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5 Tips to Hiring the Best Employees

October 19, 2016 by Thomas

Woman Signing A ContractAs an employer, do you feel like you are hiring the most qualified employees out there?

For many business owners, they will likely say yes to that question. Others, however, may feel like they do not always get the best and brightest talent.

In some cases, they may end up essentially getting someone in to keep a seat warm for a few months, only to have that person move on (be it to another job of their choosing or being let go).

While there is no crystal ball you can use to make sure you get only the best hires, there are some steps you can take to better guarantee your chances.

The most important item to remember is that your hiring choices do in fact reflect back on you. If you make great hires, those under your wing will look at your decision process as being solid. On the other hand, a number of bad decision choices, some under you may question your leadership abilities.

When all is said and done, taking the time in making the right hires is as an important a task as you will have running a company.

Making the Right Choices

So that you can make the right hiring choices more times than not, here are five tips to remember:

  1. Research – Above all else, make sure you (or your HR department, recruiter etc.) put some time and effort into researching all prospective employees. The research is actually made easier these days, especially with all the information one can find on the Internet. Part of that research is remembering that employers should use background checks. By using such checks, you can get to know a lot of background about an individual before they ever set foot in your office or elsewhere for an interview. That information can also help in weeding out bad candidates from those deserving of an interview;
  2. Social media – With millions of people on social media, you’re more than likely to find some of your prospective job candidates active there. As a result, you can get a glimpse into their lives, be it on Facebook, Twitter, LinkedIn, Instagram etc. While their social activities are their personal matters, coming across questionable posts and/or images may lead you to think twice about hiring them. Remember to keep the posts in context, knowing that such posts do not necessarily mean they are bad candidates.

Only the Motivated Need Apply

  1. Motivation or lack thereof – Some candidates will have overwhelming interest in your openings, others not so much. Even a short phone interview can prove an interesting nugget. If someone seems to be less than enthusiastic about the opening, are they still worth bringing in for a sit-down interview? Use your intuition to determine if someone is truly interested in the job or just sending out resumes on the fly;
  2. Personalities matter – Most employers will tell you that team chemistry is a must in their offices. The lack of teamwork (and personalities that can co-exist) can prove detrimental to any office. That said it can be hard to gauge personalities from just a short sit-down interview and/or phone call. Introducing prospective candidates to those they’d be working with is not a bad idea. Such short introductions allows you to see how they mingle with others, along with giving your current staff a chance to provide some feedback;
  3. Making them want to work for you – Finally, it only stands to reason that a good job opening will attract good prospective employees. When you have a company that people want to work for, you usually avoid having to interview (maybe even hire) individuals not up to par. By offering a competitive salary, reasonable health benefits, along with a good working environment, you should get some outstanding resumes.

When the time comes to hire new employees, will you bring on only the best?

As an employer, what tips do you have for others running companies as they prepare to hire?

Photo credit: BigStockPhoto.com

About the Author: Dave Thomas covers business topics on the web. Part 2 (how job applicants can improve their chances of landing a position) runs on Friday, Oct. 21.

Filed Under: Business Life Tagged With: background checks, business, employees, Hiring

Go Blogging and See the Results

November 11, 2015 by Thomas

New Customers written in search bar on virtual screenDo you sometimes feel like your brand is not getting the attention it deserves and more importantly needs?

For some business owners, their websites can mean the difference between a healthy brand and one that is on life support. Whether your brand is doing well or not so well, are you looking to improve it? If the answer is yes, make sure you review your blogging efforts.

Given the fact that more and more consumers are going online to browse and ultimately buy products and services; having a strong website presence (including a relevant and informative blog) is more critical than ever. So, take some time to see how you can improve your blog or even how to start a blog today.

Blogs Matter More Than Ever

No matter what product or service you sell, blogging about your line of work is a great way to not only attract new customers, but also retain current ones.

