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Cool Business Idea: Credit Unions

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Todd Hoskins Reviews Tools for Business

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Todd Hoskins chooses and uses tools and products that could belong in an entrepreneurial business toolkit. He’ll be checking out how useful they are to folks who would be their customers in a form that’s consistent and relevant.

Cool Business Idea: Credit Unions
A Review by Todd Hoskins

I’m taking a break from reviewing tools this week to provide some thoughts on where to put your money as a small business owner.

Like many Americans, I’ve had some frustrating experiences with megabanks prior to the Great Recession. Since 2008, it’s been awful. Not just tight lending, but terrible service has been rampant. Too often the power to please customers has been taken away from local branches and consolidated in a corporate call center.

The greed of banking institutuions has been well-documented, which is one reason I encourage everyone to explore the not-for-profit option of credit unions.

Credit unions are member-owned, meaning profits go directly towards improving the products, rates, and service for member-owners, instead of appeasing stockholders. Unions, corporations, and government entities often have their own credit unions.

The other reason I support credit unions is they are community-based. In addition to sponsoring Little League teams, attending neighborhood festivals and fairs, or donating time or money to local organizations, credit unions provide another way to root your business in your geographic community. Even if you’re not selling products or services to people and businesses in your vicinity, there is great value in supporting and being supported by the other entrepreneurs and merchants in your area.

My credit union serves a few neighborhoods, and with less than 10,000 members, is relatively small. But the service is personal, and they also provide education and assistance to immigrants, young people, and those trying to establish themselves financially. So, the local businesses that “bank” with the credit union are actually improving the neighborhood around them.

You can check for credit unions in your area here.

I’m curious what other alternatives are out there. An online bank? Who do you trust with your money?

How To Become A Guest Blogger

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By Terez Howard

Last week, we talked about the benefits that come from guest blogging on high traffic blogs. If you’re just stopping in this week, here’s a brief review:

    • Guest blogging gets people talking about you.
    • Guest blogging helps you establish connections with other business professionals.
    • Guest blogging may eventually lead to paying work.

 

This week, I promised to help you writers interested in getting involved in guest blogging. First let me say, there’s no one, correct way of getting your original blog posts on other people’s blogs. That said, there are two ways you can do this that I’m going to share.

The prepackaged approach

1. You search for a blog that relates to your niche or your interests. Perhaps you like to write about fashion. So, you look for fashion blogs. Be specific in your search. Perhaps you want to hone in on fashion for pregnant women.

2. Check to see if your blog of choice accepts guest bloggers. Some blogs have specific guidelines for guest bloggers. Make sure you understand what is expected of you.

3. Examine the blog to see if it seems to be a blog with high traffic. This can be difficult to ascertain. I like to look at comments, number of tweets and the amount of content the blog produces. I check to see if I can see a pattern in the number of posts per day/week.
Tip: You want to find a blog with decent traffic so that people will become familiar with your work. I’m not saying to never write for smaller blogs. But you should keep your purpose in mind.

4. Choose a topic that hasn’t been covered on the blog. Try to aim for a unique angle. For instance, with my pregnancy fashion example, you could write a post about swimsuits and cover-ups that flatter that baby bump.

5. Write the post.

6. E-mail your post to the blog’s owner. Most blogs will have a contact page, where you can find an e-mail address.

7. Wait one week, and respond with a follow-up e-mail if you don’t hear anything. Your short, simple follow-up e-mail could read as follows:
I wanted to make sure you received my guest blog post “Flattering That Baby Bump At The Beach.” I sent it on Wednesday, June 12. Will you be able to publish it?
Tip: You might want to attach your post again in case it has been overlooked. It will save your contact the time of having to ask you for your blog post and waiting for your response.

8. Wait another week. If you still don’t hear anything, use that guest blog post on your blog, pitch it to another relevant blog or use it for article marketing.

The opened package

1. Follow the first four steps of the prepackaged approach.

2. E-mail the blog owner your idea. Make your guest blog post pitch short and sweet. You could say:
I enjoy reading your blog posts about fashion for pregnant women, especially the one about (name a specific example). I would like to write a guest post on swimsuits and cover-ups that flatter that baby bump, such tankinis and pareos, but still keep pregnant women cool on the beach. Please let me know if I can move forward on this idea.

