Successful Blog

20 Bucks and Loads of Hope

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I’m That Old

Hey, I’m that old.

I remember when I was a kid.

20 bucks was a grocery bag and more.

Now, all 20 bucks could mean is maybe a drink with a friend … maybe a lunch … stretch it out … two lunches and a movie at home with some popcorn and some Internet.

Or it could mean a t-shirt and load of hope to a family who needs it.

20 bucks.

You get a cool t-shirt.

Some family could get loads of hope.

20 bucks …

Thanks.

–ME “Liz” Strauss

If you’re wondering, I don’t get anything. Thanks for asking. 🙂

Have You Outgrown Your Comfort Zone? Is It Time to Find a New One?

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Image Separation!

It took four hours and a few minutes.
After that I watched 8 thirty-gallon garbage sacks ride away in a car never to return again. They were from a pile called “Donations.”

The four hours and few minutes weren’t at all what I expected. I had spent them with a lovely, professional wardrobe consultant from the image studios. Her job was to help me sort through what parts of my wardrobe presented me and represented me according to these criteria:

  • colors that enhances with my skin tones
  • fit that works with the rest of me
  • style that reflects who I am (to a personality baseline we’ve defined.)

Sounds tame and simple enough, doesn’t it? All head. No worries.

I was clueless.

Comfort Zone Shock!

Sunday morning I had two closets of well-behaved clothing — a fine collection I’d amassed in years of coming, going, working, growing. By Sunday night, I had this left hanging lonely …

.. and another thirty-gallon garbage sack filled with clothing needing alterations.

Folks on Twitter said it should be freeing … but it wasn’t.
It’s still not.
It’s interesting.
It’s confusing.
It’s enlightening.
It’s scary.

It’s not freeing.
It’s uncomfortable.
It’s a little hard not to think empty.

When I sat with Kali that first day, she asked, “Are you ready for this?”
I said, “I’ve been thinking about this for 14 months.”
She asked it again in another more profound way.
I’m now understanding what she meant and why she asked it.

I’ve been hit smack dab in the face with “Who are you really?”

Old habits seem to stay with us longer than we need them.
Old thoughts that once protected fence us in.
Old stories and old worries keep us from moving.
Old friends and old ideas can block paths to new ones.

Being too safe can be risky.
Knowing too much can get in the way of learning.
Draw a circle around who you are and your potential will walk the line.
I know for certain — I had to throw away the old jeans to understand why I needed new ones.

I’m wondering if I’m not the only one.
Have you outgrown your comfort zone?
Is it time to find a new one?

–ME “Liz” Strauss
Work with Liz!!

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The Mic Is On: Mark Davidson on The Art of Self Promotion

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It’s Like Open Mic Only Different

The Mic Is On

Here’s how it works.

It’s like any rambling conversation. Don’t try to read it all. Jump in whenever you get here. Just go to the end and start talking. EVERYONE is WELCOME.
The rules are simple — be nice.

There are always first timers and new things to talk about. It’s sort of half “Cheers” part “Friends” and part video game. You don’t know how much fun it is until you try it.

Guest host Mark Davidson, Social Media Promoter

Man about Twitter, Internet strategist, and social media manager, Mark Davidson, will be here to talk about nuances self-promotion and Twitter.

  • Is self-promotion an art or a science?
  • What’s good and bad self-promotion?
  • Is it ever good to be shameless?
  • How do you get other folks to promote for you?
  • What’s the secret to promoting on Twitter?

    • And, whatever else comes up, including THE EVER POPULAR, Basil the code-writing donkey . . . and flamenco dancing (because we always get off topic, anyway.)

    Oh, and bring example links about your ideas.

    –ME “Liz” Strauss
    image: sxc.hu
    Related article
    What is Tuesday Open Comment Night?

How to Build a Yellow Ferrari Product YOU Resume / Brochure

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Make New Rules — Don’t Be the List

Somewhere along the line, you probably learned rules about writing resumes pr asking for sponsorship. You probably learned about starting with your objectives and your history. What I’m about to tell you is going to break rules … make new ones instead.

The old resume was all about you, anyway. In today’s world, the new rules are all about them. Think about the person or people you are writing to or for. They’re the only ones who count.

It’s easy to think of a resume as a list — three suits: two blue, one gray — of what we’ve done. We tend to think of a resume off as one more painful requirement of job acquisition. We tend to think of a request for sponsorship as a list of what we want. That thinking sets us up for major missed opportunities. With a few tweaks, your resume or your request can be a dynamic tool in your business or career strategy.

You may need the list, but you don’t have to be the list.

Make your resume or your request more like a marketing brochure.

Most people will do what we want if we can prove it’s to their benefit.
That’s your quest.

A Yellow Ferrari Product YOU Resume or Brochure

Imagine that you’re a product — a yellow Ferrari.
Build a spec sheet quantifying your performance stats — those THEY care about.
Ask a helpful — not hypeful — marketing person to help you write copy about your soft skills — the skills THEY care about.
You’re well on your way to serious attention.

Include your product history — tell only what THEY will care about — on page 2.

