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SOB Business Cafe 07-27-07

July 27, 2007 by Liz

SB Cafe

Welcome to the SOB Cafe

We offer the best in thinking–articles on the business of blogging written by the Successful and Outstanding Bloggers of Successful Blog. Click on the titles to enjoy each selection.

The Specials this Week are

O’Flaherty blog has an insider’s story about Pownce. I still have Pownce invitations if you want one.

Pownce app needs to display full message


Weblog Tools Collection reviews the plugin that rates the value of our comments.

SezWho: Commenter Reputation Plugin 4 comments


Lorelle on WordPress has advice for searchers.

The Agony of Link Hunting


Conversation Agent thinks we should face up to things.

Facebook Ain’t Face Time


Daily Tech News sets up a virtual video debate.

Guest Blogging – Is It Good Or Bad?


Related ala carte selections include

Flooring the Consumer makes a meme mesmerizing.

Connecting Via 8 Random Things About Me


Sit back. Enjoy your read. Nachos and drinks will be right over. Stay as long as you like. No tips required. Comments appreciated.

Have a great weekend!

–ME “Liz” Strauss

Filed Under: SOB Business, Successful Blog Tagged With: bc, Great Finds, LinkedIn, small business

Reality Check from Kent Newsome

July 27, 2007 by Liz

Pass It On

Sometimes a sentence jumps out and grabs me by the ears. It’s always something easily forgotten so simply and elegantly said that I must pass it on.

Those who promote blogging for one thing or another always pretend that corporate non-tech America has or is about to embrace blogging, when the reality is that other than email, corporate non-tech America hasn’t even embraced the internet. —Kent Newsome

How many ways do we only see ourselves?

Thank you, Kent!

–ME ‘Liz” Strauss
Work with Liz!!

Filed Under: Business Life, Customer Think Tagged With: bc, blogging, Customer Think, Internet, Kent-Newsome, Newsome.org

Business Rule 15: Looking in the Wrong Direction

July 26, 2007 by Liz

Which Way?

Business Rules Logo

When my son was four, he was into geography. I was going on a trip to Las Vegas. The night before I left, we talked about my trip as I put him to bed.

“Mom,” he said so seriously. “There are mountains near Las Vegas.”

“Yes, there are,” I answered back.

“Don’t look that way and walk that way,” he said, pointing left and looking right. I’m not sure whether he thought his mother was going to walk into a mountain or walk off a cliff. Either way it was sage advice. That’s why I remember it.

Angel’s Problem

A friend of mine sees the world with clear eyes much like my son. She told me about a woman who got fired. I was sorry for the woman’s trouble, but interested in the sequence of events.

Angel is an overachiever. She prides herself on doing the best. She was a manager at a small company that was bought by a huge corporation. She knows the business she’s in. Not many are as good at what Angel does. Angel is one of the best.

Unfortunately when Angel had her first meeting with the corporate executives, she didn’t take time to get to know them. She prepared as if it were any meeting. She acted as if they should get to know her. She presented in a way they found inappropriate for the setting. Strike one.

Angel lost credibility in the eyes of the big guns.

Angel knew the meeting went badly, and she didn’t like the feeling -– no she didn’t, not one bit. She highly valued her personal brand.

After the meeting, people tried to explain what happened. They tried gently to coach Angel toward gaining back what she’d lost. Angel wasn’t used to being coached and was preoccupied with her wounds. It was a new experience for her to lose. She couldn’t get over it. She couldn’t quit talking about it. The people who worked for her had to be told that corporate didn’t “get it,” that corporate “didn’t know the business.”

Angel was feeling sorry for herself. She was spreading her feelings, generating bad morale. Strike Two.

Soon everything in Angel’s eyes became “them versus me.” They did reports one way. Angel did them differently. Rather than adjusting to make her reports match the corporate model, Angel just explained over and over how the corporate model was flawed. Angel was looking at herself not at the work.

Of course, with each little thing that she didn’t do to make things work, Angel left less appreciated and complained more. It became the vicious circle. She’d mess up. They’d tell her. She’d complain and mess up more.

People around her saw the signs of her departure. They tried to tell to her. She’d only complain again. The vicious circle got wider as people, who wanted to help, got tired of listening. Then Angel would complain about them. Until one day, it was just easier for everyone if Angel wasn’t there. Strike Three.

