Successful Blog

How Historic London Shoppers’ Markets Get Global

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Julien Renault

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The Past to the Future

Markets are a particular feature of London which gives the city something vibrant, something that you cannot feel without living it. Have you ever asked yourself where London’s oldest market is – where it all began? Let’s go down memory lane, let’s turn back the wheels of time and return to the past.

When did it start? The first London market was set up around 1680. That’s pretty dated, isn’t it? Anyway, who started it? Sir Edward Hungerford had been authorized to hold a market three days a week who then gave his name to the market calling it ‘Hungerford market’.

Where was it? It was set up at the stretch on a street called the Strand going from Trafalgar Square to the Temple Bar, near the current Charing Cross station which by the way opened in 1864. It was not an open market but a covered one, housed in two different buildings. One has to wonder if the weather in London was similar back then – did it rain in the summer – maybe it did!

What did they sell? Basically grain was sold in the market. Well, it’s not very exciting when you think of the authentic and unique items you can grab now, but there’s a first time for everything — such as the groovy vintage fashion of Oh, I’m So THEA.

The future: London had already demonstrated that she has a real flair for wares much to the delight of everyone. What’s more? Now there are about 70 markets in London – large and small, established and fledgling. Good thing is – now it can all be found in one place – myMzone. myMzone is a savvy collective who noticed our love for London’s market culture and developed it to a globally inclusive level, effectively bringing the quirky markets of Camden Market, Spitalfields, Portobello, Bricklane, Sunday Up Market and many more to our front doors.

Author’s Bio: Julien writes for different fashion blogs among which myMzone where you can learn more about events and fashion in London, but mainly about London markets as Camden, Brick Lane or Portobello. You can find him on Twitter as @Julien_Renault or @myMzone

Thank you, Julien. More small local businesses could find solutions like that.

–ME “Liz” Strauss
Work with Liz on your business!!

6 Ways to Promote Your Business Online Using Green

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by Jen Thames

Green Marketing

A few days ago at a favorite deli there was a new sign. The sign said:

“We are now Powered 100% by Wind Energy,”

Unconsciously I gazed up. There aren’t any windmills around here! I thought. Yet the message stuck and it made me think: If a deli that specializes in large greasy meatball sandwiches on soft white bread is promoting Green, maybe more businesses need to start using Green marketing.

These days Green marketing thrives far beyond co-ops and solar energy companies. Other businesses need to think about adding Green to their brands. Most importantly small businesses and large companies alike can all use Green to enhance customer relations. It’s an easy way to connect to customers because the underlying message is, “We care about the same things you do,” rather than, “Buy our product or service.” Here are 6 ways to use Green marketing for a small business or a blog.

Incorporate a Green Spring Giveaway into a Mobile Smart Phone Promotion

Mobile marketing through smart phones is a fast growing online trend. According to Google, mobile searches with a local intent were up 400% between 2010 and 2011. Signing up for a location based service like Foursquare or WHERE and offering a free Green spring give away can draw customers into your store and improve your image at the same time. Make the promotion fun and tailor it your business. For example, a children’s clothing store could have a free plant your own tree promo for kids while a bakery could offer a class on decorating spring cupcakes naturally without using food coloring. Get creative!

Offer an Online Green Promotional Product on Your Website

Ben and Jerry’s Ice Cream invented this idea with their Rainforest Crunch Ice Cream. A percentage of sales were set aside to help nut-shelling cooperatives in the Brazilian Rainforest. Unfortunately, the company was stretching the truth a bit and they were forced to pull the marketing from their packaging. Ben and Jerry’s is mentioned because Green claims need to be truthful with genuine intent or a promotional campaign can backfire.

Keeping Green product campaigns short is one way to get the message out, give properly and make money. In addition, time limited promotions encourage action. For example, “Buy from our website during the next two weeks and we will donate 25% of your order to Greenpeace.” A further advantage of a short Green campaign is that you can pre-advertise and post-advertise the campaign online through the press wires. Charity and giving pieces are almost always picked up quickly and spread widely. Press wires can drive online traffic for months.

Think about incorporating Green into your Business Brand

Make Green a real commitment. Then methodically publicize your Green stand online through every channel possible. There are separate marketing channels for Green Businesses like Green Tweets and Facebook Pages. Like the deli above, you don’t have to be a health food store to endorse Green and incorporate it into your brand image. Green makes people feel better about eating ice cream and 1000 calorie meatball sandwiches. Maybe it can work for your business too!

Use Green Promotional Gifts to Spread the Word

Traditional promotional gifts now come in a variety of Green alternatives. Green shopping bags and coffee carriers are an excellent way to get your brand out there while promoting a Green lifestyle.

