Successful Blog

The Book List: ‘Fast Track Guide to a Professional Job Search’ & ‘Enchantment’

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A Weekly Series by Teresa Morrow of Key Business Partners, LLC

I’m Teresa Morrow, Founder of Key Business Partners, LLC and I work with authors & writers to help them with their book promotion and social media marketing. As part of my job I read a lot of books (I love to read anyway!).

This week I will be highlighting two books; one is with an author I am working with and the other is on my “reading list”.

The books in the Social Media Book List Series will cover a range of topics such as social media, product development, marketing, blogging, business, organization, career building, finance, networking, writing, self development, and inspiration.

‘Fast Track Guide to a Professional Job Search’

by Joanie Natalizio

Fast Track Guide to a Professional Job Search

“Joanie Natalizio’s Fast Track Guide to a Professional Job Search offers extremely timely and practical advice for all stages of a job search. Her no-nonsense approach will save time, reduce stress and, most important, provide results. The ‘Take Action’ feature of her book will get to the core of what needs to occur while one is in transition. Not only will the executive learn how take charge of his or her job search with this action-centered book, he or she will learn to navigate a myriad of career challenges one faces, especially in a difficult economy.”
Victor C. Massaglia, M.A., Career Counselor, Career Center,
University of Minnesota Law School

“The ultimate guide book on how to conduct a professional job search from beginning to end. Each chapter provides you with ‘take action’ steps and insider ‘hot tips’ so you’ll be sure to get everything you need to know to conduct a successful job search. A book no professional should be without.”
Barbara Rosenzweig, Owner, Dental People, Inc.

About the Book*:
‘The Fast Track Guide to a Professional Job Search’ was written to take the guesswork out of finding the right executive-level position for you. Serving as your handy guide and indispensable companion, it contains everything you need to drive your job search and career forward. It takes you all the way from setting your career path, through the planning and strategizing, the execution, the emotional rollercoaster, and all the way to offer evaluation and acceptance.

Written by Joanie Natalizio, a professional executive coach who steers a successful business coaching practice, ‘The Fast Track Guide to a Professional Job Search’ teaches you to distinguish yourself, present your unique strengths and capabilities, and make sure an offer is a good fit for you before you accept it. All through the book, the easy to use checklists make sure you stay on track. How to create a professional biography and tips on evaluating compensation packages are just a few of the many executive job search topics discussed.

Joanie reveals little known tips traditionally restricted to executive career coaching sessions, so that you have an extra edge in your job search. With ‘The Fast Track Guide to a Professional Job Search’ at hand, you can proceed in your executive job search with clarity, competence and complete confidence.

About Joanie*:

Joanie Natalizio, President of Defero Business Coaching and Seminars, has over 15 years of combined experience in both business and executive coaching, and has worked at some of this country’s top Fortune 500 corporations.

Along with her corporate experience, Ms. Natalizio holds a Master’s degree in Counseling, and is an accredited Job and Career Transition Coach and a Certified Myers-Briggs Type Indicator Practitioner. She also serves as an Adjunct Professor at Anoka Ramsey Community College teaching Career Development courses. Her specialty seminars including employee training and development, change management and one-on-one executive coaching make Joanie Natalizio one of the Twin Cities’ most respected business advisors in the areas of professional executive development.

You can purchase a copy of ‘Fast Track Guide to a Professional Job Search’ online from the publisher site or on Amazon. *this information came from the author’s website.

Next, I would like to introduce you to another book on the business book list on Amazon and on my reading list: ‘Enchantment’.

Enchantment

by Guy Kawasaki

enchantment

“Kawasaki provides insights so valuable we all wish we’d had them first.”
-Robert B. Cialdini, author of Influence: Science and Practice

“Guy teaches you how to pull gems from people’s hearts and minds and how to become an effective practitioner of life’s crucial domains. Clearly, I taught him well.”
-Dr. Phil Zimbardo, professor emeritus of psychology, Stanford University

About the Book*

Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes the skeptics and cynics into the believers and the undecided into the loyal. Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update. And when done right, it’s more powerful than traditional persuasion, influence, or marketing techniques.

Kawasaki argues that in business and personal interactions, your goal is not merely to get what you want but to bring about a voluntary, enduring, and delightful change in other people. By enlisting their own goals and desires, by being likable and trustworthy, and by framing a cause that others can embrace, you can change hearts, minds, and actions. For instance, enchantment is what enabled . . .

* A Peace Corps volunteer to finesse a potentially violent confrontation with armed guerrillas.
* A small cable channel (E!) to win the TV broadcast rights to radio superstar Howard Stern.??
* A seemingly crazy new running shoe (Vibram Five Fingers) to methodically build a passionate customer base.??
* A Canadian crystal maker (Nova Scotian Crystal) to turn observers into buyers.

This book explains all the tactics you need to prepare and launch an enchantment campaign; to get the most from both push and pull technologies; and to enchant your customers, your employees, and even your boss. It shows how enchantment can turn difficult decisions your way, at times when intangibles mean more than hard facts. It will help you overcome other people’s entrenched habits and defy the not-always-wise “wisdom of the crowd.”

