Successful Blog

Let Your Customers Help Market Your Business

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How much marketing of your business do you do? Of even more importance, are you doing the right things to market your business?

Unfortunately, too many owners come up short in marketing their businesses. As a result, they can be missing out on some great opportunities to pull in more business.

One of the best ways to market your business is by letting your customers spread the word.

With that in mind, is it time your customers went to work for you?

Have You Been Missing Out on Good Marketing Opportunities

In deciding to let your customers help market your business for you, keep these ideas in mind:

  1. Social media – Given many of your customers are likely on social media, let them spread the word. Facebook, Twitter, LinkedIn, Instagram and more are all top-notch social sites. As such, customers talking social in regards to your brand can help lead to better marketing. This is true whether marketing the best steak knives or countless other products. When you see your brand mentioned in social circles, get involved in the conversation. For instance, a customer goes to your Facebook page and has a question or even an issue with your business. Do not let the matter go unnoticed. Consumers appreciate when business owners lend them an ear. Even if you do not get more business from that customer, he or she may be happy enough with a response to recommend you.
  2. Testimonials – It is not uncommon to do testimonials in hopes of landing more business. You should ask customers if they’d be willing to do this with you. Whether a TV ad, online note or others, customer testimonials can help generate sales. To increase the chances of testimonials, be willing to give your customers incentives. This can be discounts on future sales and more. A good testimonial from a satisfied customer can lead to bringing in other consumers.
  3. Word-of-mouth – Even with how great social media and testimonials are, word-of-mouth is big. That said make it so your customers want to tell their family and friends about your brand. This all starts and ends with great customer service. Your customers want to be treated like kings and queens when they come to you for business. As such, don’t drop the ball in this all-important endeavor.

In letting customers help market your business, are you getting the job done?

Photo credit: Pixibay

About the Author: Dave Thomas writes about business topics on the web.

Does Your Brand Get the Right Attention?

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Making sure your brand has a foothold with consumers is important on many fronts.

That said getting the right attention is more important than attention in general.

You do not want to be spinning your wheels trying to get the attention of consumers. If you are doing this, it can be both a waste of time and money.

So, does your brand get the right attention?

Make Sure You Are Doing the Right Promotions

In going about getting the right promotions for your brand, keep the following in mind:

  1. Message – What is the message you want for your brand? Without a strong message, you can miss out on great opportunities and revenue for that matter. Your message should not only be on your website, but also on your promotional items you send out to the public. Let consumers know why they should do business with you and not competitors.
  2. Help – If you are a small business owner, there’s a good chance you are wearing many different hats. As such, it can be hard to get everything done that is necessary. That said you may need to reach out for help to cover all your bases. As an example, are you using search engine optimization (SEO) to further your goals? Not doing so can be missing out on a great opportunity to connect with the public. With that in mind, you may well want to explore the top SEO companies in San Diego or elsewhere. Working with a solid SEO provider can mean the difference in success and failure.
  3. Demographics – Know the proper demographics for your brand. Trying to reach out to consumers without focus is often going to prove worthless. You want to know which consumers will most likely have an interest in your products or services. Some simple surveys can be a good way to find out about the level of interest one has in your brand. In doing surveys; give consumers an incentive to respond.
  4. Social media – While you do not need to have a fixation on social media 24/7, it should be in your repertoire. With that being the case, make sure you know what you are doing when it comes to social networking. Too many business owners are not up to speed on how to use social media the correct way. Having activity on many social sites is fine. That said make sure you give equal attention to them. Your best bet is to start off with one and go from there. For instance, try Facebook. Given it is the world’s most used social site, it will be a good starting point for you. Use it not only to promote your brand, but also engage with the consumer friends you build up over time. Consumer engagement is critical to a winning social effort.

While there are more promotions for your small business brand, review those above to see if you have them.

Given how important the right attention is to your brand’s ability to succeed, are your bases covered?

Photo credit: Pixibay

About the Author: Dave Thomas covers business topics on the web.

 

Is Your Business App Getting the Job Done?

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Having the right mobile business app in today’s digital age is nothing short of essential.

As your brand looks for sales and revenue that goes with it, is your mobile business app doing all it can to assist?

If your mobile business app is not getting the job done, are you missing out on prospective sales and money?

