Successful Blog

What Does Your Online Profile Say About You?

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A Guest Post
by Jason Nash

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Assets, Identity, Online Presence

One of the most important factors to consider when searching for a job, establishing your social network, or simply protecting your assets and identity is your online presence. In today’s society, our names are spread all throughout the internet. The majority of Americans can type their name into a search engine and find information from their Facebook page, their LinkedIn account, their Twitter followers, and their websites or blogs. Additionally, most computer users have information spread throughout the internet in the form of website hosting profiles. As beneficial as these networks are, it is also important that we take the time to “clean up” our internet presence both in the amount of information and the content.

Facebook is one of the most commonly visited sites on the web today. Not only do friends use the site for social networking, but businesses are now using Facebook to contact clients. Employers also utilize it to find out more information about applicants education, work history and social habits. One of the best things you can do to improve your virtual appearance is to make sure that your profile sends a positive message about yourself.

Consider what language you use and how much information you give about yourself. Many people choose to only make their profile visible to friends, making identity theft much less likely. Many people also pay attention to who your friends are. If you have friends you are no longer in contact with, it is best to delete them from your friends list so they will not shed a negative image on your own profile.

Twitter is one of the newest forms of social networking. While “following” friends and “being followed” can be a lot of fun, it is extremely important to be mindful of who is following you. Twitter users can be prime candidates for identity theft, and should always be aware of how much information they are posting. It is also wise to keep your Twitter profile updated so that potential employers and friends see up to date information.

LinkedIn is primarily a business network that allows workers to connect to colleagues in various businesses and industries and establish a network to obtain recommendations. Because this network can be such a valuable business connection, it is a good idea to take the time to go through the “People You May Know” section and find additional connections. Once again, it is also wise to consider how much information you put on your public profile. Make sure people can identify whether or not they know you, but keep personal information available only to friends.

Finally, consider how much information you put on websites and blogs. While website hosting can be an extremely useful tool for sharing information with friends and clients, many web users do not take the time to adequately edit or protect their information. Many users will share highly personal information concerning their family, their location or even their financial situation without taking the necessary precautions to prevent identity theft. They may also share opinions that may not be desirable for employers or coworkers to view. Many websites and blogs have an option that allows only those who are invited to view the site. Other can keep a tally on how many viewers there are and who specifically is visiting. These tools can ensure safety and protection of personal information.

Using social networking tools can be a great asset in today’s highly electronic society. By taking the time to sift through your information and “clean up” your online presence, you can have the best networking experience possible.

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Author’s Bio: The article is from Jason Nash from keybrokersocial.com Jason writes about technology, social media and online marketing strategies and follows brands online and off as part of his work.

Thank you, Jason!

–ME “Liz” Strauss
Work with Liz on your business!!

Are You Up for a Social Win-Win That Might Even Win?

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A Guest Post by Nikki at Zooppa

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Zooppa’s MyCube Multimedia Competition

Social Media has become part of our daily lives. Our day feels incomplete when we are not able to go online to tweet or check your Facebook. So we, at Zooppa, are having a cool contest to introduce you to a brand new social media network centered on content sharing. MyCube is the place online where you can find people who share your passion and exchange photos, videos and/or conversation.

Create a 30-to-60-second video (by December 12,2011) that tells the story of how you or someone like you can use MyCube’s “social content exchange” to connect with people who share their passion.

It is a win-win situation. You have nothing to lose.
You make something to add on to your portfolio.
You showcase your creativity and share it with other creative people.

You get a chance to win some cash. —>>> $10,000 in prizes!!!

Plus, the experience itself is worth your time.

For more details, visit: MyCube Video Contest Brief Watch the video and read the brief.

If you’re already connected to some folks who share your passion, bring them with you, build something together, and connect even further!!

Use the cash you win to celebrate, make more videos, or donate to your favorite cause.

Invest a little creativity … gain connections to people who care about what you do!
It’s a win-win and it might even win!

Who wouldn’t be up for that?
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Author’s Bio: Nikki works for Zooppa.com, the people-powered brand strategy company.

