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Your Resume-The Brand YOU Brochure

March 27, 2006 by Liz

Forget the Rules

The rules are for everyone. Personal brand is about showing you are the only one.Somewhere along the line, you probably learned rules about writing resumes. What I’m about to tell you is going to break them. I like breaking rules, especially when that works in our favor. I don’t usually do it when it doesn’t.

You don’t need a resume anyway. You need something that works like one, but is more than that.

Get Rid of the List

It’s easy to think of a resume as a list – three suits, two blue, one gray, of what you’ve done and to write it off as a painful requirement of job acquisition. That’s a major missed opportunity. With a few tweaks, your resume can be a dynamic tool in your personal branding strategy.

Throw away the list as concept.

Think about Brand YOU and promotional tools.

You’re making a personal branding brochure. Just let other people think it’s a resume. They’ve been confused before.

A Personal Branding Brochure

Imagine that you’re a product — a Ferrari. Your resume is your specification sheet. Add some marketing copy, and you’re well on your way to a promotional brochure for that Ferrari. On my own resume I include the usual career experience with the chronological job history, but that is page 2.

On page 1, I include branding information built around my branding big idea – that I am a leader and a strategist with a proven track record and competencies in several key areas of publishing. I want the person reading my resume to read this first, to know what I can do before where I did it. The former is more important than the latter. As you read through, you might notice how I took the opportunity to further my brand identity by targeting first statement under each core competency.

Turn a resume into a personal branding brochure.

Use It as a Promotional Tool

Change the way you look at your resume, and you soon find a world of uses for it. Use it as you do your business card. Just this week I sent mine to a business friend with a note saying, ““Let me know if my voice might help you in the meetings with the publishers you told me about.” Design it into your blog’s About Page to let your readers know more about you, your brand, and your business.

I use my “branding brochure” a lot when I’m networking.

It’s one more way to let people know you’re not just another suit. You’re uniquely valuable.
Without you, the world would be missing something–the one and only Brand YOU.

–ME “Liz” Strauss

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Filed Under: Marketing /Sales / Social Media, Personal Branding, SS - Brand YOU, Strategy/Analysis, Successful Blog Tagged With: bc, blog_promotion, personal_branding, personal_branding_brochure, promotion, resume_planning, self-awareness, self-promotion, strengths_and_weaknesses

Monkey on Your Desk? Morph It, Mosh It, Write It Up

March 27, 2006 by Liz

Boring, Broken, or Both.

“The only thing an intelligent child can do with a complete toy is take it apart,” a kindergarten teacher told me. “An incomplete toy lets children use their imaginations.”

–Todd Oppenheimer, Schooling the Imagination (About the Waldorf Schools)
Finding Ideas Outside of the Box logo 2

Some days it’s a “have-to.” A monkey crawled on your desk that you don’t want to fix or write about. You’re face to face with something that is boring, broken, or both. You can do the grown-up thing. Dig in, reach for a bandage to fix it, and get things done. OR You can do what a kid would do–pull it apart to see how things work.

Be a Genius–Morph and Mosh It

Take it a part and see what it’s made of. That’s what Leonardo would do. That’s what most curious kids would do too. Don’t put a band-aid on it. Morph it into something else. Mosh parts of other things into it. Make it into something new. Here are some ways that you might do that with that problem or a boring idea that you have to write about.

1. Find the parts. Breaking things down into manageable chunks makes the most boring, broken, or beastly task less powerful. It puts you in charge. It also gives you a chance to see how things fit.

2. Identify which parts need attending to and which do not. When we look at a whole, the details can be a distraction. Push those details out of the way. Pick three things that deserve attention and focus in on only them. Let me track this with two scenarios.

  • Scenario 1–the article: You need to write an article on the vision of your brand. Pick three main ideas you want to share. Set the details aside.
  • Scenario 2–the client problem: You need to unravel a misunderstanding that has cost money and caused damage to your relationship. Define the damage that has occurred. Don’t spend any time on the causes now.

3. Morph it. Arrange and rearrange the parts you have identified. Decide how those parts fit best together. Do it as if you were rebuilding a toy–What if this went here, or here, or here?

  • Scenario 1–the article: Play with how you might order the ideas of your vision–short-term to long-term; easy to more difficult; altruistic to bottom line; head to heart.
  • Scenario 2–the client problem: Set goals for how you repair the damage and decide which goal should be the first that you address. Think about who should be part of the repair crew and what piece of the picture they each add.

Think of the outcome each time your rearrange things. This sounds like a lot, but we’re only talking a few seconds here.