Review Your App on a Regular Basis

Once you’ve come up with the right business app, the work does not end there.

It is important that you review your app on a regular basis. Doing so helps you to make sure it does all it can to promote and secure sales for your brand.

Among the reasons your mobile business app can benefit your brand:

  1. Consumer visibility – Your app has the potential to get in front of millions of consumer’s eyes on a daily basis. With that in mind, make sure your message is being seen and heard in a clear manner. Instead of consumers finding you on computers, your app can download on a device in seconds. Once it is on there, it is easy for consumers to open it up to browse information or buy goods and services from you. Whether you offer the Bismanonline mobile app or others, get to millions of consumer eyes.
  2. Marketing tool – Any successful business can tell you that marketing is key to success. That said your app can be the tool you need to interest a consumer in your brand, in all hopes leading to a sale or two. With that being the case, use your app to market info on your brand, when you have sales and more.
  3. Spreading the word – Another app benefit is a consumer spreading the word among themselves. If you have satisfied customers, they will more times than not spread the word for you. They get family members and friends who have an interest in your brand to download your app. Before you know it, word is spreading like a wildfire.
  4. Offers convenience – Unlike the days of calling a restaurant for a table or doctor’s office for medical care, more consumers are going the mobile app route. As such, allowing customers to check in via your mobile business app saves time. Your customers appreciate the feature. They do not have to spend more time on the phone trying to book appointments.
  1. Seen as an innovator – Last, having a mobile app can allow your brand to stand out from competitors. If some or much of your competition does not offer consumers a mobile app that can help you. Many consumers may view you as innovative and having a handle on today’s technology. As such, you get more consumer eyes and increased sales.

If your company does not have a mobile app or the one you have is not getting the job done, change things moving forward.

With the right app in your corner, your small business stands to be the beneficiary in more ways than one.

About the Author: Dave Thomas covers business topics on the web.

Does Your Website Clearly Explain Your Brand?

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When you run a business of any size, it is imperative that you have a sound website.

Yes, before the Internet age several decades back, one could get away without a website. Back then, most businesses relied on word-of-mouth to reach consumers. All it oftentimes took was good service and quality products at fair prices to attract sales.

Fast-forward to today’s digital age and it is a different ballgame.

Without a solid web presence, your business could be on the side of the road as many other companies pass you by.

So, does your website explain your brand?

Let Consumers Know What You Are All About

If you are in a business that is pretty simple, you do not have to put as much emphasis on explaining things.

No, this does not mean you leave them out to dry when it comes to informing them about what your brand does. It means you do not need to focus quite as much on things like your “about us” section of your website.

For those that may not be quite as self-explanatory, their website must fire on all cylinders.

An example of this would be explaining to consumers the need for the right O-ring material.

Now, some consumers are not even going to know what O-rings are for. Such items play a key role in many different aspects of life. Among more notable ones would be the performance of airplane engines, fuel handling systems for autos, and those in chemical processing.

The basic idea behind the O-ring is it keeps air or fluid in or out depending on the needs of the equipment.

As such, when your business makes and/or sells O-rings, you need to inform consumers all there is to know.

Your website is a great place to not only discuss O-ring usage and its configuring, but why yours are second to none.

Along with written details regarding O-rings, show some imagery of such items. You may even want to shoot a few short videos. Those videos can show how the item gets usage with the everyday public.

It is also a good idea to have a FAQ (frequently asked questions) section on your website.

Given consumers will likely have questions about your brand, why not answer them on your site?

Last, provide links to other sites that contain pertinent info to the brand you offer.

Doing so is not only helpful to consumers, but shows you are good at researching aspects of your particular industry.

In making sure your website explains your brand; take the time to do whatever it takes to bring more eyes your way.

When you do, the revenue is likely to follow close behind.

Photo credit: Pixibay

About the Author: Dave Thomas writes about business topics on the web.

 

 

 

 

 

 

 

 

Cook up Success for Your Brand

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How is your business doing these days when it comes to making revenue?

While all business owners would love to say their companies are running well that is not the case.

With that in mind, you want to do all you can to increase the odds of having a lot of money coming in and growth potential.

So, are you cooking up success for your brand?

