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SOB Business Cafe 02-20-09

February 20, 2009 by Liz

SB Cafe

Welcome to the SOB Cafe

We offer the best in thinking — articles, books, podcasts, and videos about business online written by the Successful and Outstanding Bloggers of Successful Blog. Click on the titles to enjoy each selection.

The Specials this Week are

social media explorer
With so many different services, blogs, and sites out there, small business owners and other marketers who are usually already stretched thin often figure that monitoring and participating in social media will require a time commitment and technical savvy that they just don’t have.

Not true. It’s better to participate at a level you can manage than to ignore social media altogether.

A Quick ‘n Dirty Guide to Setting up Social Media Monitoring


Barry J. Moltz
Process needs to trump outcome. This is nearly an impossible goal because regardless of what we say, the common belief is that the ends always justify the means.

Letting Go of the Outcome


Direct Marketing Observations
There are people out there, that don’t like you. I know, shocking isn’t it? For some of you, it might be. In social media we talk about, and write even more about how social media creates these magical relationships of synergy, business alliances, and friendships. But what people rarely talk about, are the relationships that have originated from social networking-that have gone sour.

Social Media is the Platform for Bad Relationships too…


Divine Purpose Unleased
There are lots of ways the roles you play change; actually roles change often. Sometimes your role gets yanked out from under you like when you get fired from a job. Your role shifts when your children grow up and move out of the house. You might get married… or divorced.

Your Life Purpose is NOT a Role You Play!


RANDOM ACTS OF LEADERSHIP
As of today 316,641 results returned when searching Amazon for books on leadership. According to Warren Bennis in Leaders (1997) “academic analysis has given us more than 850 definitions of leadership”. I think it is fair to say that defining leadership will be studied and debated for a long time to come and it is likely we will never all agree on THE BEST definition.

THE Best Definition of Leadership…


Related ala carte selections include

Amy Derby wants to know …

What color crayon are you?


Terry Starbucker is making a great offer …

Announcing the “Blog It, Earn It” Discount for SOBCon09 (but hurry!)


By my eBook to learn the art of online conversation!

Sit back. Enjoy your read. Nachos and drinks will be right over. Stay as long as you like. No tips required. Comments appreciated.

–ME “Liz” Strauss

Filed Under: SOB Business, Successful Blog Tagged With: bc, Great Finds, LinkedIn, small business

Rituals, Glituals, and Success – How Will You Turn Things on Today?

February 20, 2009 by Liz

FAIL NOT!!

This morning I got up.
I followed my path that gets things rolling.
I walked through the kitchen. Gotta have coffee.
I went to my office space. Gotta have connectivity.
I head on back to the shower. Gotta be clean and clear thinking.

It’s my ritual to hit the ground running.
I like the thought of everything firing up at the same time.

And every morning, I walk back through the kitchen, get my coffee, sit down at my computer. and start right in making the world mine.

Except today.

Today my ritual was a glitual.

My computer wasn’t running.
I forgot a critical key to success.
Whether it’s the coffee, the computer, or yourself …

You gotta turn it on to get things going!

How will you turn things on today?

–ME “Liz” Strauss
Work with Liz!!

Buy Liz’s ebook to learn about success on the Internet.

Register for SOBCon09 NOW!! Don’t Miss the Blog It Earn It Discount!

Filed Under: Business Life, Motivation, Successful Blog Tagged With: bc, success

Design, Function or Content — Which Is More Important?

February 19, 2009 by Guest Author


I asked a question the other day on Twitter: What would you respond to the comment, “Content is more important than design.” The first response I usually get is content – content is king. If you go to a site and there isn’t any content to engage with or provide value, and it doesn’t get you thinking, there’s really no point or purpose to it. Content that changes, gets updated frequently and is genuine is usually the first element in any order of importance in relation to what people want to see when they visit your site.

Kyle Placy, a friend and designer responded, “Hmmm, content is more important than design… I think that is a relative statement. You can have great content and a terribly designed blog and the content is moot. I would say on a sliding scale content is more important but there is a fine line to draw between clean and easy design to terrible design.”

Vicky Hennegan said that content is more important but a good design can affect how long you stay on a site.

I read a lot of blogs and visit a lot of websites. We all do. Sometimes it’s part of my job to go find information from a website and sometimes that is all I’m there to do. If I like the look of the site I might spend a little more time and read some posts. If the site is appealing either because of its design or function capabilities I might click through and check out some features. I will definitely return if I like the content but I will also return if I liked the look (design) and feel (function) of the site. Things to consider:

1. Does everything your site/blog “say” it can do work? For example, links, pages, signup for RSS feeds, newsletters etc.? Do all the functions work the way they were intended to?

