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Thanks to Week 303 SOBs

August 6, 2011 by Liz

muddy teal strip A

Successful and Outstanding Bloggers

Let me introduce the bloggers
who have earned this official badge of achievement,

Purple SOB Button Original SOB Button Red SOB Button Purple and Blue SOB Button
and the right to call themselves
Successful Blog SOBs.

I invite them to take a badge home to display on their blogs.

muddy teal strip A

They take the conversation to their readers,
contribute great ideas, challenge us, make us better, and make our businesses stronger.

I thank all of our SOBs for thinking what we say is worth passing on.
Good conversation shared can only improve the blogging community.

Should anyone question this SOB button’s validity, send him or her to me. Thie award carries a “Liz said so” guarantee, is endorsed by Kings of the Hemispheres, Martin and Michael, and is backed by my brothers, Angelo and Pasquale.

deep purple strip

Want to become an SOB?

If you’re an SO-Wanna-B, you can see the whole list of SOBs and learn how to be one by visiting the SOB Hall of Fame– A-Z Directory . Click the link or visit the What IS an SOB?! page in the sidebar.

–ME “Liz” Strauss

Filed Under: SOB Business, Successful Blog Tagged With: #Eav, bc, blog-promotion, SOB-Directory, SOB-Hall-of-Fame, sobcon, Successful and Outstanding Blogs

The Most Important Question to Ask a Social Media Advisor – Bar None

August 2, 2011 by Liz

It’s More Than Knowing the Tools

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My first four years in publishing I learned everything I could about making books. I could write, edit, proof, keyline, set type, layout a page, plan a bookmap, develop a prototype, and conceive ideas for books, series, programs that were unique and loaded with value.

Until I was responsible for growing the business, I never fully understood that some great ideas aren’t actually so great.

Take, for example, what makes a great business website …

A coder has one definition of a great website.
A designer has another.
A writer defines great in yet another way.
An editor has still another.
A marketer will point to yet another.
Yet if customers or clients are looking for something other, then none of those definitions count.

A great book isn’t great if no one wants to read it.
A great game isn’t great if no one wants to play it.
A great business website isn’t so great if customers don’t participate and buy from it.

If our strategies and tactics don’t align with our customers’ missions and goals, then businesses close and people lose jobs.

So understanding the tools and tactics of social media is critical – you wouldn’t want an advisor who didn’t. Understanding the strategy and culture is crucial too – don’t take advice from someone who can’t explain the why as well as the what and the how. But experience is a key component to expertise in any field. And if growing your business is what you want to use social media to do, the most important question you can ask a social media advisor — bar none — is …

Have you ever been in a position where people would lose their jobs based on decisions you made?

Because you really want your social media advisor to be able to tell a great idea from a great idea that isn’t so great.

–ME “Liz” Strauss
Work with Liz on your business!!

Buy the Insider’s Guide to Online Conversation.

Filed Under: Business Life, Marketing /Sales / Social Media, Successful Blog Tagged With: advice, bc, LinkedIn, social-media

Be Irresistible: THE 7 Key Steps to Becoming Your Own Boss

August 1, 2011 by Liz

insideout logo

I woke early Sunday morning. I beat the sun again. I started the coffee; turned on the computer; and while they fired up, I cleaned up and fired up myself. After I poured that first cup of coffee, I sat down to see what was happening on Twitter and one interesting Tweet from @WamdaME timed at 03:49a.m. was waiting for me.

After another tweet or two, we established that WamdaME was asking about “starting your own company,” so I sent the following stream of tweets to her under the hashtag #owningit and favorited them too.

It seemed a good idea to share them here too.

THE 7 Key Steps to Becoming Your Own Boss

The seven steps I tweeted might seem to have come easily at 4:00 a.m. that morning. But every success is build on our skill set and talents — what we’re good at — and experience. Strategy and strategic thinking come naturally to me. However, I learned this strategic process by testing it constantly and doing it wrong until I found the way to “right.” After the experience of building a conference business from a blog post and a consulting business from that, I can tell you this is what works.

  1. Look over your successes to find what they have in common.
  2. Recognize the skill sets and experience that you’ve already acquired.
  3. Name the values that define you.
  4. Know how to recognize the people who believe in those same values.
  5. Get to know the people who share your values and understand their goals, dreams, and problems better than your own.
  6. Identify a problem that you enjoy solving at the crossroads of your success skill set and your values.
  7. Build a strategy to serve the people who share your values and the problem you solve for them.
    • Make it your mission to be mission critical to the mission of the people you serve.
    • Understand your position – how your size, skills, visibility, competitive place, and relationships offer opportunity.
    • Leverage conditions – find the opportunity inside every trend, cycle, shift, change in power, etc.
    • Make command decisions – commit to where you’re going, persuade the right people to help, focus on the things that move you forward.
    • Build Networks and Systems – Connect the people who help you thrive. Have an ever simpler process for serving them.

