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Why we should stop saying “I’m terrible with names”

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By Lindsey Tolino

The first time I heard it was when I was in middle school. On the first day of school, our teacher said it with little emotional engagement. He coupled it with a remark that at some point, maybe a few weeks in, he would eventually have everyone’s down. I remember it rubbing me the wrong way even then.

“I’m terrible with names.”

I’ve always felt like someone devalues me when they say it. They don’t mean to. They are citing an insufficiency in themselves. I know that.

But when someone tells you that they’re terrible with names, they are essentially saying that you aren’t important enough to remember your name.

Name tag

I know this because you know whose names I don’t forget? My husband’s. My dog’s. My family’s. My friends’. People I want to get to know. People whose work I extol.

And just so you know, I’m terrible with names.

I’m usually selfishly worrying about what’s in my teeth and I don’t catch what you said. “Did she say Sheryl or Carol?” I hate when I do that.

However, I shouldn’t tell you that I’m terrible with names simply because I’m bad at listening to you. If I do tell you that, it’s like I think that it’s an acceptable character trait. And I don’t think it is. I want to get better at it. I want to listen well and show people I value them.

Though forgetting names shouldn’t be acceptable, it does show that you’re a normal human if you struggle with it. But you don’t want to be seen as normal, right? You want to be remarkable, so don’t identify yourself with the cliché of being terrible with names.

If you can’t remember someone’s name, simply tell them how you remember them, but that you can’t recall their name. It will at least make them feel valued that you remembered them in some capacity and most people understand that names can be evasive at times.

If you just met them a few moments ago, you can simply apologize and ask for their name again. Just don’t qualify the lapse in memory by saying you’re terrible with names. No one wants to hear that.

We all want to know that we are valued. So let’s not minimize each other by saying “I’m terrible with names.”

Author’s Bio: Lindsey Tolino is an intentional creative who helps make businesses better. She serves business owners with her words at ToBusinessOwners.com. Follow her on Twitter @LindseyTolino or connect with her on Google+.

Image info: Original royalty-free image from http://www.freeimages.com/photo/1428915

How Do We Get More Social in 2015?

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global-social-media-concept-10084871Are you a business owner who is afraid of social media? If the answer is yes, why is that?

When you stop and think about it, there really are no downsides to being socially active when running a company.

Among the advantages of having a steady and solid social presence are:

  • Increased opportunities for sales;
  • Being seen as an expert in your respective industry;
  • Interaction with current and potential customers;
  • Ability to stay up to speed on industry trends and discussions by seeing what others are sharing on Facebook, Twitter, Google+, LinkedIn and more.

Must Give 100 Percent

In order to successfully use social media going forward, keep in mind that you can’t give a half-hearted effort to the cause.

When you stop and look at some company’s social sites, do you ever stop and wonder why they do social media in the first place?

Too often you will come across social pages that are sporadically updated, do not share useful information for consumers, and almost never respond to consumer inquiries. Basically, these pages exist just to have a social presence, something that at the end of the day is not all that beneficial for the company or the consumer.

If you’re thinking that 2015 might be the year you and your business fully invest in social media, consider the following:

  • Who is in charge? – First and foremost, who is in charge of your social media outreach? Your two basic options are doing it in-house or outsourcing it. Either way, there needs to be a command structure in place so that there are no communication issues;
  • What are the goals? – It is also important that you set social media goals and stick to them as much as possible. If your main goal is to provide useful info through shares and retweets, follow that plan. If your goal is to interact with consumers, do that. Ideally, you will be doing a little of both and have a well-rounded social media plan;
  • Who speaks for the company? – Lastly, you need to have it understood by all employees of who is allowed to represent the company when it comes to tweets, shares, pins etc. While you may want to encourage your employees that have social accounts to retweet and share stuff, you almost certainly do not want them speaking to customers (current and potential) regarding issues of concern. For example, if a customer sends a nasty message via Facebook or Twitter, you don’t want one of your employees engaging in a conversation that puts a bad light on the business. Have a social plan in writing that details who can speak for the company socially.

As 2015 nears, make it your goal to be the most socially active business going.

Photo credit: Image courtesy of arztsamui at FreeDigitalPhotos.net

About the Author: Miguel Salcido has been a professional search marketing consultant for over 11 years. He is the founder and CEO of Organic Media Group, a content driven SEO agency. He also likes to blog at OrganicSEOConsultant.com and share insights into advanced SEO. 

Real World Marketing Tips for a Digital Generation

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By Diana Gomez

There are some serious advantages to networking exclusively online. You have full, thoughtful control over your image. You can create content according to your calendar—even posting things on social media through a third party, right on time.

Handshake

These things carry over into your personal approach. You feel more confident, more at ease with your marketing strategy. After all, no one is rejecting you to your face. And this would be all well and good… if your business is already perfect and you don’t need to grow or create any new business relationships.

The truth is, customers are more engaged, feel more understood and valued, and are more likely to return to your business if you show your face in public. After all, even when buying online, customers are abstractly aware that a human is pulling the strings. Lifting the veil creates trust—and what’s more important to a successful, long-lasting relationship than trust?