Kawasaki’s lessons are drawn from his tenure at one of the most enchanting organizations of all time, Apple, as well as his decades of experience as an entrepreneur and venture capitalist. There are few people in the world more qualified to teach you how to enchant people.

As Kawasaki writes, “Want to change the world? Change caterpillars into butterflies? This takes more than run-of-the-mill relationships. You need to convince people to dream the same dream that you do.” That’s a big goal, but one that’s possible for all of us.

About Guy*:
Guy Kawasaki is the co-founder of Alltop.com, an “online magazine rack” of popular topics on the web, and a founding partner at Garage Technology Ventures. He is also a columnist for the Open Forum of American Express. Previously, he was the chief evangelist of Apple.

Mr. Kawasaki is the author of nine books including Enchantment, Reality Check, The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way.

Guy Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.

*courtesy of book website and Amazon

You can purchase a copy of ‘Enchantment’ at Amazon.

Social Media Book List: How Reliable is your Product & 42 Rules of Product Management

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A Weekly Series by Teresa Morrow of Key Business Partners, LLC

I’m Teresa Morrow, Founder of Key Business Partners, LLC and I work with authors & writers to help them with their book promotion and social media marketing. As part of my job I read a lot of books (I love to read anyway!).

This week I will be highlighting two books; one is with an author I am working with and the other is on my “reading list”.

The books I cover in the Social Media Book List Series will cover a range of topics such as social media, product development, marketing, blogging, business, organization, career building, finance, networking, writing, self development, and inspiration.

‘How Reliable is your Product: 50 Ways to Improve Product Reliability’

by Mike Silverman

How Reliable is Your Product

“After reading Mike’s ’50 Ways to Improve Product Reliability,’ I am impressed to state that if most people who want reliable products would execute fifty or sixty percent of what he is espousing, how great it would be for consumers. Instead of going into depth on each topic, Mike stays at a higher level to give a perspective of reliability within the product development lifecycle. If you need more in-depth knowledge on any of the techniques discussed in his book, you can easily contact a consulting firm such as Mike’s company, Ops A La Carte®, and get the educational or consulting expertise you need. I have known Mike
for over 15 years, and he is one of the most honest people I know. Feel free to get to know him and you will see what I am talking about. Enjoy his book!”
Harry McLean
Manager of Reliability, Advanced Energy Inc.
Author of HALT, HASS, and HASA Explained: Accelerated Reliability
Techniques

“’50 Ways to Improve Product Reliability’ is a great collection of ground-rules that are based upon experience. It describes a number of situations and presents practical examples of what engineers should do to be successful in the area of reliability. In a few examples it also indicates what should not be done in order to avoid problems. The book is organized according to the phases of a project and a maturity matrix is presented as a means to measure progress. Many examples show proactive use of reliability tools for hardware and software. All are accompanied by concise case studies showing how to apply tools and handle common situations. It is a must read for all engineers and managers who are involved with corporate-wide reliability improvement efforts.”
James McLinn, CRE, Fellow, ASQ

About the Book*:

Mike has focused on reliability throughout his 25-year career, and has observed the position of reliability in the organization evolve. In this book, he condenses his expertise and experience into a volume of immense practical worth to the engineering and engineering management communities including designers, manufacturing engineers and reliability/quality engineers.

Among other things, Mike discusses how reliability fits, or should fit, within the product design cycle. He provides a high-level overview of reliability techniques available to engineers today. He lucidly discusses the design of experiments and the role of failure management. With case studies and narratives from personal experience, Mike discusses optimal ways to utilize different reliability techniques. He highlights common errors of judgment, missteps and sub-optimal decisions that are often made within organizations on the path to total reliability.

With How Reliable is Your Product? Mike Silverman has delivered what few have done before–a comprehensive yet succinct overview of the field of reliability engineering and testing. Engineers and engineering managers will find much in this book of immediate, practical value.

About Mike*:
Throughout his 25-year career, Mike Silverman has maintained a singular focus on reliability. He is Founder of and Managing Partner at Ops A La Carte, a reliability engineering consultancy that helps customers build end-to-end reliability into their products.

He owns and operates HALT and HASS Labs, a reliability laboratory in Northern California that has now tested over 500 products. A Certified Reliability Engineer with over a dozen technical papers under his belt, Mike is currently President of the Silicon Valley IEEE Reliability Society.

You can purchase a copy of ‘How Reliable is your Product’ online from the publisher site or on Amazon. *this information came from the author’s website.

Next, I would like to introduce you to another book on the business book list on Amazon and on my reading list: ”.

42 Rules of Product Management

by Greg Cohen and Brian Lawley

This is very valuable for anyone involved with the process of taking products to market. With their extensive experience and contacts, Greg and Brian have gleaned insightful jewels from thought leaders in the product management field. The format is refreshing because you get a fresh perspective on each page since each author has to get their most important observations into two pages. It makes for great reading and, as with one of the other reviewers, I found myself finishing the whole book in one sitting and really enjoyed it.
Gary Parker – Amazon reviewer

Excellent chance to quickly gain great insights into the fine art of product management. Practical, useful topics. I’m proud to have been asked to contribute a chapter and be a part of this very timely book. This is information you can use today to build better products.
J. Cook – Amazon Reviewer

This is a great book for both experienced and new product managers as well as those in closely related responsibilities such as product marketing.