3. Wait one week, and then follow up with another e-mail.

4. Wait another week. Again, if you hear nothing back, use your idea for another blog, your own blog or another avenue.

 

No pay, high exposure

Most guest bloggers are not paid. I say most because some guest bloggers are paid. You must remember that guest blogging is not meant to be your source of income. It will hopefully lend a hand in leading to a client or two. It will definitely give you a following.

How do you go about guest blogging?

 

—
Terez Howard operates TheWriteBloggers, a professional blogging service which builds clients’ authority status and net visibility. She regularly blogs at Freelance Writing Mamas . You’ll find her on Twitter @thewriteblogger

Thanks, Terez!

–ME “Liz” Strauss
Work with Liz on your business!!

Social Media Book List: Get Out of the Way and Six Pixels of Separation

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A Weekly Series by Teresa Morrow

I’m Teresa Morrow, Founder of Key Business Partners, LLC and I work with authors and writers by managing their online book promotion. As part of my job I read a lot of books (and I love to read anyway!). I am here to offer a weekly post about one book author I am working with and one book I have put on my reading list. This week I will be highlighting ‘Get Out of the Way’. and ‘Six Pixels of Separation’ by Mitch Joel. The books I discuss will cover topics such as social media (Facebook and Twitter), organization, career building, networking, writing, self development and inspiration.

Get Out of the Way by John Levy

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“John Levy’s book is an essential read for managers of product development and innovation. John offers practical guidelines managers can use and signs they should watch out for to help them improve results of their teams. His book is a valuable resource for creating a highly effective product development organization.” Jan Richards, J. G. Richards Consulting

In the forward, Marks S. Williams shares, “In his book ‘Get Out of the Way!’ John Levy gives managers the tools to solve the unique problems of innovation: unpredictable customers; challenging technology; bright, opinionated people; and corporate environments that can be capricious. With all the buzzwords that attend the term “innovation,” the work fundamentally comes down to how people work together to make technology work for people. This is learnable, teachable, and trainable. But it is not easy. ‘Get Out of the Way!’ extends specific actions you can take to increase your odds of success.

About the Author:

John Levy is a management consultant who helps product development and IT organizations get consistent, predictable, and innovative results.

John has over thirty years of experience in the computer and software industry, including engineering management positions with Quantum, Apple Computer, Tandem Computers, and Digital Equipment. He earned a PhD in Computer Science from Stanford University and holds engineering degrees from Cornell and Caltech.

You can purchase a copy of ‘Get Out of the Way’ online at ThinkAha Books or at Amazon.

This blog post is part of a virtual book tour done by Key Business Partners and I have received a complimentary copy of ‘Get Out of the Way ‘ by the author.

Six Pixels of Separation by Mitch Joel

Now I would like to highlight a book on my “review” reading list–Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone..

Want to know more? Read here–

Exploring how and why online forums such as Facebook, Twitter, and blogs have gained such popularity—and credibility—with consumers, this practical guide offers proven strategies for organizations to leverage these new internet-based social media outlets. The differences between traditional and new media are explored, as are simple ways business owners and marketers can use these new resources to communicate with their customers. Practical tips on gaining the attention of and interacting with influential bloggers, the pros and cons of creating a company blog, guerilla marketing on the internet, and restructuring marketing expectations are also discussed.

About Mitch:
When Google wanted to explain online marketing to the top brands in the world, they brought Mitch Joel to the Googleplex in Mountain View, California. Marketing Magazine dubbed him the “Rock Star of Digital Marketing” and in 2006 he was named one of the most influential authorities on Blog Marketing in the world. Mitch Joel is President of Twist Image – an award-winning Digital Marketing and Communications agency. He has been called a marketing and communications visionary, interactive expert and community leader. He is also a Blogger, Podcaster, passionate entrepreneur and speaker who connects with people worldwide by sharing his marketing insights on digital marketing, new media and personal branding. In 2008, Mitch was named Canada’s Most Influential Male in Social Media, one of the top 100 online marketers in the world, and was awarded the highly-prestigious Canada’s Top 40 Under 40 (recognizing individuals who have achieved a significant amount of success but have not yet reached the age of 40).
*courtesy of Amazon

You can purchase a copy of ‘Six Pixels of Separation’ on Amazon

I truly hope you will check out these books and please comment and let me know your thoughts on them.

