Successful Blog

Are Blog Comments the new Mundane Commute?

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A Guest Post by Scott P. Dailey

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I’m concerned about the purity of the conversations undergone in blog comments. I’m concerned that many are not all that pure after all.

I’m finding that often blog commenting appears to be something akin to a bunch of people not-so gingerly exchanging business cards and PowerPoints and even worse, trite and banal ass-kissing.

Yawn.

What if hundreds of comments on a blog you love were actually nothing more than a mirage? The post was terrific, but the post’s comment mojo was less the result of the post’s quality and more the result of self-important opportunism and profiteering? What if the 100 comments can be reasonably likened to a pack of hyenas scrambling to snag a bite of the feast the author has laid out by virtue of her blog’s popularity? Popular blog, popular blogger, hmmm?

The New Commute

What if everyone put driving traffic via comments above any other engagement priority? What degree of coloring the commenting exercise with this agenda is too much degree? “It’s networking,” some of you may be saying to yourself. I get that. But what I asked was, what if everyone did this? That’s my concern. I mix for business purposes too. But what if we’re cheapening the commenting progression to such a degree that it’s becoming the new overcrowded commute we all try so hard each day to avoid? You know the one? We funnel like drones off the train and force ourselves through the turnstyles, up the stairs, out the doors, all to chase a little bit of money? What if blog comments were the new matrix, the new false reality devoid of any pure and true moments?

To some of you, perhaps I sound naive, or maybe even a bit of a whiner. I’m probably a little of both to tell the truth. Well look, I believe, pie in the sky or not, that the world is what we make it. And so it is with blog commenting.

A Challenge to Contributors

Draft a comment to a blog post you sincerely enjoyed reading. Launch your word processing software and dazzle us. Done? Super. Now do it again, this time imagining that you do not have an online identity. No Twitter, Facebook or YouTube accounts either. You have nothing you want to sell, teach or promote. You need nothing from me. Plain and simple: you enjoyed the post and wanted to add to the dialog. There is literally no gain for you outside that which is had by engaging others in a meaningful discussion.

Are the two drafts the same? Now that you’ve completed both versions, each with a different agenda motivating you, what observations can you make about your commenting habits?

What kind of observations have you made about the state of blog commenting in today’s blogosphere? I would love to hear your take.

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Scott P. Dailey is a Web designer, copywriter and network administrator. Recently Scott launched ( http://scottpdailey.com ), his social media blog that makes connections between social networking etiquette and the prevailing human social habits that drive on and offline business engagement patterns. You can connect with Scott via Twitter at @scottpdailey.

Creative Commons License photo credit: Maguis & David

Thanks, Scott!

–ME “Liz” Strauss
Work with Liz on your business!!

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Make More Time

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by Patty Azzarello

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Make More Time

If you had 20 percent more time magically appear in your work week — a full uncommitted, unscheduled work day, every week — what would you do with it?

Would you do more email? Would you go to more meetings? Would you do even more of what you are already doing?

Or would you do something different? And Better?

Is being over-busy Valuable?

Think about being over-busy is a low-value way of working.

In fact you could even think of staying over-busy as a form of laziness — not getting the real job done, because you have failed to apply the hard, strategic thinking to prioritize your workload for the highest impact.

But why is it so hard to do this?  Why do we get stuck?  Why can’t we let stuff go?

You might feel like you’re dropping the ball, letting someone down, risking your job.  You might be one of those people that feels good when you are constantly busy, and you get recognition for working hard. 

Consider a Values change. 

You  need to see getting less busy as more valuable than having your time consumed by your work. 

You need to recognize that the more strategic work you could be doing instead of the endless activity, would deliver more value to your team and your company.

Make the Container Smaller

It’s like the Ideal Gas Law:  A gas will expand to fill the size of its container – no matter how big the container.  Likewise, the amount of activity in any job will always expand to fill your time – no matter what the job, and no matter how much time you allow.

It’s up to you to contain it – make your container of time for your current activities smaller. 

Here’s how to get started:

1. Give yourself permission

2. Realize you are not merely allowed to be less busy, it’s a requirement of your job, especially if you want to create value and stand out.

3. Then take some time back. 

Just take it. 

For a start, schedule 2 hours per week and HIDE. 

The hiding part is important.  It won’t work otherwise — the activity knows where to find you…

This time is just for you – to think, to plan, to focus on what’s most critical, re-prioritize, delegate, create processes.  Remember: It’s not stealing from the company. 

It’s not dropping the ball.  It’s not getting less done. 
It’s getting more of the right things done better — it’s creating value.