2. Do you have your contact info somewhere easy to find? You may not want people emailing you; that’s fine but chances are at some point someone is going to want to reach you. Will they easily be able to find this information? I sometimes have to collect contact info from websites and am so surprised when I have to hunt to find it. Home page is best if you want to be found.

3. Do you have all your social platforms listed on your site somewhere?

4. Not everyone has a designer. Not everyone needs one, in fact. WordPress, Blogger and Thesis have made it really quite easy and painless to customize your site. Twitter is a great resource as well – ask for help and you’ll get it!

Design, function, or content, which is more for you?

from Kathryn Jennex aka northernchick

photocredit – Anna Hape

Filed Under: Design, Successful Blog Tagged With: bc, Blog, Content, Design, function, Thesis

How's Your Relationship with Yourself?

February 18, 2009 by Liz

The theme of SOBCon09 is the ROI of Relationships. To underscore the importance of relationships in business and to have a chance to make and celebrate a few while we’re doing that, I’ve opened up this series by successful and outstanding bloggers like you.

Communicating with Yourself
by Karl Staib

To get yourself to the next level of your career, the most important development is to be able to communicate with yourself so honestly and effectively that every choice improves your life.

Wow! Every choice?

Yes, every choice can add or subtract to or from your career.

I’ve made many mistakes with my career, but one thing I pride myself on is the fact that I never settled for less than what I really wanted. I wanted a career in teaching and I found it. I wanted a creative career I landed it. I wanted a people interactive career and I got it.

They all built on each other and helped me get to where I wanted.

I’ve found a job that requires teaching, creativity and interactivity. These are the tools that have aided me in my present career. Is this the end?

Probably not.

I’m ok with not knowing whether of not this is my final destination. That’s what honesty does for you. Chances are, you won’t ever see the complete picture. There is no way of seeing the whole picture from just one set of eyes. But you can add to the picture, step back and effectively pick your next direction.

Think of your career as a giant scroll that can never be erased, but the most important part is the last sentence. It’s this sentence that is the present you. Hopefully the happy you. If you aren’t happy then keep improving your story.

Never Stop

You must keep adding to the “story” that is your career. We all have so much potential to change the world. We can do this only through work. What? I can change the world in many other ways. I ask you to name me one way in which you can make change without putting in a little work?

You can’t.

You need to create motion to generate change.

Without action it’s just thoughts.

The number one reason why people are happy at their jobs is because what they produce resonates with their soul. They believe so wholeheartedly that they are doing good that it lifts them to a level of happiness that sets their hearts on fire.

I watched an animal show that highlighted Steve Irwin’s (Crocodile Hunter) pet hospital. One employee sleeps in her office to care for the injured Koala bears. She is so dedicated to saving these animals that she will forgo sleep to feed a Koala every two hours.

Finding this fire is not easy. For 99% of us this takes many years, but that means never settling for second best or third best. We need to keep adding layers that build our career foundation. With each layer we gain more perspective, strength and intelligence, which allows us to communicate with ourselves more honestly and effectively.

So ask yourself: What could I be doing to add to my personal development?

My two favorite methods are:

Meditation/Contemplation

Just sitting in a quiet room and answering the question, “What work am I doing now that I enjoy? And what could I be doing to add to my career?”
There are many methods that can help you build on your present career or switch to a new one. You can try anything, from volunteering at a local organization to creating an event that involves the community.

When you give yourself questions to answer, you can avoid the loop of thoughts that prevent you from fulfilling your vision of your “dream career.”

Asking Friends

Your friends are a treasure chest of information. They have formulated many ideas of who you are and why they like you.

Ask your friends, “What are my best talents?” and “Do you think I’m using them to my advantage?”

Don’t take these answers personally. Some responses might hurt your feelings. You are doing this to grow, so you must accept the idea that the situation might be a wee bit uncomfortable, but a valuable experience.

What other methods have you used to listen to your soul’s career needs?
What jobs have you had that you didn’t like, but later you understood how they helped build your career?

his own blog: Work Happy Now! If you enjoyed this article, you may like to subscribe to his feed, follow him on Twitter or

Karl Staib writes about unlocking and kicking open the door to working happy atWork Happy Now where you can read one of his most popular articles, How Does Google Create a Great Atmosphere?
His twitter name is @workhappynow

Register for SOBCon09 NOW!! Explode your network of relationships!