12 Major Social Media Myths about Big Brands that Need Taking Down

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Late December 2009, I was knocked over by two conditions:

  • the huge number of social media job descriptions appearing on job sites
  • a simple statistic predicting that 86% of Companies were planning a Social Media Marketing Bump in their Budgets for 2010.

They prompted me to write — the 10 Crucial Roles of a Social Media Director. That piece brought me fact to face with something I’d suspecting for some time …

To bring a new business to the web, the culture has to become a beginner again. The larger the business the harder that is … they have more past success, more to lose, more to fear, less to win. — 10 Crucial Roles of a Social Media Director in 2010

I’ve been watching the differences between how individuals and small business use social media and how big brands do ever since. What strikes me now is a number of myths that have grown around how brands incorporate social media into their cultures.

Though it can be said that big brands move more slowly than a smaller, more flexible startup might move, we can’t assume that slowly means blind, uncaring or mentally inept.

Big brands didn’t get to be big brands by getting everything wrong.

So I asked some of the people I admire most about navigating the social web while working in a brand culture. What myth about brands, business, and social media would you most like to put to rest?
I’ve sorted their answers into 12 major myths. Their words are filled with the mysteries they’re facing and the magic it takes to move a big company to serve customers well.

[I’ve included their names, their industries, links and their twitter streams. Each individual is offering his or her own opinion and observations — not those of his company or brand.]

Myth 1: Social Media Is a Science

Working with people is rarely all tools and numbers. It’s called the “web,” because we link and connect in myriad ways — site to site, message to message, comment to comment, Facebook to Twitter — which all comes down to person to person.

Even one to many is really one to one, one, one, one, one, one, one. Count me as a many; I’ll still feel it like a one.

Social media isn’t a ‘science’ one can master, but the ‘art’ of treating people well. — Robyn Tippins, Community Director

Myth 2: We Can’t Separate the Person and the Company

Great companies realize that people have been meeting and making friends with people who work at companies all of our adult lives — in person, on the phone, through email. Sometimes we meet friends who work at companies. Sometimes company folks become friends. Words in text online might seem to make this more important, but it’s not.

We don’t share the same with all of our colleagues, friends, and acquaintances offline. Why assume that we would online?

I’m not sure if I can be of much help; I deliberately keep my online activities separate from my employer’s brand. I don’t generally engage in social media on my employer’s behalf (though I think this would be a fun career, it’s not the one I have). And I don’t want to have to plaster disclaimers on all of my blog posts. Beyond this, I don’t know what “myths” you’re talking about. Tell me some, and maybe I can put them to rest. — Holly Jahangiri, author, Tech Writer, Information Developer @Holly Jahangiri

Myth 3: All We Do Is On Twitter and Facebook

Great social media teams and their directors spend much of their time managing change — making sure that folks understand the relationships, not just the tools. They “get” that people learn and adapt at their own speed. Great companies serious about taking on more social presence realize both the opportunities and the responsibilities.

Understanding before action is a smart move.

One of the biggest myths is that the fruits of our labor are summed up by our brand’s Twitter or Facebook presence. A response from a company representative doesn’t necessarily indicate they’re actually listening in a meaningful way. Many companies that don’t have the same type of social media presence per se really are listening by doing things like analyzing conversational information and transforming it into data that can be used to improve products and services. This may change someday, but right now, most of the “work” involved with social media centers around helping the company adapt and get contextual understanding of conversations happening online, how they can participate in a meaningful (and legal) way, and re-orient the interface of the business toward the real-time web. — Shannon Paul, Social Media Director, Insurance Industry, @ShannonPaul

Myth 4: Legal Is the Enemy

Great social media companies know how diverse teams build strong strategies through dialogue. It’s easy to find people who think the same as we do. But the best ideas stand the test of different points of view.

People who think differently add value.

