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Why Madonna Can Reinvent Herself and We Cannot

January 16, 2009 by Liz

Authentic Either Is or Is Not

Ever watched a musician or a politician change their persona? It seems that for every tour or campaign, they’re reinvented in a way that makes us take another look. No one seems to think anything of it.

And if the music tour flops or the election is lost, the musician or politician simply reinvents their persona and the organization starts over with a new definition.

I’ve been thinking about business and personal branding in the context of social media. A personal brand for business in social media is more complicated. We can’t change a social media personal brand the way that rockstars or politicians do. They have whole organization behind them and between them and their fans.

In social media, we live with our “constituencies.” We act. We interact. We earn or lose respect. We reveal our thoughts, values, and beliefs. We give our word, make promises, and develop reputation. We connect with authenticity and trust, or not.

But I submit that …

We cannot rebrand or reinvent real relationships with real people.

It’s the difference between a handshake with stranger and holding hands with with a best friend. It’s why Madonna and Clinton can reinvent themselves, and we cannot.

How can personal branding fit in authentic relationships?

–ME “Liz” Strauss
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Filed Under: Marketing /Sales / Social Media, Successful Blog Tagged With: bc, Community, LinkedIn, Madonna, social-media

Perfect Blogs, 404 Errors, and Humanity

January 13, 2009 by Liz


What Makes a Perfect Blog?

When I talk to an organization considering a blog, they often are aiming for a perfect example of the genre. It takes a while to coax them into realizing that perfection isn’t what they think it might be …

  • to their product team, a perfect business blog showcases the product features in shining glory
  • to their marketing group, a perfect blog is one that gets customer attention and participation
  • to their sales group, a perfect blog generates qualified leads for products that sell and stays sold
  • to their design team, a perfect blog is aesthetically pleasing
  • to their coders, a perfect blog has no 404 errors
  • to their lawyer, a perfect blog is far from controversial
  • to their CFO, a perfect blog costs next to nothing
  • to the CEO, a perfect blog is one that does all of those things
  • to their customers — it connects them to people, ideas, and answers.

In that sort thinking, a perfect blog is something different to everyone.

My experience is that we do best when we move thoughts of perfection to paths of connection. People talking to people is what turns a blog into a community.

The perfect blog is code filled with humanity.

How do you bring the human connection into your blog?

–ME “Liz” Strauss
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Filed Under: Marketing /Sales / Social Media, Successful Blog Tagged With: bc, blogging, LinkedIn, social-media

SOB Business Cafe 01-09-09

January 9, 2009 by Liz

SB Cafe

Welcome to the SOB Cafe

We offer the best in thinking–articles on the business of blogging written by the Successful and Outstanding Bloggers of Successful Blog. Click on the titles to enjoy each selection.

The Specials this Week are

Delightful Work has a clear take on achieving prosperity.
Many have experienced the emptiness of wealth without purpose. Others have experienced authenticity without prosperity. Fewer have experienced both financial abundance and authenticity, simultaneously.

Be Authentic and Grow Rich


Blogging Without A Blog has a clear take on community building.
People innately desire to belong. It makes us feel safe, secure and wanted. The sense of belonging gives us the courage to speak up and share our thoughts and feelings.

Attract Readers – Make Your Blog A Safe Haven


The Harte of Marketing has a clear take on terminology and customer strategy.
The issue at hand, as I see it, is that a lot of people are adding Social Media Marketing as part of their service offerings, but they haven’t spent a day doing the marketing part and because of that they struggle with implementing social media as part of an overall marketing strategy.

Is social media the same as marketing?


ELITEBLOGGER has a clear take on getting traffic.
One of the easiest and best ways to get new traffic to your blog, is to write a guest post for another blog.

A Couple Of Guest Posts, It Works


Harding & Company has a clear take on innovation.
. . . hunger spoils our judgment. Eager to avoid a financial crisis, professionals sometimes overreach, taking on business they shouldn’t.

Rainmaking Problem # 7: Innovation or Overreach


Related ala carte selections include

Think Simple Now has a clear take on what’s attractive.
Just imagine the things we would accomplish if we had the belief that we could do absolutely anything, especially if we could maintain a level of self-esteem that no circumstance could shake. What would you be doing?

The Art of Building Self-Esteem

Gas Pedal is sponsoring a social media event.
Executives from 8 Fortune 150 companies are going to share insights, stories, and case studies on how they do corporate blogging and social media.

