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People Unfollow Me on Twitter and Sometimes I Know Why They Do

January 7, 2009 by Liz

I’m Coming Clean Now

It’s a trick of the numbers — more coming than going out. Most people don’t know. I’ve managed to keep it quiet, but folks are going to find out. Google has my gmail notifications. Twitter could have my data somewhere on file — can’t count on a fail. Someone like that reporter who found out that Dan Lyons was the fake Steve Jobs could break the story. So I might as well come clean now.

People unfollow me on Twitter.

[Excuse for a minute while regain my demeanor.]

People unfollow me. I glad you know. It happens every day and sometimes I know why they do.

  • Some didn’t want to follow me from the start. They just wanted me to follow them. Every day someone unfollow me as soon as I follow back.
  • Some unfollow me because I don’t talk about what’s interesting to them. That’s got to be it because I look what they talk about and nothing say matches their Twitter stream.
  • Some unfollow me because I talk too much. I found that out from a good friend who said, “Love you, babe, but my stream is too small, and you overpower it.”
  • One unfollowed me because she didn’t like who I was talking to. She told me she did.
  • Another unfollowed me because he misunderstood a comment I left on his blog. Somehow whatever I said to explain it just made the situation worse.
  • Some unfollow because Twitter lost the connection. We usually figure that out.

I don’t “get” all the reasons people have for why they follow and unfollow folks. I suspect that some are as irrational as the reasons we buy things, sell things, and marry the people we do. Contrary to urban legend I don’t know anyone who’s died of “unfollow embarrassment.” For me, the conversation gets better the more I know who I’m talking to.

Got any ideas about why people unfollow the people they do?

–ME “Liz” Strauss
Image source: sxc.hu
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Filed Under: Marketing /Sales / Social Media, Successful Blog Tagged With: bc, LinkedIn, social-media, Twitter

It's So Easy to Get Stuck Repeating What We Already Know

January 6, 2009 by Liz

A Partnered Post by Heather Rast and Liz Strauss

Knowing What We Don’t Know

He was a young man, Stephen, straight from MBA school. In every meeting he’d apply what he’d learned from this book or from that professor. He’d forget that his audience was 7 or 8 people who’d each been in business since before he knew what business was.

He could analyze, organize, spreadsheet, posit, and problem solve, but mostly we thought of him as “school smart and business naive.” Oh yeah, he knew plenty that we didn’t. Only, some days he didn’t know what he didn’t know … and he forgot that we knew things too.

I Called Him My Irritating Little Brother

I liked him, even when he had his head stick in invisible books. On Fridays he’d “dress down” to business casual, even though the rest of us wore jeans all week — and he’d get all self-conscious when he did. That’s when I thought of him my Irritating Little Brother. The affection helped on occasions like this one.

In one meeting, Stephen proposed a fairly classic plan of action. I gently tried to point out a possible hole in his approach to our situation.

“That’s inconsequential,” he said, brushing my thoughts aside with a musical word.
I smiled and replied, “Thank you!” with overdone joy and enthusiasm.
He stopped, looked at me, and replied, “What?”
Bigger smile. “Inconsequential. I haven’t had that word tossed my way for the longest time.”
He was stunned. Then he smiled back and listened. He made had room for experience that didn’t come from school.

Breaking Out of the Repeating Conversation

Stephen wasn’t necessarily arrogant or even intentionally narrow-minded. But he hadn’t considered an approach other than his own — which is to say, a linear, traditional approach. And he hadn’t considered his audience — people with real-world, complex business problems that might not be solved with an academically choreographed, sequenced formula.

What Stephen needed was to channel his learnings and solicit tested techniques and ideas from his colleagues. Together, they could discuss, debate, and collaborate solutions, all the while learning valuable lessons from one another.

Stephen would better understand that learning and solutions needn’t be centered around heavily vetted models and dogma. And that people need to be engaged if you hope to be able to lead and guide them. The audience could learn practical ideas from one another, while gaining an appreciation for how traditional texts could be applied to real situations.

In the world of the digital gap, there’s two sides to this argument.

Some folks are Business Smart, but don’t value the Virtual Conversation.
Some folks are so Social Media Smart that we’ve lost our Concrete footing.
It’s easy to get stuck repeating what we already know.

Hopefully the folks who listen say, “Thank you” and share what they know anyway.

Got some words of wisdom for breaking out of a repeating conversation?

Heather Rast writes at Insights&Ingenuity about the delicate balance between achievement and growth.

and me well, you already know.

–ME “Liz” Strauss
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Filed Under: Marketing /Sales / Social Media, Successful Blog Tagged With: bc, book smart, Heather Rast, LinkedIn, social-media

The Traffic Game, Auditioning Ants, and How Communities Grow

January 5, 2009 by Liz

A True Story Can Be a Parable

Our neighborhood was the greatest space. It offered football-field-sized back yard, a huge (never filled) lot great for running down. It rolled all the way to the tree lined river bank. The river behind was an inlet, the dead end of a branching off. The our front streets were clean and wide without much traffic. The houses were occupied by quiet people with big kids who had already used what was around each of them every day. Now they went on dates and went to college.

The grown ups probably always had been too busy working to get to know each other.

But by the time I came along. the neighborhood wasn’t much more than a huge space that people came to eat and sleep.

His name was Craig. I met him when he ran across the street the day that he moved in. He was wiry, smiling, energy. I was long, curious, sincerity. He was a smarter Charlie Brown. I was a nicer Lucy.

For a little guy, his voice was deep and slurry. I told my mom his name was “Ray.” He was 4. I was 5.

