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10 Ways You Can Use Twitter for Small Biz

August 14, 2009 by Liz

Twitter Friends

twittericons-2

I’ve been working on a new Twitter presentation for a client that wants the whole team — the whole company — to be part of the conversation. The one I used last was built a while back and Twitter has changed some since then. As I was working on this new presentation new ideas about how the Twitter culture has grown kept coming to me.

They became this simple list and I thought you might find them useful too.

10 Ways to Use Twitter for Small Biz

When you’re on Twitter, you might try a few of these ways to add value and extend your relationships …

  1. Curate a small biz reading list that you filter and share links from.
  2. @BeckyMcCray writes Small Biz Survival

  3. Follow the leaders.
    @smallbiztrends
  4. @barrymoltz
    @TobyDiva
    @problogger

  5. Share ideas that have worked for you … or not.
  6. @stacybrice tweeted: i just got my Play Doh from #sobcon hopelessly stuck to a piece of paper.

  7. Talk about what other folks do well.
  8. @johnhaydontweeted: @Veribatim Can @JeffHunt make robots? Have two ever seen “The Iron Giant”?

  9. Share resources when you find them.
  10. GrowMap tweeted: This is the blog post by @designstrike where I found those and many more #dofollow Social Networking sites. http://su.pr/5ggaxe

  11. Retweet what’s good.
  12. KennedyIAm tweeted: RT @warrenss: Great collection of “must read” whitepapers for social media & business curated by @123socialmedia http://bit.ly/D3wFU #smwp

  13. Share events and announcements
  14. @roundpeg tweeted: I’m attending Citizen Debate: Healthcare, presented by Smaller Indiana – http://hcdebate.eventbrite…. #indy will you be there?

  15. Find people who share specialized tips, tools, and tricks.
  16. @philrichards tweeted: The Temporary Workplace Rules explained – http://bit.ly/2PTKPW

  17. Talk to people … use the @ sign a lot.
  18. @david_body tweeted: @rubbish That’s what the sellers probably thought. (Doesn’t mean it’s not a good idea.)

  19. Let your personality shine.
  20. @brentleary — tweeted: I always get the scrunchy face when I hear that guitar solo. if anyone ever doubted Prince’s skills on the guitar, send them a link to that!

Twitter has a lot in common with small business. It’s nimble, quick, and versatile. It takes time to get started. but can reach customers with care.

What’s Twitter has that most small businesses don’t is a far reaching network at little cash cost. Learn the culture and the lingo, you might find a world of friends and new ideas that make your small business take on that thrill of a new beginning again.

Twitter doesn’t just extend relationships, it makes it easy to make new ones. We find new friends, new customers, new people to partner with, new ideas, new channels of feedback. It’s an open channel for asking questions about our businesses and learning what others see, experience, and know. A curious learner can gain a wealth of knowledge a generous, experienced person can gain a wealth of followers.

Have you found even other ways that Twitter helps small business? Which work best for you?

I connect things … and people.
–ME “Liz” Strauss
Work with Liz!!

Filed Under: Business Life, Marketing /Sales / Social Media, Successful Blog Tagged With: bc, small business, Twitter

What Is Twitter?

July 22, 2009 by Liz

The LANGUAGE of SOCIAL MEDIA

Words have a deep effect on
how we interpret and interact with the world.
The words we use and how we define them
reveal our interests, concerns, and values.
This series explores the words of social media.

2034452099_634a614e91_large-twitter-bird

Twitter

Twitter.com — it’s a phenomenon. Each person is limited to talking in 140 characters, but quickly we find that we can say almost anything. It has become the world’s largest networking room without walls, a room in which people can tune in or tune out the short statements of millions of Tweeple who write every minute of every day what they’re thinking about.

People on twitter share their lives, share their business, share their incidental thoughts, broadcast noise and whisper secrets that are overheard in a public timeline. Dramas take place friends are made. Deals are done and undone. Humanity is on stage.

It’s the comfort of the hive mind.