–ME “Liz” Strauss
Work with Liz on your business!!

Beach Notes: Don’t Wait for Perfect!

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by Guest Writers Suzie Cheel and Des Walsh

The state of Queensland, in which this picture was taken, has a tourism-attracting slogan describing it as “beautiful one day, perfect the next”.

Nice slogan, but there are cloudy days and even here at the world-famous Snapper Rocks break, sometime there are not many waves to speak of.

But these keen surfers were not put off by either the cloudy sky or the lack of big waves.

Are you waiting for cloudless skies and a perfect swell for your business to take off?

Every day is perfect for business.

Suzie Cheel & Des Walsh

How to Stand Out From the Talent Around You

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A Guest Post by
Joel Garfinkle

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We’ve all seen it happen: A promising worker is promoted to a higher level, or moves to a larger town with a deeper talent pool. Many times, this worker is used to success, and was able to stand out in her old job thanks to raw talent and natural intelligence. It was easier for her to stand out, and without really putting out that much effort.

As she moves up in the world, though, she finds the competition getting tougher and tougher. Her skills are developing, sure – but now it is extremely difficult for her to stand out from her peers. It can be a tough adjustment to make.

Moving On Up

A lot of people can relate to that feeling in the corporate world. Working closely with the very top people in your profession is the best way to up your game. But the better the people you work with, the more difficult it will be to stand out as a star player.

It’s not going to be enough to master the details of your job description. If you’re on the all-star team, everyone is a master of their own position. To stand out from the crowd, you need to master the non-technical aspects of your job – starting with yourself. Here are 6 ways to do just that.

  1. Study great leaders. As you move up the ranks of responsibility, you may place less emphasis on being an expert at the technical aspects of your old job. Identify leaders you admire – and read everything you can about them. If they wrote books on leadership, so much the better. This will help you rise above the all-star players, to become a team captain.
  2. Learn to delegate. This is very difficult for technical experts to do. But to make the transition from player to leader, you must grasp that a manager can only excel through the efforts of others. Give clear directions, and help your people grow and shine.
  3. Learn new skill sets. Perhaps being a great trial attorney, or a great salesperson got you accepted to a fantastic team. But that’s not enough to keep you there, and it won’t be enough to get you to the next level. As you move up, you must learn entirely new sets of information. You may need to learn the rules for hiring, disciplining and firing people. You may need to become an accounting expert, where you weren’t one before. Some people may not be able to transition to working at a new level, mistakenly thinking their old skill sets and natural talent will carry them through. They will almost always be limited.
  4. Learn time and project management. Yes, there is no substitute for character when it comes to leadership. But all the character in the world will not save you if you cannot use your team members’ time wisely. Part of being a leader is mastering the skills of time management and organizational communication.
  5. Be the one with the plan. You don’t have to be the biggest, fastest, strongest or even the smartest person on the team to be a stand-out. You can be the one with the plan. Be the one others look to when things are confused or when the situation is vague. The two key components to master when it comes to any project: The timeline, and the priority of work.Master these two things, making sure they are tied in effectively with management’s goals at least two levels up, and you cannot help but be a stand-out.
  6. Be the ethical standard bearer. This is difficult but vital. You may not be the best technician in your office. But you can be the professional who insists on things being done right – who doesn’t take short cuts, and who maintains a commitment to excellence and integrity, even when no one is looking. In the long run, this will pay great dividends for you and for the organization you will soon be tapped to lead.

The fact is, if your peers are challenging you, and forcing you to do better than what you used to think of as your best, and you are still not managing to rise above the crowd yet – that’s not a terrible sign. Don’t get discouraged, because your colleagues’ and competitor’s skill and talent are going to rub off on you. It takes time and effort, but it will happen. In the meantime, If you apply yourself, and master the elements of your profession that lie beyond your immediate, current job description and conduct yourself as a leader, you will almost certainly achieve great success. Go do great things.