I would like to put to rest the idea that Legal is always the roadblock to social media adoption. More times than not, my experience has been that the Legal folks have a ready willingness to help and provide the best counsel for their clients. My advice to anyone starting a social media program at a brand is to involve a member of the Legal team as early as possible. — Michael E. Rubin, Social Media Director, Financial Industry, @merubin

Myth 5: B2B Can’t Rock Social Media

Maybe it’s because consumer companies got into the game sooner; or maybe it’s because their consumer groups are larger and sometimes louder; whatever the reason, some folks are stuck on the idea that companies who sell to and partner with other businesses can’t use the social web to grow their businesses.

I’d love to dispel the myth that B2B can’t “do” social media. There are so many outstanding businesses proving that not only can it work, but that B2B might actually have advantages around content, relationship cycles, and niche communities. It’s time we look at social media as an enhancement to business as a whole, and adaptable to many different models. — Amber Naslund, Director of Community, Social Media Monitoring Industry, @ambercadabra

Myth 6: Social Media Is Just Another Marketing Channel

Great companies see the shift in relationships allowed by the speed and reach of new tools. Yet, they never lose sight of their values and the value of the relationships those tools touch.

Social is part of every business function and relationship.

The notion that social media is just another marketing channel is one that is short sighted and flawed. Sadly, many businesses charge junior staff with social media initiatives. Those efforts exist in a vacuum—and consequently come up short. The reality is that social media extends and enhances advertising campaigns, direct mail messaging, sales efforts, recruiting and just about every business goal if utilized correctly. When was the last time you heard of business tasking a bunch of interns to formulate a “telephone strategy?” — Rob Birgfeld, Director of Audience Development, Marketing and Communications Industry @robbirgfeld

Myth 7: Social Media Is Free Broadcasting Platform

Social media spammers might not understand this one.

Community respects and listens.

The notion that social media is a free platform to blast out your brands message is honestly, complete crap and yes, a myth. First off, social media sites like Facebook and Twitter are free, but the time and energy it takes to build and maintain an interactive community on them is not. Second, if you only want to talk about your brand and how fantastic it is, buy a print advertisement or a billboard that targets nameless, faceless people. — Sarah Caminker , Fundraising Manager, Nonprofit and Social Good, @SarahCaminker

Social media may be free, but it’s not just another broadcast platform. It requires a significant shift in how to think about connecting with customers, and it takes work and attention. — Richard Binhammer , Corporate Communications @RichardatDell

Myth 8: Brands Can’t Be Nimble

It’s true. Great brands know jack!

… the myth that I’d like to put to rest is that brands can’t be as nimble on social media as the rest of us. In fact, this depends on the brand and the visionaries who are responsible for driving communications for that brand. — Alexandra Levit , Business/Workplace Author, Journalist, Speaker @alevit

Myth 9: Brands Use Social Media Selfishly

Successful businesses large and small focus on supporting the people who help them thrive. The ROI of being selfish is negative. Great companies know that.

If I had to try and dispel one myth about brands and their use of social media it would be that companies only use social media to their exclusive advantage. Everyone has seen a few brands attempt to use social media to push their own agenda. Everyone has also seen these same companies falter … in public. Most everyone knows of a few companies that have had success with social media too. I think these companies have figured out a secret about social media — it’s that employees are passionate about being able to use their voice to do good.

These companies have figured out that the simple act of empowering their employees allows for a huge return. Not necessarily a traditional return on investment (ROI) – although that is often one of the effects. It’s more of a return on engagement. When people are engaged – they engage back. One way to think of this is that’s like a “corporate hug” – Most people don’t think about hugging a brand, but they will hug back when the brand makes the effort to engage them.

There are so many companies using, and I do mean the word USING, their corporate brand for the social good. Everyone knows of a few huge brands that are using their brand for corporate good. Which is great to see. There are also a few smaller companies using their brand to engage the community that deserve to be highlighted. One that comes to mind is the clothing company Life is Good. They put on a festival that combines outdoor and in-person activities with a great cause. Another is a subset of the work @ShaunaCausey of Comcast is doing with Voluntweetup – where Comcast sponsors community based efforts on a local scale.

There are countless companies using their brand to do some social good. I hope to see more and more of these stories start to be highlighted in the coming months and years. The smart companies are leveraging their brand and the power of social media to do some good.