About the Book*
Packed with pearls of product management wisdom, this book has something for everyone. Best of all, it was written with the busy product manager in mind. Each rule is kept to two pages and designed to stand-on its own. They can be read in any order. In less than five minutes a day, you can learn from forty of the best product managers in the world.

’42 Rules of Product Management’ is a collection of product management wisdom from forty experts from around the world. With over five hundred years of combined hands-on product management and product marketing experience, the authors each shares one rule that they think is critical to know to succeed in product management. Whether you are a seasoned and experienced product manager or are just starting out, ’42 Rules of Product Management’ will help you lead with greater effectiveness and influence.

About Greg and Brian*:

Brian Lawley is the CEO and founder of the 280 Group. During his twenty five year career in Product Management and Product Marketing he has shipped more than fifty successful products. He is the former President of the Silicon Valley Product Management Association, won the 2008 AIPMM award for Excellence in Thought Leadership for Product Management and is the author of the best-selling books ‘Expert Product Management’ and ‘The Phenomenal Product Manager’. He is a Certified Product Manager and Certified Product Marketing Manager and has been featured on CNBC’s World Business Review and the Silicon Valley Business Report and writes articles for a variety of publications including the Product Management 2.0 newsletter and Blog.

Greg Cohen is a Senior Principal Consultant with the 280 Group and a 15 year Product Management veteran with extensive experience and knowledge of Agile development, a Certified Scrum Master, and former President of the Silicon Valley Product Management Association. He has worked and consulted to venture start-ups and large companies alike and has trained product managers throughout the world on Agile development, road mapping, feature prioritization, product lifecycle process, and product management assessment. Greg is the author of the book ‘Agile Excellence for Product Managers’ and a speaker and frequent commentator on product management issues.

*courtesy of book website and Amazon

You can purchase a copy of ’42 Rules of Product Management’ at Amazon.

So how do you check your product reliability in your business?

Social Media Book List: The NOW Revolution and Smarter, Faster, Cheaper

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A Weekly Series by Teresa Morrow of Key Business Partners, LLC

I’m Teresa Morrow, Founder of Key Business Partners, LLC and I work with authors & writers to help them with their book promotion and marketing. As part of my job I read a lot of books (I love to read anyway!).

This week I will be highlighting two books; both are on the Amazon business marketing list and ones on my “reading list”.

The books I cover in the Social Media Book List Series will cover a range of topics such as social media, marketing, blogging, business, organization, career building, finance, networking, writing, self development, and inspiration.

‘The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social’

by Jay Baer and Amber Naslund

“Action. I no longer read a business book like this seeking thoughts and ideas. I read them to get actionable bits I can employ immediately. ‘Now’ is staring all businesses in the face. It doesn’t matter whether you want to join the conversation. They’re already shouting for you (or AT you). Get this book and heed Baer and Naslund’s advice. Now.”
~ Chris Brogan, President Human Business Works

“Social media has caused a paradigm shift in how we function and do business on the planet, yet so many companies are still stuck in the old media world and are getting left behind. The Now Revolution is the missing handbook for exactly how to successfully navigate and integrate the new media paradigm. Packed with examples, tools, checklists, case studies and best practices, this book absolutely must be on the desk of every executive serious about thriving in the new social economy.”
~ Mari Smith, Facebook Business Coach

About the Book*:

The social web has changed the way we do business forever

The future of your company is not in measured, considered responses and carefully planned initiatives. Business today is about near-instantaneous response. About doing the best you can with extremely limited information. About every customer being a reporter, and every reporter being a customer. About winning and losing customers in real-time, every second of every day. About a monumental increase in the findable commentary about our companies.

Having the time and information required to make a considered business decision is a luxury – a luxury that’s quickly facing extinction. Yet business hasn’t adapted to this evolution. And adapt you must.

This book isn’t about how to “do” social media. Instead, The Now Revolution outlines how you must retool your organization to make real-time business work for you rather than against you.
Read about seven shifts that will help you make your company faster, smarter, and more social:

* Engineer a New Bedrock
* Find Talent You Can Trust
* Organize your Armies
* Answer the New Telephone
* Emphasize Response-Ability
* Build a Fire Extinguisher
* Make a Calculator

The Now Revolution is pushing you to adapt the way you do business, from the inside out. It impacts your organization culturally, operationally, and functionally. This book is your guide to making the changes you need, and to harnessing the potential of this new communication era.

Customers aren’t going to wait for your next polished press release to decide if they like you and your products or services. Instead, they’re choosing between you and your competition every second of every day—and talking about it online. Keeping up with them requires seven shifts that will make your business faster, smarter, and more social:

* Strip away silos and overgrown business processes
* Hire and empower a new type of employee
* Organize internal teams for maximum external impact
* Listen at the point of need
* Travel the Humanization Highway and respond effectively to customer inquiries
* Plan for, find, and manage real-time crises
* Redesign success metrics in a business world that’s increasingly instantaneous

Real-time communication and social media have changed the way we do business—forever. The Now Revolution shows you how to adapt your organization to meet the expectations of today’s always-on customer and harness the power of now.

About Jay*:
Jay Baer is a tequila-loving social media strategist and speaker, and President of social consultancy Convince & Convert.

