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Beach Notes: Keeping Watch

June 3, 2012 by Guest Author

by Guest Writers Suzie Cheel and Des Walsh

More beach art from our Sunday morning walks at Fingal.

I am continually delighted by the images that the changing faces of nature. Often these branches will be totally exposed.

What in nature delights you?

Suzie Cheel & Des Walsh

Filed Under: Motivation, Successful Blog Tagged With: bc, Beach Notes, Des Walsh, LinkedIn, Suzie Cheel

Productivity – The Best Way to End a Friday Checklist

June 1, 2012 by Liz

Great Weekends Start with Productivity

cooltext443809602_strategy

Friday! Finally!
On a short week, it can seem to take even longer to get here and we can end up with a Friday that seems jammed packed with things we’re still trying to get done. And before we know it the weekend will again be upon us …

Don’t let it sneak up on you!

Rather than fall into this weekend still working, start a new productivity habit.
Set a plan that will end your Friday neatly, get your Monday optimized for productivity in the very best way so that your weekend can be your own.

It may take some practice to get it down perfectly, but if you get the habit of this checklist, you’ll find that you start your weekends and your Mondays more sweetly.

Productivity – The Best Way to End a Friday Checklist

    1. End your “real work” a half-hour early on Friday. Most folks don’t want to interact with you late on Friday anyway. If you need that half-hour to finish your work, start next week by planning to finish a half-hour earlier.

    2. Use that half-hour to organize everything on your desk. Put things away. Lay out things that still need attending to. Mark what needs to be done. Make a to-do list, if that’s your way.

    3. Make a plan for next week–at the least, decide what you will tackle first on Monday and what your three most important goals will be.

    4. Do an office check. Are the things you use most closest to where you use them? If not, move them, so that they will be. Are the files you access most on your computer only one click away? If not, move them so that they will be.

    5. Order the Monday tasks by putting what you can get done fastest first. Do this for two reasons. It will start your week with a quick sense of accomplishment, and you’ll be able to pass on what you finished–that means that when you move on to task two, someone else can be starting on what was your task one.

Then consider the week closed, leave the office at work, give your brain a break, and have a weekend. What a great way to promote yourself and your brand to anyone who walks by on their way home for the weekend. It says a lot for your personal brand — almost everyone wishes their office looked like it could be in a magazine . . . Even if the only one it says it to is you — that’s plenty.

Woman in park working on computer
BigStock: Woman in Park on Computer

Whether you work in a building away from home or in your bedroom, a productivity boost will find you on Monday walking back into a space that’s ready to work in.

The idea is to end work on Friday so that if you open your on the weekend you might actually be refueling — talking to friends or watching a movie — rather than cleaning up details left over from the week you just left. Having a headstart on Monday can free the mind space to enjoy Saturday and Sunday.

How do you amp your productivity to mark the end of a Friday?

Be irresistible.
— ME “Liz” Strauss

Buy the Insider’s Guide to Online Conversation.

Filed Under: Productivity, Successful Blog Tagged With: bc, checklist, LinkedIn, optimize your work, Productivity

You Are an Investor

May 31, 2012 by Rosemary

by
Rosemary O’Neill

Yes, you are a big-time investor. Like, Warren Buffet big. What? You don’t see it?

Every morning you wake up with 24 hours to invest. You’re rich beyond compare.

That 24 hours has a value that can’t even be measured. When you stack up a whole week of those, you’re talking about 168 hours!

Will you invest in Facebook? (No, not the stock shares, the status checking). Will you invest in your children? Your business? Will you choose to invest in yourself?

There’s a reason it’s called “spending time.” It feels like an unlimited resource, but it’s truly not. We all have an unknowable limit.

Sometimes people get caught up in believing that social media is “free” because Twitter, Facebook, and Google+ don’t charge our credit cards. But in fact, you are investing a far more precious resource when you use social media—your own time or that of your staff.