According to the Economist Intelligence Unit, the six keys to successful communication are:

  1. Engagement and focus on shared content
  2. Tone of voice*
  3. Facial expressions*
  4. The words someone uses
  5. Subconscious body language*
  6. Conscious movements or gestures*

Arguably, all of these may be more effective in face-to-face interaction than through online communication. Indisputably, the four starred items are exclusive to such.

Critical opportunities for face-to-face interaction include:

  • Resolving problems efficiently.
  • Fostering long-term relationships.
  • Creating new relationships quickly.

Don’t worry! Even the shyest networker can step out from behind their computer screen and capitalize on these opportunities.

Networking events

I thought I’d start big and ease you down the anxiety escalator. But don’t skip this just because it’s a lot of work—it’s also the most effective way to get your name out there.

If you are interested in giving back to your community, partner with a local organization or charity. Not only will this increase your local visibility and give you a platform to advertise your business, but you will also be raising some money and doing some good—and that doesn’t go unnoticed by the public.

Trade show booths

You don’t have to throw a benefit with 500 attendees right off the bat. Trade shows and expos happen year round for various events in your area—marathons, festivals, health food expos. Sign up for a booth and gain instant visibility within an existing market with similar interests.

Publicity stunts

I’m not saying you need to paint the entire side of a skyscraper or organize an impromptu dance routine—publicity stunts can be small and tasteful, but should always be in the tone and interest of your brand.

Hire a celebrity look-alike to pass out advertisements on the street. Hold a pie-making contest and garner attention for the entire three months leading up to it. Use your imagination, remain politically correct and tactful, and the rest will be local (or even viral) history.

Local sports teams

Children’s’ sports leagues are always looking for sponsors. Pardon my objectification, but you’ll practically have little billboards running around, even after the season has ended. They had fun, you gained visibility. What could be better? Added bonus for introverts: very little salesmanship is required from you.

Referral incentives

A great way to ensure repeat business is to have your customers do the talking for you. Create referral incentives—in other words, if a customer refers a new person to your store, they get a bonus product or discount. This creates a sense of community and, literally, word of mouth.

Handwritten notes

When it can’t be face-to-face, make it face-to… hand? Nothing adds a personal touch like seeing a real person’s handwriting in all its weird, ink-smudged glory.

Handwritten touches are great as often as you can muster them. If you are pressed for this kind of time commitment, create a protocol for special occasions—if it’s indicated that it’s for a gift, for example, or if you can see from the customer registry that it’s their birthday or anniversary. If you find it really works for your brand, consider hiring a part-time student worker for just a few hours every week.

Hashtags

A great way to tie these personal communications into your social media strategy is with everyone’s favorite thing to hate—hashtags. Include your chosen hashtag on your packaging, on all your products at networking events, even on those kids’ soccer tees.

The key is to choose a hashtag that is going to be relevant to your business for eternity. Don’t include a year or any other limiting qualities. This is a huge part of your branding, and has the potential to be that bridge between your real world relationships and digital interactions.

The fact is, in-person conversation accounts for only 40 percent of business communications. While most business owners are aware of this, convenience and the demand for multitasking leads to overblown amounts of screen time.

This is an opportunity for you to step up. When everyone else is hiding behind e-mails, you can be the one to go above and beyond—and make your customers feel like they’ve been seen and heard as the whole person that they are.

Author’s Bio: Diana Gomez is the Marketing Coordinator at Lyoness America, where she is instrumental in the implementation of content marketing strategies for USA and Canada. Lyoness is an international shopping community and loyalty rewards program, where businesses and consumers benefit with free membership and money back with every purchase.

Why Business Cards Still Matter

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abizcard

If you’re a tech-savvy, online-shopping, social media-sharing internet junkie like much of the rest of the world, you probably wonder why some businesses still rely on business cards.

We live in a time where the world is at our fingertips – literally – thanks to the internet. You can find company information, contact pages, product information and more with just the click of a button.

So, how do business cards still fit in?

Surprisingly, a Small Business Sentiment Survey conducted by Yodle found that roughly 52 percent of small businesses still don’t have a website. And, in North America alone, more than 20 percent of the population does not use the internet, according to Internet World Stats.

Business cards won’t get lost in the shuffle of the world-wide web. They’re concrete, edgy and still very useful.

In fact, a survey conducted by Designcrowd found that 87 percent of Americans exchange business cards when meeting. If you own and operate a small business, that statistic alone should be enough to make you want to develop your own personalized business card.

Why business cards matter

Though having a website and developing company social media pages are important, you still need to have a real-life, tangible business card to help meet your needs.