Founder of five companies, he’s worked with over 700 brands since 1994, including 25 of the Fortune 1000.

His Convince & Convert blog is ranked among the world’s top marketing resources, and he’s the co-author of the much ballyhooed, forthcoming book The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social.

Before becoming involved with digital marketing, he was a political consultant; a marketing director for an environmental services company (he knows more about landfills than you); and a spokesman for a state government agency (he knows more about juvenile prisons than you)!

He’s on Twitter as @jaybaer and for the record his favorite tequilas are: Tres Amigos Blanco, Corzo Reposado, Milagro Single Barrel Anejo, and Del Maguey Chicicapa Mezcal.

He lives in beautiful Bloomington, Indiana with his wife, two children, and assorted mammals and reptiles.

About Amber*

Amber Naslund is a communications and business strategist, and the VP of Social Strategy for Radian6, a social media listening and insights platform. In her professional role, she cultivates the Radian6 brand through speaking, content creation, and client strategy and support.

For the past 15 years, Amber has worked with businesses of all sizes, from the Fortune 50 to startups and local nonprofits, to lead branding, communications, and client experience initiatives. She’s enjoyed a diverse career as a fundraiser, client services professional, marketing and communications executive, and entrepreneur. Today, she focuses her work and writing on creating effective change, and solving business problems through better communication, online and off.

Amber is also a frequent speaker at conferences and private events, talking about the intersection of the web, communication, and business culture. Amber is an avid writer and passionate content creator, and her blog has been been recognized among Forbes’ 20 Best Social Media and Marketing Blogs By Women, as PostRank’s top community management blog of 2009, as one of the Top 10 Social Media Blogs of 2010, and among the AdAge Power 150. Amber lives in Chicago with her daughter and a four-footed menagerie of cats and dogs.

You can purchase a copy of ‘The NOW Revolution’ online from the author site or on Amazon. *this information came from the author’s website or Amazon.

Next, I would like to introduce you to another book on the business book list on Amazon and on my reading list: ‘Smarter, Faster, Cheaper’ by David Siteman Garland.

Smarter, Faster, Cheaper:Non-Boring, Fluff-Free Strategies for Marketing and Promoting Your Business

by David Siteman Garland.

“David brings to business marketing something that is essential to your success, motivation and passion. The stories and lessons shared here are rich with real advice wrapped in vitality and proven through experience. Take this book and go earn your success!”
—Brian Solis, author of Engage, the complete guide for businesses to build, cultivate, and measure success in the social Web

“In his smart and practical book, David Siteman Garland shows how to deploy your personality, passion, and knowledge to turbocharge your marketing. This no-nonsense guide will help entrepreneurs large and small spread their message and build their business.”
—Daniel H. Pink, author of DRIVE and A WHOLE NEW MIND

About the Book*
Save time and money in building, marketing and promoting your business

With huge recent shifts in the way enterprises are built, marketed, and monetized, these are “wild west” times for business. In this new landscape, entrepreneurs and small business owners actually have an edge in marketing without spinning their wheels or going broke.

Smarter, Faster, Cheaper gives you an innovative, approachable new guide on how to market, promote and improve your business drawing on real world examples and offering practical advice as opposed to fluffy theory. It presents a complete roadmap for marketing and promoting your business with the latest techniques.

* Draws from author David Siteman Garland’s extensive experiences as a successful entrepreneur
* Based on countless interviews with successful leaders, including conversations with entrepreneurs and owners of businesses large and small
* Strategies and ideas are easy to understand, digest, and immediately put to use

From learning when to skimp and when to splurge to mastering the art of online schmoozing, Smarter, Faster, Cheaper will save you time, money, and aggravation whether you’re building your tenth business or your first.

About David*:
Entrepreneur, mediapreneur, speaker and author David Siteman Garland is the Founder of The Rise To The Top, The #1 Non-Boring Resource For Building Your Business Smarter, Faster, Cheaper and upcoming author of Smarter, Faster, Cheaper: Non-Boring, Fluff-free Strategies for Marketing and Promoting Your Business (Wiley Publishing). He writes/hosts RISE, a a web show for entrepreneurs, forward-thinkers, business owners and marketers, as well as The Rise To The Top TV show on ABC.

His philosophy is simple: Money follows passion and not the other way around.

After starting and stopping several unique entrepreneurial adventures and dabbling in everything from radio to hockey, David became frustrated that he could not find a great resource (that wasn’t a snoozefest) where forward-thinkers could learn more about building, marketing and promoting their own businesses by being smarter, faster, cheaper as opposed to dumber, slower and expensive. What was missing was a new kind of TV and web show, one that was entertaining and educational, and that was part of an online hub that resonated with forward-thinking entrepreneurs and others that struck out on their own without multi-million dollar budgets.

Since such a show and website didn’t exist, David decided to build it himself by investing all of his savings, time and energy to create from scratch a TV show, online resource and community of entrepreneurs and marketers.

Like many ventures, The Rise To The Top was born through brainstorming in a coffee shop. David shared his idea for the show with friends, successful business owners and creative types, all of whom thought it was a great concept. The Rise To The Top quickly attracted a wide and varied fan base, including not only the targeted demographic of those in their 20’s, 30’s and early 40’s, but also more “mature” viewers.