With a solid blog on your website, you can:

  • Promote your brand – First and foremost, promoting your brand should always be a priority. A stellar blog on your website allows you to do just that and more. The blog can be an ambassador for your brand, introducing your products and/or services to millions of consumers. Make sure the information contained in your blog is relevant, timely, and provides a call to action without coming across as a sales pitch;
  • Be more socially active – Having a solid blog to work with allows you to be more social, meaning go to social media. Promoting your blog posts opens the door to consumers who may not be familiar with your brand. In turn, you are more likely to get inquiries about your brand when you are publicizing it on Facebook, Twitter, Google+ and even YouTube. Just like with your blog, you need to be active on social media, meaning share or tweet regularly in order to maximize your opportunities;
  • Engage with industry experts – While some companies decide to do all their blogging in-house, many others welcome guest bloggers. If you decide to work with guest bloggers, make sure they are a good match for your site’s blog. What kind of experience do they have in blogging? Are they an authority on the topics they speak of? Do they have a decent to solid social media following and will they promote their posts and your site? Yes, some guest posters will not be a good fit for your blog, but many others could be just what you are looking for;
  • Use it as a networking tool – In the event your business attends a number of trade shows and conferences during the year, your blog can be a topic of discussion. Along with promoting the respective event on your blog you will be attending, bring a laptop to the event and set the viewing page to your blog. As attendees visit your booth, it can make for a great conversation piece.

If you’re looking to improve your company’s blog or finally getting around to starting one, know that it can help your brand in so many ways.

Photo credit: BigStockPhoto.com

About the Author: Dave Thomas writes about marketing your business on the web.

Filed Under: Blog Basics Tagged With: Blog, brand, business, networking, social-media

Community in Conversation: The Give-Back Challenge

April 18, 2014 by Rosemary

I’ve heard Liz refer to Successful Blog as “community in conversation.” A place where we share tips, war stories, and lessons learned from a life of entrepreneurship and leadership.

With that in mind, I’m excited to announce that we’ll be introducing a new regular feature on the site that will highlight both the community and the conversation.

Give-Back Challenge

With each SOBCon event, Sunday was a special day. In the morning, a few passionate non-profits would present their mission and ask for help with a particular challenge they were facing. It was called the Give-Back Challenge.

After the non-profits presented, the entire SOBCon group would break into smaller teams to brainstorm solutions for the challenges described. The emphasis was always on actionable, real-world advice that would have an immediate impact for the non-profit involved.

On this blog, we’ll be adding the Give-Back Challenge as a recurring feature. It will follow the basic format of the real-life SOBCon event, in which the non-Profit will be invited to present their mission (via a video, images, and text), and pose a particular challenge they are facing.

Our community will then be invited to brainstorm ideas in the comments section (and reach out directly via email if followup is necessary). The goal is to devote some of our incredible brainpower to lifting up some of our non-profit friends and colleagues. We can start to become the “people who won’t let you fail.”

This series will require fearlessness on the part of our non-profits, and a willingness to be vulnerable in order to make an even greater impact.

Stay tuned for the first Give-Back Challenge in the next week or so. If you’re interested in nominating a non-profit, feel free to post the name of the organization here in the comments or reach out to me directly.

What do you say? Are you in?

Author’s Bio: Rosemary O’Neill is an insightful spirit who works for social strata — a top ten company to work for on the Internet . Check out the Social Strata blog. You can find Rosemary on Google+ and on Twitter as @rhogroupee

Photo Credit: h.koppdelaney via Compfight cc

Filed Under: Successful Blog, teamwork Tagged With: bc, non-profit

10 Great Sites to Easily Add Graphics to Your Content

February 4, 2014 by Rosemary

By James White

Great images and illustrations are crucial to generating viewer interest and engagement with your site. However, unless you’re a professional photographer or designer, finding fresh, interesting graphics to add to your text can be difficult. Luckily, there are sites online that offer great visual content that can be easily added to your site.

Unsplash

Unsplash features free, copyright-free, high-resolution photos. They post 10 new photos every 10 days, so you won’t run out of great images for your content. You can subscribe to the site to get alerts when they post new images, too.

Picjumbo

Like Unsplash, Picjumbo offers free photos to use with your content. There is a new photo posted every day, and you can subscribe to their newsletter to stay on top of new offerings.

NVD3.js

This content site, NVD3.js, may have a strange name, but it has great content. Need a chart for your article or blog? NVD3.js gives you a plethora of pre-made graphs you can customize with your data. You’ll need to know a little about coding to use this site, though.

Lettering.JS

Lettering.JS is a jQuery plug-in that allows you to create your own graphic text, kerning type, logos and more. If you ever wanted to jazz up your content’s text, this is the tool to use.

Scrollorama

Have you ever thought, “Gee, I wonder how blogs make their text zoom and spin when you scroll down the page?” Well, Scrollorama can make your content dreams come true in the form of a jQuery plug-in. This tool will help you make text flip, zoom, fade and practically jump through hoops.

