simple… but honestly… we don’t have the time. There is one reason why your blog design should be simplistic in nature…

Readers should have the ability to scan your content without experiencing a headache or stress… which will eventually lead to a heart attack.. which none of us want…NO READER DEATHS!

I’m taking the Google route. Simplicity in blog design is key because YOUR content must be easy to scan by the reader. I am not here to preach. In no stretch of the imagination is my blog even close to simplistic… but it is closer than most. What do you want the visitor to experience when surfing your blog and your content?

Remember, your content is king. Design around your content.

Since design is the main topic of conversation in this post.. I wanted to share with you 5 blogs I find extremely BRILLIANT when it comes to simplistic design.

1. Blog What? Design

2. AI Alex

3. Dive Into Mark

4. Design Intellection

5. I am Neato

They focus on the content… period.

——
Kyle Lacy oversees a company called Brandswag, which focuses on design, branding and social media education. With offices in Indianapolis and Oklahoma City, Brandswag helps business owners connect with their customers and sustain profitability by presenting consistent images and messages in the marketplace. He recently finished writing Twitter Marketing for Dummies which can be found on Amazon.com
——

Kyle, thank you! This is the best on the subject I’ve seen in a long time.

–ME “Liz” Strauss
Work with Liz on your business!!

Buy the ebook. Learn the art of online conversation.

I’m a proud affiliate of

Teaching Sells

Filed Under: Design, Marketing /Sales / Social Media, Successful Blog Tagged With: bc, Design, Kyle Lacy, LinkedIn

Trusting Ourselves, Structure Damage, and Recovering

November 2, 2009 by Liz

A Project Post by Liz Strauss and Kristi Daeda

I’ve been working on a special project with Kristi Daeda, an awesome friend, writer, and career counselor. Our project will take many forms for people working on true trust and business relationships. Right now we’re working on breaks in our trust and world view. We’ve named them structure damage.

relationships button

What Is Structure Damage?

It can happen when the world seems most in order. Suddenly, without warning, someone or something pulls the rug out of from under us. Trusting what’s next can be hard.

Structure damage occurs when we are faced with a change that we’re not prepared to deal with. The change can be big or small, it can occur in our professional lives or our personal lives, it can be something that happens to us or something that we realize or decide that changes the way we see the world.

Not every change causes structure damage. Structure damage is when change moves us into that fight-or-flight mode, impacting our emotions, behavior or worldview. The change doesn’t have to represent a threat, it only has to be perceived as one.

If you want to catch the situation before it gets out of hand, get in touch with what’s normal for you, and what’s abnormal. If you’re experiencing any of the following, you might be suffering from a shaking foundation.

  • Stress that you can’t pinpoint the source of. It doesn’t go away when the project’s done or when you’re away from work.
  • An emotional reaction that’s out of step with the situation, like snapping at a coworker.
  • Taking things personally.
  • Feeling like you don’t know what the next step is to move forward.
  • Irrational fear, confusion, or distress.
  • Questioning your current situation or future path.
  • A feeling of powerlessness.

In high-stress situations, you may also experience physiological effects — things like your heart pounding, difficulty focusing, or headaches.

If you normally feel confident and in control, dramatic swings from even keel are a sign that something’s up. That’s your opportunity to ask yourself why you’re feeling the way that you are. Start working backwards — when did you start feeling this way? Did something trigger that change? What about that trigger situation upset you? Keep tracking, and you might be able to find the source — the body blow.

How to minimize the impact

Cultivate flexibility … a few words from Kristi …

Most people think of bridges as static structures. Concrete and steel, built to weather all manner of abuse. But bridges have hinges and joints. They flex and sway in the wind. Their components are engineered to not only be strong enough to bear the weight of traffic, but also to bend to carry the weight of traffic and respond to the elements. It’s this flexibility that allows this giant machine to function, bearing the impact, working with the conditions.

Growing up, my definition of a successful life was to pursue an education, get a job in a traditionally respected, intellectual, moderately lucrative field, get married, have kids, and buy a house in the suburbs. I had a few gifts to bring to the table, but perhaps one of the most notable was my ability in math and science. It was a natural progression to consider engineering as a field.

When I got to college, I struggled with my classes. Not because I wasn’t capable, but because I couldn’t motivate myself to do the work. For someone who has never had a shortage of drive, this was unsettling. What was wrong with me? I ended up frustrated, confused. I tried to reconcile my definition of success with what I was feeling every day — that I was on the wrong path.

