By James White
Pinterest explores the world of monetization with all new promoted pins.
Next time you log into Pinterest, you will notice promoted pins in your pin stream that are identical to those already in your stream. A “promoted pin” notation on the lower portion of the pin is the only differentiation and many people will have missed the small phrase unless they are analyzing the pin thoroughly.
So what is the point?
Promoted Pins will offer a much different dynamic to Pinterest since it will be the first allowed monetization within the company. Since its release, Pinterest never worried about monetizing and only worried about the content. While they are not investing in the monetization of their now-successful company, they do not want it to become so transparent. Instead, they want discretion yet visibility.
Contradicting, isn’t it?
Pinterest is in the beginning stages of their promoted pins, but overall the following can be said about them:
- Not Flashy. Promoted pins do not offer a flashy or distasteful appeal to them. They are discrete since they blend in with your newsfeed as a regular pin post.
- Semi-transparent. While it is not flashy, the promoted pins offer some transparency. Pinterest wants their users to know where there pins are coming from and whether or not they were paid or unpaid.
- Relevant to Current Content. One of the most successful ideas built into the promoted pins feature is relevance it has to the content on your news feed. When streaming, ads will be tailored to fit your specific needs and interests, making it more user-friendly.
All of the above seems to be in the interest of its users.
Pinterest Finally Becoming a Sustainable Business
Promoted Pins seem to be one of many new ideas that Pinterest has in store for its users. Pinterest seems to be developing a solid business model and intends to fully monetize its newfound popularity. Whether or not promoted pins lead to success, its discretion may appeal to potential investors.
Many users on social networks have become adept at ignoring ads unless they directly relate to them. Even so, people are prone to placing “ad blockers” on their computer, which will not hinder Pinterest in the slightest. Since their advertisement is built into their system and not through a third-party app, Pinterest Promoted Pins will continue to stay in line with your newsfeed.
Nondisclosure of Advertisers, but Open to Suggestions
Pinterest prides itself on being a community, so they have shadowed who their current advertisers are for their “promoted pins” ads. Not to mention, only certain community members will have access to the promoted pins ads while others have been closed out. How the selection was made is unknown, but they have used an algorithm to select which users will and will not see promoted pins during its trial period.
However, not all is lost to those who are enduring the “promoted pins” session. Users who see the promoted pins are asked to input their own suggestions on the system and submit ideas for other promotions. While it might seem tedious, it looks as though Pinterest might finally be giving itself a well-needed adjustment to become “one of the big dogs” in social media.