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Thanks to Week 303 SOBs

August 6, 2011 by Liz

muddy teal strip A

Successful and Outstanding Bloggers

Let me introduce the bloggers
who have earned this official badge of achievement,

Purple SOB Button Original SOB Button Red SOB Button Purple and Blue SOB Button
and the right to call themselves
Successful Blog SOBs.

I invite them to take a badge home to display on their blogs.

muddy teal strip A

They take the conversation to their readers,
contribute great ideas, challenge us, make us better, and make our businesses stronger.

I thank all of our SOBs for thinking what we say is worth passing on.
Good conversation shared can only improve the blogging community.

Should anyone question this SOB button’s validity, send him or her to me. Thie award carries a “Liz said so” guarantee, is endorsed by Kings of the Hemispheres, Martin and Michael, and is backed by my brothers, Angelo and Pasquale.

deep purple strip

Want to become an SOB?

If you’re an SO-Wanna-B, you can see the whole list of SOBs and learn how to be one by visiting the SOB Hall of Fame– A-Z Directory . Click the link or visit the What IS an SOB?! page in the sidebar.

–ME “Liz” Strauss

Filed Under: SOB Business, Successful Blog Tagged With: #Eav, bc, blog-promotion, SOB-Directory, SOB-Hall-of-Fame, sobcon, Successful and Outstanding Blogs

Get Off the Bus and Head Toward True North With Burning Desire

July 26, 2011 by Liz

Leaders Live Up to Their Own Standards

insideout logo

It’s a story of politics at work …

Blindedsided by a Romulan Warbird

It was a Friday afternoon in a past life, as they say. I was working late when Dina stopped by. Dina managed a new editor, Marilyn, who also worked on one of my projects. We often conferred on Marilyn’s progress. I thought Dina had come in to add something to our discussion.

As a social person, Dina was part of a catty little clique that had opinions on everything. I avoided both the group and their opinions when I could.

Dina smiled sweetly as she came into my office, sat herself down, and offered some minor pleasantries — always her style. Then she dropped her cloaking device and hit me head-on like a Romulan Warbird.

“We’ve been talking about you, and we’ve decided that we don’t like you talking about people when they’re not in the room, . . . in particular, we don’t like you talking about Marilyn.” She proceeded to use a good twenty minutes describing everything that was wrong with me as a person, which included a sidebar on why no person on the planet could possibly stand to work with me. I should have seen it coming when I heard that lovely phrase, “It’s probably none of our business, but . . .”

I lived the word stunned.

As I sat facing rapid fire, I literally had to restart my brain to process the information. My thinking kept looping around the same question in amazement. Did she hear what she had just said? It was a full-out admission that she had been doing exactly what she was shooting me for. In my neighborhood that wasn’t fair. Add to that the fact that she was the only one with whom I had discussed Marilyn.

My brain was misfiring. The opening narration from The Outer Limits was being read by Rod Serling as Salvadore Dali painted the scene in my office somewhere in the far reaches of my mind.

This female sitting across from me was an editor and a manager. What had she done with the facts? The only plausible answer was: she had no use for the facts. Dina had been passive-aggressive since I’d arrived at the company. She thought that my job should have been hers. So I don’t suppose that she was predisposed to caring about the facts. I let her say her piece. It was brutal. I went home.

My natural response is to fix things. I looked for ways to resolve this. Every solution that presented itself had me giving up ground. I didn’t want her friendship, but I didn’t need to be bullied again either. It was a miserable weekend. It took self-respect to go to work that Monday.

Had I been wiser then, I wouldn’t have wasted a weekend trying to fix the un-fixable. I know now that even if I’d saved Warbird’s life, I’d be that awful person who’d somehow done a good thing. That’s how those things work.

Every now and then I hear about Warbird and occasionally bump into her at conferences. I always stop to talk. She always seems nervous. I like to think that I’ve changed. Maybe she will too. Then again, maybe she won’t. She’s still at the old company — in the same job she got when I left.

Me? I’m long gone from there.

How did I get to be someone who worked with people like that?

I had changed myself to fit into the transportation that took me to the buildings where I worked in the jobs that I got because I mastered the right skill sets. Often I was bored and didn’t feel successful. I was managing not leading. I didn’t know it, but I was working for a paycheck or working just to work.