Start a Green oriented blog, email newsletter and RSS feed to get your chosen Green message out.
The deli above chose wind energy so a blog about wind energy, clean energy and hiking (where you need to take sandwiches) would be fitting for them. Encourage customers to participate in the blog to lessen the writing work and gain fresh perspectives.

Turn Green Milestones into SMS events

Once the Green campaign is up and running use a quick messaging event to broadcast how well the campaign is doing or how well it went. This is a great soft-sell way to encourage further customer interaction and increase brand awareness and loyalty. For example, “Our store just surpassed our yearly giving goal to Greenpeace! A big Thank You to all our customer’s- we couldn’t have done it without you.”

Success often increases with giving. Green is a wonderful way to thrive and give back not only to your community but also to the world.

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Author’s Bio: Jen Thames writes about marketing and business at SixSigmaOnline. You can find her on Twitter as @SixSigmaAveta

 

Thank you, Jen. Great green ideas!

–ME “Liz” Strauss
Work with Liz on your business!!

Customers Who Care: Four Ideas for Inspiring Loyalty

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Anita Brady

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Quality and Service

Some rookie business owners seem to think that they can swing open their doors and the world will step inside. Others recognize the importance of marketing, but put all their effort into selling their concept while allowing their product to suffer.

Smart entrepreneurs (and their employees) know that quality and service reign supreme. It’s rare that one exists without the other. I’m recalling the TV show Seinfeld’s ‘Soup Nazi,’ an episode where people stood in long lines for soup, despite horrible service, because the product was so good. That doesn’t often happen in real life.

Likewise, the most charming salesman might sell you a bad product once, but you’ll never buy another if it breaks as soon as you get it home.

The bottom line is this: Offer a consistent, excellent product with a smile, and customers will remember and return. Fortunately, in a competitive market place, there are plenty of ways to make your business stand out from the pack. Adopt a few of these ideas and you’ll have your own line halfway around the block — just be nice to them when they get to the counter.

Introduce Yourself

Down the street from my house, a new surf-themed restaurant and tavern opened last year. Eager to try something new, I gave them a shot their first week in business. Immediately upon entering, I was faced with a crowded bar of people enjoying happy hour drinks. I was scanning the room for a table when the bartender reached his hand across the bar and greeted me, “Hi, I’m Perry. Welcome to the Wave Bar. Grab a table wherever you like.”

Perry later walked over to my table and reintroduced himself as the owner. He asked me my name and learned that I lived down the street. A few weeks later, I returned, and Perry remembered my name.

Nowadays, it’s the first place I take relatives when they come to visit. They think I’m really something when everyone waves and greets me by my first name when I walk in the door. Had I not been immediately made to feel like a valued local customer, I’d have probably returned, but not nearly as often.

Seek Out Customer Opinions

There’s a difference between an anonymous comment box by the door and actively asking your clients for feedback. Don’t get me wrong — a comment box is still a great tool — but don’t be afraid to take criticism in person as well. If someone has spent their money with you, they’re already invested in your business.

The produce manager at my local grocery store once asked me if there was anything they didn’t carry that I wished they did. I told him that I often go to a competing store, farther away, because they carried tempeh, a tofu-like meat substitute that I often use in tacos and pasta (don’t laugh). He had it in stock the next week, and I’ve hardly returned to the other store at all.

Don’t be afraid to solicit your customers’ honest advice. You may be able to tailor the services or products you offer more to their needs, and they’ll then be far more likely to return and recommend you to friends.

Reach Out on Social Media

Facebook, Twitter, and Pinterest give business owners an unprecedented ability to play a role in their customers’ lives. Design attractive, informative pages at each social media portal for your business, and then carve out time to visit the pages of people who ‘Like’ or subscribe to your page. Don’t be afraid to leave comments on their pages, giving them compliments and offering advice.

This shouldn’t be confused with direct marketing — although there is a place for advertising via social media, we’re talking right now about acting just as a friend would. Don’t spam your customers. Engage with them.

Say ‘Thank You’ In Every Possible Way

Your customers are far likely to return if they feel appreciated. Start with the most obvious method — give each person who makes a purchase the most genuine, thoughtful ‘Thank you!’ that you can muster. If your clients are online, a quick “We really appreciate you” email can work wonders.

If it seems appropriate, even sending handwritten notes to large clients and customers will ensure that you’re remembered. Keep a stack of stationary on hand to make this easy.