BlogWell: How Big Companies Use Social Media


Thank you to everyone who bought my eBook! and Thanks to everyone who’s registered for SOBCon09!!

Sit back. Enjoy your read. Nachos and drinks will be right over. Stay as long as you like. No tips required. Comments appreciated.

–ME “Liz” Strauss

Filed Under: SOB Business, Successful Blog Tagged With: bc, Great Finds, LinkedIn, small business

People Unfollow Me on Twitter and Sometimes I Know Why They Do

January 7, 2009 by Liz

I’m Coming Clean Now

It’s a trick of the numbers — more coming than going out. Most people don’t know. I’ve managed to keep it quiet, but folks are going to find out. Google has my gmail notifications. Twitter could have my data somewhere on file — can’t count on a fail. Someone like that reporter who found out that Dan Lyons was the fake Steve Jobs could break the story. So I might as well come clean now.

People unfollow me on Twitter.

[Excuse for a minute while regain my demeanor.]

People unfollow me. I glad you know. It happens every day and sometimes I know why they do.

  • Some didn’t want to follow me from the start. They just wanted me to follow them. Every day someone unfollow me as soon as I follow back.
  • Some unfollow me because I don’t talk about what’s interesting to them. That’s got to be it because I look what they talk about and nothing say matches their Twitter stream.
  • Some unfollow me because I talk too much. I found that out from a good friend who said, “Love you, babe, but my stream is too small, and you overpower it.”
  • One unfollowed me because she didn’t like who I was talking to. She told me she did.
  • Another unfollowed me because he misunderstood a comment I left on his blog. Somehow whatever I said to explain it just made the situation worse.
  • Some unfollow because Twitter lost the connection. We usually figure that out.

I don’t “get” all the reasons people have for why they follow and unfollow folks. I suspect that some are as irrational as the reasons we buy things, sell things, and marry the people we do. Contrary to urban legend I don’t know anyone who’s died of “unfollow embarrassment.” For me, the conversation gets better the more I know who I’m talking to.

Got any ideas about why people unfollow the people they do?

–ME “Liz” Strauss
Image source: sxc.hu
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Filed Under: Marketing /Sales / Social Media, Successful Blog Tagged With: bc, LinkedIn, social-media, Twitter

It's So Easy to Get Stuck Repeating What We Already Know

January 6, 2009 by Liz

A Partnered Post by Heather Rast and Liz Strauss

Knowing What We Don’t Know

He was a young man, Stephen, straight from MBA school. In every meeting he’d apply what he’d learned from this book or from that professor. He’d forget that his audience was 7 or 8 people who’d each been in business since before he knew what business was.

He could analyze, organize, spreadsheet, posit, and problem solve, but mostly we thought of him as “school smart and business naive.” Oh yeah, he knew plenty that we didn’t. Only, some days he didn’t know what he didn’t know … and he forgot that we knew things too.

I Called Him My Irritating Little Brother

I liked him, even when he had his head stick in invisible books. On Fridays he’d “dress down” to business casual, even though the rest of us wore jeans all week — and he’d get all self-conscious when he did. That’s when I thought of him my Irritating Little Brother. The affection helped on occasions like this one.

In one meeting, Stephen proposed a fairly classic plan of action. I gently tried to point out a possible hole in his approach to our situation.

“That’s inconsequential,” he said, brushing my thoughts aside with a musical word.
I smiled and replied, “Thank you!” with overdone joy and enthusiasm.
He stopped, looked at me, and replied, “What?”
Bigger smile. “Inconsequential. I haven’t had that word tossed my way for the longest time.”
He was stunned. Then he smiled back and listened. He made had room for experience that didn’t come from school.

Breaking Out of the Repeating Conversation

Stephen wasn’t necessarily arrogant or even intentionally narrow-minded. But he hadn’t considered an approach other than his own — which is to say, a linear, traditional approach. And he hadn’t considered his audience — people with real-world, complex business problems that might not be solved with an academically choreographed, sequenced formula.

What Stephen needed was to channel his learnings and solicit tested techniques and ideas from his colleagues. Together, they could discuss, debate, and collaborate solutions, all the while learning valuable lessons from one another.

Stephen would better understand that learning and solutions needn’t be centered around heavily vetted models and dogma. And that people need to be engaged if you hope to be able to lead and guide them. The audience could learn practical ideas from one another, while gaining an appreciation for how traditional texts could be applied to real situations.