Some days I asked myself, “Am I good enough to be here?” and “What am I supposed to do next? Will I be on the bus that’s going from good to greatness?” I was on a path — the one laid out before me — but I had totally lost track of myself

Once I even said yes when the right answer was no.

Now I see that I’m not the only one who has done that…

Yet leaders don’t ride a bus to get from good to great. They walk their own path.

The more Ghandi, Oprah, Mandela, Catherine the Great, Bill Gates, Melissa Mayers, and Steve Jobs came to know themselves, the better leaders they became. They lived and lived up to their own standard of greatness.

True leaders do their own thinking; they know who they are and know that their true north comes from the inside. They own their values, skills, and experience. They are moved by a burning desire to build what they can’t build alone. That burning desire is what defines their path.

It’s not whether you’re an entrepreneur or working in a warehouse that makes you a leader. It’s whether we own our values and our path. Then we can contribute deeply and clearly to any business we choose to make part of our lives.

We become a leader the day we decide who we are, where we’re going, and how we’ll get ourselves there.
Who’d want to follow you if you haven’t done that?

What have you decided about yourself and your own true north?

Be irresistible.

–ME “Liz” Strauss
Work with Liz on your business!!

Buy the Insider’s Guide to Online Conversation.

Filed Under: Business Life, Community, Motivation, Successful Blog Tagged With: bc, LinkedIn, management, sobcon

What Is the Best True Story You Could Tell about You?

June 28, 2011 by Liz

Following or Finding a Path 2

2016 GeniusShared Read from Liz StraussLeaders Choose the Stories They Live

As we grow up, we hear stories about ourselves: how we learned to walk, how we learned to talk, how we behaved, how we treated our siblings and friends. The stories predate the ability of our brains to remember the events. So we rely on the people telling them.

In incremental ways that grow larger over time, the stories people tell and the stories we tell ourselves become the definition of the person we see in the mirror. And when we’re in doubt about who that is, we’ve learned to look outside — to the stories — to describe the person we are inside. … if we just listen, pay attention long enough, the people and the stories will tell us who we are and why we’re here.

How many stories in your head are told from someone else’s point of view?
How many stories in your head are told by a weaker, smaller, less experienced version of you?
How many stories in your head are untrue?

Leaders live up to their best truth.
Leaders choose which stories we live.

What Is the Best True Story You Could Tell about You?

Leadership is taking responsibility for who we are now and who we will be. If we want to know our uniqueness and own it, we have to evaluate the stories we’ve been living and believing to decide what we know is true. We need to think deeply on the stories we’ve been telling about ourselves.

Leaders know their uniqueness and own it. We don’t need to invent a new tale. We need to recognize the true story of who we are as the leader we’ve decided to be.

Our cells are genetically programmed to do some things better than others. Our brain needs to pay attention to what our cells know. We can see the answers throughout our history and in our experience. Here’s how to do that …

  • Collect the stories about yourself — true stories of your life.
  • Identify and share the stories that make you stronger. You’ll know them because you like what they say about you.
  • Stop telling and believing in the stories that hold you back. File them as historically true but irrelevant.
  • Recognize your values by seeing them in the true stories of your life you choose.
  • Use your values to keep your true story true and valuable for everyone you serve.

Reflect on the stories you tell about yourself and decide which are those that truthfully represent the best value and values in you. Decide which stories truly define you and which ones can be left behind as now meaningless. Claim the true story that is your uniqueness, your skills and your abilities, your image, your traits, and your potential.

When you do that, you’ll take command of who you are now. That’s when you’ll begin to see your fit and purpose — how you individually meet a need or solve a problem in a way that no other person can. You’ll attract people who share those values. You’ll find it easier to talk about what you do, because you’ll know that your life stands a proof.

You’re the only one qualified to identify your true story — you are the person who has been living it every minute of it. Take the idea seriously. Listen to what you know about yourself.

What is the best true story you could tell about you?

Be irresistible.