Use Time and Technology to Show Not Tell

In the age of computers, we should be sending out fewer resumes and requests, not more. Ten well-investigated contacts beat out 100 attempts to knock on the wrong doors. Computers make it easier to seek, find, and learn about the people you want to do business with — be they clients, sponsors, or employers. Use the technology show them, not tell them!

  • Make a generic Yellow Ferrari Product You Brochure.
  • Set aside time daily to identify 1 or 2 client, sponsor, employer candidates whose goals match your goals.
  • Research each candidate to understand how your goals and their goals align.
  • Use that information to personalize the sample document for each specific candidate.

When we research a company before we approach them, it changes the way we write. It changes our pitch, our volume, our tone and word choice. We see how our personal skill set might add value in their context rather than talking in a manner that’s shooting blind.

A Sample Outstanding Product You Branding Brochure

Turn a resume into a Yellow Ferrari Product YOU brochure.
PAGE 1: Why not start with …

This document prepared for [Company XYZ] by [Person ABC] a web strategist who can offer tested experience to [goal MNO]

Career Accomplishments — Delivers results.
This is a short bulleted list of quantitative results, such as sales numbers, profit numbers, great hires, Google results.
Always numbers first.

Core Competencies — Tends the Intangibles.
This is sections of qualitative skills, such as team skills, management skills, publishing skills, interdepartmental skills.
Key ideas highly organized.

PAGE 2: With your skill set laid on page 1, you can list your chronology simply with far less detail on page 2. Depending on your industry, you might offer it as a short narrative summary in place of or above the breakout chronology — the way some restaurant menus do. [Be careful. More traditional industries won’t find that inspiring or cute.]

Use It as a Promotional Tool

Change the way you look at your resume and you’ll soon find a world of uses for it. Use it as you do your business card. I’ve sent mine to a business friend with a note saying, “Let me know if my voice might help you in the meetings with the publishers you told me about.” Design Page 1 into your blog’s About Page to let your readers know more about you, your brand, and your business.

Most importantly look over what you feature to focus on what has contributed most to your success. Know that just the act of doing so will make talking about what you do more fluent in the future.

What would you expect in a Yellow Ferrari Product You Resume / Brochure?

–ME “Liz” Strauss
Work with Liz!!

Related articles
Building a Personal Brand YOU
Brand YOU — Capitalize on Your Strengths
Personal Branding: Strengths Assessment Tool
Brand YOU –What’s the BIG IDEA?

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Open Mic 7pm Chgo Time: Mark Davidson on The Art of Self Promotion

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Join Us Tonight

JOIN US TONIGHT AT 7PM

Guest host Mark Davidson, Social Media Promoter

Man about Twitter, Internet strategist, and social media manager, Mark Davidson, will be here to talk about nuances self-promotion and Twitter.

Oh, and bring your questions and sample links with you.

The rules are simple — be nice.

Do be nice. 🙂

–ME “Liz” Strauss

How to Find Your Tribe in One Word

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relationships button

Two weeks ago, I wrote about finding your voice when the tribe has spoken. Losing a job is a sure a way to feel we’ve lost our tribe, but it’s not the only one. A relocation, a divorce, a huge setback of some sort, or some way of thinking can make us feel apart.

Lots of folks have lots of reason for feeling we’re on the outside.

It’s almost overwhelming. The world can seem to be one huge tribe and we can seem to be the only one who’s not a part. Of course, that’s flawed thinking. Ever met a group of people who could agree on anything huge for very long? The whole world is too big to hold a meeting about who belongs.

It’s not how the world sees you. It’s how you see yourself that counts.

Which tribe do you want to be part of? You get to pick. Now is a better time than any other to get the word out about who you are. We have social tools to launch a campaign and so many ways to find a new tribe.

The key to it all is in one word — chosen and used wisely.

Connect — Online and Off

  • Connect with the things that made you successful in the past.
  • Connect with the things you want to accomplish in the future.
  • Connect with people who are positive and who see the person in you that you like.
  • Connect with your family and friends and talk about what they’re doing.
  • Connect with positive people who can teach you.
  • Connect with people you find interesting and smart.
  • Connect over coffee, at church, at any venue that invites learners.
  • Connect online and off.
  • Connect with people who enjoy helping you connect.

Every person you connect to is an opportunity to find out about what you’ve been missing and what you can learn to survive.

Keep these thoughts in mind when you connect.

A connection is not as simple as clicking on the “follow” button. It’s finding out about a person, learning what you have in common, showing what you have to give, not what you need to get.

Solid connections are built by listening and then sharing back. Taking the time to connect with fewer, quality people can be more efficient — each person you get to know well can open the door to a whole network of friends.

The Three Rules of How to Connect

  • Connect with an open, hungry, beginner’s mind to the situations that teach you.
  • Connect with an open, generous, fearless heart to people who want to help you.
  • Connect with purpose to the future that you couldn’t imagine until now.

How will you know when you’ve found the tribe where you belong? You’ll not be thinking about who you are when you’re with them, you’ll be thinking about what you’re learning and what you can offer them.

And if you have a tribe … your tribe will strong if you invite new folks in.
How might we reach out to help someone who needs that first connection?

–ME “Liz” Strauss
Work with Liz!! Buy Liz’s ebook to learn to the art of online conversation.

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