Angel looked in the wrong direction, and walked herself right out the door. She had violated a basic business rule.

When your boss or client points the way to go,
don’t bite the pointing finger, turn your head and take a look.

We may help write our job descriptions and our performance appraisals. But our company, boss, or clients have the last word about whether we are executing the tasks needed to get things done as they should be.

It’s nice to think, “My company needs me more than I need them.” It’s nice. It’s also not smart, and it’s never true. Companies need problem employees less than they need my all of my talents and yours combined. So if we can’t agree with our boss on our job description, we’ll be the ones who go, not them.
Watch where you’re looking.

–ME “Liz” Strauss
Check out the Work with Liz!! page in the sidebar.

Filed Under: Business Life, Successful Blog Tagged With: bc, Business-Rules, New-Bosses, New-Clients, Rules-They-Dont-Teach-in-Business-School

Talking in Our Hearts and Our Heads

July 26, 2007 by Liz

I've been thinking . . .

about the conversation in the comment box.

About three weeks before SOBCon07, as I was planning what I would say. I sat in my darkened bedroom imagining the time and the place. When I did, a stunning thing struck me, overtook me, I finally saw the whole group.

The image was even more than I had been ready to receive. I suddenly realized the room would be filled with people who had generously shared their minds. It was amazing, electric. I was overwhelmed at the idea that a roomful of people could know each other so well.

The reality was even more than that. . . . How could it be possible?

Research says that 50% of how we communicate is nonverbal – it’s in the tone, expression, body language, such things. One study showed that 84% of communication on the telephone is vocal and 16% is verbal.

How could these people — we, who never met — know each other so well?

It was trust and safety. . . . like it is every morning here.

That’s not to say that it never comes out just a little wrong, but so often it’s so much more than right. We learn and discover. We laugh and cavort. We design, narrate, create like conductors, feel for each other, play. We talk words into meaning. We have world-size ideas.

How do we crawl into a comment box and turn off the rules of 3-D?

Maybe it’s that we know that we are listening. Maybe it’s that we take time to think. Maybe it’s that we know that our words are everlasting.

Maybe it’s that we’re not in a box at all . . .

Maybe we’re talking in our hearts and our heads.

I hear your voice when you type what you think.

Liz's Signature

Filed Under: Motivation, Successful Blog Tagged With: bc, Ive-been-thinking, talking-hearts-and-heads

How to Define Your Niche Market

July 25, 2007 by Liz

Yes! YES!

insideout logo

Let’s take a minute to go back over the foundation — two key understandings frame and support a well-defined niche market.

  • What businesslike thing do you love doing?
  • Who is your prototype ideal customer?

A business that cannot answer those two questions specifically and explicity will define a loose, untargeted niche market. The end result will be an unclear offer — probably too broad — to customers they don’t know.

If you can’t describe what you do and who your customer is in one simple sentence each, keep working on those questions above.

When you know them like you know yourself . . .

A niche market is the group that your prototype ideal customer represents. That’s why it’s critical that we define the prototype customer as well as we possibly can. Because now we’re going to extrapolate up.

You might think it’s a waste of time to prototype the ideal customer in the first place. STOP RIGHT THERE.

What gets lost by skipping that step is the information we acquire by deeply thinking about how one human in our customer group will respond. The loss is detail most folks won’t take time to think through in one step.

Yu can get details without the context of an individual human reference, but skip that step, you are stealing deep knowledge from yourself. If I tell you, if you read it, even when a real customer relates the buying experience, it is not the same as thinking through one customer’s identity yourself.

It’s you, you’re investing in.

It’s survival. If we don’t know our customers as well as ourselves, sooner or later, we will fail. I don’t need a coach to tell me how to do that. Neither do you.

How to Define Your Niche Market

Look at that ideal prototype customer. Find the group that he or she represents. Use the ideal customer to find that group’s needs, wants, and values. You know how to do that as sure as you know what things are everybody things and what things are your best friend’s idiosyncracies.

  • What is your ideal customer’s age group? Define an age range narrow enough to keep within a set of tastes and values. Spanning a 10-year age difference might work for undertakers, but probably will not for the needs of college students or new home buyers.
  • How is your ideal customer exactly like every member of the group? What needs does the group have in common? What do they all desire? How can you use your previous success — what you’ve already provided — to serve the larger group?
  • What is the group’s biggest worry? Is it the same as the ideal customer’s? What other issues does the group have?
  • What are the major ways that the group interacts? How do they communicate with each other? What secrets do they keep
  • What are the major ways that the group solves problems and finds answers?
  • How does this group define a good day? How do they define a bad one? What other groups do they get along with? What groups do they work with that they don’t understand?
  • What problem can you take off their desk? How can you save them time, money, or pain?

