There is a common statement that everything that has an advantage also has a disadvantage. Now this is very true regarding small businesses when compared with big companies or brands. Yes, a small business will most likely not have the kind of marketing budget that a big firm has, but this does not mean it cannot get some of the customers of its bigger competitors. So how can small and medium scale businesses achieve this? Well, by leveraging on their strengths or put in another way by taking advantage of their unique strengths.
How SMBs Can Steal Customers from Big Brands
Here are five simple ways that any small or medium scale business can adopt in order to get more customers and earn more.
1. By connecting with customers
This might be the easiest way yet. You see SMBs can leverage on the size of their current customer base to connect with them on a more personal level. Since customers like to say that they know the person that owns company XYZ. So if you own or mange an SMB let your customers know this, and make them feel like you have a personal relationship with them. This personal connection with clients can go a long way in making such people actively recommend your business or company to others. Who in turn will also do the same with other people? If you canât meet them one-on-one, then consider connecting via social media, phone calls, emails, etc.
2. By simplifying everything
Ensure that every interaction with your business by customers; prospective or not is made simple. One of the challenges that customers have with big businesses is their bureaucracy. Reduce the processes involved in getting things done for your clients. One area that this should be seen is regarding your website. Users want to be able to navigate this easily. Also, they want products that they can use easily plus services that meet their unique needs. Therefore, making sure that every process, service or product is simple will certainly drive more customers from the big players your way.
3. By offering excellent customer service
Providing excellent customer service is another means that small and medium scale businesses have been using to get customers from bigger competitors. You know it; we all know it that dealing with an SMB will often result in us receiving better customer service. They do this by going the extra mile with their clients. This is why even if you are doing this very well right now; you should look for ways to improve on same.
4. By facing the core problems
Since SMB owners and/or their employees are usually in touch with their clients on a daily basis, this gives them the opportunity to know and solve the core problems these people are facing. The real-time feedback plus knowledge that SMBs have is something that big businesses want to, but cannot replicate. That is why any SMB should take advantage of this by continuously solving their clientsâ core problems.
5. By responding more quickly to opportunities
There will always be opportunities in the market. But the problem is whether one will be able to respond to this quickly. For big businesses it is often difficult for them to respond to such opportunities in a timely fashion. But this is not the same with small or medium sized companies that can feel the market and take advantage of the situation more quickly based what customers are saying. Such opportunity may be regarding a product offering or working with another in the same industry to form a strategic alliance.
Small business has the ability to leverage these 5 abilities as advantages by the very fact that small business is small.