Successful Blog

Add more value in your business

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by Patty Azzarello

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Add more value

This is an important topic for all of us, whether you are an employee in a company or have your own business.

The bottom line here is that you can’t wait to be told what adds value, and you can’t count on doing your work the same way to add enough value over time.

You need to figure this out.

You need to educate yourself about what the business values, and then tune your work specifically to deliver more value.

Do more than your job

Your job description is valid for a moment in time — the moment when you start. As soon as you start doing the job, what the job needs to be evolves as the business grows and as the world changes.

If you do your job as written for too long a period of time, you will become out of date. You will begin to lose relevance to the business. You will not be adding enough value.

Don’t wait to be asked or directed

Yes, you need to do your job, but you also to think about how to improve the way your job is done. Don’t give this extra work of figuring out how your job needs to evolve to your to your boss. Sort it out on your own and make a recommendation. (That’s what high performers do).

What adds value?

I have collected some questions that will help you figure out how to tune your job over time to make sure you are adding enough value to the business

1. Who uses my work & what do they need most?

  • Who are the consumers of each piece of work that I do?
  • Do they still use it? Do they still need it?
  • Do they pass it on to others? What do those people need?
  • Can the content I deliver be modified to be more useful or relevant?
  • Can the manner in which I deliver it be improved to be more useful or relevant?

Note: Stop producing work no one cares about.

Check! I know so many organizations that are over-busy producing reports, analysis, or sales and marketing that no one uses. Don’t burn up your time on things that no one cares about. DO actively learn what they find most useful, and tune what you produce to be more valuable.

2. What business outcomes does my work drive?

  • What is the business outcome that happens as a result of my producing this work?
  • How does my work impact profit?
  • Does my work impact quality, innovation, efficiency, competitiveness, cost reduction, process improvement, sales effectiveness…
  • Can I tune my work to create a better or different business outcome?

Note: If you can’t connect your work to a business outcome, you are in danger of not being relevant.

If you are not relevant you are not adding enough value. You need to stay educated on the most important outcomes the business is driving and stay connected with them.

3. What does my work cost?

  • How much does it cost for me to do this work?
  • Can it be done for less?
  • What happens to my work after it’s delivered?
  • What are the downstream costs of the things that I do?
  • Who else does my work cause work or costs for?
  • Is there a way to make my work more efficient for others?

Note: Own improving the outcomes your work causes, not just delivering the work.

Always be finding ways to take cost out. If you produce 50 reports, maybe 20 better reports would do? (Everyone will like 20 reports better than 50!)

If you do things manually or in a chaotic reactive mode, how many people are impacted by this? How can you create a process to streamline the work, make it less complicated, and require fewer touch points, questions, or follow-ups?

4. What has changed?

  • What has changed in the market since I started this job?
  • What has changed in our customers’ business since I started this job?
  • What has changed in our competitors’ business since I started this job?
  • What has changed inside our company since I started this job?
  • Do these changes require a change in the way my job is done?

Note: If you are not evolving your job, you will no longer be qualified when the game changes.

Or you will be doing the wrong job, and your job will get eliminated. Be the one to recommend changing your job to meet the evolving business needs.

5. Growth & Scaling

  • How much has the company grown since I started this job?
  • How much does the company plan to grow in the future?
  • What still works in the way I do my job if the company is much bigger?
  • Which things about how I do my job don’t work if the company is bigger?

Note: When companies get bigger all the jobs change.

You can’t keep using the same way of working. It doesn’t scale. You can be the one to build a new process that will scale, or you can be the one who gets pushed aside by someone with experience at a bigger company.

6. Help others

  • What can I do to communicate better?
  • How can I share more knowledge?
  • How can I teach someone to be more effective?
  • How can I help someone step into a bigger role?
  • How can I help someone believe that something bigger is possible for them.

Note: If you are not helping others, you are not adding enough value.

The other upside is that helping others can put a meaning into an otherwise unfulfilling job. If you are feeling unsatisfied about being in a corporate role that doesn’t make enough difference in the world, help someone. When you help someone else, you change the world for that person.

Don’t wait

I see a lot of people thinking that answering these questions is not part of their job.

You need to decide what needs to get done to drive the future goals and continue to add the most business value.

What do you think?

What have you don’t to add more value in your business? How did you change the way you worked to produce a bigger impact? Please leave your ideas in the comment box below.