Furthermore, by choosing to invest your limited resource in social media, you are de facto choosing not to spend it elsewhere. Should you ignore your customer newsletter to post pictures on Pinterest? Only if it’s getting you an outcome you want. Should you cancel your sponsorship of the local 4th of July fireworks display so that you can record a YouTube video?

When you manage your time, whether it’s putting together a life plan or a business plan, remember that it’s all about where you choose to invest.

If you invest wisely, you’ll see dividends!

_____

Author’s Bio: Rosemary O’Neill is an insightful spirit who works for social strata — a top ten company to work for on the Internet . Check out the Social Strata blog. You can find Rosemary on Google+ and on Twitter as @rhogroupee

_____

Thank you, Rosemary!

You’re irresistible!

ME “Liz” Strauss

Buy the Insider’s Guide to Online Conversation.

Filed Under: Business Life, Productivity, Successful Blog Tagged With: bc, LinkedIn, Productivity, Rosemary O'Neill, social-media

Fighting the Stress of Blogging by Staying Fit

May 31, 2012 by R. Mfar

Blogging was never meant to be an activity that contributes to your stress (in fact it was supposed to be the opposite) but somehow, it is becoming more and more stressful, given the competition and how much more challenging blogging has actually become.

If you are about to start a blog, and you’re inspired by the stories of bloggers who started blogging as a pastime some years ago, and now they are making hundreds and thousands of dollars from their blogs (if they are to be believed), please beware that it is not going to be the case when you launch a blog in this time and age. Sorry to break it to you, but while it was easy to hit the jackpot with little or no effort some time ago, now the internet in general, and blogosphere in specific is turning more and more vicious, and jumping into the red ocean (read: Blue Ocean Strategy) and coming face to face with the big fish is going to be quite tiresome, if not destructive.

To cut a long story short, full time blogging, especially when you are doing it for the sole purpose of making money, can be quite stressful and unhealthy for following reasons.

  • A succession of Panda updates have disposed all of those easy content generation techniques (e.g. spinning or re-phrasing news or others’ articles) and now you need to spend quite some time, and do a lot of thinking to create fresh and unique content on regular basis. And all that time in front of PC with little or no physical activity can result in obesity, weight gain, poor diet, and bad health in general
  • Getting your blog to the top of Google’s results for your desired keywords (AKA SEO) is getting more and more difficult
  • To make the most of your blog, you will have to promote it on all available platforms including(but is not limited to) Facebook, Twitter, Pinterest, optimizing for search engines, and other blogs via guest blogging, and again, it can take quite some time and efforts
  • Staying in front of your PC or laptop for long hours and pushing your mind all the time for more and more ideas can contribute to stress and even mild depression in some cases
  • Sitting all the time in front of your PC or laptop will result in bad posture and a seriously out of shape figure, you might even end up gaining weight, and all these ailments will definitely add to your stress
  • Going through your fellow bloggers’ experiences and success stories (even if some of them are nothing but hyperbole), you will feel quite disheartened, especially if your own blogging experience isn’t as fulfilling as others

Taking all of the above in consideration, we can safely declare that modern blogging is a job full of stress, and if you are not taking your mental and physical fitness seriously, it can cast quite negative effects on your overall health and well being.

So here’s the two-way approach to stay fit and deal with the stress built by blogging.

Goal One – Stay Physically Fit:

As earlier suggested, full time blogging will require you to spend more and more time in front of your PC, because you need to be online for everything, from finding new topics to researching for the material, and writing your posts to doing the marketing, and spending all this time while sitting in a bad, bad posture can’t be good for your body. You need to make up for this lack of physical activity by fitting in some exercise routines or sports to your daily schedule to make sure you are not putting up excessive weight. Secondly, if you are looking to take up blogging as a full time job, try to do more work on a standard PC instead of a laptop or notebook, because the smaller screens and keypads will put extra strain on your body parts like eyes, wrists, and shoulders. Lastly, for Bloggers, it can become even more important to maintain a healthy diet program, for example, a big part of your work will require mental labor, therefore it is recommended that you are consuming food which is good for healthy brain, for example salmon, avocado, or walnuts (of course after consulting with your physician).