–ME “Liz” Strauss

Related articles:
The Only One
Business, Blogs, and Niche-Brand Marketing

Filed Under: Business Life, Inside-Out Thinking, management, Marketing /Sales / Social Media, Successful Blog Tagged With: bc, Leaderhsip, LinkedIn, sobcon, stories, value propostion

How to Turn a #Fail Position into a #Win

May 9, 2011 by Liz

Whisperer

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Anyone who’s spent time with me knows that the combination of hotels, airplanes, and my llergies is likely to be disastrous for my voice. Don’t get me wrong some folks are grateful that they finely get a chance to get a word in edgewise, but even they wish I was being quiet by choice. It’s been a problem for as long as I can remember. Back in the 1990s, the executive team where I worked used to put together a betting pool around our biggest conference to pick the exact day and time my voice would abandon me and I would become a whisperer for a few hours.

At SOBCon this year, it happened at the most inappropriate time.

My important talk of the event was scheduled for the afternoon that I lost my voice.

Doing Right Things, Wishing, and Asking the Wrong Questions

It made me worried and cranky to think that I might be letting down a roomful of people I so admire. It made me disappointed in myself that I wasn’t going to be able to deliver the value I’d worked on to deliver. And I’ll admit it took the wind out of sails to think that I couldn’t bring it back. (I’ve since mastered the art of regaining my voice – ha! – so I’ll not be there again.)

I did right things …
I took my allergy meds as directed.
I stopped talking — well whispering — as much as I was able.
I drank tea with lemon and honey.
I mainlined honey after that.
… ineffective right things.

For about three hours, I thought of what I might do to deliver in that last session.
I kept thinking of our friend, Glenda Watson Hyatt, who once wrote to me, “I know why I blog, Liz. Why does blogging do for you?” She knows what it’s like to have so much to give locked in her head. I was wishing her with me, wishing her technology to turn my thoughts into communication, but that wasn’t to be had.

In my head, I kept asking questions …
What can I do to make this situation better?
Who can I ask to help?
How can I get my voice back?
… the wrong questions.

… but the answers all came back as less than what I wanted to deliver. less in this case was even less than missing my best. It was a fail not a win. The people in the room deserved a win.

Then it struck me that how I was looking at the problem was what was keeping it a problem.

How to Turn a #Fail Position into a #Win

I’ve often had amazing people around me who give me great advice — my mom, my dad, yeah my brothers, VanFossen, Starbucker, Roth, and many others, including a guy named Fred. I started thinking about things they’d told me at times like the one I was in.

  • You’re always cooking up brilliant strategies for other people. Be brilliant for yourself! – Lorelle VanFossen
  • Do you remember that Sesame Street skit “which of these things is not like the others”? — Carol Roth
  • Decide what you want to do and you’ll have all of the help you need. — Terry “Starbucker” St. Marie
  • I love your brain! — That guy named Fred.
  • Call me back, I hung up on you by mistake

That’s when I literally turned a full circle, tilted my head, and looked again.

After hours on the wrong questions, the right question came.

How could I turn having no voice into a strength?

My brain started conspiring.
My eyes lit with mischief.
My feet started dancing with enthusiasm.

I went into the main room,
asked someone to hand me a flip chart and a marker,
and returned to the side room to write 27 pages.

Those 27 pages became a keynote titled “Not Speaking is the New Black by the Event Whisperer and Friends”

And ironically, as I wrote my thoughts filled with meaning, my voice came back … probably because I realized I didn’t need it to share what was in my head.

Terry asked 28 people from the room to participate by reading one page aloud to the room for all of us. If you follow the link above you’ll see what it said, but that’s not the point of this post.

The point of this post is that

No matter what you think is working against you.
No matter what you think is your weakness or your lack.
It’s the way you’re looking at it that’s holding you down.

Step back, do a complete turnaround, tilt your head, and look again.

You can turn that #fail position into a #win.

I bet you’ve done that at least once. I’d love to hear your story.

Be irresistible.
–ME “Liz” Strauss
Work with Liz on your business!!

Related:
Not Speaking IS the New Black

Buy the Insider’s Guide to Online Conversation.

Filed Under: Business Life, Motivation, Successful Blog Tagged With: bc, LinkedIn, sobcon, Strategy/Analysis

The English Language Doesn’t Have a Word for It

May 5, 2011 by SOBCon Authors

Dear Friends,
Friends seems like such a small word as I sit here — tears of gratitude in my eyes.