But it’s up to you to take back the time.

You’ll find that you can make even more Time.

For example, if you take two hours to improve a process or clarify an outcome or a delegated task, you could gain another five hours in saved time.

Then you use those five hours to communicate more effectively, and re-assess priorities and outcomes for your team. When those efforts then take hold you have created even more time. And so on…

It is a core trait of the most successful people to rise above being over-busy.  And it’s important to remember that the most successful people are not the ones who were less busy along the way.  They are the ones who dealt with it. 
If there are any secrets to what really successful people do – this is one of them. 

They make more time.

What about you?

What do you struggle with that saps your time? How do you fight it? Leave you ideas in the comment box below!

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Patty Azzarello works with executives where leadership and business challenges meet. She has held leadership roles in General Management, Marketing, Software Product Development and Sales, and has been successful in running large and small businesses. She writes at Patty Azzarello’s Business Leadership Blog. You’ll find her on Twitter as @PattyAzzarello

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Blogging In What I’ve Dubbed The “We Generation”

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By Terez Howard

People born from 1982 to 2002 have been birthed into Generation Me. Unfortunately, my 1984 birthday puts me in the midst of a selfish group.

Lisa Belkin, the Motherlode writer for the NY Times, made this quote: “This generation has been depicted . . . by employers, professors and earnestly concerned mental-health experts as entitled whiners who have been spoiled by parents who overstoked their self-esteem, teachers who granted undeserved As and sports coaches who bestowed trophies on any player who showed up.”

My husband can attest to this behavior. If I haven’t mentioned him before, let me give you this brief introduction: He is the professional violinist trapped in a schoolteacher’s body. His students firmly believe just showing up to class with a violin in its case (no, it doesn’t have to be out or even in good repair) will merit an A. To make a long story short, he’s not like the teachers Belkin mentioned.

Generation Me in blogging?

My age puts me in this generation, but I certainly don’t intend for it to define my character. How often have we seen a blogger only blog about herself. That’s not necessarily bad. We expect for bloggers to tell about personal experiences. But what if she never acknowledges the world around her? What if she doesn’t reach out to fellow bloggers?

That would be a problem. She would be denying her readers of additional resources. She might appear to be a blogger lacking in knowledge because she doesn’t ever include outside information. Most importantly, she would not be affording herself the opportunity to build relationships with other bloggers, relationships that could profit her business.

How to blog with others in mind

Great bloggers read great bloggers. It isn’t necessary that a great blogger is well-known, has a high Page Rank or hundreds of Twitter followers. A great blogger shares helpful facts and opinions with her audience. That’s what a great blogger is according to me.

After you read posts from great bloggers, don’t just turn off your machine and forget about this knowledge they’re so generously sharing. Do this:

  • Make meaningful comments to posts. Bloggers write to help people. Support their conversation with your comments.
  • Respond to a post in on your blog. If you catch writer’s block, this is a sure way to zap it. Take a look at your favorite bloggers’ archives and respond to what you read. Include a link back to that writer’s block-curing post.
  • Retweet. The first two points I brought out take a bit of time. Retweeting an awesome post is quick and shows a blogger you appreciated the time, effort and ingenuity put into a post. This thought includes all forms of social media, Digg it, Stumble it, stick on Facebook.
  • Recommend a blogger. This is a more unseen approach. Most people won’t tell you that Terez told them to check out Successful Blog and all the wonderful professionals writing there. However, a recommendation can go a long way. It gets other bloggers more traffic and possibly more work.

It’s like a boomerang

If you do these things to others, they will do them for you.Other bloggers might not see every Tweet you make about them or realize how many times you’ve recommended them to your friends.But they will recognize you are not focused on yourself.

Whether you’re part of Generation Me or not, I like to think of blogging as the We Generation, not bound by any ages.

How do you promote other bloggers and why?

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Terez Howard operates TheWriteBloggers, a professional blogging service which builds clients’ authority status and net visibility. She has written informative pieces for newspapers, online magazines and blogs, both big and small. She regularly blogs at Freelance Writing Mamas. You’ll find her on Twitter @thewriteblogger.

Thanks, Terez!

–ME “Liz” Strauss
Work with Liz on your business!!

Will Your Customers Define Your Brand or Will You?

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(Updated in 2020)

Photo by Rodion Kutsaev on Unsplash

10-Point Plan: Build a Brand Values Baseline

Live Your Brand

Before the Internet, when we were silently niched by geographic markets the conversation with customers was one way. We wrote, televised, advertised to them. Then they read, watched, or saw our message and formed their ideas of what those messages said.

