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How Writing is Like Getting a Nervous Chihuahua to Stop Peeing

October 12, 2006 by Liz

The Chihuahua Story

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One of my favorite writing stories is man against dog story. It goes like this.

A man named, Jack, and his wife shared their home with a Chihuahua, named “Loco.” As Chihuahuas are, Loco was a nervous, little dog always moving and shaking. Loco was even more nervous, when Jack waa around because the little dog was unsure of the big man’s affection.

Every time Jack came near the creature, fearful Loco would run to the kitchen. Next would come the awful, clattery tapping, of tiny Chihuahua-dog nails on the kitchen tile floor and then the stomping of industrial workboots following after. When Jack made it to the kitchen, he would loudly say, “Stop that damn racket. Stop it NOW.”

Loco would freeze at Jack’s command, spread his back legs, and proceed to pee on the yellow and gray kitchen floor.

This event happened almost every day. Jack muttered under his breath as he cleaned it up. Who knows if Loco understood words like That dog has to go . . . if it weren’t my wife’s dog . . .?

Day after day, Loco got nervous. Jack yelled. Loco peed. Jack got mad.

Finally Jack sought help from a friend who suggested that Jack immediately put the dog’s nose in the “event,” tap his nose with a newspaper, and then set the dog outside.

“That,” the friend promised, “would help the dog connect the “event” to doing it outside.” The friend cautioned Jack that it might take a few days, but to keep at it until the dog showed progress.

Jack thought it was worth a try.

So the very next time the dog peed on the floor, Jack followed the plan. He put the dog’s nose in the “event,” tapped it with a newspaper, and threw the dog out the open kitchen window — the one right over the sink. He repeated the process each time with out missing a beat.

The dog learned.

By the fifth day, the dog knew what to do.

He peed on the floor

and jumped out the window.

Readers take from our writing what their experience tells them.

So how do we make our message as clear as possible? Let me show you.
[Read more…]

Filed Under: Customer Think, Personal Branding, Successful Blog, Writing Tagged With: bc, blog-promotion, Customer Think, messages-sent-message-received, personal-branding, Power-Writing-for-Everyone, The-Dog-Story

Bookcraft 2.0: The 90% Rule of Repurposing Content

October 9, 2006 by Liz

Content Always Wins

books

When I left you on Friday, an editor friend and I were on our way to Milwaukee to meet with Phil to make a bookmap from the rough cut of his book. The rough cut had been built on a set of criteria that made choosing content from his archives an easy decision-making process. I outlined those criteria in Archive Mining: How to Get From Working Book Title to Rough Cut Content. Now, it was time for a finer cut. Armed with 5 categories of pages, I was sure that we’d sort them into 7 or 8 chapters and make a bookmap. That was the plan.

Because our topic is timeless, we can be flexible about schedule. That gives us even more room to focus on what’s best for the book. Here’s what happened.

We didn’t make a bookmap.

I was wrong about 7 or 8 chapters.

The plan went out the door early on

because

To make a great book, the content must win. Always.

Making the Finer Cut

In order to make that finer cut, we needed a finer set of criteria. Again, we turned to black and white rules — that crucial tool for sorting intellectual gray questions efficiently.

We made two black and white “gating rules.”

A simple definition of what the book would do — Every entry, story, or example would offer a practical application for the reader.

Every written bit of content had to meet the 90% Rule of Repurposing Content.

We read aloud each piece, if it failed on either point, without question it was out.

What is the 90% Rule of Repurposing Content? It’s a rule that I made up.
[Read more…]

Filed Under: Business Book, Content, Strategy/Analysis, Successful Blog, Writing Tagged With: bc, Bookcraft 2.0, building-a-book, Effective-Blog-Writing, making-books, Power-Writing-for-Everyone, writing-a-book

Bookcraft 2.0: Why No Bound Book Has 666 Pages and Get Your Free Blank Bookmap

October 6, 2006 by Liz

Done with the Rough Cut, Time To Map the Book

books

After I found the 140+ pages, I discovered that Phil actually had 6 more months of archives. What a bonus!

So I now sit with close to 170 pages — sorted into 5 categories. Those 5 categories will soon become 7 or 8 book chapters. That will happen when we’ve reviewed the larger ones to break them into more readable chunks.

The next step is to plan how the pages map out.

We’re actually going to make a bookmap.

No Bound Book Has 666 Pages

You may never have thought about it, but it’s a fact:

You can’t have a page 1 without a page 2.
Every sheet of paper has a front and a back.