4. When you have the parts where you want them, look for a pattern in what you’ve got. What you’re looking for is the big idea–the whole behind the parts you’ve made. This is the “putting things back together” stage.

  • Scenario 1–the article: Are the ideas for the article about how your company is going to grow? Do they arrange themselves as a statement of altruism, or innovation, or point to an idea that will change the fabric of business?
  • Scenario 2–the client problem: How do your goals frame the action you will take? Is your planned response that of a thinker, a feeler, one who delegates or one who takes the bull by the horns? Did you choose a team who can execute your plan?

If you can’t find a pattern in what you’ve got, rework your parts until they gel. It won’t take long now that you know you’re looking for a cohesive whole.

5. Mosh it. Add some spark from the outside. Ideas from outside the situation add energy and change the way you feel about the task at hand. Re-introduce the details that were there, if they’re pertinent, but be sure to include something totally new.

  • Scenario 1–the article: You might add an anecdote or an analogy to frame the vision, or speak to how the vision came to be. You could include your statement of what the vision means to you personally, or talk about how difficult you found it to write down the vision for others to read. Sometimes I just relate the process it took to get an article done. Other times I choose a TV show or character that readers will know well and let that image, and what it stands for, carry the article along.
  • Scenario 2–the client problem: The way you framed the problem will say a lot about how you want to repair the damage. Before you move on what you’ve found, consider how the client and the others involved might also frame the problem. Are they thinkers, feelers, those who delegate, and doers too? Use that answer to form a more thorough plan of action.

Write It Up

Can’t avoid it any longer. It’s time to write things up, but that boring, broken or both “have to” is under your control. Now you have a plan for what you want to say or do. So writing should go easy on you, and the little voice that would have been whispering in your ear, “I hate this. I hate this,” should be quiet too.

Looking at this process on paper may seem a lot, but actually, it takes far less time than most folks I know spend thinking about how much we don’t want to deal with that “have to” on our desks.

And the payoff is you feel so good when you’ve made that monkey go away, and you know you’ve thought it through so that the hairy guy isn’t going to come back.

I hate monkeys on my desk.

–ME “Liz” Strauss

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Filed Under: Content, Outside the Box, Successful Blog, Writing Tagged With: bc, finding_ideas_outside_of_the_box, generating_ideas, personal-branding, problem_solving, thinking_outside_the_box

Writing Ugh! 10 Reasons to Get Jazzed about Writing

March 26, 2006 by Liz

Writing Is Easy When It’s Over

Writing is easy. All you do is sit staring at a blank sheet of paper until the drops of blood form on your forehead.

—Gene Fowler, Screenwriter, Director, Author

Let’s face it. Everyone can think of things we’d rather do than write. Writing is work, even when it comes easily. We have to get the words down in the right order. We have to check that they’re all there and spelled correctly. We have to make sure that they make sense to people who aren’t us. Those are a lot of things to do when we might be doing something more fun, such as having a life.

Why do I write?

I just can’t let opportunities fly right by me.

10 Reasons to Get Jazzed about Writing

Why do folks write? They know that words have power. That a word well-placed and well-written can bring visibility and attention to them, their business and their brand. They know that writing is an incredible tool that reaches farther than other forms of conversation do. Even video, well-done, is written first.

We write because writing is power. Here are 10 reasons to get jazzed about writing.

1. In today’s universe, writing is your voice. Not to write is close to having laryngitis. The ability to write is critical. You learn it same way you learn to play the guitar–by practice. If you want to communicate when the spotlight falls your way, you need to be writing “solos” now.

2. Writing can reach an unlimited audience. More people can access what you have to say when they can read it. Your audience can read what you write on their own terms, in their own time frame.

3. Writing allows you to think before you speak. One beauty of writing is that you can edit before people hear what you say. The uhs and ums, the wild digressions, and off-base thinking can stay a secret between you and your delete key. You end up looking smarter, and your audience ends up thinking you are too. That’s power.

4. Writing lasts to become an asset. The words you craft today will still be available to you again and again. One investment pays you back with many returns. You can repurpose your writing to fit new situations. You can make it last to serve you and your business as long as you need it to.

5. Writing is free promotion. Offer quality, relevant content to an audience who needs it, and they’ll be coming back to see you again. Your name, your business, and your brand will gain a following from the writing that you did.

6. Writing increases the visibility of your brand. Writing great content means search engine ranking and link popularity. Whether you’re looking for a new job or promoting your business, high visibility is currency in the knowledge universe. Employers and clients are using search engines to check out relationships. You do it. Don’t you?