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Patty Azzarello is an executive, author, speaker and CEO-advisor. She works with executives where leadership and business challenges meet. Patty has held leadership roles in General Management, Marketing, Software Product Development and Sales, and has been successful in running large and small businesses. She writes at Patty Azzarello’s Business Leadership Blog. You’ll find her on Twitter as @PattyAzzarello. Also, check out her new book Rise…

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Would You Rather Have a Guardian Angel or a Devil’s Advocate on Your Team?

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We All Need A Check on Our Thinking

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We’re in a meeting. A problem gets set on the table. We start to brainstorm solutions. Ideas are forming. You find one that seems to have potential. It looks to be simple, timely, and meaningful. Just as you’re sketching it out, someone who’s been listening jumps in before your thought’s even finished to say, “Let me play Devil’s Advocate … ”

Once upon a time — in the 16th Century — the role of Devil’s Advocate was an appointment with a specific purpose to test the argument of elevating a person’s life to sainthood.

Today, we flattened the idea, stretched the usage, and made it all but frivolous. As Tim Sanders so aptly describes …

Today, we’ve taken this to the extreme. When someone at work has a new idea about a product or a process, we take on the role of devil’s advocate before they’ve even expressed half the idea. We treat them like idiots, posing objections to them in a tone of voice that suggests, “have you even considered the obvious?” We do the same thing at home. Our kid has an idea for a business and we go into skeptic mode, shooting down her enthusiasm before the food hits the table. In every situation, we don’t improve the way the ideator thinks. Research suggests that only authentic dissent (You truly think it’s a bad idea) can provoke a better idea. When you argue for the sake of argument, you merely bolster the ideator’s conviction as well as her feelings that she’s all alone on this one.

I’m convinced that the Devil’s Advocate takes more value than he or she adds.

Why a Guardian Angel Adds More Value Than a Devil’s Advocate

When you pose your next idea, would you rather have a Guardian Angel or a Devil’s Advocate?

That might seem a clever turn of a phrase, but it’s more than that. The difference is striking. One works to win an argument. The works to contribute. Take a look at the two.

A Devil’s Advocate …

The position of Devil’s Advocate is inherently negative. The role is to find holes in the proposed idea. Arguing for the sake of arguing easily can degrade into arguing for inconsequential details or arguing to show how clever the person presenting the argument can be.

  • Psychologically sits on the opposite side of the table.
  • Argues against whatever has been proposed.
  • Asks questions to focus on risks and problems.
  • Bears no responsibility for finding answers to those questions.
  • Has a vested reason to ignore or discount valid counter-arguments.

The Devil’s Advocate breaks ideas. No value is added.

A Guardian Angel …

The position of Guardian Angel is inherently positive. The role is to find and fill holes in the proposed idea. Arguing for the possibility of what might work, while checking for risk, leads to dialogue that builds and molds ideas into useful realities.

  • Psychologically sits on the same side of the table.
  • Argues for the goal or outcome the idea proposes to meet.
  • Asks questions to focus on meaningful solutions with low risk.
  • Bears responsibility for finding answers to those questions as part of the team.
  • Has a vested reason to build on the idea or propose a better one.

The Guardian Angel strengthens ideas by adding value to them.

A Devil’s Advocate wants to save the business from harm. He or she deconstructs to identify anything that might go wrong. The quest is to stop a problem before something is lost.

A Guardian Angel wants to meet and exceed the dreams of the business and the customers. He or she deconstructs to find and fix the anything that might go wrong. It’s a quest to invent a new solution so that new ground can be won.

The Guardian Angel adds value. A Devil’s Advocate tries to ensure none is lost.
Which would you rather have on your team?

Be irresistible.

–ME “Liz” Strauss
Work with Liz on your business!!

5 Creative Ways to Faster More Effective Problem Solving

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Whether we realize it consciously or simply move through process without thinking, the act of getting new ideas is an act of problem solving. We don’t have something we to do something we want to get done. The idea is the solution. But like finding lost keys or finding a job, the solution is always in the last place we look … mostly because we stop looking once we’ve found our solution.

On the first day back from vacation, getting into the rhythm of solution thinking might take a little more creativity than most days. Yet, in a short work week, we need to get a faster flow and wider choice of ideas in less time than usually. One way bring the vacation experience into the workplace and have it help us is trying what we learned to do as kids (often to explain our failures) — make up fantastic stories — with a little practice we can use that same ability to push us to faster success in problem solving. Here are a few techniques that will help you do that!

