Yeah, I Hear You Ever notice when you read some writers’ work, that you can almost hear them? I don’t just mean that they write conversationally. I mean that, well, you can almost hear the pitch … [Read more...]
Be Effortlessly Cool in Your Red Shoes and Own Your Own Life
The Red Shoe Tragedy The rules, values, and ideas we learned growing up served us in those situations and settings. Some of those rules, values and ideas are universal to humanity, but others were … [Read more...]
Brand YOU–Handling Problems
Brand Integrity People say, ââ¬ÅDonââ¬â¢t judge a book by its cover.ââ¬? In any relationship of substance, there comes a moment when things go wrong. Often folks can simply adjust and move … [Read more...]
Choosing for Our Readers: A 5 Point Pop Quiz
It’s a Surprise Quiz! Content is king. It is the product and the service we offer to our readers. Content is what they come for. So when we look on our front page, our job is to make sure that … [Read more...]
Customer Think: I’m Not a Kid, I’m a Person
Grouping People Doesn’t Work Each year when my son started school with a new teacher, I would wait about three weeks. Then I would make an appointment to see her. I would bring along a few cool books … [Read more...]
Eye-Deas 3-Photo Content Checklist
Seeing your Work Images–photos and artwork–can be used in two ways: as illustration–to extend or explain the content–or as decoration–to bring readers in and add interest to the page. Either way, … [Read more...]
Great Photo Resources to Support Readers
When it comes to dressing up a blog visually, great photos go a long toward class and style–if they are well-chosen and well placed to support your message. Photos can draw in an undecided reader and … [Read more...]
Klout, My Story, and Why Opting Out Was My Only Choice
It’s My Story When I was growing up, what we knew about each other wasn’t called data. It was called interaction, stories, and information. It came in the form of experience and shared events, … [Read more...]
PH2: Less and Fewer — Don’t Learn to Write by TV
TV Has It Wrong Language is a changing thing. The changes first happen in conversation and eventually they become accepted in written language as well. That’s what happened with that old rule Don’t … [Read more...]
Turning Reluctant Readers into Loyal Fans
In just a brief one-twentieth of a second–less than half the time it takes to blink–people make aesthetic judgments that influence the rest of their experience with an Internet site. –Kamakshi … [Read more...]
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