How do you stand out as the professional you are?
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Author’s Bio: JOEL A. GARFINKLE is recognized as one of the top 50 coaches in the U.S., having worked with many of the world’s leading companies. He is the author of seven books, including Getting Ahead: Three Steps to Take Your Career to the Next Level. View his books and FREE articles at Garfinkle Executive Coaching. Subscribe to his Fulfillment@Work E-mail newsletter and receive the FREE e-book, 40 Proven Strategies to Get Promoted Now!”

–ME “Liz” Strauss
Work with Liz on your business!!

5 Inspiring Lessons Entrepreneurs Can Learn from Steve Jobs

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A Guest Post by
Rahil Muzafar

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What Lessons Will You Keep?

By the time this post goes live, millions of words would have already been said, written and discussed about Steve Jobs – the man behind 21st century’s technological revolution. I don’t think any words coming from me would justify the greats of this man. Therefore, I prefer to talk about his inspiring words rather than of the man himself. No words can fill the void he left behind, and because he is a legacy that lives on in his work, I find it a necessity to discuss about his professional feats and their impact on us.

Until earlier, I admit, I was naive enough to think of him as just the CEO of Apple Inc. Never did it cross me that this man was a genius; that he did not only give the world some pretty usable devices, he also made sure his customers became die hard loyalists to Apple. How did he do it? What did he believe in? These are answers that can be found right in his words. Being an entrepreneur there were some amazing words that I found to be not only inspirational but also very practical for people who are looking to make it big. Here’s what I am talking about.

“But Apple really beats to a different drummer. I used to say that Apple should be the Sony of this business, but in reality, I think Apple should be the Apple of this business”

Lesson: Create Your Own Identity

Inspiration should not be mixed with derivation. You should be inspired by the greats – yes; but you should never want to “imitate them”. This is exactly how Apple created its unique identity through the looks, the functionality, and even the internal features of its products. You will not find an Apple product that tries to impersonate another product. There’s always something very distinctive in all of their products. Note that the focus here is not just on unique design or looks, rather on a unique imagination and approach to your business. You don’t become a “great” by mimicking some “great”.

“For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through.”

Lesson: Never Compromise on Product Quality

If quality isn’t your priority, forget about getting customer loyalty. This quote is applicable to all professions coming from all walks of life. Be it engineering or designing, every product must satisfy the eyes of the customer. When a customer’s aesthetic sense gets lured, there will be a natural curiosity to know more about the product. If your service/product satisfies both the customer’s eyes and the purposes, you can put your feet up and relax because you are on solid grounds.

“I didn’t see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.”

Lesson: Do Not Let Failures get in the way

Let’s face it. Being an entrepreneur and a visionary is not easy. And who knows this better than Steve Jobs! Being fired from your own company is a devastating experience, even more than experiencing some financial loss. But this is what makes the “man” so special, he didn’t give up (Started another company, and just kept going) He was back within a year and ever since he became the epitome of company’s success. Lesson for us, never lose confidence in your abilities even when others are writing you off. There are times when you’ll fail in a grand manner, but that’s what entrepreneurship.

“And it comes from saying no to 1,000 things to make sure we don’t get on the wrong track or try to do too much. We’re always thinking about new markets we could enter, but it’s only by saying no that you can concentrate on the things that are really important.”

Lesson: Focus on Your Niche

The problem with following a success story is that it leaves no room for originality. The moment a business gets successful, euphoric optimism settles in. You start thinking of endless possibilities and try to put your foot in everywhere. This is where focus decentralizes and the business goes awry. Apple was a global leader in manufacturing systems; smart computing systems. The company did not try to be what it was not; it did not try to jump from market to market. All it did was to focus on improvising its core products and making sure people get systems that have never been manufactured by companies before. When you learn to devote time, energy and efforts into developing, enhancing and updating every part of your niche business, you are bound to be successful. Being haphazard in your approach can never get your business the strength, the success or even the attention it deserves.

“Being the richest man in the cemetery doesn’t matter to me. Going to bed at night saying we’ve done something wonderful, that’s what matters to me.”