My entire worldview — the plan I had laid out for myself, the rules that I lived by — was on very shaky ground.

The structure damage I experienced was to my understanding of success.

There’s a difference between being in control and being prepared. Being prepared allows you to create a platform for success as you’ll be ready to deal with most issues that come your way. The effort to be in control can only lead to frustration — the world is so large, and your span of control is really miniscule in comparison.

  • Let go of your master plan. The least predictive question still asked in job interviews is this: where do you see yourself in five years? At the pace the world is moving, it’s difficult to predict where you’ll be in five months. We resist change mostly because in order to accept change, we have to relinquish control. We like to have things in order, buttoned up all the time. It’s why we’re so into productivity and time management — helps us build systems to keep things from falling through the cracks. But some of the best things in our lives come when we’re completely out of control. How would your energy change if you didn’t have to push for a specific result all the time, racing across the stream or upstream, and instead went with the flow? Chances are you’ll get to as good or better of an outcome, with a lot less paddling.
  • Look for the opportunity. Practice this skill. When something comes your way that’s unexpected, ask yourself — what doors are open now that weren’t before? It may take a few minutes to shake off your initial reaction, but after that, take a minute and answer the question. It doesn’t do you any good to focus on the paths that have closed to you. Keep yourself focused on how you can move forward.
  • Challenge yourself to succeed. Adapting to change is a verifiable skill. If you can bounce back from a layoff, create a positive lifestyle after divorce, or even change your agenda when all the players aren’t in place, it’s an accomplishment. Dealing with change is such a valuable skill in the business world that there’s an entire area of specialization — Change Management — just for people who can facilitate it well. So aim to make your reaction to change a badge of honor. It’s a badge that will serve you well.

We’ve all found ourselves in a situation where someone or something has moved what we believe. Winners take up the gauntlet and find a new set of rules.

How do you recover when structure damage strikes where you live?

–ME “Liz” Strauss and Kristi Daeda
Work with Liz on your business!!

Buy the ebook. Learn the art of online conversation.

I’m a proud affiliate of

Teaching Sells

Filed Under: Business Life, Marketing /Sales / Social Media, Successful Blog Tagged With: bc, LinkedIn, relationships, social business, structure damage

What Jim Ericson Had to Say About Corporate Trust …

October 30, 2009 by Liz

A community isn’t built or befriended,
it’s connected by offering and accepting.
Community is affinity, identity, and kinship
that make room for ideas, thoughts, and solutions.
Wherever a community gathers, we aspire and inspire each other intentionally . . . And our words shine with authenticity.

When We Trust

Trust is what holds together the conversation on the Interwebs. It’s also what brings me to or leads me to leave a deal. Without trust, I don’t know who is talking, what might be happening where I’m not. Trust is what leads us to communicate even when we have only our computers and our words to connect and protect us.

Here’s what Jim Ericson said about corporate trust …

Hi Liz. The notion that it’s important to be able to build trust with others is one of the latest “silver bullets” ricocheting off the walls of corporate America. As a result, books on trust, seminars on trust, and consultants that say they can help a company create a high trust culture in ten easy steps are in high demand. This is hogwash!

There is no formula or set of skills that you can master to help you build trust with others. Trust building is a raw, organic process that consists of spending whatever time it takes to tell our stories to others and listen to theirs. And,I don’t just mean stories that flesh out our resumes. I mean stories that tell where we came from,and where we dream of ending up; stories that shed light on the paths we’ve traveled – triumphs and tragedies alike; stories that reveal not only what’s on our mind but also what’s in our heart.

Then,at the end of the storytelling, or when we’ve gotten to know each other from as many different angles as possible, we get to decide whether we trust each other or not. And, if we’ve been really truthful with each other, a genuine trust relationship is almost always the result.
Jim Ericson from a comment on October 20th, 2009

A successful and outstanding blogger said that.
–ME “Liz” Strauss

Register for SOBCon2010!

Business in a high-trust environment can change your life.

Filed Under: Business Life, Marketing /Sales / Social Media, Successful Blog Tagged With: bc, LinkedIn, social business, trust

Synchronicity and Social Networks

October 29, 2009 by Guest Author

When I asked my friend, Niro to write a guest post for Successful-Blog, he was quick to point out that English is not his primary language. I assured him that I would have his back on the language … what I wanted was his thoughts on synchronicity.