The big kids totally ignored us. But as it was we didn’t have time to find things boring.
We called it “going exploring.” We rolled down hills, walked river banks, climbed rocks, learned to skip a stone the hard way. We laid back under trees and talked about the shapes the leaves would make. We heard the lectures about grass stains.

We watched my younger, older brother cut the huge backyard in the shape of baseball diamond. I spent my birthday money knowing we’d play with what I brought home. We got generous (and in trouble) picking Rose’s peonies for our mothers. We didn’t know weren’t supposed to. Still Rose and Elmer still gave us pinwheel cookies when we cut through their yard.

And we got a little cranky, our moms would send us outside with two lawn chairs, some KoolAid, our lunch, and tell us to play the Traffic Game. We might have seen about 10 cars an hour.

The rules to the Traffic Game were simple …

  • Choose a color. (Craig always choose blue or red — his favorite colors. I picked the best seller.)
  • Count the cars of that color that drive by.
  • The winner was the first to get to 21. It took a while.

We’d always start, but we never knew who won the game — it’s hard to have fun when you’re playing a game someone else made up..

We would do so many other fun things. We’d start with conversation — like the grownups had the kitchen table. That was while we got our lunch out of the way. We made up sci-fi stories about the people in the cars. We wondered how my school had letter grades when his school didn’t have report cards?

When lunch was officially over, we would use Craig’s magnifying glass to burn holes in the paper towel that had wrapped our sandwiches.

One day, we held auditions for a circus act. We held that magnifying glass to light a path for each fat black ant on the sidewalk — you might note fat black ants don’t have the right discipline to be in a circus.

In the middle of this serious auditioning, another kid ran up with a butterscotch cocker spaniel at his heels. He wanted to know what we were doing.

He said his name was Scotty. He lived in the house next door to Craig and his birthday was two days and two years after mine. We started showing him around. A few months later another family moved in, the three of us showed them the best way to attack the sledding hill and where to sit when you put your ice skates on by the river.

And in the spring, the six McGuire girls came — in time to see yard where the Tulip lady has tulips of every color and a windmill. It was a bike ride so close their parents wouldn’t mind. We learned the Dutch words for “Will you put on those wooden shoes by the door?”

By the time that Craig was 7 and I was 8, we had a community. We put on the best carnivals. Our parents paid to attend them. Our big brothers brought their big friends, including the girls — the ones they liked a lot. By then we’d sit our moms in chairs like this to watch the plays that we put on.

By the next summer the whole neighborhood was watching fireworks on lawn chairs and blankets in the huge backyard down by the river. Craig and I were trying to figure out who might star in our next community show.

That’s how small communities grow.

How does this align your ideas of how communities are and how they grow?

–ME “Liz” Strauss
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Filed Under: Marketing /Sales / Social Media, Successful Blog Tagged With: bc, Community, LinkedIn, social-media

Mamas, Don't Let Your Babies Grow Up to Be Chris Brogan!

January 2, 2009 by Liz

Be the Original

My younger older brother was bigger than life He wa the coolest kid in the neighborhood. I was 8 and half years younger. I watched him all my life and I learned.

He was instant community. He was kind of like Tom Sawyer. He could smile around a corner.

  • He had 5 girlfriends before he was 10.
  • If he said “baseball,” the team formed before he finished the word.
  • If he said, “hockey,” the ice was cleared and smooth.
  • Kids called him “Bugs” and I never knew whether it was because of the famous bunny or the Las Vegas gambler. They were always too busy laughing to tell me.
  • He’s the one who had me trained to come when he whistled.
  • He still has a magnetic personality.

Grownups, teachers, kids, … everyone enjoyed his company.

Problem was some kids tried to be him.
Maybe we all did.

It never worked. Our voices were different. He was taller or his smile had a different tilt. We just became bad copies of my younger, older brother, instead of the really cool kids that we were.

So Mamas, don’t let your babies grow up trying to be Chris Brogan. He’s as magic as my younger, older brother … but only Chris Brogan can be Chris Brogan. Tell your babies to be an original.

Everyone has our own magic.

I know. I’ve been watching all my life.

–ME “Liz” Strauss
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Filed Under: Marketing /Sales / Social Media, Successful Blog Tagged With: bc, LinkedIn, personal-identity, social-media

The Mic Is On for TWO DAYS: Leave a Wish for 2009

December 30, 2008 by Liz

It’s Like Open Mic Only Different

The Mic Is On

Here’s how it works.

It’s like any rambling conversation. Don’t try to read it all. Jump in whenever you get here. Just go to the end and start talking. EVERYONE is WELCOME.
The rules are simple — be nice.

There are always first timers and new things to talk about. It’s sort of half “Cheers” part “Friends” and part video game. You don’t know how much fun it is until you try it.

What Is Your Wish, Your Will for the Year to Come?

Leave a wish, a word, a thought.
Leave a hope, a goal, a want.
Leave a message for a friend or the world.
Set it here for us all to remember.
Leave one or one hundred.

Happy New Year!

–ME “Liz” Strauss
image: sxc.hu
Related article
What is Tuesday Open Comment Night?

Filed Under: Community, Successful Blog Tagged With: bc, Open-Comment-Night, social-media, wishes

Social Media for Beginners — All You Need to Know

December 29, 2008 by Liz

Enter and sign in please …

The message said:
thanks! didn’t know there was
so much to blogging
…

And I thought another one.

I wrote back:
yeah, writing is
just the vehicle.

All The Words You Need

It’s not

what you see is what you get; it’s what you get is what you see.

All the words you need won’t be found in all the words I’ve written about it.

They come from an ordinary conversation with a friend two years ago …

The whole thing changes when the world becomes your community.

–ME “Liz” Strauss
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Filed Under: Community, Marketing /Sales / Social Media, Successful Blog Tagged With: bc, Community, social-media

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