Successful Blog

Do Leaders Wear Jeans? Does What You Wear Show Who You Are?

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How We Look at Each Other

I’ve always been a bit frivolous and uninvolved with fashion. I like nice things, but I don’t like to spend time acquiring them, maintaining them, or thinking about the right thing to wear. Maybe it’s because I grew up with the luxury of school uniforms. Maybe it’s because I try not to define people by their clothes and their hairstyle. I say try because I know that I still do.

  • When someone comes to a geek party looking like she just stepped off of a yacht, I think she might have missed the boat on connecting with this group.
  • When a guy’s hair is dyed so screaming comic book pink I have to fight to see the face beneath it, I wonder what he doesn’t want me to see.
  • When I’m in a room of highly fashion savvy people, I start shrinking a bit and wondering what other cool things they know that I don’t.

It’s not fair really, but I think things based on what people are wearing. We all do. We sort with our eyes before anyone even says a word. We assume a person’s visual presentation reflects his or her choices, values, and intelligence. We gravitate toward people who choose as we do. People who look like who they are and what they’re saying get our trust more easily. When the clothes and the conversation don’t match, we go with what we see.

How could I have been slow to realize that a disconnect in what people see would make it harder for them to “get” me? I connect more easily with people online than off.

Let’s consider something as simple as a pair of jeans. Who’d have thought that a new pair of jeans would shift my ability to connect by 180 degrees?

Do Leaders Wear Jeans?

When I first went to The Image Studios last fall, I was told that my jeans had to go. I argued with the idea.

I work with geeks. I don’t want to look younger, but I don’t want to look something I’m not. AND I sure don’t want to look my mother!

The smart stylist who had just met me. Let it go.

You might remember that right before SxSW Deshaia, a talented stylist from The Image Studios came to my condo for Wardrobe Smackdown 1. She explained again that my jeans had to go.

These jeans you have on are baggy, traditional, and acid washed. They say who you were. You need jeans that communicate who you are. In your case, they need to speak to Connected, Irresistible, Intuitive, Creative and Loving.

Jeans communication. Strangely enough I sort of got what she was saying. The jeans I had were from the 90s. They looked old fashioned and comfortable — not alive, creative, and innovative. My jeans drove off in a bag of Good Will donations for someone who authentically is still living in a baggy, traditional, acid washed world.

With no time to lose, I bought the new pair, contemporary and well fit. Suddenly, I understood — soon as I put them on I felt more “with it.” I’m sure I looked more connected to now than 10 years ago.

old jeans Joes Jeans

The new jeans (right) add credibility. I look like I know the ideas that suit the world now.

Do they change my thinking? Of course not. But they underscore my values before I even talk. That’s what this visible authenticity project is all about — being seen, heard, and understood on every level. When your jeans are working for you, you don’t have to work so hard.

Baggy, traditional, acid-washed jeans doesn’t communicate my ideas or my values.
Contemporary, well-fitting, one-of-kind jeans worth talking about do.

Does what you wear show who you are?

–ME “Liz” Strauss
Work with Liz!!

Related:
Visual Authenticity: How Do You Show Your Promise?
Why Play the Game, If We Aren’t Playing for Keeps?

It's Not How Big the Tool … It's the Thought, Skill, Fluency, and Authenticity Behind It

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Show ‘Em What’s to Love

Are you caught up in the conversation about social media tools? It’s fun to talk about what they do. We could spend a lifetime inventing new toy and tools that measure and move conversations on the Internet. Unfortunately, that won’t make business more relational or more efficient.

As we reach further fragmentation in the communication business, influx points how critical it is for us to specialize, get to know the tools and to put them to proper use.

Ad agencies aren’t that well equipped to play in this space, given their fundamental skills are all about creating commercial messages, not bare bones, message free entertainment. In social media, it’s about having specific tools, data sets and people skilled in the media who can create responses and ideas with social applicability.

In the short term, this will force agencies to identify and work with third parties to engage in this practices, where strategically relevant.

The opportunity is here for new working relationships. We can make the transition easier if we:

  1. Think vertical — the business opportunities will be in relational niches.
  2. Start with a marketing plan, a problem or a goal that your vertical is working on.
  3. Choose and use the tools that will best meet the goal and solve the problem.
  4. Name and claim the skill sets that the tools you’ve identified require.
  5. Evaluate and analyze the contribution of each particular tool to further the solutions and meet the marketing goals.
  6. Propose what you know to the companies in the vertical you’ve chosen.

My point is that no big brand, no agency is going to be able to speak print, television, radio, Facebook, Twitter, LinkedIn, blog, and other social media with fluency. Few people are that social media “multi-lingual.” The opportunity to specialize is huge.

It’s not about the size or scope of our tools. It’s our thought, skill, and authenticity when we use ’em. It’s about showing them what’s to love about what we do.

The key problem before us is …
How do we help business become fluent in the social sphere while maintaining authenticity for us all?

–ME “Liz” Strauss
Work with Liz!!

Buy the ebook.

Register for SOBCon09 NOW!!

Invest, Learn, Grow!

Will You Remember Who Paid the BAAA-Studs?

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Saturday Night at the Virals …

Picked this up from a fabulous article at influx about the new sophistication in the world of viral.

Looking at the world of viral, it seems to have shifted into a new gear recently. The LED sheep film for Samsung is evidence of the sophistication of viral. It’s no longer a one hit gag wonder, it’s layered and detail and full of lots of elements.

Watch this it’s a fabulous 2 minutes and 44 seconds

Influx makes the point that social media is now about special and specific tools, understanding data sets, and people with the ability to create socially applicable and strategically-relevant responses with immediacy.