Life is Good Festival – http://www.lifeisgood.com/festivals/history-of-Life-is-good-festivals.aspx
Voluntweetup – http://www.voluntweetup.net/wp/ — Jeff Shuey, Director of Business Development, @jshuey

Myth 10: Social Belongs in Marketing or PR, or…

From the first comment, the social web has been about conversation. Communication cannot be shoved into a single department or made a one-sided event. Everyone is responsible for owning and sharing what works. Every employee is the brand.

As with most things, being balanced is a very important and an often forgotten principle. Personally or professionally, folks usually operate on one side of the spectrum instead of somewhere on the mid line. Social media for business is no different and in my experience, I’ve seen people spend a lot of time arguing where social media should be housed or if it pertains to certain disciplines more than others instead of sitting down with each different group that social media will touch and say, “How in the heck can we bring to our people (clients, audience, constituents, what have you) the message in the way they want and is best for them to digest it.” Social media has many facets that touch about how an organization speaks with its publics, so it should be discussed from the top down and all around in an organization’s goals and business strategies. The reason this is so difficult and why so many struggle is because marketing, PR and other disciplines have been segregated or siloed in most organizations. People and departments need to collaborate in order to succeed long term and with the masses. Social media is no exception, and its existence in fact could very well be the thing that starts holding organizations accountable to collaboration. — Lisa Grimm, Digital PR Specialist, @lulugrimm

From General Motors’ standpoint, our social media outreach efforts are not just another PR program. We are interested in keeping the relationship going. Once you are family – we want to keep you in the family. — Connie Burke, Communications Manager, Social Media, @connieburke

Myth 11: Brands Think Too Much, Too Little, Not Enough

Brands are people. We all do all of that.

I think most brands, large and small, worry far too much about how they, themselves, should manage social media, and far too little about how customers use it, and more importantly, how customers interact with the products we offer up. — Robyn Tippins, Community Director, Internet Developer Network, @duzins

Myth 12: Social Media Is a Waste of Time

Time spent without meaning and value is a waste of time. That’s not a social media problem that’s something else.

The social media myth that is no longer valid is that “social media doesn’t work or is a waste of time.” You are reading this, engaging this, using this, retweeting this, arguing this, and thinking about this statement because of social media. There’s no denying it, whether you agree with the termonolgy or not, social media is the new means of communication and connection. It’s no longer a matter of standing out, it’s a matter of relevancy and ultimately existence for your brand. — Kristen Rielly, New Media Developer, @GeekGirls

When we learn, we take in new information and test it against old models we’ve built on information we’ve gathered in the past. Sometimes, we forget to let the new information replace the old … and a myth forms.

What myths about brands and social media do you think need taking down?

–ME “Liz” Strauss
Work with Liz on your business!!

Get a Great Deal When You Join Third Tribe Before June 1, 2010. I’m a proud affiliate.

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On Writing: Hesitation, Aspiration, Being – Faith in You and Me

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I’ve often said that at night people get … more relational.

What’s this fear of being real?
Weren’t we all born authentic?
Why is it such work to get back to the person we are again?

Every day I meet with people who … hesitate.

Do you really want to live what time of your life you have doing that?

Hesitating. … even the word doesn’t look real.

Wouldn’t you rather be …?

How do you bring the music into what you’re feeling?

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aspiring

it means breathing toward …

to live for, to breathe for, to be for
something you believe in?

I have faith in you, in me.

Let’s be that.

–ME “Liz” Strauss
Work with Liz on your business!!

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#DellCAP DAYS: How DELL Builds Trust Long Before a Meeting

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From Wondering to Commitment

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This week I’ll be attending the inaugural DELL Customer Advisory Panel (CAP) event at the DELL HQ in Round Rock, TX. (Thank you, DELL, for generously covering the costs of our travel.) As anyone might be, I was delighted to receive the invitation — who doesn’t feel good to know their opinion is wanted and valued?

That this will be the first Customer Advisory Panel and that DELL has integrated social media so well throughout its business also sparked my curiosity. I decided to wait until this week to research the event beyond what information I received from DELL. I was interested in the pre-event preparations and what they might reveal.

You see, I’ve been to meetings portrayed as learning with and talking with customers. Some have been great conversations and shared learning experiences. Others have been presentations in which the hosts talked, demonstrated, and even apologized, but only wanted validation from the invited guests. Bet you have too.