  1. Look for the questions presented not the answers. When we’re looking for ideas, we focus too narrowly over answers. Turn into a 3-year-old and ask relentless questions. What are you doing? What’s a blog post? What if you wrote it as another person? Suppose an alien kidnapped you just when you started writing? Use the questions to move your brain into the ridicucous and when you’re sure you’re there. Then work on the problem.
  2. Get obsessed and curious about one detail. The one weird detail of leaf on tree that is an entirely different color raises curiosity that leads to questions. Make up several stories that answer the curious question. The solution to your problem may occur to you as you explore the stories that you’re spinning.
  3. Take a vacation in your mind. Get some perspective by being reflective. Take your question with you as you imagine yourself in your most favorite habitat — on the beach, skiing, in a beautiful forest, In 5-star restaurant with a fabulous view — maybe even the edge of the Grand Canyon or under a starry night. Give yourself a mental that allows your ideas to expand and grow.
  4. Use music to go back in time. Put on it on softly and remember who you used to be. Ask yourself what would that you be thinking was important about current events and situations? Have a conversation with the person you once were about the problem that you’re now facing. Think about the most interesting characters — artists, writers, musicians, dancers, engineers, coders, designers, contractors, mathematicians, boring teachers, and bartenders — who you’ve shared your life with. How would they approach the puzzle you’re facing?
  5. Turn your situation into a disaster movie. Take the problem to world-ending proportions. Invent an action hero to save the world by delivering the solution you need at the very last second.

The process of linking your ideas into an ordered sequence of curious questions or an amazing plot line breaks down the false barriers that prevent us from seeing other ways to approach the answers we’re needing.

Which of the five ideas seems most up your alley?

–ME “Liz” Strauss
Work with Liz on your business!!

Simple and Basic Ways to Get Your Blog Noticed

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A Guest Post by
Susan

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Promoting your personal blog

With the constant expansion of social networking, there are plenty of ways to promote your personal blog to the right people who have an interest in what you are doing and why you are doing it.

Online pinboard tools

Whether your blog is about parenting, business skills or DIY, online pinboards can be an excellent way of attracting followers that have similar interests to yourself. This type of publicity is free and worldwide. Sites such as pinterest.com allow you to create an online pinboard and post pictures to it from your blog using a simple application added to your tool bar. You can have as many online pinboards as you wish (within reason) each with different subjects or themes. The site will then allow you to follow the pinboards of other users that have similar interests to yourself and in turn to follow the things that you post. Your followers can then re-pin your images to their own boards creating a whole large network. Your images will be available to your followers’ followers and so on.

Include relevant links in your blog

Including relevant links to other products and businesses within your blog can help create a network of interest and create new followers. For instance, when writing about an arm chair, use a hyperlink to create links to other relevant businesses and pages. This is a good an easy way to create an interesting and informative blog.

Facebook

There are many different ways in using Facebook as an excellent tool to promote your personal blog. Facebook groups are there to join together users that have similar interests and want to join discussions on matters that are related to you. It is always beneficial to join groups that can help you forward your ideas and create a good buzz about your blog.

Following other users, pages and businesses on Facebook will often give you the opportunity to promote your blog. For instance if you keep a personal blog regarding crafting, you may want to consider following businesses and even magazine publications that are about the same or similar subject matters. You will often find that like-minded people will be following the same pages as you and will pass on links to your blog.

Finally never underestimate the power of sharing your personal blog with family and friends. These loyal followers will often share your links creating a web of interest stretching out across hundreds of people and businesses.

Twitter

Twitter is an excellent way of promoting your personal blog in an unobtrusive way. Expand the list of other users that you follow to again include people and businesses that have similar interests to yourself. You will find by doing this that Twitter will begin to recommend your tweets to a wider range of users on the site.

Joining blogging sites

By joining a blogging network you will make your blog available to thousands of other users. You can use an RSS feed to automatically update your page on the blogging network so that when you create a new post or make a new tweet. This will work in your favour if you are a frequent blogger.

A good blogging site will also give you access to hundreds of blogs that are on a similar subject to your own. By following those, not only will you be able to find new and interesting ideas to help you along the way, but also attract followers from these blogs in your own right.