In the world of the digital gap, there’s two sides to this argument.

Some folks are Business Smart, but don’t value the Virtual Conversation.
Some folks are so Social Media Smart that we’ve lost our Concrete footing.
It’s easy to get stuck repeating what we already know.

Hopefully the folks who listen say, “Thank you” and share what they know anyway.

Got some words of wisdom for breaking out of a repeating conversation?

Heather Rast writes at Insights&Ingenuity about the delicate balance between achievement and growth.

and me well, you already know.

–ME “Liz” Strauss
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Filed Under: Marketing /Sales / Social Media, Successful Blog Tagged With: bc, book smart, Heather Rast, LinkedIn, social-media

The Traffic Game, Auditioning Ants, and How Communities Grow

January 5, 2009 by Liz

A True Story Can Be a Parable

Our neighborhood was the greatest space. It offered football-field-sized back yard, a huge (never filled) lot great for running down. It rolled all the way to the tree lined river bank. The river behind was an inlet, the dead end of a branching off. The our front streets were clean and wide without much traffic. The houses were occupied by quiet people with big kids who had already used what was around each of them every day. Now they went on dates and went to college.

The grown ups probably always had been too busy working to get to know each other.

But by the time I came along. the neighborhood wasn’t much more than a huge space that people came to eat and sleep.

His name was Craig. I met him when he ran across the street the day that he moved in. He was wiry, smiling, energy. I was long, curious, sincerity. He was a smarter Charlie Brown. I was a nicer Lucy.

For a little guy, his voice was deep and slurry. I told my mom his name was “Ray.” He was 4. I was 5.

The big kids totally ignored us. But as it was we didn’t have time to find things boring.
We called it “going exploring.” We rolled down hills, walked river banks, climbed rocks, learned to skip a stone the hard way. We laid back under trees and talked about the shapes the leaves would make. We heard the lectures about grass stains.

We watched my younger, older brother cut the huge backyard in the shape of baseball diamond. I spent my birthday money knowing we’d play with what I brought home. We got generous (and in trouble) picking Rose’s peonies for our mothers. We didn’t know weren’t supposed to. Still Rose and Elmer still gave us pinwheel cookies when we cut through their yard.

And we got a little cranky, our moms would send us outside with two lawn chairs, some KoolAid, our lunch, and tell us to play the Traffic Game. We might have seen about 10 cars an hour.

The rules to the Traffic Game were simple …

  • Choose a color. (Craig always choose blue or red — his favorite colors. I picked the best seller.)
  • Count the cars of that color that drive by.
  • The winner was the first to get to 21. It took a while.

We’d always start, but we never knew who won the game — it’s hard to have fun when you’re playing a game someone else made up..

We would do so many other fun things. We’d start with conversation — like the grownups had the kitchen table. That was while we got our lunch out of the way. We made up sci-fi stories about the people in the cars. We wondered how my school had letter grades when his school didn’t have report cards?

When lunch was officially over, we would use Craig’s magnifying glass to burn holes in the paper towel that had wrapped our sandwiches.

One day, we held auditions for a circus act. We held that magnifying glass to light a path for each fat black ant on the sidewalk — you might note fat black ants don’t have the right discipline to be in a circus.

In the middle of this serious auditioning, another kid ran up with a butterscotch cocker spaniel at his heels. He wanted to know what we were doing.

He said his name was Scotty. He lived in the house next door to Craig and his birthday was two days and two years after mine. We started showing him around. A few months later another family moved in, the three of us showed them the best way to attack the sledding hill and where to sit when you put your ice skates on by the river.

And in the spring, the six McGuire girls came — in time to see yard where the Tulip lady has tulips of every color and a windmill. It was a bike ride so close their parents wouldn’t mind. We learned the Dutch words for “Will you put on those wooden shoes by the door?”

By the time that Craig was 7 and I was 8, we had a community. We put on the best carnivals. Our parents paid to attend them. Our big brothers brought their big friends, including the girls — the ones they liked a lot. By then we’d sit our moms in chairs like this to watch the plays that we put on.

By the next summer the whole neighborhood was watching fireworks on lawn chairs and blankets in the huge backyard down by the river. Craig and I were trying to figure out who might star in our next community show.

That’s how small communities grow.

How does this align your ideas of how communities are and how they grow?

–ME “Liz” Strauss
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Filed Under: Marketing /Sales / Social Media, Successful Blog Tagged With: bc, Community, LinkedIn, social-media

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