Customers decided who we are from the messages we sent.

When the Internet opened up the two-way conversation began. Now we’re finding more and better ways to listen talk, and interact with customers directly. We’re talking on blogs, Twitter, Facebook, and social sites we make just for them.

Don’t miss the opportunity in how the social business web has changed brands.

This shift in the way we interact with our customers has a significant impact on the theory of how a brand is born and who determines the character of a brand. We now have a huge opportunity to demonstrate our brand values as we claim them.

We can now define our brand with much more clarity and control than before because we can include our customers as we do. In that way we have a huge opportunity to take our brands where we want them to be. Here’s how to take advantage of this new branding power …

  • Define the core values that your brand represents.
  • Communicate that set of core values — a brand values baseline — to everyone you work with and for.
  • Check every business decision against that values baseline.
  • Celebrate and reward anyone who demonstrates your brand’s values.
  • Choose evangelists who share those values and encourage them to share their ideas.

Live your values and you’ll attract the people to your brand who value what you do. Ask the people who are doing the work what would just one thing. As your heroes and champions get more interested in the values that underpin your business, so will the people who look up to them.

A single meeting with the heroes and champions who love what you do can bring out the best in your brand in less time than a whole team from a huge consulting firm.

Have you found the way to define your brand or are you letting your customers do all of that for you?

Related
To follow the entire series: Inside-Out Thinking to Building a Solid Business, see the Successful Series Page.

Be Irresistible.

–ME “Liz” Strauss

Beach Notes: Worming – Some Good Things Take Time and Patience

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by Des Walsh and Suzie Cheel

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The bloke in this picture is “worming”, i.e. out to catch beach worms for bait. You can see he has a bag on the end of a piece of string. In the bag, which he is swishing back and forth across the sand as the tide comes in, he will have put some some berley, very smelly fish – which is why the bag sometimes goes by the very elegant name of “stink bag”, the smellier the better to entice the worms. He will also have a piece of bait in his hand and a pair of worm pliers to take hold of the worm that sticks its head above the sand and fastens onto his bait. Some people use a nylon stocking rather than a bag.

If the fisherman is an old hand at this he has probably discarded the pliers and just uses his fingers to get a grip on the worm and then haul it out.

Not a pasttime for the impatient: Des read where one keen fisherman declared he had taken two years to develop the necessary skills. But ask anyone who fishes off the beach and they’ll tell you the beach worm is the best bait of all.

Suzie Cheel & Des Walsh

How to Avoid Using PowerPoint in 5 Easy Steps

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A Guest Post by Scott P. Dailey

You’re losing business because your presentation sucks, not because your fee is too high or someone else is smarter, more creative or more accomplished. You’re going in scared that you won’t compete and that same fear drove your preparedness and your crappy presentation.

… I’ll explain in a minute, but for now, wanna see 200 photographs of my recent business trip to Indianapolis? It’s loaded with killer shots of the thoroughly unremarkable office building I worked from. No? OK. Well what about video of surgeons removing the deceased section of my sigmoid colon? No!? Man, you’re tough to please. Oh I got it! How about I talk to you for an hour about how awesome my six-year-old son is at soccer? …

Seriously. How many of you are remotely interested in any of these topics, let alone eager to view, watch or listen to me carry on about them for an hour?

Now to be fair, maybe if some of my readers work in Indianapolis, they may take an interest in my trip to their fine city. They may, for instance, want to know where I stayed, or if given the right time of year, had I taken the time to catch a Colts or Pacers game. Maybe some among you have also been diagnosed with chronic diverticulitis and like me, had to have abdominal surgery to remove a damaged part of your colon. I bet that segment would want to engage me, if only to relate their experiences to mine. Or possibly your child rocks on the soccer field too and you’re dying to ask what position my son plays, so that you can tell of your child scoring the winning goal as time expired.

So what I’m getting at is that if I’m not able to relate on a visceral level that reflects directly on what’s important to me personally, I’m not likely to care very much about what you want to share with me.

If we know this and somewhere deep down most of us do, why then would we care about your long-winded, one-way presentation? Or an over-detailed dominating PowerPoint presentation?

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These pitches, sadly often aren’t about the prospect at all. It’s about what you think of your ability to do a thing or even worse, all things. It is nothing more than what your prospect sees all the time from potential vendors: an overtly talkative brochure, peppered with gratuitous look-at-me platitudes. But what specifically is it doing apart from forcing people to pretend to be enthusiastic about you purely because they’re trapped in a room with you?