Here’s how some folks define a Twitter …

@mincedmedia: “Group text messaging with your friends and fans. ”
@sizzler_chetan: “microblogging and social networking tool…”
@maxineappleby: “therapy”
@mcb927: “Twitter is defined by the ‘small world’ networks using it.–an abbreviated WWW (txt length) w/ self-propogating hubs & nodes.”
@Brainmaker: “The pia mater. You know.”
@DrKathleenYoung: “free association?”
@spin: “Turn-based chat for those not skillful enough for real-time chat ;)”
@ajinnashville “Twitter is that friend in the room that doesn’t mind just sitting there and listen to you ramble…but that also doesn’t mind telling you ur full of crap when you’re finished blabbing (in a positive way, of course) :)”
@Infinite_Ray “I see twitter as a utility to meet people and have conversation before actually meeting in person, and for business leads & rel.”
@charnellpugsley “Engagement. Relationship builder. Real-time connecting.”
@sizzler_chetan “A place where you can update your status, promote your stuff, read news in the fastest way and enjoy networking.”
@jnswanson “what people used to say passing in the hallway. Only the hallway’s huge.”
@joetorma
“Twitter is what now was before it was then”
@hummingbird604 Definitely. I call on my twitter friends to help me and comfort me (as I often do the same)
@PAWeissenstein Also to share articles, points of view and opinions (mine and others) with people. The penultimate soapbox!

What is twitter?

For more information see:
Princeton WorNet
Wiktionary
Wikidpedia
edigorami

SEE ALSO:
What Is Social Media?
What Is Social Networking?
What IS a Social Community?
What Is Online Social Media Conversation?
What Is a Blog?

What Is Twitter?
Got more to add? C’mon let’s talk.

–ME “Liz” Strauss
Work with Liz!!

Get your best voice in the conversation. Buy my eBook.

Filed Under: Successful Blog, Tools Tagged With: bc, social media vocabulary, social-media, Twitter

Building A Powerful Personal Developmental Network – Is Your Next Teacher on Twitter?

July 21, 2009 by Liz


Great Networks and Partners Are Where You Find Them

relationships button

Last week was an exciting example of how Twitter has moved seamlessly into our lives. I left for D.C. on Wednesday stayed through Monday. It was the most productive week. Ideas were flying. Plans were being made.

How could so much happen in a city where I’ve hardly spent time?

It started with a quick conversation on Twitter with @SweetSue about her blog. Next thing you know, Susan Kuhn Frost, and I were planning an Association conference over several long phone calls, twitter DMs, and emails.

Susan had reached out to her networks — online and offline. I did to mine too. By the time I arrived in the capitol city. We had a week of meetings planned that made the conference and the content come together in record time. In the process, I think we both taught each other a lot. I’m delighted to have her in my network.

But I bet the story isn’t that unusual.

Building Your Powerful Personal Developmental Network – Is Your Next Teacher on Twitter?

Most of are great at seeing others, but it’s hard to see AND be the one we’re looking at. Whether we’re a company or an individual, it’s easy to find reasons that we made our successes, but that our failures were due to other circumstances. That’s where a powerful personal developmental network can keep things real.

In his new book, “Who’s Got Your Back?” Keith Ferrazzi talks about lifeline friends. They’re the sort of friends who hold us accountable and won’t let us fail. He suggests we build a handful of relationships based on vulnerability, generosity, candor, and accountability that’s reciprocal, constant, and intelligent.

Take Keith’s qualities and roll them into my definition of a Personal Developmental Network — a group of incredible people, individually chosen because of their unique abilities and their genuine interest in your success.

Imagine the power of that. It’s a personal board of directors time ten to the 23rd power!

Every day I touch base with people I trust — like Susan — to check my thinking and to stay accountable. Staying consistently in touch with my partners keeps the projects we’re working strong and able to move with action when opportunity arises.

My partners are a core part of my Personal Developmental Network — intelligent, incredible people, who help me stay on track with my most important goals. Many of my closest advisers are right there in my Twitter stream.

twittericons

Building A Powerful Personal Developmental Network – Is Your Next Teacher on Twitter?

Success for me, is when my whole life — head and heart — are focused on the same purpose. So my network helps me grow as a human meant to achieve something. I also believe that a network that grows with me will offer priceless depth and support.

To do that, build from the ground up.

1. Start with a foundation of concrete not sand.
— Qualitative Observations: Ask people who know you to describe your strongest traits — those that serve you well and those that get in the way. Make list. Then make a list of the kind of teachers who can teach you.

Use Twitter to ask questions and to find people who know what you’re looking to find out.

On Twitter, you’ll recognize the people who know you best by the way that they receive you. When we’re communicating people who know us, we don’t need to edit our behaviors for fear they’ll be misinterpreted. Explain why you’re asking and offer them more than one way to give you feedback: directly to you via DM, via email, or through an interview by a mutual friend.

— Quantitative Assessment: Check every test, performance appraisal, and personality measure you’ve taken. Ask your twitter friends for others that might offer a fresh view of your online persona. Learn what you can from all of them.

Use Twitter to find friends who have experience working with the tools or tests you choose. You might try a combination of Strengths Finder, the Enneagram, and the Myers-Briggs Personality Inventory.

— Personal Reflection: Spend an hour / day for a week thinking about personal and business successes in your life. Look for traits and strategies that show up throw all of them.