Effective use of search words

Most internet users will search for certain words and phrases if they want to find out information. If you are writing about a certain subject matter, make sure that you mention the subject frequently within your blog, this way it will be picked up by the search engines and your blog will increase in popularity.

StumbleUpon

Stumbleupon.com is a very good website searching tool where users can recommend sites that they have found to other like-minded people. When you register an account users can set their preferences to help them find blogs on the subject matters that they are interested in. Whenever you create a new blog post, by adding it to the Stumble Upon register you will make it available to thousands of people who are looking to read articles and information on the things that you are writing about. They will also be able to ‘like’ your blog in turn passing the link on to other users and increasing your bloon behalf of her favorite catnapper recliner specialist.

Thanks! Susan!

–ME “Liz” Strauss
Work with Liz on your business!!

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How to Protect Your Web Reputation and Promote Yourself Online

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Guest Post
by Riley Kissel

Job hunters with unchecked Internet existences should worry: an increasing number of employers perform DIY background checks on prospective employees via the World Wide Web. Specifically, they’re running applicant names through search engines. From there, they uncover social networking profiles and anything in which the applicant is attached to that has been published in some way on the Internet. If you haven’t cared about online reputation management yet, you need to.

But hold off on merely deleting your Internet existence all together, because if there’s one thing employers use their investigations to do besides find reasons not to hire people, it’s to hire them. Social network profiles let employers see a glimpse of the “real” you, or at least, see if there are any discrepancies between your resume and what your profiles say about you. Finding information that backs up your claims, or simply confirms that you are indeed a worthwhile individual, are aspects of the hiring process that encourage prospective employers to perfect, not eliminate, their web-based details.

So it’s vital that you go through Facebook, Twitter, and LinkedIn, and adjust your privacy settings so that no friends can potentially post damaging information that can be seen on your profile. In addition, sweep through your submitted information to weed out potential red flags – such as any posts that could be construed as offensive. But the essential aspect of making sure you look good on social networks is to constantly monitor your profiles on them, as well as staying up-to-date on privacy changes while job hunting.

It’s also important to become a member of every social network that you can. When mixed with proper monitoring, having multiple accounts may seem like a lot of work, but doing so allows you to immediately take control of the first results people are going to get back when they type your name into a search engine. In addition, if your name’s reflected URL has not already been taken you should buy the rights to it as soon as possible. Having YourName.com is a great way to make your resume readily available plus additional information of your choosing and eliminate confusion stemming from someone else using your name domain for purposes unrelated to you.

Don’t be intimidated by an Internet presence, but don’t disregard its benefits either. It has much to do with the chances of you getting a job as it does with you losing the opportunity to get hired. It’s not outside the realm of possibility for those adamant about finding work to improve their Internet-based reflection. It just takes patience and diligence, two attributes the modern job hunter surely must have.
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Riley Kissel is a freelance writer who covers many industries with style. You can find out more about him at RileyKissel.com

Thanks, Riley, for this few moment of clarity..

–ME “Liz” Strauss
Work with Liz on your business!!

The Most Important Question to Ask a Social Media Advisor – Bar None

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It’s More Than Knowing the Tools

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My first four years in publishing I learned everything I could about making books. I could write, edit, proof, keyline, set type, layout a page, plan a bookmap, develop a prototype, and conceive ideas for books, series, programs that were unique and loaded with value.

Until I was responsible for growing the business, I never fully understood that some great ideas aren’t actually so great.

Take, for example, what makes a great business website …

A coder has one definition of a great website.
A designer has another.
A writer defines great in yet another way.
An editor has still another.
A marketer will point to yet another.
Yet if customers or clients are looking for something other, then none of those definitions count.

A great book isn’t great if no one wants to read it.
A great game isn’t great if no one wants to play it.
A great business website isn’t so great if customers don’t participate and buy from it.

If our strategies and tactics don’t align with our customers’ missions and goals, then businesses close and people lose jobs.

So understanding the tools and tactics of social media is critical – you wouldn’t want an advisor who didn’t. Understanding the strategy and culture is crucial too – don’t take advice from someone who can’t explain the why as well as the what and the how. But experience is a key component to expertise in any field. And if growing your business is what you want to use social media to do, the most important question you can ask a social media advisor — bar none — is …

Have you ever been in a position where people would lose their jobs based on decisions you made?

Because you really want your social media advisor to be able to tell a great idea from a great idea that isn’t so great.

–ME “Liz” Strauss
Work with Liz on your business!!