From the first #DellCAP email, I wondered about the make up of the group, about the purpose of the event, about the form the discussions might take. One small action at a time, DELL raised the bar and built trust that this will be a great meeting. I hope they don’t mind if I share some of the most brilliant, yet most basic, beautifully executed ways that they’ve already built a high-trust relationship with me by showing (not telling) that they value the people who are coming down.

  • Opt-in travel arrangements. Part of the stress of any trip is the getting there. Every airport, every city has it’s own unique ways of doing things. Every new hotel is a strange space until we’ve stayed there. The care for detail builds trust.
    • I received a link with information about the rocking hotel DELL had arranged for their guests to stay in.
    • I received an email asking my travel preferences – airport, airline, time of day, window or aisle. When the flight was booked, I received another email asking my approval of the selections, which were exactly as I requested.
  • Clear CAP Day Guidelines. As Sally Hogshead says, “Trust comforts us with certainty and reliability.” Knowing the goal of the event, knowing the expectations, and knowing how the company plans to support them is a huge comfort and trust builder.
    • The goal was clearly stated and so was the intention of a long-term relationship (not a one-CAP stand):
      Our goal for this event is to hold open, honest and collaborative dialogues around topics that you have identified as top of mind as well as to get to know each other better and help bring our collective communities together and keep the conversations and ideas begun today going long after we’ve said adieu to this CAP Day event.
    • The commitment to the community was defined:
      To help bring turn these goals into realities, and to make our teammates in the Legal department comfortable, we have outlined the following guiding principles for participating in the CAP program – today and ongoing. These guidelines apply to both Dell customers and team members participating in the CAP Day event.
    • The five principles to guide employees and invited guests included open, collaborative communication; transparency of affiliation; protection of privacy; standards of conduct; and sharing of the event happenings.
  • An Event Framing Survey. Most surveys are a “Web 1.0” experience. We ask others, “What do you think of me? What do you thinking of what I’m doing?” DELL built their survey to model the two-way dialogue they envision. The survey showed the respect and commitment the people putting on the event have for the ideas and opinions of their guests.
    • The first few questions were “listening questions” that were about the participant. What would you like to talk about while you’re here? Product questions were limited and didn’t appear on the first page.
    • A follow-up question explored the thinking behind a quantitative answer in the way that someone in a meeting might say, “Can you tell me more about why you think as you do? I want to understand what you mean.”
  • Other well-timed, well-thought preparations. Each contact demonstrated the same commitment to a quality relationship. I won’t share all of the DELL special touches yet.

I started by wondering what the event would be like. Now I’m looking forward to meeting folks and getting to work. Their investment in this event telegraphs in every communication. My commitment to a successful event has grown to match what they’ve shown me.

DELL has built a high-trust environment even before we’ve walked into the room. Outstanding.

Other Views of the Event

I waited until I wrote my own experience before I explored other blog posts about the event. Here’s what I found.

The next evolution of social media for business is … by Mack Collier

Here’s the twist that makes this event so interesting to me; The 15 customers Dell will meet on the 15th are customers that have issues with Dell, and want to voice those issues to the company. The 15 customers Dell will meet on the 17th are evangelists of the company. So over the course of 2 days, Dell will be meeting with 30 of its most passionate customers, from both ends of the spectrum. I think this event is also an example of the next evolution of social media for companies.

Dell Forms Customer Advisory Panel by David Gardner at Fast Company

As many of my followers here know, one of my primary interests is helping companies improve business execution. Dell surveyed me and others last evening in preparation for this event (good job!), and, while I’m sure they are more interested in impressing me with their technology, I want to know what they are doing to eliminate the business execution issues that frustrate their customers.

I’m on Team DELL by Shawn Collins at Affiliate Tip

I got my first computer back in 1994 – it was an Acer with a 9600 baud modem modem, if I remember correctly. My next one was a Dell, and I’ve been a fan of the brand ever since.

TommyLog Dell Gets It

They just want to have some people who have talked Dell in Social Media to come to town and they want to listen Did I mention they would pay for all my expenses!! THEY WANT TO LISTEN!!! What a concept. How amazing!!!

What do you see as key to a successful DELL initiative?

–ME “Liz” Strauss
Work with Liz on your business!!

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