A Weekly Series by Teresa Morrow
Iâm Teresa Morrow, Founder of Key Business Partners, LLC and I work with authors to help manage their online book promotion. As part of my job I read a lot of books (and I love to read anyway!). I am here to offer a weekly post about one book author I am working with and one book I have put on my reading list. This week I will be highlighting ‘#BOOKTITLE tweet’ by Roger C. Parker and ‘Groundswell’ by Charlene Li and Josh Bernoff. The books I discuss will cover a range of topics such as social media, marketing, blogging, business, organization, career building, networking, writing, self development and inspiration.
‘#BOOKTITLEtweet: 140 Bite Sized Ideas for compelling article, book and event titles’ by Roger C. Parker
âSave yourself a lot of time and heartache; the right title is absolutely crucial for any book. Roger crams lots of info into a small canvas.â
Shel Horowitz, award-winning author of âGrassroots Marketing for Authors and Publishersâ and co-author of
âGuerrilla Marketing Goes Greenâ and six other books;
Here are a few tweets to share from #BOOKTITLEtweet:
#2 Target your readers by identifying whom youâre writing for, e.g., âRed Wine for Dummies.â
#16 Choose titles that promise complete information, e.g., âThe Copywriterâs Handbookâ or âEncyclopedia of
#28 Add âlatest informationâ appeal to your titles, e.g., âThe New Rules of Marketing & PRâ or âThe New Influencers.â
#49 Target your readers by identifying their situation, e.g., âThe Single Motherâs Survival Guide.â
#75 Issue an engaging command and explain it, e.g., âDonât Make Me Think: A Common Sense Approach
to Web Usability.â
#95 Indicate a fresh look at your previous book, e.g., âThe E-Myth Revisited.â
About the Author:
Roger C. Parker, is a “32 Million Dollar Author,” book coach, and online writing resource. His 38 books have sold 1.6 million copies in 35 languages around the world. About his ‘Looking Good in Print’ the New York Times said, “â¦the one to buy when youâre buying only one!”
Roger has interviewed hundreds of successfully branded authors. He distils his experience in this book and shares what he learns at Published & Profitable, and on his Writing Tips blog.
This blog post is part of a virtual book tour done by Key Business Partners, LLC and I have received a complimentary copy of ‘#PROJECT MANAGEMENT TWEET’ by the authors.
‘Groundswell’ by Charlene Li and Josh Bernoff
Now I would like to highlight a book on my “review” reading list–‘Groundswell
Groundswell provides practical advice on how to stay nimble and flexible in an ever-morphing digital world. Enabling your company to respond to change quickly especially when talking to and supporting your consumers is essential for business success.
-Cathie Black, President, Hearst Magazines
About the book:
Corporate executives are struggling with a new trend: people using online social technologies (blogs, social networking sites, YouTube, podcasts) to discuss products and companies, write their own news, and find their own deals. This groundswell is global, it s unstoppable, it affects every industry and it s utterly foreign to the powerful companies running things now.
When consumers you ve never met are rating your company s products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Charlene Li and Josh Bernoff of Forrester, Inc. explain how to turn this threat into an opportunity.
This book offers:
-Build social technologies into your business including monitoring your brand value, talking with the groundswell through marketing and PR campaigns, and energizing your best customers to recruit their peers
-Determine how different groups of consumers are participating in social technology arenas
About Charlene and Josh:
Charlene Li is a vice president and principal analyst at Forrester Research. She is one of the driving forces behind Forrester s Social Computing and Web 2.0 research.
Josh Bernoff is a vice president at Forrester Research and one of their most senior and most frequently quoted research analysts. He created the Technographics segmentation, a classification of consumers according to how they approach technology.
*courtesy of Amazon
You can purchase a copy of ‘Groundswell’ on Amazon.
I truly hope you will check out these books and please comment and let me know your thoughts on them.