    And the most critical …

  8. Be in with your head, heart, hands, and both feet.

Offer those ideal customers (the people who share your values) the solution to the problem (something that makes their life easier, simpler, or more meaningful) and make that offer everywhere they gather in ways that are easy for them to say yes. And keep listening to their responses , tweaking your offers, and practicing your craft to give the people who love what you do more of what they love, less of what they don’t like, and something uniquely surprising and valuable that only you can bring.

Success in establishing a business grows from what has always has always made us successful — those talents and gifts that define us expressed in the ways that only we can bring them to the world — and such a deep seated commitment to an idea, a quest, a goal that we’re willing to focus all we are to make it real.

It takes commitment to become your own boss — a commitment to yourself, to the people you serve, and to the value of what you offer.

That commitment has been in every success you’ve won.
Make the commitment and you’ll become an irresistible force.

Ever had an experience like that?

–ME “Liz” Strauss
Work with Liz on your business!!

Buy the Insider’s Guide to Online Conversation.

Filed Under: Marketing /Sales / Social Media, Strategy/Analysis, Successful Blog Tagged With: bc, LinkedIn, management, Strategy/Analysis

Thanks to Week 302 SOBs

July 30, 2011 by Liz

muddy teal strip A

Successful and Outstanding Bloggers

Let me introduce the bloggers
who have earned this official badge of achievement,

Purple SOB Button Original SOB Button Red SOB Button Purple and Blue SOB Button
and the right to call themselves
Successful Blog SOBs.

I invite them to take a badge home to display on their blogs.

muddy teal strip A

They take the conversation to their readers,
contribute great ideas, challenge us, make us better, and make our businesses stronger.

I thank all of our SOBs for thinking what we say is worth passing on.
Good conversation shared can only improve the blogging community.

Should anyone question this SOB button’s validity, send him or her to me. Thie award carries a “Liz said so” guarantee, is endorsed by Kings of the Hemispheres, Martin and Michael, and is backed by my brothers, Angelo and Pasquale.

deep purple strip

Want to become an SOB?

If you’re an SO-Wanna-B, you can see the whole list of SOBs and learn how to be one by visiting the SOB Hall of Fame– A-Z Directory . Click the link or visit the What IS an SOB?! page in the sidebar.

–ME “Liz” Strauss

Filed Under: SOB Business, Successful Blog Tagged With: bc, blog-promotion, SOB-Directory, SOB-Hall-of-Fame, Successful and Outstanding Blogs

Get Off the Bus and Head Toward True North With Burning Desire

July 26, 2011 by Liz

Leaders Live Up to Their Own Standards

insideout logo

It’s a story of politics at work …

Blindedsided by a Romulan Warbird

It was a Friday afternoon in a past life, as they say. I was working late when Dina stopped by. Dina managed a new editor, Marilyn, who also worked on one of my projects. We often conferred on Marilyn’s progress. I thought Dina had come in to add something to our discussion.

As a social person, Dina was part of a catty little clique that had opinions on everything. I avoided both the group and their opinions when I could.

Dina smiled sweetly as she came into my office, sat herself down, and offered some minor pleasantries — always her style. Then she dropped her cloaking device and hit me head-on like a Romulan Warbird.

“We’ve been talking about you, and we’ve decided that we don’t like you talking about people when they’re not in the room, . . . in particular, we don’t like you talking about Marilyn.” She proceeded to use a good twenty minutes describing everything that was wrong with me as a person, which included a sidebar on why no person on the planet could possibly stand to work with me. I should have seen it coming when I heard that lovely phrase, “It’s probably none of our business, but . . .”

I lived the word stunned.

As I sat facing rapid fire, I literally had to restart my brain to process the information. My thinking kept looping around the same question in amazement. Did she hear what she had just said? It was a full-out admission that she had been doing exactly what she was shooting me for. In my neighborhood that wasn’t fair. Add to that the fact that she was the only one with whom I had discussed Marilyn.

My brain was misfiring. The opening narration from The Outer Limits was being read by Rod Serling as Salvadore Dali painted the scene in my office somewhere in the far reaches of my mind.

This female sitting across from me was an editor and a manager. What had she done with the facts? The only plausible answer was: she had no use for the facts. Dina had been passive-aggressive since I’d arrived at the company. She thought that my job should have been hers. So I don’t suppose that she was predisposed to caring about the facts. I let her say her piece. It was brutal. I went home.

My natural response is to fix things. I looked for ways to resolve this. Every solution that presented itself had me giving up ground. I didn’t want her friendship, but I didn’t need to be bullied again either. It was a miserable weekend. It took self-respect to go to work that Monday.

Had I been wiser then, I wouldn’t have wasted a weekend trying to fix the un-fixable. I know now that even if I’d saved Warbird’s life, I’d be that awful person who’d somehow done a good thing. That’s how those things work.

Every now and then I hear about Warbird and occasionally bump into her at conferences. I always stop to talk. She always seems nervous. I like to think that I’ve changed. Maybe she will too. Then again, maybe she won’t. She’s still at the old company — in the same job she got when I left.

Me? I’m long gone from there.

How did I get to be someone who worked with people like that?

