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Inspiration: Ending Writer’s Block

June 8, 2012 by Guest Author

by
David Showell

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Coping with Writer’s Block

For freelance writers, maintaining a healthy output of work is perhaps the most important issue, because without it the steady flow of income will soon start to dry up. However, it’s not always easy to find the inspiration that’s needed to create quality content. Writing can be a wonderful occupation, but it should be noted that it’s not like an ‘ordinary’ job – if you can’t produce the goods, you simply won’t get paid.

Most writers will freely admit that there are times when a blank screen simply refuses to be filled up with high class words, and each of them will have varying techniques to get past the block. For some, the best option is to just walk away from the computer and take a break for a little while. All good writers will be constantly on the lookout for ideas to write about, so heading out for a little walk is often a good option.

A stroll along the local high street could prove inspirational for many, thanks to the wide range of goods in the shop windows. Perhaps articles along the lines of ‘Ten Great Inventions’ or ‘The Recession in the Retail Sector’ could be created as a result. Similarly, a wander through the park may be all you need to start thinking about ‘Five of the World’s Best Bridges’ or maybe even ‘How to Cope with Hay Fever in the Summer’.

If you’re stuck for ideas and don’t wish to venture outside, another good idea is to watch a little TV for a while or perhaps to read a book or magazine. There are good ideas to be found almost anywhere, although there are times when it feels like nothing will inspire. Many writers find their finest articles are borne of ideas when they least expected them, despite the fact that most writers will tell you they rarely switch off.

Some of the more prolific pen-men and pen-women are able to produce large quantities of work with very few interruptions, although the majority of them will have all experienced that sinking feeling from time to time. In many cases, the best option is to stop trying to write anything at all, and to just let a little break restore the mind’s equilibrium. Whether you’re looking to manufacture the next great American novel or you’re looking to write a short article for a travel website, you need to spot the times when the creative juices are flowing and when they’re not.

—-

Author’s Bio:David Showell is a UK-based writer who works for a car hire company. He specialises in deals for tourists who are visiting the island of Sardinia.

 

Thank you, David. Insights that keep ideas flowing are always welcome.

–ME “Liz” Strauss

Filed Under: Successful Blog, Writing Tagged With: bc, ideas, LinkedIn, small business, writers-block

Admire, Admire, Admire

June 6, 2012 by Guest Author

by
Ric Dragon

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A Well-Rounded View

At first, when people are studying to become visual artists they work very hard at getting their hands to respond accurately to what they see. Over time there is a shift as the artist chooses to emphasize, edit, and curate – they tend to bring focus to what they love and admire and tend to gloss over that which they do not like.

They might admire the horrible and the ugly. A steady diet of prettiness and even beauty can be tedious. Sometimes a scar, a blemish, an imperfection enhances what we love. Sometimes we are more interested in what shocks us out of our stupor, and makes us feel more alive.

Even photographers choose to click the camera at some moments, pointing in some directions, while not doing so at other moments, and in other directions. They choose what to photograph.

Van Gogh wrote to his brother, Theo, “Admire, Admire, Admire – the only path to growth.” When he wrote that, Vincent was living with destitute coal miners in an extreme wretched state of poverty. Yet in that environment, that which he chose to sing from the mountaintops was “admire.”

In admiring, we forgive what we don’t like.

To be forgiving is to be flexible. You give way. You are charitable. Otherwise, you are rigid, and unforgiving. Uncharitable.

Being charitable doesn’t just mean giving money to your favorite cause. It means that you don’t assume that what motivates others isn’t opposed to you.
These are some of the big words of morality: charity, mercy, forgiveness, admiration, love. The German philosopher, Friedrich Nietzsche, exhorted us to re-evaluate our morals – to not simply accept the morals handed down to us by our families, churches, governments, and pop songs. When we really examine the idea that we should focus on what we admire, and in the process, practice these big morals, we do ourselves a great service.

BigStock: Door handle and knocker in Spain
BigStock: Door Handle & Knocker

Choose Your Focus

Imagine walking down a street. You see a beautiful 19th century doorway, a knocker, perhaps a door knob. You see a beautiful chimney. Meanwhile, you might pass by some piles of dog crap. You can choose to focus on the crap, or you can focus on what you admire. There is choice there.

There is ugliness all around us. You can search it out, and you will certainly find it. Isn’t it more gratifying to search out and take note of what you admire?

There is a time to stand up against something that isn’t right. I’m not saying that we should always smile and nod our heads. Great evils have been perpetrated in this world simply because no one spoke out when needed. But there is a difference between speaking up when something really wrong is happening, and making a habit of taking note of what we don’t love.