Goal Two – Stay Mentally Fit:

A healthy body will eventually result in a hale and hearty mind, plus you need to provide your mind with some respite and lots of breaks, mainly because in blogging you are making it work harder than the routine jobs. Ideally, all full time bloggers must be having some sort of a hobby or pastime Away from the computer or TV screen. It will help if you can go out and meet your friends and have some good laugh to wash away the tiredness accumulated from hours and hours of blogging. Lastly, (and this one is going to be tough), try not to be too greedy, because unrealistic expectations or goals will result in more and more stress.

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This post was by Rahil who writes for WeightLossTriumph, who offers fitness related coupon codes like  nutrisystem coupons codes and TRX promotions at his website. You will find many more discounts and reviews of popular products, in addition to nutrisystem and TRX, if you visit his site.

Filed Under: Successful Blog, Writing Tagged With: bc, blogging, fitness, LinkedIn, stress

Is Your Company’s Email Marketing Campaign Nothing Short of Junk?

May 30, 2012 by Thomas

Although some “experts” stand by their claim that email will one day go the way of Beanie Babies, New Coke and Pontiac, there are others that believe email will be with us for the foreseeable future.

No matter which side of the fence you find yourself on with such a debate, one thing we can all agree on is that our respective email folders do not take very long to get filled up. In fact, go away on vacation for a few days without computer access and see what your business or personal email folder looks like when you return home.

For those individuals that are in charge of email marketing campaigns for their respective companies, it takes a delicate touch of finding the right amount of emails to send out to current and prospective clients so that you do not come across as a spammer. Making matters worse than spamming, a bad email campaign can dampen your company’s reputation, leading consumers to go elsewhere for the products and/or services that you offer.

So, how can you put together winning email marketing solutions that not only keep you out of the doghouse with search engines, but allow your company to get its message across at the same time?

  • Avoid having a spam reputation – The last thing you want your business to come across as with current and potential clients is that of a spammer. We all have junk folders in our email set ups that allow us to filter out all those sales pitches that we neither have time nor interest in. Make sure you are emailing individuals that have opted-in to receive messages from you in the first place. If you’re randomly emailing consumers about your business without their approval, you are breaking cardinal rule 101 of emailing, you are a spammer;
  • Avoid the same message to everyone – It should be obvious, but don’t send out a mass emailing to individuals regarding benefits for senior citizens if they are not 55 or older. Break down your list to make sure the people you are targeting are of that age and would actually find your message of value. Sending such an email to someone in their 30s is not only a waste of your time, but also their time. Yes, you could argue that their parents or someone they know in the 55 and older age range would find your message of value, but then it should have gone to those people in the first place;
  • Avoid a mixed message – Another faux pas is to have an email where the headline and the content do not match up. In the event you are trying to push information on auto insurance quotes, don’t have a headline that touts life insurance. You may think you are killing two birds with one stone by mentioning both forms of coverage, but it comes across as an error and could hurt your reputation;
  • Avoid not having solutions – Your email message should provide a solution for the party it is being sent to. Make sure your email shows how you can help the client, giving them a solution and not more questions. At the end of the day, you need to show the individual how you can assist them and why this email should be saved and not junked;
  • Avoid not providing a way out – All of your email messages should include an opt-out provision, even for clients that have been on your email list for some time now. It is as simple as providing clear details on how the individual can opt out of mailings down the road;
  • Avoid being too cheap – Just about everyone likes deals and promotions, so offer some up in your email marketing campaigns. The incentives you provide individuals are a great way to respond to your pitch, leading to added business or a new client down the road;
  • Avoid mistakes – Last but not certainly least, avoid having typos in both your headlines and the body of your message. If you think grammatical issues are not a big deal, think again. Would you consider doing business with a company whose email marketing message was sporting typos, run-on sentences, incorrect information and more?

Email marketing is still a prime player in a company’s efforts to attract and retain business these days.

If your email marketing campaigns seem a little junky these days, don’t automatically mail it in on failing.