I had changed myself to fit into the transportation that took me to the buildings where I worked in the jobs that I got because I mastered the right skill sets. Often I was bored and didn’t feel successful. I was managing not leading. I didn’t know it, but I was working for a paycheck or working just to work.

Some days I asked myself, “Am I good enough to be here?” and “What am I supposed to do next? Will I be on the bus that’s going from good to greatness?” I was on a path — the one laid out before me — but I had totally lost track of myself

Once I even said yes when the right answer was no.

Now I see that I’m not the only one who has done that…

Yet leaders don’t ride a bus to get from good to great. They walk their own path.

The more Ghandi, Oprah, Mandela, Catherine the Great, Bill Gates, Melissa Mayers, and Steve Jobs came to know themselves, the better leaders they became. They lived and lived up to their own standard of greatness.

True leaders do their own thinking; they know who they are and know that their true north comes from the inside. They own their values, skills, and experience. They are moved by a burning desire to build what they can’t build alone. That burning desire is what defines their path.

It’s not whether you’re an entrepreneur or working in a warehouse that makes you a leader. It’s whether we own our values and our path. Then we can contribute deeply and clearly to any business we choose to make part of our lives.

We become a leader the day we decide who we are, where we’re going, and how we’ll get ourselves there.
Who’d want to follow you if you haven’t done that?

What have you decided about yourself and your own true north?

Be irresistible.

–ME “Liz” Strauss
Work with Liz on your business!!

Buy the Insider’s Guide to Online Conversation.

Filed Under: Business Life, Community, Motivation, Successful Blog Tagged With: bc, LinkedIn, management, sobcon

12 Blog Posts that Tackle the Problem of Self Promotion

July 25, 2011 by Liz

No Need to Be Shameless

A while back, Mack Collier, raised the question Is ‘no self-promotion’ the great unwritten rule of social media? I don’t believe it is.

Though promoting the great work going on around us is the fastest way to get positive recognition, sometimes it’s we’re called upon to let people know what we do and how well we do it. A solid business person, especially someone in social media, needs to be fluent and facile in discussing the skill with which he or she can get the job done.

What follows are some articles I’ve written on the subject that you may missed if you recently tuned in to my blog.

  1. Branding, Self-Promotion, Selling: Are You OverDoing?
  2. We know those times well, when we try too hard to convince others of our brand, apologize for our writing, ask links instead of earning them, or quote text when we should analyze.

  3. Branding: A Tagline Is Not A Brand — How to Build a Positive Brand in 3 Steps
  4. Everyone has brand.
    Your brand may be as simple as You are unknown.
    Not everyone has a unique and positive brand identity.

  5. Two Important Ideas in a Brand Identity and Why We Have to Live Our Brand
  6. People have a way of letting us know we forgot to consider them. They do that by redefining what they think of us and telling each other the new definition.

  7. Shameless Self-Promotion: What Makes It Shameless?
  8. Shameless Self-Promoters see only the game — not the relationship or the other person’s needs. Shameless self-promoters are focused on getting, not giving.

  9. Self Promotion: A Winning Answer Every Time — Why is That?
  10. No one got tied up in the confusion that usually hangs around self-promotion.

  11. Self-Promotion: How I Learned to Stop Shooting Myself in the Foot
  12. As a result we often shy away from any attempt to talk about what we do — fearing we’d be mistaken for the opportunists that we’re not. I used to be the poster child for thinking about self-promotion like that, and it found me getting myself tangled in knots

  13. Self Promotion: Telling Stories for the Painfully Shy
  14. People looking at me make me very self-conscious. Many folks find that a surprise. I write this post for everyone who is shy.

  15. How Too Much Thinking Used to Screw Me Up
  16. I said something about the “ME” in self-conscious. I’ve always thought about it. RK came back and put to words in a pair of comments that said exactly what I always had wondered about . . . am I shy or am I egotistical?

  17. 3.3: Three Steps to an Intriguing Answer to “What Do You Do?”
  18. Many folks would tell you this is the time for your “elevator pitch.” I suggest that term might not be the best way to look at a relationship. Why don’t we say that an authentic conversation is our goal?

  19. Social Media and Promotion: How to Get Your Network Pulling for You
  20. A friend emailed me asking if I would pass along information about a product just coming out. The email was a sale pitch I could pick up and pass on. The rest of the message was over the top for me — kind of pushy and kind of “wink, wink, nudge, nudge — you help me and I’ll help you later.”

  21. Talking Decisions and Self-Promotion with JenChicago
  22. see video

  23. Mind if I Ask Your Network to Help Me Beat Your Car with a Sledgehammer?
  24. Just because you say you’re going to do it,
    doesn’t make it right and it doesn’t make it any more appealing.

Self-promotion is important to a business. If we don’t tell the world we exist and what we do, soon enough we won’t. Hope you find this helpful.

Let me know if you think a favorite is missing from the list. Thanks!

What do you find is the best way to promote your business?

–ME “Liz” Strauss
Check out the Work with Liz!! page in the sidebar.

Filed Under: Marketing /Sales / Social Media, Successful Blog Tagged With: bc, LinkedIn, self-promotion

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