Know How to Bring in More Business

In your quest to bring in as much business as possible, remember the following keys:

  1. It all starts with mission plan – Knowing why you went into business and having a mission plan are crucial. Running a business without a purpose can doom you sooner than later. As an example, if you opened up a burger business, did you do ample research on other such eateries around town? If not, you may soon discover that the area is overrun with burger businesses. While everyone should have a piece of the pie, the reality is most consumers will have favorites. Over time, you could find your brand being outdone for a variety of reasons. Know your mission from day one and do your best to stick to it.
  2. Hire the best – Unless you run a one-person show, you’re going to need to hire good help. With that in mind, be sure to investigate each individual you consider bringing on. Even if their role with the company will be minimal at best, you want the brightest talent out there. As important as their skills will be, make sure you hire people who want to work for you. Some individuals are looking for a paycheck and do not care about how much time and effort they put into a job. When you interview someone for a position with your business, get a feel for if they in fact want to be there or not.
  3. Is it time to grow? – If the business is doing well and growing now, when is the right time to expand? Know if another burger franchise for sale is in your best interests. Should you decide to grow, you want to make sure you find the perfect fit for such expansion. This includes the right part of town, the best property, and of course an audience of consumers to sell to.
  4. Give your brand plenty of promotion – Last; be sure to promote your brand as much as possible. This means not only via social media, but having a viable website too. Review your site on a regular basis to make sure it is chock-full of valuable info for consumers. You also want to be sure it loads fast. Many consumers will go elsewhere if they come to websites that are slow and tricky to navigate. Also have contact information easy for consumers to find when perusing your site.

From burger franchises to many other models you can come up with, being a business owner can be rewarding.

That said you need to do everything possible to make it work each day.

So, are you ready to get cooking on your business venture?

Photo credit: Pixibay

About the Author: Dave Thomas covers business topics on the web.

 

 

 

 

3 Keys to Marketing Your Brand Without Mistakes

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No matter what your brand may be, it is crucial that you do your best in marketing it to the public.

It is important to remember that your competition is more than likely doing all it can to get the upper leg on you. As a result, you may very well have to pull out all the stops to get ahead and ultimately stay in top.

That said are you driving ahead with all the right keys in making sure your marketing game is second-to-none?

Be Driven to Promote Your Products

In doing your best to promote your products, what marketing methods are you using? More importantly, are you using any and all of them without major mistakes in the process?

Among the keys to marketing your brand without mistakes:

  1. Staying on message – To start, what message do you want to get across to consumers? As an example, if you are a vehicle manufacturer or you sell cars and trucks, how much of an emphasis do you place on vehicle safety? Without safe vehicles to fill the roads, most consumers would have to rely on public transportation and other means to get around in their daily lives. Your message to consumers in marketing your vehicles should be that safety never takes a back seat. If promoting backup camera systems in the vehicles you make or sell, show consumers how this technology can lessen the chances for accidents and even save lives. The backup camera will alert drivers when someone or something is moving behind their vehicle as they get set to go in reverse. With the message of safety in your marketing, you will get the attention of countless consumers.
  2. Listening to consumers – One of the biggest marketing mistakes a company can make is not hearing what consumers are saying. Whether it is a current or potential customer, keep your ears open. Many consumers get frustrated with companies when it comes to customer service. If the former feel as if the latter is not properly listening, there’s a good chance they will go elsewhere. That means spending their dollars with someone else. So that you lessen the odds of losing potential business, be a good listener. Whether it is a problem with a product or a consumer is not pleased with the service you provided them, be attentive.
  3. Socializing the experience – Last but not least, it is imperative that you have your eyes and ears tuned in with social media. Given there are millions of consumers on social networking sites at any given time, you certainly do not want to miss out on the possibilities of connecting with them. This means you need to have active participation on venues like Facebook, Twitter, Instagram and more. Along with promoting your products and services on these sites, run links to relevant information about your industry. The more informative you are to the public, the better the odds more consumers will come your way. Also, be sure to interact when needed with consumers. One of the great things with social media is that you and your team can talk to consumers 24/7/365.

In doing your best to steer clear of marketing mistakes, make sure you are driven to connect with consumers on a regular basis.

Photo credit: Pixabay

About the Author: Dave Thomas covers business and marketing topics on the web.