Successful Blog

Just How Secure is Your Business?

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For the small business owner that has to deal on a daily basis with making a profit, keeping up with the latest in products and/or services in their industry and taking care of his or her customers, worrying about security should be the last thing on their mind.

That being said, many small business owners do just that, wondering if their business is susceptible to a number of forms of theft.

From a physical break in to stolen data, business owners are finding more and more that security needs to be one of if not their top priority. But can internal threats be just as dangerous if not more than external ones, especially given today’s troubled economy?

Just as you would want the best home security system to protect your family and possessions, having a security system in place on the job is critical too.

So, for the small business owner who is not sure where to start, what should they look for in order to protect all they have worked hard for over time?

The first order of business should be to complete a Threat and Risk Assessment (TARA), allowing you to decide the best security route to travel. Take the time to look at your company’s assets and decide what their value loss impact is. Next, look to see what possible threats are facing your business, be they from the outside or possibly within. Lastly, put in place the needed procedures to make your business as secure as possible.

If you are wondering just who may be a threat to your small business, consider the following:

* Outside threats – The most common threat comes from the outside. Many thieves will scope out a small business first before striking, so look for any unusual activity with people who come to your place of work. Are they there for actual business, or are they there asking questions and trying to get a feel for your operation? If you have customers coming into your business on a regular basis, it makes sense to have security in place such as cameras and detectors at entrance and exit points to curtail shoplifting. Proper office security should also be a priority to protect your employees while they come and go, meaning the proper lighting and locks for the building space you own or rent.;

* Inside threats – Especially given today’s challenging economy, it is not unheard of to find small business owners finding criminals right under their noses. Whether it is someone stealing funds or property from the company, in-house theft can cause major financial repercussions for the small business owner. In some cases, the theft/s may go unnoticed for some period of time, meaning the company’s financial stability can be greatly impacted by the time the crimes are discovered. Make sure employees with access to company funds, computers and other items are properly screened before hiring. Consider using tools such as performance review software from Halogen” to track employee performance and ensure that no suspicious behavior arises. Only give out office keys to those who truly need them to enter and leave the building;

* Threats from competitors – You may think your business is immune from threats from the competition, but guess again. Whether it is spreading untrue rumors about your company or actually doing something physically to tarnish your business like stealing your property, you can be financially impacted from actions by your rivals. Let’s say you run a weekly newspaper and you fill the local vending machines with your product each Friday. After filling up the machines, readers call to report they can’t find your newspaper in the machines. It may not be a case of the product was so desirable, but rather your competition had someone go around and empty the machines minutes after you filled them. As a result, readers can’t get the news they want, the coupons you supplied in the publication, while advertisers are upset people are not seeing their ads. The trickle down effect can harm you before you know it;

* Cyber threats – As more and more business finds it way onto computers, is your small business properly protected? According to a 2011 survey from Symantec and the National Cyber Security Alliance, 85 percent of small business owners thought their company was safe from hackers, viruses or a cyber-security attack. That being said, a whopping 77 percent did not have a formal Internet security policy for their workers, while 49 percent failed to have an informal policy together. Data theft can be a major problem for the small business owner who does not have the proper firewalls in place. Not only can company information be compromised, but customer data can be stolen. When the latter happens, customers are not only upset, but are more apt to take their business elsewhere. Make sure that not only are you protecting in-house business information, but also have security in place when it comes to online customer transactions and more.

Given you would not leave your home susceptible to theft, can you say the same for your small business?

Photo credit: Stealbreaker.com

About the author: With 23 years of experience as a writer, Dave Thomas covers a wide array of items from starting a small business to hiring the right employees.

How SMBs Can Steal Customers from Big Brands

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Jason Phillips

cooltext443809602_strategy

There is a common statement that everything that has an advantage also has a disadvantage. Now this is very true regarding small businesses when compared with big companies or brands. Yes, a small business will most likely not have the kind of marketing budget that a big firm has, but this does not mean it cannot get some of the customers of its bigger competitors. So how can small and medium scale businesses achieve this? Well, by leveraging on their strengths or put in another way by taking advantage of their unique strengths.

How SMBs Can Steal Customers from Big Brands

Here are five simple ways that any small or medium scale business can adopt in order to get more customers and earn more.

1. By connecting with customers

This might be the easiest way yet. You see SMBs can leverage on the size of their current customer base to connect with them on a more personal level. Since customers like to say that they know the person that owns company XYZ. So if you own or mange an SMB let your customers know this, and make them feel like you have a personal relationship with them. This personal connection with clients can go a long way in making such people actively recommend your business or company to others. Who in turn will also do the same with other people? If you can’t meet them one-on-one, then consider connecting via social media, phone calls, emails, etc.