Lesson: Money should not always be the Sole Purpose

Many wouldn’t agree with me, but money should not be the “only” motivation for you to do anything. It’s true that money is naturally every man’s goal, but you should also realize that the world’s best feelings don’t have anything to do with the richest man; rather it comes from being able to do something which is close to your heart. Entrepreneurs need to look beyond the objective of being profitable. And don’t get disappointed when the cash flow is not as good as expected, because the disappointment might result in bad decisions in a desperate attempt to be financially successful. If you keep money as the sole objective, you will miss many occasions to celebrate.

Rahil Muzafar

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Author’s Bio:

Rahil is an SEO expert, and writes on topics related to Internet Marketing. He’s working for smartpress.com that offers quality sell sheet printing service

Thanks! Rahil!

–ME “Liz” Strauss
Work with Liz on your business!!

Always Give People More Than They Bargained For

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A Guest Post by
Lou Imbriano

I grew up in East Boston in a three-decker dumbbell tenement building. My grandparents lived on the first floor and we lived on the third floor. We spent a lot of time on the first floor with my grandparents and ate dinner there practically every night. My grandmother was a seamstress and worked piecework in Boston, and my grandfather worked construction, tended bar, and worked at Suffolk Downs race track as a pari-mutuel teller. He juggled all of these jobs to make ends meet, and needed all three because of the seasonality of the work. What he really wanted was to own his own breakfast place and sandwich shoppe.

When I was about 9 or 10, he scraped together enough money to rent a store near the square and purchase all of the items needed to get things going. I used to walk to the store every chance I got to watch him in action. He loved making food for people and seeing them enjoy every bite. The shop wasn’t a cash cow, but he took great pride in it, and enjoyed owning his own place. One day, I noticed that a couple of firemen were there getting sandwiches and my grandfather told them it on was on the house. Another day, I saw him do the same for a couple of policemen, and then one day I saw him not charge a very popular business man in the city.

So one day, when we were alone, I asked my grandfather why he gave away sandwiches to certain people. Why didn’t he charge them? He sat down with me and said, “Louis, it’s a very small price to pay for their loyalty.” He proceeded to tell me that those folks were out in the community and people trusted them, so when they talked to folks about lunch, they will think of his store and mention it fondly. He also said that, especially with the police and firemen, if there was an emergency, they will be quick to respond, because of how nicely we treated them. Being a naïve child, I asked, “Isn’t it their job to respond quickly?” He agreed that it was, and that they probably would anyway, but by treating them nicely and with respect, the likelihood was that they would pay a little extra attention to us, and the store.

My grandfather further explained, “You see Louis, everyone thinks that if you give people what they bargained for, you have been fair and done your job. But, there is more to it than that. If you give people more than they bargained for, and the better of the deal, they will always think of you first, and they will always speak positively about your business.” My grandfather never went to college, never studied business, never got a masters, but he had a PhD in people. My grandfather’s words and actions stuck with me and his demeanor when interacting with customers strikes a chord even to this day.

When we opened TrinityOne, we threw a huge launch party for 800 people in the Castle at the Park Plaza Boston. It was quite a gala event with all of the bells and whistles. When we were planning the event, the head of security for the venue was laying out all the rules, regulations and protocols for the night, and stated that we had to hire a police detail with two officers. I immediately said to him, “Hire six.” He pushed back and said, “But you only need two.” I repeated, “Hire six; it’s a small price to pay for everything to run smoothly.” And it did. I have my grandfather’s wisdom to thank for that and many other similar instances. His words are always present: “Always give people more than they bargained for.”

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Lou Imbriano, the Vice President and Chief Marketing Officer of the New England Patriots football team from 1997-2006, is President and CEO of TrinityOne, a marketing company specializing in creating strategy for corporations to maximize revenue generation through building customer relationships and custodians of the brand. Formerly a radio and TV producer, he has appeared on numerous radio and television programs. Lou has been profiled on Forbes.com as one of their “Names You Need to Know” and has written multiple columns for the Sports Business Journal. Lou, who teaches sports marketing at Boston College, is based in Boston, MA and is the author of the newly released Winning the Customer. Lou can be found at LouImbriano.com

–ME “Liz” Strauss
Work with Liz on your business!!