2. Lay out a path.
Look three years down the road. Where do you see your best self? If you can’t pick a path, that’s a great place to start.

Pull it all together. Then look for online and offline partners who might help you define and refine what you found.

3. Wisely choose unique and valuable guides.
Choose people you would bet your life success and your reputation on — people who share your standards and your values, and who care enough never to let you fail. Choose people strong enough to tell you when they disagree. A strong network might include:

— a close friend who knows you and your history, both business and personal.
— someone from your business industry who knows you less well
— two or three someones who are from other industries
— two or three someones you respect and admire, but don’t know well

Use Twitter to choose people who can see the “you” people online see.

4. Check your bearings regularly.
Decide how you’ll meet with them. Will you call when you have questions or meet regularly? Will you meet one at a time? Check in with your network by asking, “How’ve I changed that you can see?”

Demand they hold you accountable. Do it by trading ways that you might hold them accountable for something they need to accomplish of their own.

5. Don’t Leave Out Learners.
People who are learning often teach us just by the questions they ask. Invite a learner to join your network to help you on your quest. That will make it easier to be a learner yourself.

When someone teaches you a skill, ask how you might use that skill to help that teacher. Ask questions, listen actively, and be first to offer a favor without strings. People remember sincere curiosity and true generosity. Add vulnerability and accountability and the combination is unstoppable, just as Keith Ferrazzi says.

6. Ask for Help — Communicate. Let your network know when you need help, when you have questions, or even when you need to vent safely. A developmental network that doesn’t know where we are can’t help.

A developmental network is not made from casual friending or among random followers. It’s the people who understand why we’re passionate about our calling. But that doesn’t mean we can’t find the right folks on Twitter and getting to know them well.

Wise teachers show up in all sorts of places.

Watch for and welcome every wise teacher you encounter. Wisdom and experience are a prize. True teachers show themselves by offering advice, expecting nothing in return. Mentors who come your way, offering experience and connections, see something in you. Let them help you discover what that is and what it could be if you let it grow.

Welcome all wise teachers into a Powerful Developmental Network, wherever you find them.

Nobody likes to go it alone, and it’s not a good idea. We need each other for information, insight, and inspiration.

Is your next teacher on Twitter? You never know.

–ME “Liz” Strauss
Liz can help you find focus or direction, check out the Work with Liz!! page.

Related
Self-Promotion as Easy as Knowing What You Do
Money Strategy, a Dead Horse, and Folks
Are You a Freelancer or a Solo Entrepreneur? Use Guy Kawasaki’s Mantra as He Meant

Filed Under: Business Book, Strategy/Analysis, Successful Blog Tagged With: bc, networking, relationships, social-media, Twitter

Blog Potomac & 140Conf: If You Had 10 Min to Talk What Point Would You Make?

June 23, 2009 by Liz

Just as my blog decided I could work again, I left town for a road show. I had the pleasure of speaking at Blog Potomac in DC. Then I drove north with my son to the 140 Characters Conference in NYC. The week was filled with opportunities to talk at length with dynamic and interesting folks.

liz-strauss-225x300-2-via-mahdi-gharavi

Words and phrases that kept coming up — beyond the names of applications — culture, cultural, news, tools, relationships, crowdsourcing, barriers and boundaries, branding, the importance of story, unplugging and taking time off …

Blog Potomac

The first conference was Blog Potomac in Falls Church, VA.
Liveblogging BlogPotomac in Falls Church, VA, and this photo were provided by Mahdi Gharavi.

And here are The Ten Best Ideas from BlogPotomac

140 Characters Conference

A few days later I was in NYC for the 140 Characters Conference.
Becky McCray (@BeckyMccray) did a great recap called Overheard at the 140 Character Conference

As Jeff Pulver says, the panel on News Gathering Stands Out. What follows is my own ten minutes.

Short Format Conferences

Truly remarkable conversations and questions happened at two conferences that held to a short-speaking format … Blog Potomac rules were speaker had 10 minutes to present and 30 minutes for Q&A. 140 Characters offered speaking times of 5, 10, 15, and 20 minutes. Most Q&A was in the hallways. The between-session questions at both events fell seemed to fall into two categories:

  • How are you using social media tools to gather information, implement ideas, and build relationships?
  • What’s next after Twitter?

The most tweeted phrases from my talks included …

  • If you want to use social media well, Don’t lead with the tools, lead with relationships.
  • Good companies have always been doing this.
  • Was there ever a conference as this about the telephone – are we getting to precious about our tools?
  • Twitter is the world’s lagest networking room. Get a friend to introduce you
  • Was there ever a conference as this about the telephone – are we getting to precious about our tools?
  • Blogs let me go deep – Twitter lets me go wide

If you had 10 minutes to talk on social media, what point would YOU make?