Keep in mind:

  1. Business cards put a face to a business – When meeting someone new, handing them your business card (preferably with your photo on it) will help keep your business in the back of their minds. Though they may not need your product or services today, there may come a time when they do, and hopefully they will be able to pull out your business card and call versus trying to remember your company name and searching the web.
  2. Business cards visually create your brand – Your business card should stand out among the rest. It showcases you and your company in a visually creative way. Don’t just simply put your name and phone number on the card; instead, add color, a photo or two and your business’ motto. Make it easy for your potential customer to want to use your services.
  3. Without a business card, you look unprofessional – Even if your business is done almost solely online, you still should carry a business card for when you meet new people – whether at the gym or at your child’s birthday party. Local business is always important and by handing out your business card to new people you meet, you’re greatly increasing your chances of growing your business. Plus, if a new friend is genuinely interested in your company and you have no way of providing them with contact information, you may have lost them as your future customer.

Almost as important as the business card itself is how you carry them.

While stashing a few in your pocket may work, it’s better to be organized with a sleek, high-quality holder.

Retailers such as Walmart offer a variety of business card holders at an affordable price. This Engraved Leather Business Card Case is lightweight, will fit into your suit jacket pocket and is personalized all for $25.

Have your business card handy and always carry at least 5 with you at all times.

As a business owner, marketing your business is not a 9 to 5 job, it’s a 24/7/365 job since you’ll always be on the lookout for new business.

Photo credit: Image courtesy of savit keawtavee / FreeDigitalPhotos.net

About the Author: Sarah Brooks is a freelance writer living in Glendale, AZ. She writes on small businesses, personal finances and travel.

Mastering a Social Media Career

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asociallle

Are you an avid Facebook user? Do you enjoy keeping friends up to date on your activities with multiple Twitter posts? Do your pins get re-pinned on a regular basis from Pinterest?

You just might be able to turn your love of social media into a career.

Career Options for Social Media Fans

You can begin as a content writer for social media sites and work your way up to manager and finally to strategist.

There are also other jobs in between these options that range from providing the content to organizing it to incorporating social media into an entire marketing strategy.

The different jobs require various experience or education and provide different levels of income.

Starting at the bottom is the content writer that can earn between $14,000 and $60,000 annually based on experience and the job demands. Public relations managers and social media strategists can earn six figures in the larger cities.

How to Get Started

If you want to know how mastering social media can turn into a career, you have to get away from your computer and meet the professionals.

Attend events, conferences, and seminars on social media. Don’t just sit in a corner and listen; use these opportunities to network. Pick the brains of those who are successful to find out what they did to get where they are.

Social media is just beginning to be viewed as a viable career choice. Because of this fact, there aren’t a lot of training guidelines and requirements to go by. Instead, it is more important that you stay updated on changes in the industry.

Know the latest technology and news about social media. You must know them in-depth, understand the newest tools and applications. You must know what is current, but also where social media is headed.

Of course, some standard education will put you ahead of the game.

A background in marketing and public relations or even journalism can give you an edge over the competition.

Perhaps the best advice for people who want to have a career in social media is to develop a strong online presence on social networks.

By creating networks and demonstrating your ability to gain a strong following, you can show your skills to potential employers.

Finding Jobs

Put your contact information on your sites to make it easy for people who stumble across your profiles to contact you. Join groups and establish strong profiles on networks such as LinkedIn to enhance your visibility.

Also, don’t be afraid to approach potential employers.

See a company that you’d like to work for that either doesn’t have a social network nor has one that is ineffective? Send them a message and let them know how you can help them. You have to be able to tell companies why social media is important and why you are the right person for the job.

As social media continues to grow and develop more credibility, more businesses and organizations will increase their interest in it.

This means that there will be more jobs for people like you.

Photo credit: my6essentials.com

About the Author: Joyce Morse is an author who writes on a variety of topics, including SEO and social media.

You’re Only A Stranger Once

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The tagline for this blog jumped off the site at me the other day.

Liz says, “you’re only a stranger once.”

You're only a stranger once

The first time you encounter someone, whether it’s online or offline, you have a lifetime of possibilities floating between you. There’s no messy experience to muddy the waters, no shared history. As strangers, you are just two molecules floating around.

Kaboom.

The molecules collide.

Now the possibilities start to develop.

Will you share a laugh in your first meeting? Will the other person say something that violates your personal code, and immediately cut off the possibilities? Will you decide to have a second experience together?

I recently had the great pleasure to welcome a new customer who arrived via a two year long, circuitous series of molecular collisions both in real life (at conferences) and online. And the most wonderful thing is that, when each of the encounters took place, neither one of us had an “endgame” or “agenda” in mind, other than being open to meeting new people.

If you’re open to the possibilities, then the happy accidents can happen. And they happen more frequently, the more you put yourself out there. Magically, the byproduct of this open intention is that you can become a “super-collider.”

The beautiful tagline at the top of this page means something. Whether it’s your first comment, your first submission of a guest post, your first time attending a SOBCon event, your first time reading this blog, you’re only a stranger once.

Everything after that is possibilities.

Author’s Bio: Rosemary O’Neill is an insightful spirit who works for social strata — a top ten company to work for on the Internet . Check out the Social Strata blog. You can find Rosemary on Google+ and on Twitter as @rhogroupee

Photo Credit: pshab via Compfight cc