2. By simplifying everything

Ensure that every interaction with your business by customers; prospective or not is made simple. One of the challenges that customers have with big businesses is their bureaucracy. Reduce the processes involved in getting things done for your clients. One area that this should be seen is regarding your website. Users want to be able to navigate this easily. Also, they want products that they can use easily plus services that meet their unique needs. Therefore, making sure that every process, service or product is simple will certainly drive more customers from the big players your way.

3. By offering excellent customer service

Providing excellent customer service is another means that small and medium scale businesses have been using to get customers from bigger competitors. You know it; we all know it that dealing with an SMB will often result in us receiving better customer service. They do this by going the extra mile with their clients. This is why even if you are doing this very well right now; you should look for ways to improve on same.

4. By facing the core problems

Since SMB owners and/or their employees are usually in touch with their clients on a daily basis, this gives them the opportunity to know and solve the core problems these people are facing. The real-time feedback plus knowledge that SMBs have is something that big businesses want to, but cannot replicate. That is why any SMB should take advantage of this by continuously solving their clients’ core problems.

5. By responding more quickly to opportunities

There will always be opportunities in the market. But the problem is whether one will be able to respond to this quickly. For big businesses it is often difficult for them to respond to such opportunities in a timely fashion. But this is not the same with small or medium sized companies that can feel the market and take advantage of the situation more quickly based what customers are saying. Such opportunity may be regarding a product offering or working with another in the same industry to form a strategic alliance.

Small business has the ability to leverage these 5 abilities as advantages by the very fact that small business is small.

Author’s Bio:
Jason Phillips is an expert writer on business related topics. He takes very less time to convey the message he intends to. Click here to go through his write ups to get the right tips ahead

Blogging on the Road: How to Keep Up When You Travel a Lot

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how to blog series

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Ann Smarty

Understanding Online Business

When people ask about me, I usually have two main descriptions I go to: I am a travel-lover and a blogger. These two things make up so much of who I am and my life that they are the very first details that spring into my mind. Which is great, because they are two parts about my life that I truly love and would never change.

You would think the two would naturally intertwine, and in a way they do. I have plenty to say after each journey, and love showing pictures and videos taken along the way as I speak of my experiences. As I started out backpacking around the world in my earlier days, I have some serious stories about it. Which I am always eager to tell.

The problem is finding time to blog while I am traveling. This is something I have always wanted to be able to do, as my impressions and details would be much clearer and more accurate when it had only just happened.

It took me years to develop this skill properly, rather than relying on guest bloggers or hiatuses to get me through. It all comes down to a few tricks of the trade.


ImageCredit: Alex E. Proimos Learn the tricks.

Have Backups At The Ready

No matter how good your intentions are to blog while on the road, it won’t always happen. Your best bet is to have a small collection or prewritten articles in draft. That way you can publish on those scheduled days where you don’t have the time, ability or just energy to write.

Install Apps

Here’s a detailed guide on how to stay connected with your iPhone. Here’s another one for Android. It all comes down to which apps you choose to stick with as there are plenty!
Rely On Photo Or Video Posts

You don’t always have to tell about your day with words. Instead, you can post a vlog or collection of photos. It gives you a post, will update your viewers and also engage them visually.

Have A Blog Day

You know those days that you can’t bring yourself to go out and do anything? Even the most experienced travelers in the most beautiful and exciting destinations feel like this once during their trip. Take that day to lay low in your hotel room or hostel, and take advantage of the available internet connection. If they don’t have one, spend an hour or two at an Internet cafe or business with free WiFi. Knock out a few blog posts so they are ready and scheduled to go out. Then you won’t have to worry about it. If you are fast and determined, you will actually be surprized how much you are able to do in ten minites!

Fall Back On The Guest Bloggers

I mentioned before that I don’t like to rely on guest bloggers when I travel, and that was true. But that doesn’t mean I don’t like them at all. I love guest bloggers, and they have saved my butt more than once. I always have one on hand when I travel, who knows they will be called on to write at specific times. Or will just be expecting an email if I need them. MyBlogGuest is also always there to rescue!


This is one of my favorite ideas. Ask readers who are interested in writing for the site submit their ideas or blog posts on a relevant topic. Hold it like a contest with the winners having their posts published while you are traveling. You would be surprised by how many responses this tactic can get, especially from other writers looking for some exposure.

It isn’t always easy to keep up with a blog when you are a frequent traveler. But that doesn’t mean it is an impossible feat. In fact, it is quite simple to do if you just spend some time preparing for it. The tips above should help you out.

Author’s Bio:
Ann Smarty Ann Smarty is the blogger and social media gig launching Viral Content Buzz, the free social media promotion platform focusing on high-quality.


Thank you, Ann! Great information, Great guest post! Great birthday present to include SOBCon among them! 🙂

–ME “Liz” Strauss

How Working Abroad Helped Me Start My Dream Business

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by Kelly Dunning

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I Wanted to Do Something Amazing with My Life

Three years ago I left my home country of Canada to go work abroad. I had just graduated university with a pretty useless art degree and I had absolutely no idea what I wanted to do with my life.