The show and web resource now has over 100,000 monthly viewers with a big focus on interviews and picking the brain of top entrepreneurs, forward-thinkers and authors including Gary Vaynerchuk (Wine Library), Chris Brogan (ChrisBrogan.com), Tony Hsieh (Zappos), The Millionaire Matchmaker Patti Stanger, Seth Godin and many others.

He has been featured on CNN, ABC, NBC, CBS, City TV, My Network Television, as well as on KMOX and in Alive Magazine, The Riverfront Times, Ladue News, and St. Louis Magazine. He has no idea why he has become a media magnet so early in his career, but he’s certainly not turning down interviews and requests for videos.

David contributes as a writer and business/entrepreneurial commentator to CNN, CBS Bnet, Small Biz Trends, The St. Louis Business Journal, Personal Branding Blog, Speaker Magazine, Small Business Monthly and Great Day St. Louis. He was recently selected by Speaker Magazine as one of the Hot Speakers Of The Year.

He also has guest lectured at Washington University in St. Louis, St. Louis University and Fontbonne University.

*courtesy of book website and Amazon

You can purchase a copy of ‘Smarter, Faster, Cheaper’ at Amazon.

I truly hope you will check out these books and please comment and let me know your thoughts on them.

Social Media Book List: Real-Time Marketing & PR and UnMarketing

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A Weekly Series by Teresa Morrow of Key Business Partners, LLC

I’m Teresa Morrow, Founder of Key Business Partners, LLC and I work with authors & writers to help them with their book promotion and social media marketing. As part of my job I read a lot of books (I love to read anyway!).

This week I will be highlighting two books; both are on the Amazon business marketing list and ones I my “reading list”.

The books I cover in the Social Media Book List Series will cover a range of topics such as social media, marketing, blogging, business, organization, career building, finance, networking, writing, self development, and inspiration.

‘Real-Time Marketing and PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now’

by David Meerman Scott

rtm-pr-book-b

“We all know that opportunities and threats from the digital world often arrive without warning. They can’t wait for discussion at monthly planning meetings. Hell, most times they can’t wait for you to finish lunch!… Scott’s book provides a rationale to help you create real-time mindset in your own organization.”
– Bill Sledzik, Associate Professor, School of Journalism & Mass Communication, Kent State University

“The world has changed dramatically, and we have now entered a new, real-time era. Dusty business plans are now being crushed by right-now strategy and adaptation. David’s book offers the new road map to entrepreneurs, business leaders, and individuals. It’s made a big impact on the way I approach our business and our customers; the insight I’ve gained by reading it is priceless. This important and thoughtful book is a must-read to compete in the next era of business, and life.”
– Josh Linkner Chairman / Founder, ePrize and author, Disciplined Dreaming: A Proven System to Unleash Business Creativity

About the Book*:

Real-Time Marketing means…

Real-time means news breaks over minutes, not days. It means ideas percolate, then suddenly and unpredictably go viral to a global audience. It’s when companies develop (or refine) products or services instantly, based on feedback from customers or events in the marketplace. And it’s when businesses see an opportunity and are the first to act on it.

Caught up in old, time-consuming processes, too many companies leave themselves fatally exposed by flying blind through this new media environment. You don’t have to be among them. Discover Real-Time Marketing & PR and get a clear path to navigate and succeed in the changed business landscape.

In this eye-opening follow-up to the bestselling The New Rules of Marketing & PR, David Meerman Scott reveals the proven, practical steps to take your business into the real-time era.

About David*:
David Meerman Scott’s book The New Rules of Marketing & PR opened people’s eyes to the new realities of marketing and public relations on the Web. Six months on the BusinessWeek bestseller list and published in 26 languages from Bulgarian to Vietnamese, New Rules, now in its second edition, is a modern business classic. Scott’s popular blog and hundreds of speaking engagements around the world give him a singular perspective on how businesses are implementing new strategies to reach buyers.

His newest book Real-Time Marketing & PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now was released in November 2010. It achieved #2 on the Wall Street Journal bestseller list and #3 on the USA Today bestseller list.

He is also the co-author (with Brian Halligan) of the hit book Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History and wrote three other books including World Wide Rave.

His blog – Web Ink Now – is ranked by AdAge Power 150 as a top worldwide marketing blog.

He is a recovering VP of marketing for two publicly traded technology companies and was also Asia marketing director for Knight-Ridder, at the time one of the world’s largest newspaper and electronic information companies.

David has lived and worked in New York, Tokyo, and Hong Kong. He currently lives in the Boston area.

You can purchase a copy of ‘Real-Time Marketing’ online from the author site or on Amazon. *this information came from the author’s website.

Next, I would like to introduce you to another book on the business book list on Amazon and on my reading list: ‘UnMarketing’.

UnMarketing

by Scott Stratten

“One of the most powerful, entertaining and knowledgeable speakers that I’ve ever had the opportunity to hear speak” – Justin Levy, Director of Marketing, Business Development & Corporate Strategy, New Marketing Labs

About the Book*
From one of the leading experts in viral and social marketing-market your business effectively to today’s customers

For generations, marketing has been hypocritical. We’ve been taught to market to others in ways we hate being marketed to (cold-calling, flyers, ads, etc.). So why do we still keep trying the same stale marketing moves?

UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You’ll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to, validated, and have a platform to be heard-especially online. With UnMarketing, you’ll create such a relationship with your customers, and make yourself the logical choice for their needs.

* Shows how to create a mindset and systems to roll out a new, 21st century marketing approach
* Marketing expert Scott Stratten focuses on a Pull & Stay method (pulling your market towards you and staying/engaging with them, leading them to naturally choose you for their needs) rather than Push & Pray
* Redefines marketing as all points of engagement between a company and its customers, not just a single boxed-in activity

Traditional marketing methods are leading to diminishing returns and disaffected customers. The answer? Stop marketing, start UnMarketing!

About Scott*:

Scott Stratten is the President of Un-Marketing. He is an expert in Viral, Social, and Authentic Marketing which he calls Un-Marketing. It’s all about positioning yourself as a trusted expert in front of your target market, so when they have the need, they choose you.

Formerly a music industry marketer, national sales training manager and a Professor at the Sheridan College School of Business, he has been running his “UnAgency” for 8 years which has become the place companies like PepsiCo, Red Cross and Fidelity Investments come to when they need help guiding their way through the viral/social media and relationship marketing landscape. He now has over 76,000 people follow his daily rantings on Twitter and was voted one of the top influencers on the site with over 200 million users. It’s the only time he’s felt comfortable being compared to Ashton Kutcher, P Diddy and Justin Bieber.

His book “UnMarketing: Stop Marketing. Start Engaging” became a national best-seller before it was released, and recently a Globe and Mail #1 Business best-seller, National Post, Amazon.com, Amazon.ca and Amazon UK best-seller. It was also just named one of the top business books of the year by 1-800-CEO READ begin_of_the_skype_highlighting              1-800-CEO READ      end_of_the_skype_highlighting and one of the top 10 books of 2010 by Under30CEO.com
His passion comes out most when speaking on stage, preaching engagement and becoming one of the most sought-out speakers on the subject.

*courtesy of book website and Amazon

You can purchase a copy of ‘UnMarketing’ at Amazon.

I truly hope you will check out these books and please comment and let me know your thoughts on them.

Social Media Book List: Pink & Grow Rich and Putting the Public Back in Public Relations

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A Weekly Series by Teresa Morrow of Key Business Partners, LLC

I’m Teresa Morrow, Founder of Key Business Partners, LLC and I work with authors & writers to help them with their online book promotion and social media marketing. As part of my job I read a lot of books (I enjoy reading anyway!).

This week I will be highlighting two business books; ‘Pink and Grow Rich’ by Deepika Bajaj and ‘Putting the Public back in Public Relations’ by by Brian Solis and Deirdre Breakenridge.

The books I cover in the Social Media Book List Series will cover a range of topics such as social media, marketing, blogging, business, organization, career building, finance, networking, writing, self development, and inspiration.

‘Pink and Grow Rich’

by Deepika Bajaj

Here is Deepika’s promise:

Deepika, with this e-book can make one promise that if you had one reason for NOT living your DREAM – you will find that with the UNREASONABLE Rule Book – 11 UNREASONABLE RULES of success that will help you OWN your dreams. You will know how to live your life, use your own mind, go toward your dreams that you want to make REAL and SOLID.

Wonder if this ebook is for you?
* Are you looking to unleash your leadership potential?
* Have you been giving yourself perfectly valid reasons for why you cannot be the person you always wanted to be?
* Are you wondering what does it take to grow as a leader?

If your answer to ANY of the questions above is “Yes“, then Then this book is for you.

Think about it, for all the possibilities that exist in the world, if you give yourself one reason for why you cannot take responsibility to be that person – it makes you REASONABLE.

About Deepika*:

Deepika Bajaj is an entrepreneur, author and speaker based in Silicon Valley.  

Deepika Bajaj is the founder and president of Invincibelle, a company empowering diverse, multi generational workforce and women to thrive in a multicultural world. Prior to starting her company, Deepika has more than eight years of experience in telecommunications consulting nand corporate marketing.
Bajaj is also co-founder of ActiveGarage, a company that is recently launched 99tribes.com which is a premier site to increase your Twitter tribe and discover people who share similar concerns.

She has served on the board of various professional organizations including the National Society of Hispanic MBAs and Women in Intel.

Deepika is working on her second book which (yet to be named) speaks to her experiences of being a global citizen and what is shaping the new voice of diversity. She is the author of the book “DiversityTweet: Embracing Diversity in the world.” This new ebook “PINK and Grow RICH” speaks of 11 UNREASONABLE RULES for success for women leaders who live and work in a multicultural world.  She speaks and consults on diversity, blogs at www.deepikabajaj.com and writes a column on social media for ActiveGarage. She is the winner of 2010 IWE Entrepreneurship Achievement Award. You can follow her on http://twitter.com/invincibelle.

You can purchase a copy of ‘Pink and Grow Rich’ online from the author site, Active Garage. *I did receive a digital copy of this book from the author to help in the promotion of the book.

Next, I would like to introduce you to a book on my reading list – ‘Putting the Public Back in Public Relations’.

