SEO Archives - Page 13 of 16

Blogging Life Question 4: Blog Names

December 11, 2005 by Liz

For those who come looking for a short, thoughtful read, a blogging life discussion, or a way to gradually ease back into the week, I offer this Blogging Hypothetical Question.

Here you go. . . .

A friend is rethinking his brand-new blog, now that he knows a little bit about them.
He comes to you with two questions:

1. Is it a good thing or a bad thing to have “blog” in my name–such as Blogopedia? You’ve been around longer. Does that make it easier, harder, or just the same for the reader?

2. Suppose I choose a domain name now and want change my blog name later. I know people do it. I’ve seen it often enough. Does it cause any problems that you know about?
Is it okay if my domain name www.joescarideas.com doesn’t match with the new blog name Joe’s Rocket Lounge?

As a blog reader, not an SEO person, do these things make any difference to you?

–ME “Liz” Strauss

Checklist for Linking to Quality Blogs

December 3, 2005 by Liz

A successful blogger is always looking at other blogs to decide which blogs are worth linking to and just to get new ideas.

This second checklist: Checklist for Linking to Quality Blogs serves both of those purposes. It differs from the original Blog Review Checklist in the point of view and in the way the questions are worded. The values in this checklist are approached from a readers’ point of view. I hope you find it helpful for defining quality blogs around the Internet.

1. Audience:

2. Purpose: What is the purpose of this blog? Is the purpose stated plainly where you can see it? How well does the blog meet that purpose?

3. Content: How well does the content support the purpose? Is the content quality, relevant, readable, interesting, accurate, entertaining, and appropriate for the audience?

4. Design: How well does the look of the blog communicate the kind of blog it is? Is navigation easy and intuitive? Do items flow naturally from the first to the next? Do the color palette, image, and type choices support the content or call attention away from it?

5. Posts: Are the posts on a consistent schedule? Do they offer variety and interest within the blog’s purpose and theme?

6. Comments: Does the blog writer read and respond to comments to form a sense of community? Do you get a sense of community at this blog?

7. Technical Issues: Did the blog load fast in your browser? Was the experience more confusing or fun?

8. Writing: Is the writing clear and respectful of readers? Does the writing voice let readers know who the writer really is? Is the blog essentially free of errors in grammar, usage, spelling, and punctuation?

9. Organization: Are there categories to draw you into the backlist? Is there an archive feature of “Golden Oldie”? that you would have interest in exploring? Are the Categories named things that you can understand?

10. Marketing: How would you promote this blog, if it were yours?

11. Persuading the Writer: If you are thinking of asking to link with this blog, what do you know about the blogger? What does your content bring that will add value to this blog? How might you persuade the blogger that your blog will enhance his or her readers’ experience? Find three specific links that show how your quality content ties relevantly to this blog’s content. Use this information to write a compelling argument for making a link.

Do you go through this list with every blog that you visit? Of course not. Use this list when you’re on reconnaissance, when you’re looking for quality homes for your links inside your niche or creative ideas outside your niche.

Follow this checklist with sincerity and you’ll not only get great links and ideas, your reputation will grow to be one of someone who cares about quality and long-lasting relationships.

–ME “Liz” Strauss

Ignore Stinky Backlinks

December 2, 2005 by Liz

Ever check out a backlink and find yourself on a page that’s totally bogus?

In checking Letting me be . . . random wandering and philosophy
I have found backlinks on pages that are

a collection of sites with the word wondering in the title
a collection of sites with the word letting in the title
a page advertising a pet store, and one about bears–go figure!
a spam blog covered with links that had mine next to an explicit link for an adult site

I didn’t put them there. The first bunch were of no concern.

That last link was a problem. It occasionally came up in search engine listings with the name of my blog next to that explicit text, which made it look like my blog had adult content. Luckily it was a blogspot blog. I flagged it for removal.

If you find yourself with bogus backlinks, it’s usually best to ignore the little stinkers. The only way most can hurt you is if you return the favor and link back to them. Search engines know you can’t control who links to you.

Pretend you’re a rock star, who can’t pick your fans. Keep walking to your limo.

–ME “Liz” Strauss

deep dark blue strip 570

Nextweek: More on Links and Blog Design

Don’t Buy that New Domain Name Yet

December 1, 2005 by Liz

How to Blog Series

Sean Si of SEO-Hacker.com wrote a post about Google with regard to what is being called the “aging process.” He shared his thoughts and experience on the logic of buying a used domain or “aged” name rather than starting out with a spanking new one.

I Have a Name Already. Thank You.
I’m sure you do, and I’m sure it’s a fine one . . . or maybe it isn’t. As culturally literate members of the community, we should know why old domain names are in such demand. Besides, one day you or a friend will face the question of whether to change a blog’s name, and we need to know everything that comes with making that decision.

Spammers Ruined Things for Everyone
In order to combat spammers, Google algorithms have added values biased toward long-timers.

bypassing the 6-8 month aging delay
having a headstart in page rank
positioning bonuses, such as listing in the search indexes and key directories

Oh and remember if you don’t come back soon, I might be out finding a new, old domain name for Successful Blog. After all, it is a way of social climbing. Change your name and get what comes with it. Let’s see. Hmmmm . . . I wonder if IvanaTrump.com is available yet . . . not that one. Okay then . . .

Be irresistible.
ME “Liz” Strauss Work with Liz on your business!!

10 Things Google Wants per Liz

November 30, 2005 by Liz

In March 2005, Google’s patent document for their search engine was made public. This is the abridged Liz version.

10 Things Google Wants

Think of Google as a kindly caretaker who only wants the best for the blogging community. Google wants your blog to

1. Put down roots.

2. Be a valuable citizen. Add value to the community by developing quality content. Content is what Google users go searching for and that leads to Google selling more ads. Google likes that.

3. Grow like an oak, not like a weed. Authentic relationships take time to form naturally. Young blogs gather links over time like trees branching out, and grow with them. Fewer, slowly-acquired linking relationships impress Google. Too many links coming too quickly make Google wonder whether something hokey is going on.

4. Know beauty is nice, but brains always win. Quality, relevant fresh content is king, queen, prince, princess, and all of the Google information kingdom. There is no substitution and in the end nothing can beat it.

5. Ignore hangers-on. Cultivate quality friends. Google knows you can’t control who links up to you–that you’ll find backlinks of the most dubious sort. Care about who you link to so the community becomes stronger because of your links. Not every link needs to be reciprocated. Reciprocate those that serve your blog, your readers, and your niche community.

6. Keep your address and your name. Everyone knows that spam blogs make name changes suspicious. Name changes also make re-indexing issues. Keep your name and domain. Then Google won’t have to worry about losing track of you, and you won’t have to wait while Google finds you again.

7. Be popular among readers and among your peers. Google watches clicks–clicks on searchs and clicks from referrals–to see what draws visitors to your blog.

8. Show up with fresh, new content–often and consistently. Posting fresh, new content often is important. Even more important is posting consistently. Google likes a nice steady pattern to your posting. It’s better to post only Tuesdays and Thursdays, than to push out ten posts all on one Saturday.

9. Keep your visitors interested and know which doors they use. Google is interested in how long your visitors stay, where they came from and where they go when they leave you.

10. Keep clean and tidy–and that includes spelling. Google is a bit anal about design, code, and spelling–things that make spiders trip. No dusty corners, broken tags, no misspelled words please.

Are these all of the things that Google cares about?
Of course not. That would be like listing all of the things that your mother wants you to be.

Which of these does Google care most about and in which order do they rank?
If Google told us that, then we’d know, wouldn’t we?

ME “Liz” Strauss