The only thing I knew was that I was creative, loved to write and daydreamed about traveling the world. I wanted to do something amazing with my life, but I just wasn’t sure what it would be. So, instead of settling down into a “career” I applied for a work visa and bought a flight to New Zealand just to roll the dice and see what would happen.

Now I make a living as a full time freelance travel writer, which allows me to wander the world and work from anywhere I choose. In the past couple of years I have traveled and lived in New Zealand, England, Portugal, Italy, Scotland, the USA and Thailand and I am writing this from a hostel in Malaysia with many more Southeast Asian destinations in my near future.

How did the decision to work abroad allow me to create my dream business?

Being Penniless in New Zealand gave me the Idea

I had a job when I first arrived in New Zealand, as a tour guide in a creepy old prison on the North Island. It was there that I met Lee, a gregarious English guy who completely won me over with his down-to-earth charm. After a couple months of working on the North Island I wanted to see the South Island so I headed down to Christchurch where Lee happened to be working, having left the prison a few weeks before me.

My plan was to find a job in Christchurch as well, but things didn’t go as planned. I struggled to find full time work even though I was sending in applications every day. I found a part time job as a pub crawl host but that was only one night per week and my travel savings were quickly disappearing. I started to get more and more desperate and I began to think of any possible way that I could make some cash, including offering my gardening and babysitting skills on the local classifieds.

I remembered that my parents had mentioned a freelance writing website and I started to look around on the internet for places that I could find paid writing jobs. I was getting nowhere with my job search and writing random articles for a few extra dollars would be better than having to look under the couch cushions for enough change to buy lunch.

Sometimes it is only when you are in a situation where things start to get desperate that you are forced to think outside the box and try something unconventional.

I did a few little articles here and there and earned a few bucks. I started to like the idea of online writing, but I didn’t really take it seriously until the next stage of my working abroad adventure.

Working My Butt Off in England Gave Me the Drive

After we had lived in Christchurch together for a few months, Lee and I realized that our travel romance had the potential to be something more and he asked me to come back to England with him. I said, “why the hell not?” and I jumped on the plane to Manchester.

When I arrived, the first thing I did was take the first job I could find (I was penniless, remember?). I soon went from being unemployed to working 45 hours per week at a daycare facility plus Saturdays at the local football club. Although I enjoyed it and I was glad to have money again, it was hard work.

Meanwhile the little bit of writing work that I had done in New Zealand was beginning to grow into the odd article here and there. I kept at it, working on my writing during evenings and weekends. Between my two jobs and my writing projects on the side, I sometimes worked around 50-60 hours per week.

I started to realize that the conventional full time 9-5 job wasn’t for me but if I was going to be able to make a living on my own terms I would have to put in the work first to earn that freedom. I invested hours and hours into building up my freelance writing portfolio.

I worked more on my writing when I had to squeeze it in around a full time job than when I was unemployed and had all of the time in the world. That seems backwards, but it is true. Do you know the saying “if you want something to get done, give it to a busy person?” When I had all that time, I was lazy and stretched everything out so it took longer. When I was super busy, I needed to make every second count and I was more motivated to get stuff done.

When you fill up your plate with a lot of new challenges, sometimes you can surprise yourself with how energized you are to succeed.

Teaming up With a Fellow Adventurer Gave Me the Techniques

One of the most important parts of building up my dream business was not what I did while working abroad but who I met. I wouldn’t have been nearly as successful as I am now without my amazing partner Lee.

Our skills complement each other out because although I love writing I am not so good at the organizational and planning side of things. Lee’s logical business minded brain has helped me take my raw talent for writing and turn it into a business model that actually works. He helped me with solutions for time management, ways of organizing my work and my invoices, strategies for increasing my productivity, tools for recording my progress and so much more. My writing business grew in leaps and bounds and it started to actually look like a feasible source of income!

When you go take your business on the road and work abroad you end up meeting people who share the same goals as you and are able to offer you fresh insight that is vital to your success.

It took me just over a year from those first writing assignments in New Zealand to the day when I was able to quit my “day job” and start writing full time. That was over 18 months ago and we are still going strong as we travel around the world.

The experiences during my time working abroad were the essential catalyst to my success as a world traveling freelance writer, a dream job that I would never have created if I had stayed in one place.

Author’s Bio:
Kelly Dunning writes for Global Visas, the world’s leading authority on immigration and working holiday visas.

 

The Ultimate Pre-Conference Checklist

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Rosemary O’Neill

SOBCon NW Here I Come!

As you read this, I should be happily rubbing elbows with Liz, Terry, and tons of other smart enthusiastic entrepreneurs and small business owners at SOBCon NW in Portland.