I was recently shopping at a local boutique clothing store, and after making a purchase, the proprietor handed me an invitation to a cocktail-hour and special product showing the following week. The timing was convenient for me, so I stopped in, enjoying champagne and finger food catered by the bakery next door. Guess what? I couldn’t help but buy something that day.

Let your customers know that you appreciate them, seek their input, and stay in touch. As long as your product is good, you’ll find that they’ll take pride in your business and help spread the word. What other ideas have you used for inspiring customer loyalty?

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Author’s Bio: Anita Brady is the President of 123Print.com, one of the foremost suppliers of customizable custom designed business cards and other items for small businesses and individuals. She is an industry veteran who has managed strategic marketing and other efforts for companies small and large.

Thank you, Ann. Loyalty is key to a strong business.

–ME “Liz” Strauss
Work with Liz on your business!!

5 Tips to Start Your Small Business in the Strongest Way

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Abby Evans

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Your dreams of starting your own business may be the result of one or more factors; a life –long desire to make a career out of something you’re good at or a need to supplement your current income are two very popular reasons. The jobs we have may not always be the jobs we want and starting your own business, be it small or medium sized, may provide you with the career enrichment or financial autonomy you’re hoping to achieve.

Your Input Determines Your Outcome!

But don’t be fooled…don’t think that starting your own business will be any easier than working for someone else. The only way to guarantee your own success is by hard work. Sometimes the input required is more arduous than jobs(http://www.jobs.ca) you’ve had or have. At any rate, it requires dedication, thoroughness and a follow-through attitude. Here a five key tips to give your business starting efforts the jump start they need to be rewarding and triumphant!

1. Give The People What They Want!

It is a regular occurrence that when starting their own business, many people center it around a product or service they think will be successful rather than on an already existing idea that has a proven and functional market. Think about it – it’s much better to grab a slice from a large, thriving market than from an industry with no market standing at all.

2. Keep Your Costs As Low As Possible

Stimulating a steady cash flow will be moot if you’re spending more than you’re making. Especially where starting a new business is concerned, you don’t want to spend the formative portion of its inception in debt. One simple standard to adhere to at any stage of your business’ development is – Don’t Pay Retail! Wherever possible try to source wholesale prices on your purchases and always try to negotiate a discount. Trust us, it adds up.

3. Too Much, Too Little…

This one’s pretty basic but is a useful maxim to apply when you’re starting your own business – overestimate your costs and underestimate your revenue. Being conservative in your incoming revenue expectations isn’t saying that this is what you’re hoping of aiming for; at the start of your own business it just gives you a greater wingspan with which to maneuver. Likewise, overestimation of your expenditure is just plain smart – how many times have you PLANNED on spending XXX amount of dollars on something and by the end you have to shell out three times that amount?

4. Testing Testing!

Whatever you spend your money on must directly and consistently prove and maintain value. Don’t let emotion or tradition be the rationale behind what you fund within your business. Test that what you’re paying for is actually commensurate with a real, functional value. For example, don’t spend hundreds and thousands of dollars on a marketing scheme that isn’t bringing customers to your door for the sake of it. Constantly evaluate the return statistics of every level of investment you make in your business.

5. When In Doubt, Ask!

If you’re worried about making a certain move or you just plumb don’t know what something will mean to your bottom line, seek professional help. There are a plethora of free SMB mentorship programs available that can pair you with seasoned professionals. These people provide valuable advice and perspective and can save tons of money and prevent you reinventing the wheel.

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Author’s Bio: Abby Evans is an avid blogger who writes on everything from how to find jobs in Toronto to outlining the principals of how to write a killer blog post.

Thank you for adding to the conversation!

–ME “Liz” Strauss
Work with Liz on your business!!

How To Prep Your Customer For A Killer Video Testimonial

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Sean Rosensteel

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Video marketing has become an extremely popular approach for generating interest in services or products offered online. With so many affordable tools in the marketplace, videos can be easily produced and distributed online for less than what other mediums (like TV) would cost.

Consequently, utilizing the ever-so-popular video testimonial has become a common approach to connecting with prospective customers. And the proliferation of video cameras installed on most computers manufactured within the last few years has made it easy for people to record their own videos. Businesses are starting to leverage this recent technology trend to gather raw video submissions from customers – without the enormous costs of doing an on-site or commercial production.

But preparing your customers to record a proper video is critical for gathering useful video clips that can be displayed as effective testimonials on your website, blog, etc. Here are some tips to ensure you get the most out of your customers when they hit that record button.

Don’t be afraid to give them some direction

A good testimonial doesn’t have to rely on fancy scripts to get the point across. But it can be to your company’s benefit to provide customers with some direction.