Mapbox

Trying to explain what your town would look like with a few adjustments? Decided to map out your next road trip? Want to illustrate what the Union would look like if France never sold the United States all that land? If so, Mapbox can help. This tool helps you create the map of your dreams and post it with your content.

Flat Icons

Elegant Themes offers 384 flat icons you can download for free. All you have to do is press the download button, and all of the icons are at your fingertips in just seconds.

Ease.ly

Infographics are a huge crowd pleaser. Who doesn’t like ingesting bite-size information with a scoop of interesting illustrations? Ease.ly is one of the top free infographic tools online. You can use it to build your own custom infographics, like this example from CJ Pony Parts, for your site.

Meme Generator

Okay, infographics are hot right now, but nothing can beat the meme when it comes to graphics popularity. You can create your own meme to fit any occasion using the Meme Generator. It allows you to edit already popular memes to fit your needs, or you can make one from scratch. Don’t feel like making or editing a meme? Just use one that someone else created (with attribution, of course).

Openclipart

Clip art may be the old stand-by for graphics, but it’s never gone out of style. Openclipart offers thousands of images that you can download and use. There’s everything from cartoon bunnies to drawings of sticks and everything in-between.

Text got you down? Take any or all of these tools out for a test drive, and you’ll never have boring content again.

Author’s Bio: James works for Inbound Marketing, Inc. and is the founder of InfoBros. In his free time, he enjoys hiking, cooking, and blogging about health, tech and communication. Connect with him on Twitter at @JGtheSavage.

Filed Under: Tools Tagged With: applications, bc, graphics, tools

Planning Effective Sales Team Meetings

December 31, 2013 by Rosemary

By Deb Bixler

Your business thrives on making sure that everyone on your sales team knows what’s going on at all times. Whether you are introducing a new product or wanting to expand your service, your team needs to know your intentions.

As such team meeting planning is highly important to the strength of your direct sales business structure. Follow these simple guidelines to keep your entire team informed and involved so no key information falls through the cracks.

Plan Meetings At Same Time Every Time

home party plan meetingsSure, changes may come up that require impromptu team meetings, but in general try to keep your sales team meetings the same time every month or week. This way, your entire team will know that on a set date of the week or month a discussion will be held to discuss upcoming events and prior concerns.

A regular schedule insures regular attendance.

Make sure you email or message your team before meetings start to remind them of upcoming discussions.

Invite Team Discussion

If you begin each meeting with open discussion for your team, everyone will feel more involved in the planning of your business and you can get great feedback for what is going on in your business.

It’s important that your team knows they can speak their mind, so begin each meeting with an open discussion of concerns or questions of your team before you jump into what is on your mind.

Meetings Should Be Fun

Make meetings fun by offering snacks for the entire team and when ever possible keep the sales meetings or meeting sessions at an hour or less.

If you need to go over, let your team know beforehand so they can be prepared for a longer stay.

Provide supplies for your team to keep notes and thank each person for attending so they will know that their time is valuable to you.

Have An ‘Open Door’ Policy Team

Your sales team members need to know that they can come to you any time with issues, concerns, or suggestions for your business. The should not feel as though they need to wait for the meeting day to bring up concerns.

In having an open door policy, your team can feel comfortable to come to you outside of meetings in a private setting. Let them know that they can contact you personally, via phone, email or other avenues if they have anything come up that they feel is too important to wait for the next meeting.

You should always stay on top of situations and let your team know that their opinions are valuable to you.

Author’s Bio:
Deb Bixler retired from the corporate world using the proven business systems that made her a success working for others by incorporating them into her home business. In only 9 months Deb replaced her full time income with the sales and commissions from her home party plan business. Find her on Twitter: @debbixler.

Filed Under: management, Marketing /Sales / Social Media, Successful Blog Tagged With: bc, sales

6 Advantages “BYOD” Brings to a Business

August 30, 2013 by Rosemary

By Miles Young

One major trend in business now is BYOD, or “bring your own device.” This basically means that employees are responsible for buying and choosing their mobile device. It allows businesses to save money, while keeping employees happy at the same time.

There are also several other business advantages, such as fewer headaches for the IT department, more employee choice and freedom in their devices and a better connection with today’s consumers. Businesses that are newly introducing BYOD do face some roadblocks, but it is worth the effort once the transition is complete. Take a closer look at the advantages to BYOD and what it could mean for your business.