That’s the first reason that page counts matter. Paper is tangible.
There are some things that paper won’t do.

It’s also a fact that:

No bound book has 666 pages.

[Read more…]

Filed Under: Business Book, Content, Strategy/Analysis, Successful Blog, Writing Tagged With: bc, blog-writing, Bookcraft 2.0, building-a-book, Effective-Blog-Writing, making-books, Power-Writing-for-Everyone, using-archives, writing-a-book

Love at First Write: 5 +1 Steps to Your Authentic Writing Voice

September 5, 2006 by Liz

One Note and 42 Days Later

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My husband and I got married 42 days after we met. He says he fell in love when he read a welcome note I left downstairs when he came to pick me up for a date. He still mentions it now, 23 years later.

We had a small wedding — 12 people in our living room.

My mother-law-in didn’t approve. She wanted us to wait. She also cried showing her husband what I wrote her on our wedding day. She told him I must love her son very much.

Both son and his mother heard what I said and knew I meant every word.

Using your authentic writing voice isn’t hard once you know how. In fact, it’s natural and works with all writing, not just lovey stuff. You only need to remember five things to do. Would you let me show you how?
[Read more…]

Filed Under: Content, Personal Branding, Successful Blog, Writing Tagged With: authenticity, bc, bestof, blog-promotion, Liz-Strauss, personal-branding, Power-Writing-for-Everyone, quality_content, relevant-content, voice, writing-fluently

PH3: How Are You — Good or Well? Could You Be Advertising Your Soft Skin?

August 25, 2006 by Liz

Life-Changing Information

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I am about to tell you something.

If you don’t already know this, the information will probably change your life.

The change will be a small one — it may not change a thing you do. It will change you nonetheless, because . . .

I’m about to do the grammatical equivalent of sticking a song inside your head.

Every day people ask and answer the question, “How are you?”

The answer I most often hear uses the word, good, in something like “I’m good, and you?”

Good
is a tricky word. It’s always an adjective, except when speaking about health. Then it becomes an adverb, which means when speaking of health, good is not the right word to choose. You might instead try well.

Here’s the picture. The conversation is

ME: How are you?
IT Man: I am good.

He could be saying he is good at gaming, good at talking, good at what most husbands are good at, or even saying good for nothing, but he’s not talking about his health.

And oh my, should the conversation be

ME: How are you?
IT Man: I feel good.

Now he’s commenting on the softness of his skin.

That’s a picture, isn’t it?

Know that it is good to say that you feel well and all will be fine in the end.

Of course, if you have soft, smooth skin, I have no problem with you advertising . . .

–ME “Liz” Strauss

Related articles
PH2: Less and Fewer — Don’t Learn to Write by TV
Related articles
PWH 1: I Versus Me

Editing: Just Some of My Very Different Thoughts

Filed Under: Content, Personal Branding, Successful Blog, Writing Tagged With: bc, blog-promotion, personal-branding, Power-Writing-for-Everyone, Power-Writing-Hits, quality_content, relevant-content

Editorial Makeover 3 — A Simple Story

August 24, 2006 by Liz

Simple Is Lovely

Editorial Makeover logo

Hi Liz,

I was considering sending in a piece when you first mentioned the makeover but had forgotten about it. Since getting your reply I’ve picked out a piece and would like to submit it. The little girl in this story taught me something so I’d like to do the story justice.

Thanks in advance,

Tim

Hi Tim,
This is such a lovely story. I was inspired by the Buscaglia book, too. I also hold high respect for the perceptions of children and what they can teach us. I understand what you mean about doing this story justice. The little girl you tell about is a special one.

With those thoughts in mind, I made my edits. I worked to the spirit of the story, and that led me to alter some facts to put things in order that people might imagine them.

I removed many words to make the story simpler and more powerful. That was to underscore your respect for this young child as a teacher.

I tried to stay close to your writing voice. Only you can judge whether I succeeded at at that.

I may not have made all of the choices that you would have made, but I hope this points you in the direction you’re looking to go.

Remember, as always, this is only one way to edit it! Every editor edits differently.

Smiles,
Liz

Turn the page to look over my shoulder as I do the editorial makeover. It’s called, “A Simple Story” [Read more…]

Filed Under: Content, Successful Blog, Writing Tagged With: bc, Editorial-Makeover, Power-Writing-for-Everyone, Tim-Drayer

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