Picture the group in a meeting room. Have you accounted for everyone there? What part of the group will love your product or service as much as you do?

That’s your niche. That’s the customer you want to serve.

Next: The Four-Part Definition of a Business

–ME “Liz” Strauss
Is your business stuck? Check out the Start-up Strategy Package. Work with Liz!!

Related
To follow the entire series: Liz Strauss’ Inside-Out Thinking to Building a Solid Business, see the Successful Series Page.

Filed Under: Inside-Out Thinking, Marketing /Sales / Social Media, Successful Blog Tagged With: bc, ideal-customer, Inside-Out Thinking, Liz-Strauss, Liz-Strauss-Inside-Out-Thinking-to-Building-a-Solid-Bus

Change the World: Give Someone Perspective

July 25, 2007 by Liz

Some What Ifs Are What Awfuls

changetheworld8

When life gets out of control, we get fearful. It’s a scary thing not to know where everything is headed. Because we need direction, we imagine the end of the story — the story is really a plan for disaster. Doing that is human, but it’s not usually helpful.

Imagining disaster is negative. It steals focus. Yet. we all seem to draw and detail disasters at the slightest loss of control,. especially when we’re in unknown territory.

That looming disaster. We worry our “what if” into a “what awful,” and the worrying makes it horrible. In no time, we have a visual with a film on television news at 11. Often we plan what to do when the disaster happens. Our plans are sometimes violent or vengeful, negative actions. Negatives get the wrong body chemistry going. Charged up, we’re likely to cause a minor disaster of our own.

In such situations, for me, it’s almost automatic to think of one man. I didn’t know him. Once, long ago, he replaced a worry with a comprehendible vision, and he put my world back in my control. It happened when I was no more than five years old.

My dad and I were at the carnival grounds of the Illinois State Fair. Lights were colorful and everywhere. My father’s hand was in my own. He walked me three stories up to the top of the biggest slide I could ever have imagined. No. Bigger. Taller . . . and more frightful.

From the top of that slide, I could see the whole carnival. It was so high, that it had to turn and turn going down to fit in a reasonable footprint on the fairgrounds. A steel canopy covered the top one third, like that on a covered wagon. Standing on the platform at the top. I could see how far down the ground was.

No one else was up there with me and my dad. I was smart. I did the math.

The slide wasn’t wide enough for my dad to go with me. I would have to go alone. The stairs were equally scary. I was a frightened little girl, who didn’t know what scared me.

The carnival man had tattoos on his arms and was dark from the sun. But his clear as water blues were kind against the tanned face they shone out from. His smile showed respect and understanding for a child. He put down the woven mat I would sit on.

I had no courage. I was too shy to explain how afraid I was. He knew just how to frame the situation. I can’t say this is what he said, but I can tell you, it’s exactly what I heard.

“It’s up to you,” he said looking right in my eyes. “You can stay up here with me. We’ll tell stories. But I have to tell you, going down the slide is easy. You just sit on the mat and go. Of course, since you’re an especially smart one, I could make you a deal. . . . If you fall off the slide and break your arm before you reach the bottom, I’ll give you the whole carnival and $15.00.”

Even then, I knew a great business deal when I heard one. After all, I had to get to the bottom sooner or later. I could see there was no bathroom. With this deal, I might get to own a whole carnival. AND every kid knows that no one ever dies from a plain, old broken arm. So I decided to go. We shook hands on the contract.

I was disappointed when I made it to the bottom unharmed. I can’t say which I missed more — owning the whole carnival or the $15.00.

That guy with the blue eyes, the smile, and the respect for a child gave something unforgettable. It was more than courage to ride down a slide. He gave me perspective that has lasted a lifetime.

Now when I start to write my disaster story, I tell myself I’m not the one who was meant to own the carnival. Then I start thinking about how I might have used $15.00 when I was less than five years old.

We can change the world — just like that.
–ME “Liz” Strauss

Filed Under: Liz, Motivation, Successful Blog Tagged With: bc, Change-the-World:-find-perspecitive, Liz-Strauss

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