The trip inspired me to share my personal pre-conference to do list.

I hope it helps make your next conference experience more productive!

  • Try to connect with other attendees in advance (Twitter is my weapon of choice).
  • Start following the conference hashtag (if you’re really hardcore, make a Hootsuite column for the conference stream).
  • Charge all devices and pack chargers, cords, Mophie juicepack, and a power strip.
  • Download a movie or two to the iPad.
  • Re-look at and update all social profiles, since they’ll hopefully be getting looked at a lot. You want to make a good first impression.
  • Back up your laptop and phone, in case either gets misplaced or stolen. You should already have your important stuff stored in the “cloud” on DropBox or elsewhere.
  • Try to arrange specific meetups in advance (sometimes in the heat of the action you can lose out on meeting specific people).
  • Consider whether you want to capture some content for your blog (be ready to shoot impromptu interview videos or live-blog a session).
  • Include flat shoes that can be tossed in a briefcase (I saw you do that, Gini Dietrich!).
  • Always bring a couple of powerbars (good if you get stuck in an airplane, or if the conference food is bad, or if you skip lunch to meet with someone).
  • If there’s an attendee list (check the event site, or Lanyrd.com) scan for new people you can meet.
  • Decide what your ‘ask’ is, in case anyone says, ‘so what can I help you with?’ (I learned this one painfully ).
  • Brush up your two-sentence pitch for when someone says, ‘what do you do?’
  • Scan the session information and think in advance of what smart questions you might ask if the speaker does Q&A at the end.

Note that this is the ‘attendee’ version of the list. Mitch Joel posted the definitive ‘speaker’ version of this list a few months ago.

What do you do to make the most of your conference attendance?

Author’s Bio: Rosemary O’Neill is an insightful spirit who works for social strata — a top ten company to work for on the Internet . Check out the Social Strata blog. You can find Rosemary on Google+ and on Twitter as @rhogroupee

Thank you, Rosemary!

You’re irresistible!

ME “Liz” Strauss

Are Your Employees Driving You Crazy?

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Today’s small business owner should be looking for every opportunity to save money. If they’re not, then there is a good chance they may be closing up shop sooner rather than later.

One area that can oftentimes be overlooked, but should be reviewed several times a year to search for additional savings, is a company’s auto insurance coverage.

For the small business owner that must make deliveries or customer contact calls using company vehicles, having the right insurance at the right price should be a given.

In order to get the right coverage at the right price:
* Obtain several quotes – You should go online and put together several quotes in order to compare and contrast.  Also research each insurer to see how they rate when it comes to customer service and financial stability;

* Consider a larger deductible – In order to save some money on premiums, you can opt for a higher deductible, but make sure you have the money in place to meet the expense of the deductible should one of your drivers be in an accident. Even the smallest of fender benders can turn into something major if the other party or parties decide to consult a lawyer, claiming they were injured by your employee;

* Bundle coverage – Another option for trimming your insurance rates is by bundling coverage with the same insurer. In the event you have a homeowners, renters, life or health insurance policy with Company #1, consider switching your business auto insurance from Company #2 over to the former. Many insurance companies will offer policyholders a deal when they manage all of their insurance needs;

* Maintain a clean driving record – This should be a no-brainier, but having a clean business driving record goes a long way in keeping your rates manageable. Make sure that any employee using a company vehicle has a good driving record, practices safe driving, and is reminded of this on a regular basis (see below). As for your company vehicle/s, the latest safety features available such as airbags and anti-lock brakes will also help lower your rates.

Employees Need to Take Responsibility Too

Having said all that, the business owner must also make sure they have a policy in place with their employees who use company vehicles to properly and efficiently use them.

It should not come as a surprise in today’s technological world that more employers are either using or considering putting in place GPS systems to track employees while on the clock.

As an example, your employee is scheduled for a client call at the customer’s business for 9:30 a.m. The employee leaves your office a few minutes before for the short drive over to the business, with the intent being the call should take no more than half an hour. Some two hours later, the employee returns and you have questions. First, why were they gone so long? Secondly, why did a short trip result in an additional 50 miles on the company vehicle? Yes, you can see where there could be an uncomfortable situation here for both employer and employee.

For the small business owner, did they clearly state to the employee when they hired them that a policy was in place for such calls, along with the fact that all trips are recorded for both time and mileage purposes?

Not only did monitoring the employee present the employer with the potential for disciplining the worker in abusing their driving privileges while at work, but it also called into question potential insurance issues, as the employee could have been involved in an accident while doing unnecessary driving on the clock.

And you thought being a small business owner did not come with a lot of responsibilities?

Photo credit: electronics.howstuffworks.com

With 23 years of experience as a writer, Dave Thomas covers a wide array of topics to help small business owners succeed.