But the question remains …

A week from now, will you remember who paid the BAAAA-Studs in the video?

Or will you just remember the extreme sheep LED art tricks?

–ME “Liz” Strauss
Work with Liz!!

The ROI of Relationships: David Bullock Talks with Jay Deragon

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The theme of SOBCon09 is the ROI of Relationships. To underscore the importance of relationships in business and to have a chance to make and celebrate a few while we’re doing that, I’ve opened up this series by successful and outstanding bloggers like you.

The ROI of Relationships — David Bullock with Guest Jay Deragon

Until they heard him speak at SOBCon08, people thought David Bullock was the SEO guy I brought in to teach them about analytics. He changed their minds and their hearts by showing that analytics is about relationships with people. Listen in to what he’s doing now.

David will be back at SOBCon09. Can’t wait to see him there!

David Bullock explains the analytics and intelligence of social media at DavidBullock.com and now at Social Media Connection.com His Twitter name is: @DavidBullock

Register for SOBCon09 NOW!!

Experience the ROI of Relationships

Listening, Big Brothers, Logic, and Believing What You Hear

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What Did He Say?

Loan me ten dollars, but only give me five. That way you’ll owe me five. I’ll owe you five, and we’ll be even.

My younger, older brother is a clever guy — always has been. He could talk a fish out of water. He could get the neighborhood to wash the car for him. Everything he did seemed to be a game or a show of some kind.

“I can read your mind.”
“No, you can’t.
“Sure I can. You’re thinking I can’t read your mind.”

He’d send a whistle through his teeth and I’d be there. He had a junk drawer filled with exciting objects and a mind of exciting ideas.

“Kid, let me tell you about that picture. See, the princess — that’s you — She has two kings beside her and she has to do everything they tell her except on St. Patrick’s Day. On St. Patrick’s Day, she gets to be the queen.”

I’m his younger sister by more than 8 years. If he wanted company, I was there. I saw magic in him. He saw an eager audience in me.

“Want to split a coke?”
A few minutes later, I’d get an empty bottle.
“Sorry, kid, my half was on the bottom. I had to drink your half to get to it.”

He wasn’t a teacher in any traditional form, but I learned a lot by growing up with him.

“How does that work?”
“If you don’t know, I can’t tell you. If you do, then I don’t need to.”

I learned to listen for the meaning under the words.

Most folks don’t play quick and clever like my younger, older brother used to play with me. Still we all get caught using convoluted and circular logic — even when we talk to ourselves. Be on the lookout for it, especially today.

Happy April 1 … “Don’t believe anything you hear and only half of what you see.”

Ever bump into someone like my younger, older brother?

–ME “Liz” Strauss
Work with Liz!!

Buy the ebook.

Register for SOBCon09 NOW!!

Invest, Learn, Grow!

What Is a Social Media Friend?

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The LANGUAGE of SOCIAL MEDIA

Words have a deep effect on
how we interpret and interact with the world.
The words we use and how we define them
reveal our interests, concerns, and values.
This series explores the words of social media.

social media friend

Traditionally friend denotes a co-operative relationship that includes supportive action usually based in knowledge, respect, loyalty, and some availability in times of stress or crisis. Friendship can grow from participating in common activities, spending time in common work or study spaces, and usually involves discovering common values. A friend protects and looks out for a friend. Honesty and some degree of intimacy are hallmarks of friendship.

In any situation, the quality of “friend” depends on the reason for connecting, the situation, the longevity of the existing relationship, and the sophistication of the people in the relationship.

Linking up on a social networking site is is often called “friending,” as in Liz wants to be your friend. Those we connect with instantly become our “friends” in that network database. These can be non-personal friends, such as when two countries enter into an agreement for political purposes and international relations. Connections made to extend a network’s reach might be seen in this light.

Relationships online also rise to the level of personal friendship. The values of the social web — authenticity, honesty, transparency of purpose, and trust — make it natural for like-minded people to become friends in a real sense. Many people in social media overlook the term and hold friend to a higher meaning than a non-personal connection.

A growing number of meetings in person has added to this complex situation. In a simple, nonscientific social survey Twitter users answered this question this way. We seem to be drawn to meeting those we friend online.

What percent of all your friends are online friends only
— you’ve never met in person?

less than 20% 28 responses(43.75%)
20-40% 7 responses (10.94%)
40-60% 11 responses (17.19%)
60-80% 9 responses (14.06%)
more than 80% 9 responses (14.06%)

A totally equal distribution would be 20% in each response section.
In this 64 person group, it seems that once we cross the middle we quickly continue converting online friends into people we know in person.

Here’s how some folks define their online social media friends.

@deeped: “that X-factor in conversations – that makes you feels comfortable and interested”
@johnprew: “Perhaps its’ one who you’ve never met face to face but share your souls in what you share online and enjoy the mutual exchange.”
@sra_nelson: “I’ll usually just say they are my real friends I haven’t met in person yet.”
@debrasnider “Just as IRL, someone interesting who tells you the truth, listens to you, supports you & for whom you gladly do the same.”
@miraclady: “I have not met 90% of my commentors on my blog -less on Twitter. Still, there is such a connection. We know each other.”
@timbursch ” I think the tough part is trust. Trust that this person is who they say they are…”
@workhappynow: ” I define a friend in social media as someone who will offer help when I struggle. If he is a fair weather friend then he is cut.”

For more information see:
Princeton WorNet
Wiktionary
Friend / Friendship
Non-personal friendships
Etymology and definition of the term “community”
Friendship Network
Non-personal friendships

SEE ALSO:
What Is Social Media?
What Is Social Networking?
What IS a Social Community?

Got more to add? C’mon let’s talk.

–ME “Liz” Strauss
Work with Liz!!