  • Consider giving them talking points, however broad they may be;
  • Encourage them to focus on their overall customer satisfaction, the ease of working with your business, or whatever other angle you want your testimonial video to take;
  • Encourage them to talk about any unique experiences or stories that reflect well on your company;
  • Don’t be afraid to ask them to talk about certain aspects of their experience that other customers aren’t likely to share.

Explain the real value of their testimonial

You’re probably seeking testimonials for one reason: they’re valuable to your business and can lead to more sales. Don’t sidestep this goal – let your customers know up-front how integral their relationship is to your business, and explain that their testimonial can be a big boost to your business’s future.

You don’t have to encourage them to exaggerate or lie for your benefit, but by understanding the value they have within your company, they will feel empowered to help – particularly if they are satisfied.

Strike while the iron is still hot

Timing is everything. The best time to approach your customers about recording a video testimonial is while they’re enjoying the benefits provided by your product or service.

If they’re actively enjoying your product or using your service, you have a better chance of getting them to agree to record a quick video than you will if you wait until their customer experience is weeks or months old.

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Author’s Bio:Sean Rosensteel is the Head of Business Development at Bravo Video, a web-based platform that enables businesses to easily capture video from customers, users and fans – right over the web.

Thank you, Sean, for adding to the conversation! Killer testimonials do so much.

–ME “Liz” Strauss
Work with Liz on your business!!

Getting Organized Without Wasting Your Time

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Ann Smarty

Binders in a row
click photo for source

A System to Save Time

When you run a blog, there are some things you can’t help but spend a ton of time and energy on. Coming up with new posts, fiddling with the template, talking to readers, publishing videos of funny cats you found on YouTube and just had to share…these are the important elements in the life of the average blogger.

Certainly, the last thing you want to waste time on is organization. Yet every time most of us set out to organize things, we tend to spend all day on the process. Getting sorted turns out to be more of a hassle and hour eater than remaining in a frazzles state of chaos!

This is one of the biggest traps that bloggers tend to fall into. What you need a system in place for organizing things in a timely matter. Here are some tips to help you do just that.

  1. Create a List – When you have a list to follow, you will be less tempted to veer off into unnecessary or unimportant areas in the name of organization. This will keep you from wasting time you don’t have where it isn’t needed. Try to keep your list of goals sorted from most to least important, and never move from one item to the next until you have completed that goal.
  2. Set A Timer – Calculate how much time you can dedicated to fulfilling that list, and stick to that time. If there is too much to do, break it up over the course of several days or even weeks, and follow by that schedule. You don’t have to get everything done at once, after all.
  3. Don’t Allow Distractions – I am a huge procrastinator. I can’t help it, as I tend to have the attention span of a fruit fly. Sometimes I start doing something else without even realizing I have taken my eyes off my work. A simple way to avoid this while organizing is by using a program like LeechBlock or StayFocused. This will keep you from surfing the web and getting distracted while you work.
  4. Have Background Noise – This might sound a little silly, but I have always found it much easier to remain focused if I have the right kind of background music playing while I do my task. Whether it is better for most to have something classical in the background for its gentle tones and lack of lyrics, anything that motivates you and lets you think can work. Try a playlist site, like 8Tracks or Last.fm.


  5. Keep Things Organized – The easiest way to keep from wasting time on organization is by keeping things organized. Spending a few minutes here and there making sure everything is as it should be has the same effect as spending fifteen minutes cleaning an area a day. It keeps it from getting overwhelming.

Three Tools For Organization


  • Evernote – Keep track of clippings from anywhere on the web, and view it in your browser, on your desktop or on your phone. Easy to use, and it can save small bits of text, pictures, links or full pages.
  • HootSuite – Monitor all of your social media accounts, stats and followers in one place. This is a social media dashboard that can save a lot of time and effort.
  • Pocket – Originally called Read It Later, this is a plugin that works by saving pages you wanted to read for when you aren’t busy. You can access it through your browser, on your phone or any media device connected to the web.

You don’t have to spend a whole lot of time organizing your blog. It just takes a bit of planning and thought, and you will be done quicker than you thought possible.

Author’s Bio: Ann Smarty is a blogger and guest blogger with 6 years experience. She is a control freak and she loves when she is busy, so her hands are always full. One of her largest projects is My Blog Guest, the free community of guest authors and blog owners who preach the “high-quality” approach to guest blogging. Follow Ann on Twitter at @seosmarty and Google Plus


Thank you, Ann, for this Monday motivation!

–ME “Liz” Strauss
Work with Liz on your business!!