Thoughts and Ideas by Niraldo Nascimento

niraldo-nascimento

I’m a System Dynamics Professor so, when modeling, I have to focus on the relationships between a system and its components as a whole and, think in terms of cause and effect. It’s an honor and would like to thanks the opportunity to explain some things I’m thinking about involving social networks, Twitter, Liz Strauss, and me.

Bad conclusions in studying complex networks and systems are often fueled by the misunderstanding of the relationship between cause and effect. Cause and effect are often distant in terms of time. When we cannot connect cause to effect over time, we have a cause in one hand and no effects in the other or we have effects without a clear cause or causes. Or we might define two disparate events as holding a cause and effect relationship, when they do not.

This problem led the famous Swiss psychiatrist Carl G. Jung to explore a phenomenon which he called Synchronicity. Jung coined the word to describe what he called “temporally coincident occurrences of acausal events.” There are many articles about Jung and synchronicity. This is only a blog post to share some ideas and not a scientific article.

Social Networks as a Complex System

With this in mind let’s think about Social Networks as a complex system. After that I’ll try join these two components: Synchronicity and Social Networks.

Stafford Beer (1926-2002), a reputable Cybernetics research gave us an example about complexity and I’ll try adapting it to this post. Imagine a Social Network with only seven persons. Suppose you are on Twitter following seven persons and being followed by the same seven persons, a group. How many interactions (messages) can you exchange each other as a group? The formula is simple: n(n-1) where n is the number of the persons. Applying it we achieve: 7(7-1) = 42.

It’s very simple in a first look.

Imagine now you are making a “printing screen” or a photo of each interaction. How many photos should have you take? We call it “State System”. Considering the interactions between two persons each time in this system, the results crossover more than a trillion of pictures!! (The formula is 2 indexed to 42 = 242!) The reality would not happen, obvious.

In this moment, 24-Oct-2009, Liz Strauss has more than 33 thousands of followers on Twitter and follows more than 30 thousands. Imagine what happens if we try apply the Stafford Beer example to Liz’s Twitter group? It’s better forgetting it.

Well, we have now a notion of complexity.

An Effect Without Causes?

What you are reading now is an article Liz invited me to write. The question is “Why did Liz ask me, a Brazilian researcher who has nothing different from others?” I don’t know. Is it an effect without causes?

How can we explore the ideas of Synchronicity and Social Networks? I have a little more than 600 followers and Liz is one of them.

An example

Did you ever hear the rooster sounds minutes before the sun rises? There are two interesting questions that relate to that fact.

  • The first mystery is: how does the rooster know that a new day will arrive? Every night are you sure that will you see really a new day and feel the sun beams? Thanks to roosters … they know. When the roosters quit announcing the daybreak, begin to worry about the planet and your role in it.
  • The second is not a mystery but a beautiful social network of animals. A rooster hears a cock crow and sends on the information for other roosters. In this way, they are a social network every morning. There is no explanation, only admiration!

As one man on Twitter, living in Brazil, so far from U.S., I didn’t understand this invitation for this post by Liz Strauss.

Then, I thought, thought again until I found an explanation which satisfied me. Every year I receive a visit of a lot of swallow birds in front of my veranda. Much of then migrate to Brazil run away of the U.S. winter and return for the U.S. summer. It is possible that, some of these birds are the same who visit me and Liz. They connect us to each other in circumstances that are not Twitter. It’s a kind of energy, a kind of magnetism… It is Synchronicity!

Have you experienced synchronicity?

——
Niraldo Nacimento, Niro, is a System Dynamics professor in Brasilia, Brazil. He writes thinks, and talks about synchronicity, system thinking, sustainability and photography. You can find him at Cerrado Crafts and on Twitter as NiroNash

——
Ah Niro, or it could be that I like the way that you think. Thank you!

–ME “Liz” Strauss
Work with Liz on your business!!

Filed Under: Business Life, Marketing /Sales / Social Media, Successful Blog Tagged With: bc, LinkedIn, Niraldo Nascimento, Synchronicity

  • « Previous Page
  • 1
  • …
  • 139
  • 140
  • 141
  • 142
  • 143
  • …
  • 190
  • Next Page »

Recently Updated Posts

Is Your Brand Fan Friendly?

How to Improve Your Freelancing Productivity

How to Leverage Live Streaming for Content Marketing

10 Key Customer Experience Design Factors to Consider

How to Use a Lead Generation Item on Facebook

How to Become a Better Storyteller



From Liz Strauss & GeniusShared Press

  • What IS an SOB?!
  • SOB A-Z Directory
  • Letting Liz Be

© 2025 ME Strauss & GeniusShared