#1: Your Business Saves Money with BYOD

Successful businesses always look for ways to save money. Reducing monthly spend on employee mobile devices is one of the best and easiest ways to do this. In a true BYOD business environment, employees cover the full cost of their devices, including minutes and data usage. This saves businesses thousands of dollars each year. However, most companies offer incentives to employees through discounts or usage stipends, especially at the beginning of the transition.

Only a few short years ago, employees would have complained a lot about BYOD. However, a recent Good Technology State Report shows that 50% of employees are more than happy to cover the costs. This is for several reasons, but the biggest is that it gives them more freedom to choose their own device and upgrade as desired. Many people are dedicated fans to specific platforms, so this allows them to remain loyal to their favorite brand of device. As more businesses turn to BYOD environments for its cost savings, employees will get more used to the idea.

#2: Employees Can Choose the Device They Like

People get very attached to their mobile phones. As a matter of fact, one Mobile Mindset study showed that 73% of mobile phone users admit they would go into a panic if their phone went missing. This obsession is one reason most employees prefer to choose their own mobile device — they have an intimate relationship with it. Everyone has a different preference over the brand of phone they like and what features are must-haves. Businesses can keep their employees happy by allowing them to choose their own mobile device with a BYOD policy.

#3: Businesses Stay on the Cutting-Edge of Technology

Typical smartphone users want to have the latest and greatest technology. This is a major advantage to businesses because employees usually upgrade to the newest phone as soon as they are eligible for an upgrade. This is especially true if you have a younger workforce. Having technology-savvy employees translates to more efficiency for your business, which is why giving your employees more freedom with BYOD is such a good idea.

Additionally, many businesses have spent a lot of money on creating a mobile infrastructure, such as putting business information in the Cloud so it’s easier for employees to get access to. By allowing employees to choose their own mobile device and other gadgets, it encourages them to use the infrastructure your business has spent so much money to create.

#4: Employees Only Have to Manage One Device

With BYOD initiatives, employees no longer have to worry about carrying separate phones for business and personal use. This was a major hassle for employees in the past, and it often meant missed calls because employees only carried their business phones during business hours. With a BYOD environment, your business will have fewer missed calls because your employees will have fewer gadgets to juggle. Plus, the phone will be with them whether they are working or not.

Managing only one device also increases employee productivity, because they only have to get used to one phone. Every mobile phone works a little differently and there is a learning curve, even for technology savvy employees. If your employees are allowed to choose their own device, they will be more motivated to learn how to use it effectively, which has all sorts of advantages to your business. Increased productivity means more profits for your business.

#5: Your IT Department Has Fewer Headaches

If you don’t have a BYOD policy, your IT department probably spends a lot of time fixing mobile phones and plan issues. With BYOD, employees have to seek help about their phones from their cell phone carriers. This means fewer headaches for your IT department and less wasted time. Of course, your IT department still has to find a way to make sure everyone has good security to protect your business information.

All smartphones today have the basic features businesses need, such as access to the Internet and email alerts. So, there’s no reason a business should have to require all of their employees to use the same device, except for security purposes. Your business can make BYOD recommendations about security, such as requiring all employees to use the RIM platform, but there are also other ways to make sure employees have the proper security on their phones. This includes things like requiring two layers of passwords and encrypting all business information. Security is a major issue for IT departments, but policies can be put in place to protect your business.

#6: Employees Care More for Their Device

Another advantage to BYOD is that employees will take better care of their devices if they are responsible for the costs. Your business won’t have to worry about replacing phones or paying for insurance policies related to gadget use and ownership. This saves money and it also means that your business information will be protected with more care.

According to an ARCchart report, 65% of business owners have already transitioned to a BYOD environment or have a plan to transition in the near future, while only 11% have no plans. There are obvious advantages to BYOD if you can successfully get your employees on board with the idea.

Has your business already made the BYOD transition? Do you have any advice for others that want to follow suit? Leave a comment below.

Author’s Bio: Miles Young is a tech geek, business blogger and all around cool person. Follow him on Twitter @mrmilesyoung.

Filed Under: Business Life, Idea Bank, Productivity, SOB Business, Successful Blog, Trends Tagged With: bc, BYOD, cost savings, devices, IT

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