Photo credit: websiteexpert.com

Dave Thomas, who discusses subjects such as direct mail advertising, writes extensively for San Diego-based Business.com.

Filed Under: Marketing /Sales / Social Media, Successful Blog Tagged With: bc, email marketing, LinkedIn, small business

Make It Happen

May 30, 2012 by Guest Author

by
Susan Bulkeley Butler

cooltext443809602_strategy

CEO of Me, Inc.

Early in my career at Accenture, I didn’t get promoted when I thought I should have. I didn’t have the necessary skills to perform as a consulting manager. This prompted me — with the help of my mentor — to realize the following: I needed to undertake the responsibilities of the position I wanted before I could be promoted to it. I had to take responsibility for myself … I needed to figure out who I wanted to be and how to make it happen. Ultimately, I became the CEO of Me, Inc. This professional epiphany opened the door to a promotion as Senior Executive, the Office Managing Partner of Accenture’s Philadelphia office and the Managing Partner of the Office of the CEO at Accenture.

Changing roles in the workplace isn’t always easy, but I facilitated my new roles through my Make-it-Happen (MIH) Model, which consists of four easy-to-follow steps:

1. Set a clear vision

Just like the CEO of a corporation has a vision for their company, you need to have a vision for your company (You, Inc.). Take a moment to think about your future. What are you doing in five years? For example: “I am a partner at Accenture, in the Government Services practice, and my team just won a contract with the Department of Defense to implement a new human resources system.” Send an e-mail to someone, describing what you wish to be doing, and date it five years from today. By doing this, you’re talking with others about your aspirations and you’re committing to make it happen.

2. Build a team that supports you

You know what they say: two heads are better than one. Your team will serve as the Board of Directors of You, Inc. They will help you gather the necessary resources for you to achieve your vision. Your team should include people who: you admire, will open doors for you, and will recommend you for the opportunities you need to gain valuable experience. These people can be experts, mentors, advocates, executive coaches, stakeholders, etc. When I was at Accenture, my team included my peers, my clients, people I admired, and people who were in positions that I aspired to have (in addition to others in senior positions).

3. Develop a detailed plan

What do you need to do to obtain the promotion you want and how will you do it? What kinds of skills, experience, and knowledge are required to achieve your vision? Think of your plan as a roadmap or a GPS. You’d never leave for a long road trip without one of these, right? Developing a detailed plan will get you from where you are to where you want to be. Be clear, be concise, and set goals with dates. This way, you’ll always know where you are and what you need to do next.

4. Navigate the journey

BigStock: The Winding Journey
BigStock: The Winding Journey

Once you have your vision, your team, and your plan set in place, it’s time to put You, Inc. into motion. Be aware of your product and its packaging. You should also be aware of how you’re presenting and marketing You, Inc. As you navigate through your journey, monitor what’s going on around you. Which parts of your plan are successful? How about the parts that didn’t work out quite as you planned? Learn from any possible mistakes and move on. Look back at your original plan and make adjustments as needed. I proactively change my plan every 3-5 years. My end goal is to make myself indispensable. As the strategy of your organization changes, you need to change to be indispensable.

Ultimately, to make change happen, you must embrace these four steps and proactively seek opportunities for yourself. As I always say: make things happen for you, don’t just let them happen to you. Take responsibility for yourself. If you do this, you’ll be well on your way to achieving your goals and becoming the CEO of You, Inc.

—-

Author’s Bio: Susan Bulkeley Butler is the founder and CEO of the Susan Bulkeley Butler Institute for the Development of Women Leaders. Susan is also author of “Become the CEO of You, Inc.: A Pioneering Executive Shares Her Secrets for Career Success” (the Revised and Expanded Second Edition was published in May 2012) and “Women Count: A Guide to Changing the World” (). You can find her on Twitter at @SusanBButler.

Thank you for adding to the conversation!

–ME “Liz” Strauss
Work with Liz on your business!!

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Filed Under: management, Personal Branding, Successful Blog Tagged With: bc, Business development, LinkedIn, personal-branding, personal-development, small business

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