‘Putting the Public Back in Public Relations’

by Brian Solis and Deirdre Breakenridge

“Putting the Public Back in Public Relations is a passionate and persuasive case for rewriting the rules of public relations. Authors Solis and Breakenridge expertly combine third-party perspective with case studies and examples to paint a picture of a profession on the brink of reinvention.”
Paul Gillin, Author, The New Influencers and Secrets of Social Media Marketing

“I am thrilled that there is finally a book about the right way to approach PR in today’s world, where hyper-connected conversations trump the old school broadcast mentality. Everyone who wants to build a career in PR or marketing should read this book.”
Tony Hsieh, CEO, Zappos.com

About the Book*

Breakthrough Web PR 2.0 Strategies and Tactics That Work
Forget the pitch: Yesterday’s PR techniques just don’t work anymore. That’s the bad news. Here’s the great news: Social Media and Web 2.0 offer you an unprecedented opportunity to make PR succeed more powerfully than ever before. This book shows how to reinvent PR around two-way conversations with traditional and new influencers, bring the “public” back into public relations—and earn a new level of results that just wasn’t possible before now.

Drawing on their unparalleled experience making Social Media work for business, PR 2.0 blogger Brian Solis and industry leader Deirdre Breakenridge show how to transform the way you think, plan, prioritize, and deliver PR services. You’ll learn new ways to build the relationships that matter, and reach a new generation of influencers…leverage platforms ranging from Twitter to Facebook…truly embed yourself in the communities that are shaping the future.

Along the way, you’ll learn how to stop being a “publicist” or mere “communicator” and become what your clients or company really need: a genuine enthusiast for whom and what you represent.

What’s wrong with PR—and how to fix it
Leverage Social Media and Web 2.0 to reinvent PR, build meaningful and valuable relationships, and supercharge its effectiveness

Social Media PR—a complete primer
Build blogger relationships, reinvent the press release, and make social networks the hub of your online brands

Why it’s about sociology and anthropology—not technology
Master the art of listening and leverage today’s powerful, emerging micromedia

Real PR metrics for the Web 2.0 world
Measure the results that really matter–and demonstrate your value as never before

About Brian*:
Brian Solis is globally recognized as one of most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has influenced the effects of emerging media on the convergence of marketing, communications, and publishing. He is principal of FutureWorks, an award-winning New Media agency in Silicon Valley, and has led interactive and social programs for Fortune 500 companies, notable celebrities, and Web 2.0 startups. BrianSolis.com is ranked among the top of world’s leading business and marketing online resources.

Books:

Brian Solis along with co-author Deirdre Breakenridge released “Putting the Public back in Public Relations” in 2009. Published by Financial Times Press, the book has become a best seller and is highly regarded a must read by anyone in marketing, communications, and also journalism.

In concert with Geoff Livingston, Solis released “Now is Gone” in 2007, an early, award-winning book that helps businesses learn how to engage in Social Media. He has also written several ebooks on the subjects of Social Media, New Business, Customer Service, and Influencer Engagement.

His forewords are also featured in PR 2.0 by Deirdre Breakenridge, published by FT Press and MySpace Marketing by Sean Percival, published by Que, and Twittfaced: Your Tookit for Understanding and Maximizing Social Media by Jacob Morgan.

About Deirdre*:
Deirdre Breakenridge is President and Executive Director of Communications at PFS Marketwyse, a marketing ommunications agency in New Jersey. A veteran in the PR industry, Deirdre leads a creative team of PR and marketing executives strategizing to gain brand awareness for their clients through creative and strategic PR campaigns. She counsels senior level executives at companies including ASCO, Hersheys, JVC, KRAFT, and Michael C. Fina.

Deirdre is an adjunct professor at Fairleigh Dickinson University in
Madison, New Jersey, where she teaches courses on Public Relations and Interactive Marketing for the Global Business Management program. She is the author of four Financial Times/Prentice Hall business books: Putting the Public Back in Public Relations, PR 2.0 New Media, New Tools, New Audiences, The New PR Toolkit and Cyberbranding: Brand Building in the Digital Economy.

Deirdre has spoken publicly on the topics of PR, social media communications, digital marketing, and brand building for the Public Relations Society of America (PRSA), Public Relations Institute of Australia (PRIA), The National Association of Broadcasters (NAB), Strategic ResearchInstitute (SRI), Women’s Presidents Organization (WPO), Tier1Research, and at a number of colleges and universities. Deirdre is a member of the PRSA and has served on the Board of NJ/PRSA and the New Jersey Advertising Club.

Deirdre’s blog is PR 2.0 Strategies at www.deirdrebreakenridge.com.

You can purchase a copy of ‘Putting the Public Back in Public Relations’ on Amazon.

I truly hope you will check out these books and please comment and let me know your thoughts on them.

Social Media Book List: How Reliable is your Product? and Stop Workplace Drama

by

A Weekly Series by Teresa Morrow of Key Business Partners, LLC

I’m Teresa Morrow, Founder of Key Business Partners, LLC and I work with authors & writers to help them with their online book promotion and social media marketing. As part of my job I read a lot of books (I enjoy reading anyway!).

This week I will be highlighting two business books; ‘How Reliable is your Product’ by Mike Silverman and ‘Stop Workplace Drama’ by Marlene Chism.