There is a time to be critical. We don’t want a world where everything is unicorn sparkles and Kumbaya. Not being critical doesn’t mean that everything should be saccharine. But when an editor works through a manuscript, it is finite – it has boundaries. Our lives, on the other hand, are only delimited by the limits of our perception. There is a time to search out what is wrong or faulty in something – but if that is the way of our everyday life, we communicate wrongness in everything we do.

In dealing with employees or our families, if we focus on what is wrong, and what needs to be fixed, we are communicating the assumption of being broken. When people receive that message all of the time, they assume it as their story, and as the truth. We are all in the business of telling stories – and in telling our stories, we will not help our heroes fulfill their destinies by teaching them that they are fundamentally broken and need to be fixed.

Spread the Behavior

I’ve recently taken a lot of plane trips. Each time I’m in a plane taking off, first, I’m still amazed that a huge container made out of metal can fly us at amazing speeds and heights to our destinations. Then, I am usually amazed at the sheer quantity of people down there: all of those little houses, and cars – such an incredible density of people all across the country.

It’s easy to imagine that within all of this density that the behaviors of one individual could easily spread out to others.

My friend Liz Strauss says that we don’t see the most important thing about Twitter – that it’s the LARGEST NETWORKING GROUP in the WORLD. We exist, in social media, in a density that is even greater than that of people living in New York City or Tokyo.

There has been a tendency in social media for people to get snarky, and critical. Someone says something stupid, we get angry or critical, and we spread that anger and criticality. It’s as though we were walking down that street and making note of all the garbage and dog crap in our path. We’re not seeing the beautiful door knobs.

Sometimes, you tell a child something, and you don’t think they’ve heard you – then, a few days later, you hear them telling another child just what you were telling them. We never really know just how influential we are. Sometimes, we learn from people many years later that we were a powerful force in their life.

It is in your power to, like a painter, focus on what you admire, and share that admiring viewpoint. It is in your power to focus on what you love, and change the narrative that others are telling themselves. It’s in your power to be forgiving of that which you dislike, and help the heroes around you in their journeys.

Admire, admire, admire!

—-

Author’s Bio: Ric Dragon is the founder and CEO of DragonSearch, a digital marketing agency with offices in Manhattan and Kingston, NY. Dragon is the author of the “DragonSearch Online Marketing Manual” and “Social Marketology” (McGraw Hill; June 2012), and has been a featured speaker at SMX East, Conversion Conf, CMS Expo, and BlogWorld, on the convergence of process, information architecture, SEO, and Social Media. You can find Ric on Twitter as @RicDragon.

Buy the Insider’s Guide to Online Conversation.

Filed Under: management, Successful Blog Tagged With: admire, bc, LinkedIn, small business, social-media

Improving Productivity – Meeting Madness

June 4, 2012 by Guest Author

by
Adria Saracino

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Meetings are often cited as being unproductive – either because they run on too long, are unfocussed, fail to result in actions – or indeed just because you find yourself attending so many of them you haven’t got time to get any actual work done.

Fortunately help is at hand – Simply Business has pulled together this productivity infographic detailing solutions to common productivity problems with meetings:


Click image to open interactive version.

Want to keep your meetings short, on-track and productive? Check out our tips below:

Do you feel like meetings are a waste of your time?

Marissa Mayer from Google holds an average of 70 meetings a week – so you can be sure she knows how to run meetings effectively – check out her tips:

  1. Set an agenda ahead of time which outlines what needs to be discussed and accomplished within the meeting.
  2. Ensure someone is taking minutes and capturing actions.
  3. Micro-meetings. Mayer slices longer meetings into 5-10 minute segments to discuss specific projects. This keeps even longer meetings tightly focussed and on-time.
  4. Don’t politic, use data. This is particularly pertinent when looking at design. Mayer doesn’t believe in making decisions based on ‘likes’ and ‘dislikes’ – instead data/metrics should be used to make decisions rather than personal taste or gut feel.

Do all meeting attendees come away with defined actions?

If not, they probably didn’t need to attend! That point aside, the prompt circulation of meeting minutes is critical. Apps like Minutes.io allow you to quickly take and circulate meeting minutes plus it works online and offline.

Everett Sizemore from SeOverflow likes to do a quick round up at the end of a meeting:

“A meeting strategy I often use is to sum up deliverables at the end. I don’t speak out everyone else’s list, but I always reiterate what it is that I am taking away as a responsibility. I have found that other people in the meeting generally follow-suit and before long it becomes the norm. Something is wrong if you regularly have meetings from which nobody leaves with a clearly defined to-do list.”