Filed Under: Business Life, Successful Blog Tagged With: bc, Karl Staib, LinkedIn, personal-identity, relationships, ROI of Relationships, SOBCon09

The Relationships of Ringling Bros: A Company that Cares about Animals

February 18, 2009 by Liz

The theme of SOBCon09 is the ROI of Relationships. To underscore the importance of relationships in business and to have a chance to make and celebrate a few while we’re doing that, I’ve opened up this series by successful and outstanding bloggers like you.

Ringling Bros
by Sarah Stuart

If you have children at home or if you just like children world you might be surprised to learn more about Ringling — the Brothers and their circus. Some people think that circuses are a bad thing. Read further before you decide.

Ringling Bros is a company that promotes shows to children. The shows are circus type with a series of animals that are mainly worldwide extinct. Elephants, horses, wild cats and other exotic species are taken care of by Ringling company and trained to provide the best of the shows delighting children’s eyes.

From the east coast of United States starting on New York State through the West Coast ending in California including Puerto Rico, Ringling is on tour. All you have to do to know about their shows is going to the colorful website www.ringling.com . The website has a show locator providing that you can get the nearest location to where you live.

The concept around Ringling is compelling for several reasons. First, Ringling is an entertainment company. Children and parents watch exotic animals shows. Most kids who watch the shows wouldn’t see these animals anywhere except in a zoo. By finding the nearest show to where they live, families can plan and enjoy an evening of fun and awesomeness.

An important fact regarding Ringling is that the animals are truly taken care of. The company has full-time veterinaries and animal care staff to ensure that the animals are fed, watered, groomed and cleaned daily. Animals are also medically examined regularly and that they receive all required and needed vaccinations.

Besides the entertainment and the care for captive animals, Ringling represents a shift, a change in the way we see animal shows and how we care about the animals themselves. Why?

For several decades, animals were not well treated in circus type shows. Ringling has a different intent and approach than all other companies in the field. The Ringling intent generates a huge difference in the way we see, watch, and live the shows.

Ringling’s objective is to conserve animals lives. They care about rare and nearly extinct species such as elephants. Ringling ties the joy kids feel at the show to highly enlightening website information. Kids go home and learn about animal origins, their lives and the special concerns they face — that connection is an education toward changing the world.

Ringling is built over the close tie that includes entertainment, information, and conservation of species! Ringling represents a different way of making business, a new perspective. It shows us how different aspects of our lives and the planet’s life can be related in harmonious business!

Sarah Stuart can be found at Tinkerbell where she
writes creatively about many kinds of communication.
Her twitter name is @Sarah_Stuart

—————–
Sarah has chosen a controversial subject. You might not agree with her view. I’m sure you can say what you think without straining relationships on our blog. Every story has many points of view. I’m interested in yours. So is she.

–ME “Liz” Strauss

Register for SOBCon09 NOW!! Explode your network of relationships!

Filed Under: Business Life, Successful Blog Tagged With: bc, ROI of Relationships, Sarah Stuart, SOBCon09

The Mic Is On: We're Talking Ideal Workplace, the Ideal Work

February 17, 2009 by Liz


It’s Like Open Mic Only Different

The Mic Is On

Here’s how it works.

It’s like any rambling conversation. Don’t try to read it all. Jump in whenever you get here. Just go to the end and start talking. EVERYONE is WELCOME.
The rules are simple — be nice.

There are always first timers and new things to talk about. It’s sort of half “Cheers” part “Friends” and part video game. You don’t know how much fun it is until you try it.

Where Do Circus People Run Away to?

So running away isn’t such a good idea … BUT, if you could set up work anywhere, where would you be right now? How could balance what you’re doing with where you’d most love to do it?

  • private island?
  • Monte Carlo?
  • mountain cabin?
  • a favorite city apartment with a penthouse view?

Now that you’ve got the location … what would you be doing?

And, whatever else comes up, including THE EVER POPULAR, Basil the code-writing donkey . . . and flamenco dancing (because we always get off topic, anyway.)

Oh, and bring example links.

–ME “Liz” Strauss
image: sxc.hu
Related article
What is Tuesday Open Comment Night?

Filed Under: SOB Business, Successful Blog Tagged With: bc, blog-promotion, letting-off-steam, living-social-media, Open-Comment-Night

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