The books I cover in the Social Media Book List Series will cover a range of topics such as social media, marketing, blogging, business, organization, career building, finance, networking, writing, self development, and inspiration.

‘How Reliable is your Product: 50 Ways to Improve Produce Reliability’

by Mike Silverman
How Reliable is your Product book

Product developers now have many tools–software and hardware–at their disposal for building reliability in from the get go. From the organizational point of view, what better way to design in reliability than to make designers themselves responsible for the reliability of their designs? As Mike Silverman explains in How Reliable is Your Product?, this is why the role of the reliability engineer is changing to one of mentor. He or she is now responsible for going out and finding the best testing tools and then training the designers on their use, so that designers factor and build in reliability at every stage of product design.

Mike has focused on reliability throughout his 25-year career, and has observed the position of reliability in the organization evolve. In this book, he condenses his expertise and experience into a volume of immense practical worth to the engineering and engineering management communities including designers, manufacturing engineers and reliability/quality engineers.

Among other things, Mike discusses how reliability fits, or should fit, within the product design cycle. He provides a high-level overview of reliability techniques available to engineers today. He lucidly discusses the design of experiments and the role of failure management. With case studies and narratives from personal experience, Mike discusses optimal ways to utilize different reliability techniques. He highlights common errors of judgment, missteps and sub-optimal decisions that are often made within organizations on the path to total reliability.

“’50 Ways to Improve Product Reliability’ is a great collection of ground-rules that are based upon experience. It describes a number of situations and presents practical examples of what engineers should do to be successful in the area of reliability. In a few examples it also indicates what should not be
done in order to avoid problems. The book is organized according to the phases of a project and a maturity matrix is presented as a means to measure progress. Many examples show proactive use of reliability tools for hardware and software. All are accompanied by concise case studies showing how to
apply tools and handle common situations. It is a must read for all engineers and managers who are involved with corporate-wide reliability improvement efforts.”
James McLinn, CRE, Fellow, ASQ

About Mike*:

Throughout his 25-year career, Mike Silverman has maintained a singular focus on reliability. He is Founder of and Managing Partner at Ops A La Carte, a reliability engineering consultancy that helps customers build end-to-end reliability into their products.

He owns and operates HALT and HASS Labs, a reliability laboratory in Northern California that has now tested over 500 products. A Certified Reliability Engineer with over a dozen technical papers under his belt, Mike is currently President of the Silicon Valley IEEE Reliability Society.

You can purchase a copy of ‘How Reliable is your Product’ online from the publisher site, Superstar Press. . *I did receive a digital copy of this book from the publisher to help in the promotion of the book.

Next, I would like to introduce you to a book coming out in February 2011 – ‘Stop the Workplace Drama’.

‘Stop Workplace Drama’

by Marlene Chism

“Stop Workplace Drama offers practical ideas to improve communication in the workplace to eliminate power struggles, backstabbing and office drama.”
-Michael Linenberger, author of Master your Workday Now!

“Stop Workplace Drama is filled with fresh strategies to help leader navigate change, reach their objectives and create a positive work climate-all at the same time!
-Jill Konrath, authof o SNAP Selling and Selling to Big Companies

A few words I have to say about this book:

Right off the bat in the introduction, Marlene is great about engaging the reader to explain about what drama is and how most of us (even if we deny it) have drama in our lives. And even if it is personal, it does tend to creep into the workplace.

As Marlene states, “Drama is any obstacle to your peace and prosperity.” I say, you can get any more real and to the point than that, right?

She goes onto explain, the drama is the situation, your drama is how you react to it. Again, great precise explanations.

And throughout the book, she put the “mirror” up to the reader and allows each of us to see where we can shed the drama and bring ourselves to a more balanced and peaceful living through, telling yourself the truth, mastering your energy and release resistance.

About the Book*

Is your workplace riddled with gossip, power struggles, and confusion? Do you seek clarity in your management and cohesiveness in your team? Do you have a personal obstacle affecting your professional success?

If so, there is good news-help is on the way. Stop Workplace Drama offers down-to-earth, practical methods to help business owners, entrepreneurs, and private practice professionals maximize success, increase productivity, and improve teamwork and personal performance.

* Identify “drama” barriers and help your employees break free to experience higher personal effectiveness and increased productivity
* Each of the eight points is full of universal and practical principles any business leader, sales director or entrepreneur can put to use immediately
* Author Marlene Chism has shared her signature process with organizations such as McDonalds and NASA

When you’re in the thick of business competition, you and your team need to function freely without internal conflicts, confusions, or rivalries. Stop Workplace Drama ensures that your employees will be able to give their best to create a healthy, profitable workplace.

About Marlene*:

Marlene is a speaker, author and communication consultant who works with high level professionals who want to increase personal performance and break through the obstacles keeping them from living a life of passion and purpose. Marlene says, “Everyone has drama and drama manifests in various ways. Marlene’s signature process is known as “The Stop Your Drama” Methodology, a system to help companies and individuals align with purpose to achieve higher levels of success both personally and professionally.

You can purchase a copy of ‘Stop Workplace Drama’ on her website, Stop Workplace Drama or on Amazon.

I truly hope you will check out these books and please comment and let me know your thoughts on them.