7. Writing lets people know you as an individual. You become the one and only you. If I never wrote a word on this blog, how would you know who I am? Need I go on?

8. Writing forces you to think through ideas. When you leave your ideas in your head, it’s easy to think you know them inside out. Often after writing something, we know it better than before we started.

9. Writing lets you define the big idea of your brand. Whatever subject you write about will soon become what you are thought of as an expert on.

10. Writing is networking with content. Writing opens doors. People read and answer back. All people tend to see others who think like they do as being smart. Some of those readers will become friends and business contacts.

I can think of so many reasons to write, and I get jazzed about the doors that each piece I write might be opening. Now as I finish this post, I have one more page in my archives. It’s like one more dollar in my promotional bank account. I can repurpose it and use it again and again. People can read it whenever they want to find out more about who I am.

Funny . . . . I’m even more jazzed about writing now, than I was when I started this post.

–ME “Liz” Strauss

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Filed Under: Writing Tagged With: bc, blog_promotion, business, drops_of_blood_form_on_your_forehead, increasing_readership, personal-branding, power_writing_for_everyone, promotion, survival_kit, writer's_block

Now the Romulans Won’t Be the Only Surfers with a Cloaking Device

March 25, 2006 by Liz

Enter The Cloak . . .

The Cloak offers you encrypted anonymous web surfing by making sure that only you (and The Cloak) know where your computer goes when you go out visiting places on the Internet. The Cloak uses Standard SSL protocol to encrypt all communication from your browser so that you are no longer directly connecting to the servers that you are visiting. The Cloak stands as a shield between you.

I’m starting to get the creeps as I type this. The screenshot means you’re just a click away from total protection of Orwellian proportions.

The Cloak

Me? I think I’ll go back to reading books and watching television.

–ME “Liz” Strauss

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Filed Under: Successful Blog, Tech/Stats, Trends Tagged With: anonymous_surfing, bc, cloaking_device, SSL_encryption_protocol, The_Cloak, ZZZ-FUN

Great Find: Surfing the Net with Kids

March 25, 2006 by Liz

Something for the weekend. . .

Great Find: Surfing the Net with Kids by Barbara J. Feldman
Type of Site: Interactive site for families
Permalink: http://www.surfnetkids.com/
Target Audience: Families

Content: As the “Cat in the Hat” book starts out, “It was a rainy day . . .” The next day when there’s nothing to do, or you just want to play on the computer with your kids, have I got a place for you. Surfing the Net for Kids is a portal to web sits for kids that brings together everying from color book activities to Harry Potter game sties. You’ll find History, Science, and information for kids of every ages. It will keep you moving through great games and content for hours. Click the screenshot and have a look.

Kids Surf the Net

Wish they had this when I was a kid.

–Me “Liz” Strauss
Why I Don’t Play Monopoly with My Husband
Internet Slang Dictionary and Translator
Fun Find: Button Generator.com

Filed Under: Community, Successful Blog Tagged With: activities_for_kids, bc, Family_activities, fun, stuff, surf_the_net_with_kids, ZZZ-FUN

Thanks to Week 22 SOBs

March 25, 2006 by Liz

muddy teal strip A

Successful and Outstanding Bloggers

Let me introduce the bloggers
who have earned this official badge of achievement,

Purple SOB Button Original SOB Button Red SOB Button Purple and Blue SOB Button

and the right to call themselves
Successful Blog SOBs.

I invite them to take a badge home to display on their blogs.

muddy teal strip A

Genetics and Health logo

Leadership Notes logo

Vitaly Friedman logo

They take the conversation to their readers,
contribute great ideas, challenge us, make us better, and make our businesses stronger.

I thank all of our SOBs for thinking what we say is worth passing on.
Good conversation shared can only improve the blogging community.

Should anyone question this badge’s validity, send him or her directly to me. This award comes with a full “Liz said so” guarantee. It is endorsed by Kings of the Hemispheres, Martin and Michael, and backed by my brothers, Angelo and Pasquale.

deep purple strip

Want to become an SOB?

If you’re an SO-Wanna-B, you can see the whole list of SOBs and learn how to be one by visiting the SOB Hall of Fame. Click the link or visit the What IS an SOB?! page in the sidebar.

–ME “Liz” Strauss

Filed Under: SOB Business, Successful Blog Tagged With: bc, blog_promotion, dialogue, relationships, SOB, SOB_Directory, Successful_and_Outstanding_Bloggers

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