Are your meetings too long?

Try counting down the remaining time with a stopwatch – that’s what they do at Google. Or if you need to send a more powerful message check out C.O.M.A.. This app calculates how much your meeting is costing your company – ouch! Alternatively you might try initiating stand up meetings instead. Yep, that’s right, no more sitting comfortably around a table. With everyone standing the length of meetings drops drastically as no one wants to stand around for long.

Do you waste time traveling to meetings?

Sure meeting face-to-face is great and you’d never want to do away with meeting in person entirely, but do you really need to spend quite so much time on the road? Think about how much more you could get done if you weren’t spending time traveling to and from meetings.

Make use of tools like Google Hangouts or Skype video chat to get that face-to-face meeting vibe without the traveling.

Got some tips of your own to keep meetings productive? I’d love to hear about them via the comments!

—-

Author’s Bio:Adria Saracino is a marketer and blogger. When not consulting on business strategy, you can find her juggling fitness, graphic design, and writing about style on her personal fashion blog, The Emerald Closet. Follow her on twitter @adriasaracino to stay in touch.

Thank you for adding to the conversation!

–ME “Liz” Strauss
Work with Liz on your business!!

Buy the Insider’s Guide to Online Conversation.

Filed Under: Productivity, Successful Blog Tagged With: bc, Guest-Writer, Infographic, LinkedIn, Productivity, small business

Beach Notes: Keeping Watch

June 3, 2012 by Guest Author

by Guest Writers Suzie Cheel and Des Walsh

More beach art from our Sunday morning walks at Fingal.

I am continually delighted by the images that the changing faces of nature. Often these branches will be totally exposed.

What in nature delights you?

Suzie Cheel & Des Walsh

Filed Under: Motivation, Successful Blog Tagged With: bc, Beach Notes, Des Walsh, LinkedIn, Suzie Cheel

Make It Happen

May 30, 2012 by Guest Author

by
Susan Bulkeley Butler

cooltext443809602_strategy

CEO of Me, Inc.

Early in my career at Accenture, I didn’t get promoted when I thought I should have. I didn’t have the necessary skills to perform as a consulting manager. This prompted me — with the help of my mentor — to realize the following: I needed to undertake the responsibilities of the position I wanted before I could be promoted to it. I had to take responsibility for myself … I needed to figure out who I wanted to be and how to make it happen. Ultimately, I became the CEO of Me, Inc. This professional epiphany opened the door to a promotion as Senior Executive, the Office Managing Partner of Accenture’s Philadelphia office and the Managing Partner of the Office of the CEO at Accenture.

Changing roles in the workplace isn’t always easy, but I facilitated my new roles through my Make-it-Happen (MIH) Model, which consists of four easy-to-follow steps:

1. Set a clear vision

Just like the CEO of a corporation has a vision for their company, you need to have a vision for your company (You, Inc.). Take a moment to think about your future. What are you doing in five years? For example: “I am a partner at Accenture, in the Government Services practice, and my team just won a contract with the Department of Defense to implement a new human resources system.” Send an e-mail to someone, describing what you wish to be doing, and date it five years from today. By doing this, you’re talking with others about your aspirations and you’re committing to make it happen.

2. Build a team that supports you

You know what they say: two heads are better than one. Your team will serve as the Board of Directors of You, Inc. They will help you gather the necessary resources for you to achieve your vision. Your team should include people who: you admire, will open doors for you, and will recommend you for the opportunities you need to gain valuable experience. These people can be experts, mentors, advocates, executive coaches, stakeholders, etc. When I was at Accenture, my team included my peers, my clients, people I admired, and people who were in positions that I aspired to have (in addition to others in senior positions).

3. Develop a detailed plan

What do you need to do to obtain the promotion you want and how will you do it? What kinds of skills, experience, and knowledge are required to achieve your vision? Think of your plan as a roadmap or a GPS. You’d never leave for a long road trip without one of these, right? Developing a detailed plan will get you from where you are to where you want to be. Be clear, be concise, and set goals with dates. This way, you’ll always know where you are and what you need to do next.

4. Navigate the journey

BigStock: The Winding Journey
BigStock: The Winding Journey

Once you have your vision, your team, and your plan set in place, it’s time to put You, Inc. into motion. Be aware of your product and its packaging. You should also be aware of how you’re presenting and marketing You, Inc. As you navigate through your journey, monitor what’s going on around you. Which parts of your plan are successful? How about the parts that didn’t work out quite as you planned? Learn from any possible mistakes and move on. Look back at your original plan and make adjustments as needed. I proactively change my plan every 3-5 years. My end goal is to make myself indispensable. As the strategy of your organization changes, you need to change to be indispensable.