–ME “Liz” Strauss
Work with Liz!!

Buy the ebook. Learn the art of online conversation.

Filed Under: Marketing /Sales / Social Media, Successful Blog Tagged With: 140 Characters Conference, bc, Blog Potomac, social-media, Twitter

Just Sayin – With Grace

May 21, 2009 by Guest Author

This week on Twitter I noticed the usual people tweeting the “rules”, the usual complaints about “spammers” and  the regular complaints about auto-DMs. I also noticed a LOT of talk about unfollowing. (My response to all of that? Surely there’s more important things available from the whole wide world at our fingertips than *that*) 

I watched discussions in the stream and through blog comments that talked about relationships, feeling used, anger over being unfollowed, and hate towards people regarding their choice of how they use a social platform.


I started wondering if the web has afforded us a false sense of confidence. I wonder if this confidence leads to a certain bravado that influences the way we behave towards others because we don’t actually have to physically face them. For example, if someone chose not to have a conversation with you at a large gathering would you grab a podium and announce to the crowd you disapproved? 

We all have aspirations, goals, and intentions that guide our behaviour; a core belief system that influences our every action. Sometimes we live our life according to that “moral code” and sometimes we ignore it.
 
I choose to live my life online the same way I do offline. I aspire to live in a state of grace. I work at that daily. Just sayin’. 

What do you think?

U2 Lyrics – Grace

Grace
She takes the blame
She covers the shame
Removes the stain
It could be her name

Grace
It’s a name for a girl
It’s also a thought that changed the world
And when she walks on the street
You can hear the strings
Grace finds goodness in everything

Grace, she’s got the walk
Not on a ramp or on chalk
She’s got the time to talk
She travels outside of karma
She travels outside of karma
When she goes to work
You can hear her strings
Grace finds beauty in everything

Grace, she carries a world on her hips
No champagne flute for her lips
No twirls or skips between her fingertips
She carries a pearl in perfect condition

What once was hurt
What once was friction
What left a mark
No longer stings
Because grace makes beauty
Out of ugly things

Grace makes beauty out of ugly things

from Kathryn Jennex aka northernchick

Filed Under: Successful Blog Tagged With: aspire, bc, grace, inspiration, lifestyle, Twitter

Hidden Assumptions and Business Likeability

April 21, 2009 by Liz

Twitter Conversations and Reality

One strength of Twitter is the speed, reach, and ease of connection that is social business. In a few tweets and direct messages, we can gather a team and make a project happen.

The Likeability Factor as Tim Sanders defined it — friendliness, relevance, empathy, and authenticity — is a critical component to online social business. We make business relationships and referrals from our “friends” list on Twitter.

Social business connections happen so quickly and easily. It’s not hard to develop a false sense of a person’s abilities. Extended online business conversations that explore theory, philosophy, and expertise can overshadow the reality that we’ve never actually seen or worked with a person.

Hidden Assumptions and Business Likeability

As a young manager making my first hire in the offline world, I was swayed by whether I liked the candidates sitting across from me.

But when folks can’t or don’t do the job, they become problematic no matter how likeable they are in a more social context.

Tim Sanders suggested likeability was necessary, not a replacement for, traditional skills sets. It’s easy to get caught in hidden assumptions about these equally important business “abilities.”

  • CAPABILITY – Does this person actually have the skill set that job requires? Conversation is not the same as the ability to actually do something well.
  • “RESPONSE ABILITY” – Does she respond quickly, thoughtfully, with a focus and a solution that will last longer than 140 characters?
  • BELIEVABILITY – Does he tell the truth, even when it’s not easy? Have we actually experienced that?
  • ADAPTABILITY – Will the person understand when change happens without responding like a frustrated 4-year-old?
  • ACCOUNTABILITY – Does she own what she does, fix what she breaks, and strive for quality?

BUSINESS LIKEABILITY – competent, trustworthy, and a pleasure to work with.

No time before has any culture had the power to build deep, strategic networks so efficiently. The connections have incredible potential to keep our businesses growing with minimal overhead and maximum accomplishment. No time before has business been so global and fluid. We’re learning to navigate a new reality.

We have to keep remembering to ask questions.

Do online conversations to lead to hidden assumptions more often than the offline equivalent?

–ME “Liz” Strauss
Work with Liz!!

Will I see you at SOBCon09?

Filed Under: Marketing /Sales / Social Media, Successful Blog Tagged With: bc, likeability, relationships, Tim Sanders, Twitter

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