By Jayme Soulati
When world news becomes so negative it pushes away positive vibe, it’s time to put a little heart in our marketing stories. That’s why my pal and cohost John Gregory Olson and I have launched the Go for Heart program of The Heart of Marketing podcast.
After I watched the entire show of CNN Heroes, I became inspired. Each of those individuals had single-handedly launched a heartful crusade to make their community a better place. As a result, they touched others’ hearts and emoted positivity and heartful connections.
That’s what John and I want to do, too.
In honor of our biggest milestone, the first anniversary of our epic (indeed it is and I encourage you to listen, heh) podcast, we are launching the Go for Heart program to recognize YOU, our fellow marketer who is at the core of heart marketing.
What is Heart Marketing?
You might think that heart marketing is hogwash; however, I offer you this…as we become more seasoned in our profession, the heart core becomes more critical to business success.
When you live, breathe and work with a loving heart you develop an authenticity for customer care and build a model for employees to emulate. Over time, there’s more happiness, there is more laughter, and there is more genuine authenticity for what makes a business successful.
Personally, I don’t think people take time to stop and smell the roses any more. Who has it? Time, I mean. There is a point on our path that forces a new sensitivity to emotions in business. Heart marketing doesn’t need to be woo woo; it can be honest-to-goodness authenticity (a buzzword done to death for sure, but relevant nonetheless). We’re on the path to find it with your help.
What is Go For Heart?
The Go for Heart program puts you front and center, and it allows us to share and shout kudos to the heartful marketer who:
- Puts problem solving for customers above all else to create goodwill and loyalty
- Creates remarkable experiences at all levels of engagement
- Communicates a value proposition that delivers positive emotional response
- Makes genuine connections that further brand engagement and relationship
- Earns trust through authenticity
When was the last time you were recognized for positivity in marketing that connected with customers, earned fabulous results to advance change in a community, or delivered on a value-driven promise that no one really understood but you?
It’s pretty rare that professionals behind the scenes earn any credence for their work. Our program is pretty simple in that regard. If you are part of a marketing team making a heart story come to life, then we’d like to know about it. Once we review your submission and agree it’ll make for good podder (that’s podcast fodder, you know), we’ll feature it on the show.
Share Your Heart Story
We invite you to review more details at The Heart of Marketing and complete the contact form on that page with your heart story submission. You’ll hear from me as soon as you click send. If you’d like an example of the type of heart story we’re seeking, listen to our first episode in the Go for Heart program special edition where we feature Big Hug.
About the Author
Jayme Soulati strives every day to be a heartful marketer and find a positive vibe that emotes smiles, happies, laughs, and connectivity. She’s a public relations digital marketer, loves to start and needs help finishing. You can find her @Soulati and on all channels except SnapChat because she’s still wondering why.