Ultimately, to make change happen, you must embrace these four steps and proactively seek opportunities for yourself. As I always say: make things happen for you, don’t just let them happen to you. Take responsibility for yourself. If you do this, you’ll be well on your way to achieving your goals and becoming the CEO of You, Inc.

—-

Author’s Bio: Susan Bulkeley Butler is the founder and CEO of the Susan Bulkeley Butler Institute for the Development of Women Leaders. Susan is also author of “Become the CEO of You, Inc.: A Pioneering Executive Shares Her Secrets for Career Success” (the Revised and Expanded Second Edition was published in May 2012) and “Women Count: A Guide to Changing the World” (). You can find her on Twitter at @SusanBButler.

Thank you for adding to the conversation!

–ME “Liz” Strauss
Work with Liz on your business!!

Buy the Insider’s Guide to Online Conversation.

Filed Under: management, Personal Branding, Successful Blog Tagged With: bc, Business development, LinkedIn, personal-branding, personal-development, small business

How to Start a Kiosk Business

May 29, 2012 by Guest Author

Kiosk Business Series

by
Jason Phillips

cooltext443809602_strategy

A Checklist for Starting

While perhaps not as “sexy” as other forms of small businesses, kiosks offer a viable and practical way to earn a great living, all without dealing with the substantial challenges required for many small businesses operating out of traditional brick-and-mortar storefronts.

Yet even thought kiosks offer greater flexibility and less red tape than traditional businesses, they still provide their own laundry list of steps to complete before you can get your new enterprise up and running.

  • First, you need to decide between purchasing or leasing your kiosk business. For many business owners, the seasonality of their market settles this decision for them. The more seasonal your product, the better of an option leasing appears. The more “evergreen” your product, the greater chance buying will appeal to your bottom line.

    Whether buying or leasing, keep in mind the price you pay for your kiosk depends on a variety of factors, including the time of the year and how much foot traffic your location receives. The higher the potential of your kiosk’s desired location, the more you will pay for it.


  • BigStock: Kiosks at Shopping Mall

    Determine the right size for your kiosk, and find the perfect location. When it comes to the size of your kiosk, you should select the smallest location you need to sell your products. While brick and mortar stores can make good use of extra space, kiosks benefit from a focused, efficient layout.

    Choosing a location for your kiosk seems like a no-brainer, but there’s more to profitable positioning than simply selecting the highest traffic space you can find. Heavy foot traffic passing your kiosk is good, but only if that traffic is composed of your product’s primary demographic.

  • Run the numbers. Compared with brick-and-mortar stores, kiosks require relatively low overhead, but that doesn’t mean you should approach your financial analysis and planning with a cavalier attitude. Factor in every cost associated with not just setting up your kiosk, but also running your kiosk from day-to-day. Be conservative with your cash flow estimates and then decide whether taking the plunge and establishing your new business is fiscally sound.
  • Acquire your financing. Kiosks represent a smaller financial investment than brick and mortar stores, but you still probably won’t be able to set up your business with whatever free cash you have on hand.

    Once you have the details of your kiosk in line, along with your financial projections and your anticipated expenses, you will be ready to apply for the credit you need to launch your business and keep the lights on as it establishes itself.

  • Finally, you need to round up all of the necessary paperwork, complete it, and file it. If you’re starting a kiosk business in a space that has already been highly developed and already provides a home to many kiosks, such as within a mall, then your new landlord will likely be able to help you breeze through the red tape as quickly and as easily as possible. However, if you’re trailblazing a new location, prepare yourself for a potentially frustrating bureaucratic slog.

    The volume of licenses you need to apply for depends almost entirely on what you’re selling. For example, a food kiosk needs to abide by far more legal regulations than a kiosk selling something as inert and harmless as sunglasses.

    Once you’ve acquire all of the licenses and forms of insurance you require, you will be ready to finally launch your business and move forward with this next step of your professional life!

Congratulations, now it’s time to get to work.
—-

Author’s Bio: Jason Phillips started with a BPO industry and now he is a market analyst. Now he is planning to become a kiosk manufacturer, he has vast experience in developing complex and custom kiosks.

Thank you, Jason!

–ME “Liz” Strauss
Work with Liz on your business!!

Buy the Insider’s Guide to Online Conversation.

Filed Under: Business Life, Successful Blog Tagged With: bc, Kiosk Business Series, LinkedIn, small business

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