Reinvent the presentation experience

In which of your 100 slides do you get me emotional? I ask because that’s actually where I want your presentation to begin. Flip to that slide right now and please begin. I’m listening. Oh your presentation doesn’t have a slide that stirs me? Well in that case, here’s your hat, there’s the door and have a nice day.

Everyone has an unnecessarily verbose and egocentric PowerPoint. I know of no capabilities presentation that is ever justified in being as long as it is. The problem with most of them are that they’re authored by our fear of failure, not our ability to solve the audience’s problems. And so I challenge you to be the anti-presenter! Be the salesperson who goes in there and kills it because fear of:

* leaving something out
* not being good enough
* not getting money

did not color your pitch. If you’re not going to win the business, lose it because you suck, not because your awful presentation messed you up. Here’s five things I do on sales calls that have helped me not lose the business.

  1. Never bring a presentation to a sales pitch.

    I bring a business card and the team that will steer the project and that’s it. If I’m responding to an RFP, my response honors (to the letter) the RFP guidelines and requirements. Nothing unsolicited is ever included. I never voluntarily talk about business needs nor present business solutions that fall outside the prospect’s requirements or curiosities.

  2. Research your prospect.

    I focus on key players and read up (on and offline) on what is available on each stake holder. I research their successes and failures and because what I do is Web related, I look at the BBB information, along with sentiment surrounding the company’s social and emotional footprint.

    It’s important to memorize these fundamentals because the people you’re meeting with are sure to be emotionally invested in the outcome of the gig, as well as their business in general. Exhibiting a good degree of knowledge out the door will help them see you more as an ally, then a vendor.

  3. Shut up.

    This one’s tough, because I yap a lot. But yes, I do shut up. I close my mouth and listen to the prospect talk about themselves. This is always the best of all available opportunities to sell yourself too because this is precisely the stage in the sales process where the prospect shows you their cards. If they’re talking about their stuff, you can be assured that they’re going to get excited talking about it.

    This is where many perfectly qualified vendors lose the business and never understand why they did. As the prospect is talking about their stuff, the manner with which they exhibit enthusiasm may be foreign when compared to the way you get excited. Doesn’t mean they’re not pumped. So don’t just match their enthusiasm or overdo it. Rather, replicate it using the tone and mood they’re using to convey it. Again, guide them toward seeing you as an ally, not a money-grubbing vendor. Be similar to them, not dissimilar.

  4. Ask Questions.

    Ask them questions that force them to talk more about the stuff that gets them excited. Try, when possible, to limit your questions to only those that relate to the topics they are most passionate about. If you’ve been doing great listening, then you already know what turns them on. Taking this specific action has won me more business and gotten me more jobs than any other sales method I use. And for the love of all things holy, be patient. The longer you wait to add your own anecdotes, the more you’ve got them telling theirs. The more they’re busy telling theirs, the more they’ll want to hear yours when your chance comes. Prematurely grasping for the microphone, or worse, snagging it before it’s been handed to you will kill any momentum you’ve been building in the previous steps. simply put: if you see what got ’em hot and bothered, well hell, sex sells! Make ’em talk about it more. Well done. No go cash some checks.

  5. Relate to them.

    Suggestion #5 is last on purpose. Offering anecdotes and casual social banter in the earliest stages of a pitch is a stupid decision. Imagine we’re at a party and you and your friends are conversing about the NFL. You’re a club. A clan. All equally vetted by the other. Now imagine I walk up to your group, unknown to you all, and dive head-long into a rant about the NY Jets losing their season opener. What are the odds you’ll dig me?

    Relating to the client is really all you’ve been doing to this point, but you’ve been the guy or gal humbly listening, eventually asking questions as you and your friends talk about pro football. After I have demonstrated my interest in you and most importantly, on your terms, you may then be ready to hear my take on a Jets loss.

    The time to crack jokes and secure social common ground isn’t when you first sit down. I’ve seen this over and over. Sure you’re a cool dude or chick. Sure you can slay ’em, but earn your seat at that table. Earn the right to be casual.

How do you relate with your prospects? How do you sell customers? Do you use a presentation? Does it work? What separates you from the thousands that do use a capabilities presentation?

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Scott P. Dailey is a Web designer, copywriter and network administrator. Recently Scott launched ( http://scottpdailey.com ), his social media blog that makes connections between social networking etiquette and the prevailing human social habits that drive on and offline business engagement patterns. You can connect with Scott via Twitter at @scottpdailey.

Creative Commons License photo credit: Geetesh Bajaj

Thanks, Scott!

–ME “Liz” Strauss
Work with Liz on your business!!

Successful-Blog is a proud affiliate of

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