It’s 8 days after I left my home to check in at the Hotel 71, where — caught in weird math glitch going on my head about the event account and hotel bills — I actually heard the words “It’s okay. I AM the event,” drop out of my mouth.

I am anything but the event. I simply am the person who sets up the dominoes.

You, who come with your open minds and open hearts, you are the destination and the event. You who have been there more than once know that … at the nuance of setting up dominoes and blending colors I’m fairly good, getting better every year.

But also that …

for every nuance that I pick up from the air, from your eyes, and from the timbre of your words, I always will be woefully inept at seeing the obvious while I’m living it. It’s just not my gift.

And those of you who can see the obvious, don’t for a second think it’s not a gift, because those of us who can’t, know it is.

For every nail we hammered into every board we set as we raised the barn that was SOBCon this year, I know many friendships were forged between the splinters and between the cracks in my voice. I know it was you who did that.

Terry and I did what we could to make an environment, but you were the experience.

People say lives were changed by what happened in that room, over that weekend. Ours were too. We can’t take credit for that.

I know what I bring.
Terry knows what he brings too.
Do you know which parts were you?

With all of my head, all of my heart, and all of the meaning lives in my fingers and my feet, I’d like to thank every one of you who showed up to give and receive — attendees, presenters, sponsors, volunteers, family, and friends — those who watched on the stream — and that Starbucker guy who can’t seem to remember his own name.

My gratitude for what I learn from you is so deep.
The English language doesn’t have a word for it.

You already have changed the world.

Thank you.
Liz

Filed Under: SOBCon Site Posts Tagged With: #in, bc, Liz-Strauss, sobcon, SOBCon 2011, Terry-Starbucker

Be Irresistible: Grow with the Community Who Loves to Tell Your Best Story

March 1, 2011 by Liz

10-Point Plan in Action: The Off-site meeting

Money Can’t Buy Love

insideout logo

At a recent corporate team-building meeting, I experienced a speaker’s dream of a setup. The company VP who spoke before me discussed a tactic used by the competition — how they secretly pay people to talk about them from speaker platforms and in the press.

That simple shocking story made my opening statement easy. I repeated the competition’s tactic, then I quoted Paul McCartney …

I don’t care too much for money. Money can’t buy me love.

The company in the room already had a core community of enthusiasts who are fiercely loyal fans.

We talked about how love beats money and these six steps that will get people who love you together into a community and talking about you:

  1. Build your network before you need it.
  2. Share that story about you that connects people.
  3. Let them tell it the way they want to. Leave lots of room for positive mutation. People feel ownership when they contribute.
  4. Make it easy, fun, and meaningful to share the message with friends.
  5. Make it so that folks feel proud, important, part of something they do together.
  6. Reward and celebrate your heroes who share what you do.

I used this presentation to organize my thoughts around those ideas.

Whos talking about you

View more presentations from Liz Strauss

We discussed how great marketing and growing businesses are a balance of

  • leadership and loyalty — leaders learn from our heroes, align our goals with our advocates, and attract loyal fans with by valuing them.
  • customer and company — great businesses value both customers and company. They know that without the company customers won’t be served and without customers the company can’t survive.

Today, I’m talking to another already irresistible organization about the same six steps and the underlying values inside their value proposition.

Great businesses are about one community — employees, vendors, partners, clients, customers — looking in the same direction, working together to build something no one person can build alone. Communities like that grow companies that serve customers who love them. Those customers bring their trust and their energy and are quick to share your best stories with their friends.

That’s how we get to be the first trusted source — a stand alone value that can’t be copied or replaced.

This week I met with the corporation that held the off-site. We began planning the strategy for making it even easier, faster, and more meaningful — irresistible — for the existing community to meet online, offline and even at the company. We’ll be showing them how they can share ideas, swap strategies, and invite their best friends to join them. We’ll be extending an unending invitation to become a bigger part of the living story of how a company and it’s customers grow together and thrive.

What’s your best story — the one that customers are already telling about you?
How easy are making for your heroes to meet each other and pass it on?

–ME “Liz” Strauss
Work with Liz on your business!!

Buy the Insider’s Guide to Online Conversation.

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Filed Under: Community, Marketing /Sales / Social Media, Successful Blog Tagged With: bc, be irresistible, digital word of mouth. influence, LinkedIn, sobcon, viral marketing, word of mouth

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